Top Notch Advertising Agencies In UAE

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TABLE OF CONTENTS Considerations For Hiring Advertising Companies In

Dubai

3

Choosing The Cream Of The Crop Among The

Advertising Agencies In Dubai

4

Hiring A Branding Agency: Dubai Businesses Edge Out

Competition Through Increased Popularity

6

How Advertising Agencies In UAE Can Help Establish

Your Brand

7

Being And Nothingness: With Branding Agencies, Dubai

Companies Can Define Their Image

9


Choosing The Cream Of The Crop Among The

Advertising Agencies In Dubai

Dubai, that Arabian Desert revelation, has

been powering through its campaign to set

itself apart from most of the cities in the

region. It has definitely called the world’s

attention as it catapulted itself to the forefront

of globalization. Dubai has resolutely worked

to elevate itself to the pinnacle of luxury and

cosmopolitanism, and the standard of

commerce in the city has levelled up. For

businesses to thrive in this invigorating yet

fiercely competitive environment, they have to

tap all possible resources that can give them

an edge. It is at this point in this realization

that advertising agencies in Dubai can be

expected to make their pitch.

Ad agencies have evidently played an essential

role in the promotion of the most renowned

businesses in the world. Smaller businesses

and start-ups with huge ambitions are smart

to take this cue from those that have already arrived at success, thanks to the

people whom they contracted to work on their campaign.

How can the services of advertising agencies in Dubai make a difference in your

company’s promotion efforts? For starters, you get access to the amazing degree

of creativity available in ad agencies. These places exude such energy with the

clever ideas brewing in the minds of individuals, as well as the sparks of brilliance

from teams working together on cutting edge campaigns. There are also the

benefits of experience and insight, not to mention the cost-effectiveness of hiring

in-the-knows to put together something that is guaranteed to work.

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As in most big cities, there are many choices of advertising agencies in Dubai, and

it’s certainly important to choose the best if you wish to overtake rivals in the

industry. How do you go about the selection process?

First, prune your list of choices down to the ones that specialize in your niche. If

you’re in the business of luxury, travel and lifestyle, the best ad agency for you is

knowledgeable about the many intricacies of your field. Although it holds office in

Dubai, its clientele should consist of businesses in the same industry, preferably

with big international names numbering among them. It goes without saying, of

course, that it should have a creative team with an impressive portfolio of past

projects. It should also be able to promise you a dedicated account manager who

will accord all your needs with the importance that they deserve.

Put in the effort in choosing the right creative agency for your company and you

can be certain to take pride in having the best people craft your advertising

campaign, as much as they take pride in what they do on your behalf.


Considerations For Hiring Advertising Companies In

Dubai

Dubai has long been known as the

leading trading and multipurpose

business centre in the Middle East. It

is now one of the world’s most

dynamic market economies boasting

trading links with over a billion people

across the planet. In such a business

environment, you can always expect the

advertising industry to be alive and well.

With the city enjoying an exciting market

and increased consumer spending,

advertising companies in Dubai are

benefiting through exponential growth.

Thanks to this age of information and

globalization, the marketing methods of old

have scooted over to give room to newer practices catering to the latest

communication and promotion innovations. Advertising companies in Dubai can

be expected be prepared for an all-inclusive 360-degree branding campaign. This

consists of print ads, billboards, TV and radio commercials, online marketing,

direct marketing, telemarketing, mobile marketing, PRs, etc. All these efforts are

designed to appeal to a business’ target market.

Being able to hire the services of an ad agency does not mean that you should

enter into contract without an inkling of what you want from it. To ascertain that

you can optimize having one work for you, be careful at the selection stage and

arrive at the answer to each of the following necessary and defining questions:

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1. Which service/s do you require from the ad company? Advertising services

come in many different forms and can be put together in varying

combinations. Determine which ones you truly need.

2. What is your budget? Before you arrange to discuss your needs with an

agency, it is advisable that you already have an idea what their rates are

and have a ballpark figure of what the service you require will cost you.

3. What reputation does the ad agency have in the industry? Is it known for

cutting edge strategies? For considerable experience working with

businesses in a certain niche? For various accolades and awards in the

advertising sector? You should definitely take note of a service provider’s

accomplishments, whether they can impress you or not.

4. Is the ad company easily accessible? Does it hold office in your city? Will

your account manager be available to you during work hours? It’s quite

frustrating to be working with somebody in the opposite time zone.

With Dubai’s economy continuing its encouraging trends as well as being kept

free and open to foreign investors, businesses, local and otherwise, will keep on

booming as well. Expert advertising services will also remain in demand. You

cannot really underestimate the power of a good ad campaign. It can launch your

business to the forefront of today’s market, maintain its momentum, or simply

cause it to profit so much more; whichever way you go, you win, so go make your

choice now.

For more details, visit Insignia Worldwide.

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Hiring A Branding Agency: Dubai Businesses Edge Out

Competition Through Increased Popularity

At the risk of making your company sound

like a shallow adolescent, it is quite safe to

assume that it craves popularity just like

any business worth its salt. To obtain this

elusive trait, you have to work toward

earning good publicity, and the best way

for any business to do this is by tapping the

services of a branding agency. Dubai

companies, considering the fiercely

competitive market scenario in the city, are

unfortunately expected to have an uphill

battle edging out their rivals, hence their

even more urgent need to get expert

publicity help.

The Dubai market decidedly is not for the faint

of heart, but your business has access to a very viable advantage. By having an

excellent branding strategy, you can guarantee that all the publicity you will get is

favorable. Unless you’re a business that is already deeply established in the

awareness of the public, negative publicity can be very damaging. To have a really

strong brand, you need the expert help of a branding agency. Dubai is fortunately

home to an excellent advertising company that has already spent many years

perfecting the craft of branding and branding communications.

