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TOURISM DEVELOPMENT IN MALAYSIA 34 th ASEAN NTOs MEETING & RELATED MEETINGS LUANG PRABANG, LAO PDR

TOURISM DEVELOPMENT IN MALAYSIA 34 th ASEAN NTOs MEETING & RELATED MEETINGS LUANG PRABANG, LAO PDR

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TOURISM DEVELOPMENT IN MALAYSIA

34th ASEAN NTOs MEETING & RELATED MEETINGSLUANG PRABANG, LAO PDR

TOURIST ARRIVALS TO MALAYSIA

10.2M

12.8M13.3M

10.6M

15.7M16.4M

17.5M

17.3B

24.2B25.7B

21.2B

29.6B31.9B

36.2B

9/11 BOMBING

BALI BOMBING

SARS/IRAQ WAR

TSUNAMI

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

RECEIPTS(RM BILLION)

20.9M

46.0B

22.05M

49.5B

23.6M

53.4B

PANDEMIC H1N1, GLOBAL

ECONOMIC CRISIS

24.6M

56.5 B

TOURIST ARRIVALS BY REGION, JAN-DEC 2009/2010

REGION 2010 2009 % CHANGE

GRAND TOTAL 24,577,196 23,646,191 3.9

ASEAN 18,937,179 18,386,363 3.0

EASTERN ASIA 2,024,958 1,844,375 9.8

SOUTHERN ASIA 930,465 828,290 12.3

WEST ASIA 320,373 284,890 12.5

CENTRAL ASIA 19,531 14,648 33.3

AMERICAS 353,383 345,768 2.2

*OCEANIA 646,847 596,386 8.5

EUROPE 1,147,992 1,150,594 (0.2)

AFRICA n/a 98,742 n/c

n/a : not availablen/c : not comparable

* Oceania comprises Australia & New Zealand

TOURIST ARRIVALS BY REGION, JAN-DEC 2009/2010

Country of Residence Arrivals 2009 Arrivals 2010 Growth (%)

WEST ASIA

NATIONAL TOURISM POLICY

To develop the tourism industry in a

sustainable manner and to maximize its

potential as a primary and new growth sector

which generates substantial economic

activities and employment for Malaysians

TOURISM POLICY: VISION AND MISSION

TOURISMINDUSTRY

Nation’s Main Source of Income

Contributing FactorTo The

Socio-Economic Growth

MALAYSIA

As a Premier Tourist Destination

TO ACHIEVE THIS GROWTH AMBITION WE HAVE IDENTIFIED 5 THEMES…

Affordable Luxury (i.e. shopping)

Nature adventure

Family Fun

Events, Entertainment and Spa & Sports

Business Tourism

STRATEGY & WAY FORWARDMALAYSIA TOURISM TRANSFORMATION PLAN

2020:36:168

TERIMA KASIH

THANK YOU