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alzheimers.org.uk

Top tips for a successful strategy

Alix Wooding

National Corporate Partnerships Manager

Alzheimer’s Society

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alzheimers.org.uk

Am I an expert…?

“An expert is a person who has made all the mistakes that can be made in a very narrow field.”

Niels BohrNobel prize winner

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alzheimers.org.uk

1. Have a plan

• Be specific

• Who, what, when, why?

• How will you measure it?

• Use tools for ideas and insights

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alzheimers.org.uk

2. Don’t go it alone• Get input from your

colleagues – more insights, more ideas, more buy-in.

• Get feedback from your partners

• Partners can help deliver your plan, too.

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alzheimers.org.uk

3. Just say NO.

• Say NO to distractions

• And YES to opportunities

• Your strategy is a guide – it’s not set in stone.

And YES.

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alzheimers.org.uk

4. Take some risks

• But know that you’re doing it

• Pay attention

• Not everything will succeed

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alzheimers.org.uk

5. Decide to do it

“First decide what you want to do.

Then decide to do it.

Then do it.”William Zinsser

• Don’t leave it in a drawer

• Get buy in

• Action plans

• KPI’s

• Review

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alzheimers.org.uk

5 top tips

Have a plan

Don’t go it alone

Just say NO. And YES

Take some risks

Decide to do it

1

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5

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alzheimers.org.uk

Thank you