A creative branding agency boasts an excellent team of skillful and prolific

marketing professionals who can come up with competent tactics, carry out

intensive research and analysis, as well as adeptly follow a winning methodology.

Most of the time, the branding service provided to clients starts with a survey

involving the client’s standing in the market and its potentials. Once the findings

have been studied and examined, the client’s strategy is analyzed. Some more

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research and tweaking follow to arrive at a workable conclusion, which paves the

way to the cultivation of a new branding game plan. Once the brand is created, it

is then publicized and managed.

Effectively, your first step is to choose a branding agency to work with. Picking a

group of creative people who are more than capable of handling the

comprehensive marketing and advertising efforts necessary to strengthen your

brand is just stating the obvious. Since your concern is branding, why not ask to

look at your candidates’ client portfolio to give you an idea of how successful

they’ve been in previous projects? Of course, you must also realize that if they’re

excellent at their job, their own company would also reflect the effectiveness of

their branding know-how.

To see the results you are seeking, to make your business captivate your target

market, endeavor to establish a powerful brand identity that will stand the test of

time and, possibly, detractors.

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How Advertising Agencies In UAE Can Help Establish

Your Brand

Every advertisement must contribute to the complex symbol that is the brand

image.

-David Ogilvy

Advertising is both a science and an art form, a

complex alchemy of logic and emotion, of

creativity and cold precision. Modern

advertisers might have a fetish for buzzwords

like virality, social media sharing and trending

topics, and yet the lessons David Ogilvy

(considered as the father of modern advertising)

left still have resonance in a world where

technology is dictating consumer habits. The

lessons he left are still true and timeless and

serve as an inspiration even to advertising

agencies in UAE.

Communication, for Ogilvy, is the central theme

to advertising, from finding out what the needs of the clients are to pushing their

message across clearly to consumers in a concise and clear manner. Creativity is

esteemed and yet it must not take precedence over the message and that is

selling the product or the service. No matter how witty a tagline is or how catchy

a jingle is, if it doesn't sell, it does not work. This rings true particularly in the

current age where advertisers resort to a quixotic mix of fancy graphics, shiny

graphics and crass humor in their advertising campaigns. Ogilvy succinctly

summed up how an advertising campaign should work: "The consumer is not a

moron, she is your wife. Don't lie to her. You would not tell lies to your wife. Don't

tell them to mine."





If you are marketing luxury and travel products, conventional marketing

campaigns might simply not work. With average consumer goods, an advertising

agency may simply appeal to their emotions and get the desired effect. But when

you are targeting people with sophisticated tastes, crass humor or appeals to

their individuality will not cut it. After all, you are focusing your efforts on a group

of people who have a certain measure of success and have acquired unique

tastes. You'd want your products or services and your brand to come across as a

premium must-have.

In order to achieve that, you will need an advertising agency that understands

your needs as well as provides the appropriate vehicle to use to send your

message across to your target audience. You'll want an agency that is technically

sound but adept and comfortable with using emerging technologies to create

messages that are well-crafted and well-thought out. You'll want an agency that

understands the particular difficulties in marketing for your niche and yet has the

imagination and energy to boldly take the challenge. You'll want an agency that

has years of experience working across different platforms but is capable of

crafting campaigns that are sincere and engaging.

As David Ogilvy said, advertising is not and should not be viewed as distinct from

the brand. A good advertising agency will help you craft an advertisement that

will contribute to the image you are trying to cultivate for your brand.


Being And Nothingness: With Branding Agencies, Dubai

Companies Can Define Their Image

The American Marketing Association

Dictionary defines a brand as the "name,

term, design, symbol, or any other feature

that identifies one seller's good or service as

distinct from those of other sellers." Simply

put, a brand is the totality of the emotional

connection a product or range of products

makes with consumers. A brand is not simply

about a product, but the totality of ideas and

emotions associated with it. Take Apple, for

example. The tech giant makes some of the

most effective advertisements but in reality,

they have cultivated a particular image that is

anchored upon the superiority of their

output.

Many companies think that they can easily

pull off a miracle by using the services of

branding agencies. Dubai companies should know beforehand that branding

cannot change the perception of the public if they have had bad experiences

associated with the product or service. Many companies fall into the notion that

intensifying a branding campaign by the creation of new logos, taglines and new

product names can repair their image.

Branding can do only little when there is an inherent problem with the product or

service offered by a company. Sure, a company can generate some buzz with its

branding efforts but if little or no effort is placed in rectifying the underlying

problem, branding would mean sending much needed resources down the drain.

Put simply, one cannot simply repackage mediocrity.

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Going back to Apple, the company has built a cult following due to the features of

its products that are then packaged in a sleek design. Its fans readily associate

their latest products with the same emotions because the tech company has

worked hard for consistency.

Whether you are just starting with your company or trying to overhaul your

current venture's image, you need to start with brand identity. This simply means

knowing who your target is and how to differentiate yourself. For many experts,

knowing your niche is much better than telling your customers that you are the

better brand in a saturated market.

In the same breath, consistency is essential. This means that instead of using a

shotgun approach for your campaigns, your focus should always zero in on your

market. If you are marketing luxury goods, your campaign should stand out from

those that sell average consumer goods. Simply put, it means talking to the

consumers for whom your products are essential.

Branding is a complicated science and art. Getting a trustworthy branding agency

can do wonders in propelling your name but everything must begin with a

superior product or service.

The official website of Insignia Worldwide can provide more details.

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Top Notch Advertising Agencies In UAE