SVEUČILIŠTE U RIJECIFAKULTET ZA MENADŽMENT U TURIZMU I UGOSTITELJSTVU

TOURISM IN JAPAN (Written paper)

Studij: Sveučilišni redovni

Opatija, november 2012.

SVEUČILIŠTE U RIJECIFAKULTET ZA MENADŽMENT U TURIZMU I UGOSTITELJSTVU

TOURISM IN JAPAN (Written paper)

Subject: International tourism

Opatija, november 2012.

CONTENT

INTRODUCTION

1. JAPAN

1.1. Population

1.2. Birth of Modern Japan

1.3. History of tourism

1.4. Tourism today

2. TOURIST FACILITIES

2.1. Castels

2.2. Historic towns

2.3. Shrines and tamples

2.4. Museums

2.5. Industrial tourism

2.6. Transport

2.7. Cultural activities

2.8. Accomodation

3. TOURISM AFTER FUKUSHIMA DISASTER

4. CONCLUSON

5. LITERATURE

INTRODUCTION

Za turizam se sa sigurnošću može reći da je u prošlom vijeku poprimio globalne

dimenzije jer osnovnu karakteristiku turističkog tržišta predstavlja masovnost odnosno

relativno veliki broj ljudi u međunarodnim i domaćim turističkim putovanjima. Procjene

nekih eksperta ukazuju da se u turistička kretanja danas uključuje skoro 70% ljudi u svijetu,

posjećujući skoro sve dijelove sveta, čak i one koji su nekada bili nepristupačni. Nesporno je

da je turizam faktor rasta svjetske privrede, ali i najveća izvozna industrija svijeta

Tourism in Japan is enjoying a steady increase of overseas visitors, according to

statistics provided by the Japan Tourism Marketing Company. While its capital, Tokyo, draws

the majority of business travelers, Japan's diversity of historic sites, monuments and shrines --

coupled with the beauty of its natural landscapes -- attracts many first-time tourists to outlying

cities that are easily accessed by an expansive railway system

In this written paper we discuss about tourism in Japan. Cilj rada je prije svega

definirati i objasniti nastanak turizma u Japanu, a zatim prikazati njegovu turističku ponudu.

Ovaj rad će biti primjer kako jedna ekonomski razvijena država koja ime brojne turističke

resurse koristi to i dalje za dobrobit i razvoj svoje cjelokupne ekonomije.

1. JAPAN

Japan is situated in northeastern Asia between the North Pacific and the Sea of Japan.

The area of Japan is 377,873 square kilometers, nearly equivalent to Germany and

Switzerland combined or slightly smaller than California. Japan consists of four major

islands, surrounded by more than 4,000 smaller islands.

Shown below are the four major islands, their locations and sizes.

Hokkaido (northern island) 83,000 square kilometers

Honshu (main island) 231,000 square kilometers

Shikoku (smallest island) 19,000 square kilometers

Kyushu (southern island) 42,000 square kilometers

Japan's topographical features include coastlines with varied scenery, towering mountains,

which are very often volcanic and twisted valleys that invite visitors into the mysterious world

of nature.

There is only one official language spoken in Japan, which is of course Japanese.

However, many Japanese are able to understand English to a certain extent since English is

the foreign language that everyone must learn as part of compulsory education.

1.1. Population

Japan's population is over 126 million. Most Japanese reside in densely populated

urban areas. Japan's capital city is Tokyo. The population of the Tokyo Metropolitan Area

including the city, some of its suburbs and the surrounding area is approximately 12 million.

Major cities of Japan and their approximate populations

City Population

Tokyo 12,059,000

Yokohama 3,426,000

Osaka 2,598,000

Nagoya 2,171,000

Sapporo 1,822,000

Kobe 1,493,000

Fukuoka 1,290,000

Sendai 1,008,000

1.2. Birth of Modern Japan

In 1868, Emperor Meiji moved his government from Kyoto to Tokyo and set Japan on

a course of modernization that would transform it from a feudal society to an industrialized

nation in the course of only a few decades. Western culture and influence flowed into Japan at

a rapid tempo, including Western dress, food, architecture, industry, and more. Following

World War II, Japan adopted a democratic constitution that, among other things, stipulated

that sovereign power resided with the people, denounced war, and guaranteed human rights as

eternal and inviolable. In 1964, Tokyo hosted the Summer Olympic Games, broadcasting to

the world that Japan was indeed a modern, industrialized nation.

