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1 Tips for print. An informative manual full of invaluable print related knowledge. PRINT 9. 10

Top ten tips for print

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Regarding print for graphic designers

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Page 1: Top ten tips for print

1Tips for print. An informative manual full of invaluable print related knowledge.

PRINT9.

10

Page 2: Top ten tips for print

1PRINT

Communication with both the client and printers is very important in the print process, a lack of under-standing or poor communication could lead to some embarrassing and expensive mistakes.

TIP: Always ask the printers questions, they are the experts!

DUFFIELD printers. Tony Charlton Salves Executive

M: 07805 [email protected]

421 Kirskstall RoadLeedsLS4 2HAt: 0113 279 3011www.duffieldprinters.co.uk

COMMUNICATION

Page 3: Top ten tips for print

23 PRINT PROCESSES!Defining criteria is quantity!Commercial print process-practical -technical -economical

Rotary//Digital//Screen//Pad

Rotary printing e.g. newspapers. Plates are wrapped round a cylinder. Offset. Lithography(Roto)Gravure -copper plate, deep etching = better quality deeper runs. No blanket plate. High volume, durable and denser. Flexography - rubber plates/relief. Good coverage if some-times patchy. Can be thrown away, used when not worth ex-pensive printing. e.g food/crisp packets.

Digital printing - reproduction of images by translating a digital code direct from a computer to a material without physical process. Computer to print = RIP process. Suitable for short run, specials on a range.

Screen print - woven mesh to support ink/blocking stencil. Good density of ink. Bright colours onto dark background. E.g tshirts. Pad printing - squidgy onto hard hats, key rings etc. not flat stock.

Laminate - a print that is enclosed between two clear protec-tive films. The films provide protection against fading, fin-gerprints and other contaminates. Foil blocking- the application of pigment or metallic foil, often gold or silver , but can also be various patterns or what is known as pastel foil which is a flat opaque color or white special film-backed material, to paper where a heated die is stamped onto the foil, making it adhere to the surface leaving the design of the die on the paper. Foil stamping can be com-bined with embossing to create a more striking 3D image.

Emboss/Deboss- Embossing is typically accomplished by applying heat and pressure with male and female dies, usu-ally made of copper or brass, that fit together and squeeze the fibers of the substrate. The combination of pressure and heat raises the level of the image higher than the substrate, while "ironing" it to make it smooth. In printing this is accom-plished on a letterpress."Debossing" is similar to embossing, but recesses the design rather than raising it.

Page 4: Top ten tips for print

3COLOUR MODESThe way colour is generated in print. .

CMYK: Process colour: A colour that is printed using a combination of the four stand-ard process inks: CMYK. By default, Illustrator defines new swatches as pro-cess colours.

RGB: The RGB color model is an additive color model in which red, green, and blue light is added together in various ways to reproduce a broad array of colors. The name of the model comes from the initials of the three additive pri-mary colors, red, green, and blue.The main purpose of the RGB color model is for the sensing, representation, and display of images in electronic systems, such as televisions and computers, though it has also been used in conventional photography.

Hexachrome: 6 coloursDuotone: Two colour verson of greyscale with no black

Spot colour: is a premixed ink that is used instead of or in addition to CMYK process inks. You can identify spot - colour swatches by the spot - colour icon. ( when the panel is in list view) or a triangle in the lower corner (when the panel is in the thumbanail view).

Why are they useful? -Possible to print colours that aren’t able to print with cmyk eg fluorescent-They are cheaper - one printing plate rather than 4 -Branding: can achieve concistently - no variation

Pantone Matching system: unique reference number Colour books (Pantone - UK standard)When using adobe suite, never changed name of swatch. !!!Tints allow you to vary when only limited stock!!!

Global process colours: a global colour is automatically updates throughout your artowkr when you edit it. All spot colours are global; however, process colours can be either global or local. You can identify global colour swatches by the global colour icon (when the panel is in list view) or a triangle in the lower corner (when the panel is in the thumbnail view).

Page 5: Top ten tips for print

2 45ARTWORK

THE CORRECT PREPARATIONMock upsProofSign off etc.Font (copyright)Pre-flight check (CMYK etc)Mock up for printer.

Preflight on indesgin FILE>PackagePrinting instructions for sending to a printer. Commercial print: PDF: (print quality)

When you click ‘save pdf’ on indesign you may see no progress.

Window>Utilities>Background tasks.

Allows you to see it changing to PDF.

Page 6: Top ten tips for print

45 6COSTS

Early quote 3 quotesLearn rough costsMinimum quantitiesAurthor CorrectionsDelivery

Page 7: Top ten tips for print

6STOCK

Weights ( gsm)Finish - gloss/silk/matte/coated/uncoatedLaid or WoveBoardsCartonPlastics/Acetates(Try to use materials differently)

Page 8: Top ten tips for print

7FORMAT

A & SRA (oversized A sizes)Imperial Tabloid/BroardsheetEnvelope ‘C’ sizes

Page 9: Top ten tips for print

87FINISHING

BindingFolding/CreasingDye/Stamping

Page 10: Top ten tips for print

9 10Duffield print visit.Advice from the professsionals.

Always use pdf + involve pre-flight checks.Single pages for imposing.

EVERYTHING PRICE DRIVEN - so less interesting outputs.

When sending - get it checked before sending it to them and then asking for changes!

TIP: When designing, consider the type of binding that will be used and therefore the amount of design you may loose down the spine.

The more processes that you ask for, e.g. foil-ing etc the more ‘more-overs’ needed which adds to the cost.

Page 11: Top ten tips for print

9 10A Summary

The key things to remember are:-Work backwards from your deadline and price limit.

- The definining criteria when deciding method of printing is QUANITIY.

-Ask and check with your printer - do not assume you know everything.