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Top Tech Brands on Social Media

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  1. 1. SOCIAL MEDIA BENCHMARKING& COMPETITIVE INTELLIGENCEforTop Brands in the Tech Sector
  2. 2. THESOCIAL MEDIA BENCHMARKING COMPANY SOFOR BRANDS We monitor and analyze the daily activity on the socialmedia outposts of over 11,000 brands in 33 sectors across Facebook, Twitter, YouTube and Pinterest. Our clients use Unmetric to analyze competitors,benchmark their performance, and compete intelligently.
  3. 3. February 2013Technology Sector on Social Media14%4.20%3.60%2.80%Facebook Fan Growth Twitter Follower YouTube Viewer Pinterest FollowerGrowth GrowthGrowth
  4. 4. ANALYSIS OF BRANDS ON FACEBOOKSOFans, Conversations, Engagement,Campaigns, etc...
  5. 5. February 2013 Facebook An OverviewUNMETRIC SCORE FOR FACEBOOK Intel72 Google52Microsoft 36 Adobe 29 Oracle23SAP23 Cisco22IBM 22 Unmetric ScoreThe Unmetric Score is a unique sector based social media score that takes into accountvarious metrics, weighted and balanced to produce a single benchmarkable score.
  6. 6. February 2013 Facebook An OverviewAUDIENCE STRENGTH & ENGAGEMENT STRENGTHAudience Strength (Number of Fans & Fan Growth)Engagement Strength (Engagement Score, Sentiment, Conversations and Number of Posts)POPULAR LEADERSAudience Strength EMERGINGENGAGERS Engagement Strength
  7. 7. February 2013 Fans & Fan GrowthFansBrand NameTotal Fans Fan Growth Intel17,323,257 3.98%Google12,294,104 1.70% Microsoft 2,271,819 2.99% Cisco 384,481 2.87%Oracle 244,352 3.59% IBM 199,4513.21% SAP 172,854 1.82%Adobe105,202 9.67%
  8. 8. February 2013 Engagement Metrics EngagementBrand Name Number of Admin PostsEngagement ScoreGoogle16 Cisco21 SAP24 Intel25Adobe 48 Microsoft51Oracle52 IBM67
  9. 9. Adobe Events & ConferencesAdobe posted a lot around several events including SXSW and Adobe Summit Conference
  10. 10. Intel Growth & EngagementIntel experienced huge growth in Fans and posted engaging content
  11. 11. Intel Growth & EngagementIntel experienced huge growth in Fans and posted engaging content
  12. 12. Google ContentsGoogle ran the Google Science Fair 2013 and US Doodle 4 Google competition which earned great engagement amongst their Fans
  13. 13. Microsoft Trivia Questions
  14. 14. Fan Distribution Top 3 Countries Intel Cisco GoogleMicrosoftIBM Adobe
  15. 15. ANALYSIS OFBRANDS ON TWITTERSOFollowers, Customer Service Metrics,Campaigns, etc...
  16. 16. February 2013 Twitter An OverviewUNMETRIC SCORE FOR TWITTER Intel 61 Google 59Microsoft52Adobe 40 Cisco 37Oracle 34 SAP 25IBM 22The Unmetric Score is a unique sector based social media score that takes into accountvarious metrics, weighted and balanced to produce a single benchmarkable score.
  17. 17. February 2013Twitter An Overview AUDIENCE STRENGTH & ENGAGEMENT STRENGTH Audience Strength (Total Followers, Follower Growth, Follower-Followee Ratio)Engagement Strength (Average Reply Time, Number of Tweets & Sentiment)POPULAR LEADERSAudience StrengthEMERGINGENGAGERS Engagement Strength
  18. 18. February 2013Followers & GrowthFollowers Brand Name Total FollowersFollower [email protected] 5,620,096 @intel 951,746 @Microsoft 426,[email protected] 173,[email protected],[email protected] 102,[email protected] 66,364 @IBM42,119
  19. 19. February 2013 Average Reply Time 39 mins 1 hr 38 mins3 hrs 37 mins 6 hrs 40 mins10 hrs 00 mins65 hrs 27 mins .
  20. 20. ANALYSIS OF BRANDS ONYOUTUBESOViews, Shares, Uploads, Top Video, etc...
  21. 21. February 2013YouTube An OverviewUNMETRIC SCORE FOR YOUTUBE Google 99Microsoft62 Intel 46 Cisco29IBM 29 Oracle23 Adobe 22SAP 17 Unmetric ScoreThe Unmetric Score is a unique sector based social media score that takes into accountvarious metrics, weighted and balanced to produce a single benchmarkable score.
  22. 22. Google Glass Video Views Growth
  23. 23. Adobes Animal Marketing Cloud Video Views Growth
  24. 24. Intel - Deconstruction of an Ultrabook Video Views Growth
  25. 25. Top Videos & Views 13,465,258How It Feels[through Glass]
  26. 26. ANALYSIS OF BRANDS ON PINTERESTSOFollowers, Pins, Repins, Comments, Likes
  27. 27. February 2013 Followers on Pinterest Followers Brand Name Total Followers Follower Growth in February Adobe7339 24.37%Intel 280715.28%Microsoft 77910.50% IBM6917.97%Oracle Corporation64311.05% SAP325 11.68%
  28. 28. Intel Tech Infographics
  29. 29. Adobe Design is in the Details
  30. 30. IBM Smarter Cities
  31. 31. THANK YOUPlease contact us [email protected] for more information About Unmetric :Unmetric is a social media benchmarking company headquartered in New York with clients and operations across the globe. We work with Fortune 500 companies to help them establish benchmarks for their social media teams and social media campaigns. The data provided by the Unmetric platform can be instrumental in facilitating understanding and driving down costs by creating more efcient social media teams.