1.3. History of Tourism

The origins of early traditions of visits to picturesque sites are unclear, but early sight-

seeing excursions was Matsuo Basho's 1689 trip to the then "far north" of Japan, which

occurred not long after Hayashi Razan categorized the Three Views of Japan in 1643. During

the feudal era of Japan, from around 1600 to the Meiji Restoration in 1867, travel was

regulated within the country through the use of shukuba or post stations, towns in which

travelers had to present appropriate documentation. Despite these restrictions, porter stations

and horse stables, as well as places for lodging and food were available on well-traveled

routes.

During this time, Japan was a closed country to foreigners, so no foreign tourism

existed in Japan. Following the Meiji Restoration and the building of a national railroad

network across Japan, tourism became more of an affordable prospect for domestic citizens

and visitors from foreign countries could enter Japan legally. As early as 1887, government

officials recognized the need for an organized system of attracting foreign tourists; the

Kihinkai (貴賓会?), which aimed to coordinate the various players in tourism, was established

that year with Prime Minister Ito Hirobumi's blessing. Its early leaders included Shibusawa

Eiichi and Ekida Takashi. Another major milestone in the development of the tourism

industry in Japan was the 1907 passage of the Hotel Development Law, as a result of which

the Railways Ministry began to construct publicly-owned hotels all throughout Japan.

1.4. Tourism Today

Domestic tourism remains a vital part of the Japanese economy and Japanese culture.

School children in many middle schools see the highlight of their years as a visit to Tokyo

Disneyland or perhaps Tokyo Tower. High school students visit Okinawa or Hokkaidō. The

extensive rail network together with domestic flights sometimes in planes with modifications

to favor the relatively short distances involved in intra-Japan travel allows efficient and

speedy transport. In inbound tourism, Japan was ranked 28th in the world in 2007.[5] In 2009,

the Yomiuri Shimbun published a modern list of famous sights under the name Heisei

Hyakkei (the Hundred Views of the Heisei period).

Neighbouring South Korea is Japan's most important source of foreign tourists, with

arrivals of 2.4 million in 2010 which made up 27% of total number of tourists visited Japan

Tourism in Japan attracted 8.3 million foreign visitors in 2008, slightly more than

Singapore and Ireland.[1] Japan has 16 World Heritage Sites, including Himeji Castle and

Historic Monuments of Ancient Kyoto. Kyoto receives over 30 million tourists annually.[2]

Foreigners also visit Tokyo and Nara, Mount Fuji, ski resorts such as Niseko in Hokkaidō,

Okinawa, ride the shinkansen and take advantage of Japan's hotel and hotspring network.

In 2010 8,611,175 tourists visited Japan.

rank country number (people) percentage

1 South Korea 2,439,816 28.3%

2 China 1,412,875 16.4%

3 Taiwan 1,268,278 14.7%

4 United States 727,234 8.4%

5 Hong Kong 508,691 5.9%

6 Australia 225,751 2.6%

7 Thailand 214,881 2.5%

8 United Kingdom 184,045 2.1%

9 Singapore 180,960 2.1%

10 Canada 153,303 1.8%

Others 1,295,341 15.0%

Total 8,611,175 100%

2. TOURIST FACILITIES

2.1. Castels

Edo Castle (Edo-jo) was the home castle of the line of Tokugawa shoguns who ran the

Edo government which ruled Japan for roughly 260 years (from the beginning of the 17th

century until 1867). It was originally built in 1457 by the daimyo Ota Dokan, who was also

well-known as a poet. As it was the castle of the founding shogun of the Edo government

(Tokugawa Ieyasu), it became the building that symbolized the prestige of successive

shoguns, and was also the center of political power.

It was the largest castle in Japan in those days, with the inner compound measuring

roughly 8 km in diameter, and the outer compound measuring around 16 km. The castle

donjon with a five-tiered facade was an enormously high building with a stone wall

measuring 51.5 m from ground level. This was destroyed, however, in the great fire of 1657.

It is currently the Imperial Palace of the Emperor of Japan

Osaka Castle (Osaka-jo) was built by the hegemon Toyotomi Hideyoshi, who ruled

Japan in the latter half of the 16th century, on the site of a temple called Ishiyama Hongan-ji.

The construction work began in 1583 and most buildings such as the castle tower were

completed in 1585. Its gross area is over 3,300,000 sq m and tens of thousands of people were

daily mobilized in its construction. The donjon is five-tiered and nine-storied, and has large

golden sea creature ornaments shining on the rooftop.

It is claimed that pure gold chasings were set in the corridors. One of the charms of

this castle is the beauty of its stone wall. Reportedly, there are 40,000 rocks in the wall.

Legend has it that powerful daimyo from all parts of Japan competed in carrying the large

rocks to display their loyalty to the Toyotomi hegemon. The existing castle tower was built in

1931. It has five tiers and is approximately 40 m high. It is the symbol of Osaka

2.2. Historic towns

Kyoto

The eastern part of Kyoto's city center is called Higashiyama, located at the west end

of the Higashiyama Mountain Range. As early as the middle of the 14th century, many

shrines, temples and aristocrats' villas were built in this area, where a variety of architecture

and gardens, artistic and cultural masterpieces such as paintings and crafts were created.

Many artistic activities such as 'ikebana' (flower arrangement), the tea ceremony and Noh

performances flourished and developed in this area as well. There are many masterpieces of

historic architecture still in existence today, which attract many visitors and tourists from

every corner of the world.

In the southern part of the Higashiyama district is the famous Kiyomizu-dera Temple,

built halfway up a steep cliff with its main hall projecting over a steep precipice. Yasaka-jinja

Shrine, built around the 7th century, is also well known as the central site for the Gion-

matsuri Festival that is held in summer.

The northern part of the city is known for Heian-jingu Shrine, where the Jidai-matsuri

Festival (Festival of the Ages) is held in fall. It includes a parade that presents costumes,

manners and customs from the ancient days. Another attraction is Nanzen-ji Temple, which

has a collection of architecture and artwork from the Momoyama Period in the late 16th

century.

Nara

Mt. Ikoma-san is located in the northwest part of Nara, dividing Nara and Osaka

prefectures, and belongs to Kongo-Ikoma-Kisen Quasi-National Park. Extending from north

to south, the mountain has been crossed by many roads connecting Osaka and the ancient

Yamato Province since olden times, where materials and culture flowed back and forth. On

the Kuragari-toge Pass, 455 meters above sea level, along the Kuragari-toge Nara-kaido

Highway which was built in the 8th century, there are old post stations and stone pavements,

which tell us what a highway in the olden times was like. The highway has been selected as

one of the best 100 roads in Japan.

Mt. Ikoma-san is located in the northwest part of Nara, dividing Nara and Osaka

prefectures, and belongs to Kongo-Ikoma-Kisen Quasi-National Park. Extending from north

to south, the mountain has been crossed by many roads connecting Osaka and the ancient

Yamato Province since olden times, where materials and culture flowed back and forth. On

the Kuragari-toge Pass, 455 meters above sea level, along the Kuragari-toge Nara-kaido

Highway which was built in the 8th century, there are old post stations and stone pavements,

which tell us what a highway in the olden times was like. The highway has been selected as

one of the best 100 roads in Japan.

Halfway up the mountain is Hozan-ji Temple, commonly known as "Shoten-san of

Ikoma." The temple was founded in the 17th century as a place for ordinary people to pray for

success in business. From the precincts of the temple, where the Hon-do (main temple), Taho-

do and other structures stand, an oddly-shaped large rock called "Han'nya-kutsu" can be seen

on the mountain in the background. Nearby there is also a western-style building, the Shishi-

kaku (lion pavilion), decorated with stained glass.

The Shigi-Ikoma Skyline road running along the ridge in the Ikoma Mountains is a

pleasant motorway that provides you with an enjoyable drive. Every time your car turns the

corner along the winding road, you can enjoy superb views of the Osaka Plain and the Nara

Basin in the distance.

The view from the Narukawa-toge Pass, just about midway along the driveway, is

particularly magnificent, especially at night. The lovely cherry blossoms and azaleas in the

spring and the colored leaves in the fall are extremely popular among the many visitors. Also,

a hiking route is well set out alongside the road.

2.3. Shrines and tamples

Tsukiji Hongan-ji Temple in Tokyo

The original Tsukiji Honganji Temple, with an Indian-style exterior, was built in 1617

near Asakusa, but was burnt down in a huge fire that swept through Edo (Tokyo) in 1657. The

Temple was then rebuilt on the present site, but destroyed again by the Great Tokyo

Earthquake of 1923. The current main building was built in 1934.The main building possesses

a distinctive ambience not found in other Japanese temples, due to its variety of architectural

styles. The design of the stone exterior was based on an ancient Indian style and combines

Buddhist, Hindu and Islamic architectural styles in a complex manner. The columns and wide

stairs of the Temple moreover are reminiscent of Greek and Roman architectural styles.

Inside, Buddhist statues are placed on the altar in the same way as a Japanese temple, creating

a solemn air. And at the back of the main building is a pipe organ made in the former West

Germany. The main building, which fuses a myriad of cultures, is a building of great artistic

value

Imperial Villa in Kyoto

Among the many historical monuments in Kyoto, Shugaku-in-rikyu Imperial Villa sits

in the most spacious grounds (approximately 540,000 square meters) complete with arable

fields. The harmony of peacefulness and nobleness achieved there cannot be found at any

other historical site. Built by the government in the 17th century as a retirement retreat for

Emperor Go-Mizuno-o, it is still one of the most glorious villas in Japan. It features

magnificent and graceful gardens, borrowing scenery from its backdrop, Mt. Shugaku-in-

yama.

Since Shugaku-in-rikyu Imperial Villa is not generally open to the public, visitors

must apply for a visit in advance with the Imperial Household Agency. This agency

administers the villa, keeping it well maintained and preserved. This is a must-see attraction

and a visit is well-worth applying for. Teahouses are dispersed throughout the Upper, Middle

and Lower Gardens (Kami-no-ochaya, Naka-no-ochaya and Shimo-no-ochaya, respectively)

and connected by a graveled path called "O-uma-michi" (bridle path). Along the path lined

with pine trees are arable fields that are leased out to the public.

There are a number of other tourist attractions scattered around Shugaku-in-rikyu

Imperial Villa. Sekizan-zen'in Temple near the villa is a neat and tidy Zen temple. In fall,

colored leaves along the approach way give the area an atmosphere synonymous with Kyoto.

Manju-in Temple is famous for its garden as well as its simple but elegant thatched roof

architectural style, known as 'shoin-zukuri.' Shisen-do Temple has a 'shoin' (study room)

surrounded by luxuriant green bamboo and a dry landscape garden, or Zen garden, known as

'karesansui.' Souzu, also called "shishi-odoshi" (dear-scarer), is a traditional Japanese water

fountain made with a bamboo pipe originally used to scare away deer. The weight of the

water filling up the pipe causes it to tip over periodically and make a sharp sound, which is

intended to scare away deer and other animals. The sound made by the souzu only seems to

deepen the surrounding silence. The only public transportation to the area is the bus. While

this may seem inconvenient, the chance to enjoy the peaceful silence of Kyoto is worth

making the trip.

The nearby Takano district is located along the Takano-gawa River at the eastern foot

of Mt. Hiei-zan, with Kawabata-dori Street running through it from north to south. Near the

Ichijoji Station (Eizan Dentetsu Eizan Line), alongside the Takano-gawa River, is Enko-ji

Temple. It was founded by the first Tokugawa shogun, Ieyasu, as a school to encourage the

development of mathematics in the 17th century. Enko-ji Temple preserves a number of

books imported from Korea, as well as wooden print blocks used for publishing during the

Edo Period. Shisen-do, next to the Enko-ji Temple, is where the portraits of thirty-six Chinese

poets are drawn on the four walls.

2.4. Museums

Hokkaido-ritsu Kindai Bijutsukan is located on the west side of Sapporo O-dori Koen,

a park in the city of Sapporo. The white tile building was designed to match the areas snowy

winter landscape. The collection at this museum is founded on three fundamental principles:

first, to collect works of artists from Hokkaido; second, to collect works of the Ecole de Paris,

including those of Pascin, Utrillo, Dongen, Kisling, Soutine and Laurencin; and third, to

collect glassware representing periods from Art Nouveau through contemporary. In addition

to exhibiting works of art, this museum also attaches important to art education. Each day

volunteer guides accompany visitors as they walk through the museum, informing them about

the works of art on display. (These tours are only available in Japanese.)'

Museum of Modern art in Hokkaido

Established in January 2007, the National Art Center, Tokyo, has a total of 14,000

square meters of exhibition space, the largest in Japan. Instead of maintaining a permanent

collection, it focuses on serving as a venue for various art exhibitions and is the first of its

kind in the world. In addition to holding more than 10 exhibitions at a time, the Center also

promotes educational activities, as well as collects and disseminates information and data

about art. This unique and innovative art exhibition facility was designed by Kisho Kurokawa,

who also designed the new Kuala Lumpur Airport and the Exhibition Wing of the Van Gogh

Museum.

The National art center in Tokyo

2.5. Indusrial tourism

The Sapporo Beer Museum, the only beer museum in Japan, was opened in July 1987

to provide visitors with a varied knowledge of the history and nature of brewing with the aid

of on-site equipment, miniature models and films. Constructed in 1890 as a factory of the

Sapporo Sugar Company, the red-brick building was used until 1965 as a factory for barley

cleaning in the process of beer production. It is one of the precious cultural legacies of the

earlier Japanese settlement in Hokkaido. The Tasting Lounge (on the 1st floor) provides

access to a wide variety of beers

Tsukuba Science City, located about 50 km northeast of Tokyo, is segmented into the

Research and Education District and the Suburban District. These two districts attract more

than 300 public and private institutes, universities and firms, which also then attract about

22,000 researchers. Approximately 200,000 people including foreign researchers and their

families, as well as students reside here.

Via the Tsukuba Express Line from Akihabara Station in Tokyo, Tsukuba Science

City is about a one-hour trip from Central Tokyo. The Tsukuba Express Line opened in 2005

and improved transportation to the various international conferences and other events now

held frequently in Tsukuba Science City.

Additionally, the Tsukuba Science Tour Office organizes and offers tours of

laboratories located in Tsukuba Science City and also provides tour guide services.

There are a variety of unique sightseeing spots in Tsukuba Science City. The Tsukuba Expo

Center holds the world's largest planetarium, where visitors can experience the latest in

technology and science, as well as the older standards of technology and science.

At the Science Museum of Map and Survey, a gigantic parabolic antenna is now the

landmark of Tsukuba, and visitors can learn the methods of map projection. There are other

sightseeing locations such as the Tsukuba Space Center, Science Square Tsukuba, and

Tsukuba Botanical Garden explaining botany from a more scientific point of view. At

Matsumi and Doho Parks, visitors enjoy greenery and walks in the fresh air.

2.6. Transport facilities

Tokyo International Airport

Haneda Airport, which started off as the first national airport in Japan in August 1931,

has made a name for itself as the hub of Japanese domestic airline service and as the front

door to the world outside Japan with the opening of the international terminal in October

2010. And it is even well known as an amusement spot.

With a design concept based on the image of "the sky," the International Terminal has

a bright, spacious feel. Constructed in the image of strips of cirrus clouds, the large and placid

curves and the natural light flowing forth from the roof of the departure lobby enhance the

excitement of travelers starting on their journeys. In addition to incorporating architectural

design that compliments the natural light, this airport also includes other active efforts to

reduce environmental burden, such as the usage of solar power and geo-thermal power as well

as the usage of heat waste generated during power generation in the cogeneration system for

air conditioning and hot water supply. In fact, one of its main features is a high level of

environmental awareness in the role of an "ecological airport."

Narita International Airport.

Foreigners who come from other parts of the world by air usually take their first step

onto Japanese soil in Narita City, where the Narita International Airport is located. The city

has another important role; besides being a gateway to Japan, it is the temple town of Narita-

san Shinsho-ji Temple which attracts more than 13 million worshippers a year. Shinsho-ji

Temple has always a time-honored place of worship since it was erected in 940. There are

many Buddhist statues in towers that are characteristic of the mid-Edo Period in the 18th

century. In early summer, the Narita Gion-matsuri Festival is held. Goshintai, or the Shinto

object of worship, on a 'mikoshi' (portable shrine) and many decorated floats and carts parade

through the city. It is an exciting sight to watch. In spring, the temple hosts the drum festival,

which is the largest held in the Kanto region, with 200 drummers gathering to perform.

The Chiba Prefectural Boso-no-Mura is a museum where the residences of merchants,

samurais, and farmers, who lived in Boso from the late Edo Period to the Meiji Era, are

reproduced with the scenery and environment of those days. At the museum, you can learn the

traditional skills and lifestyles of the village by directly experiencing them yourselves, as well

as from the displays.

At neighboring Sawara, the town that still preserves the atmosphere of the Edo Period

is called "Ko (small) -Edo Sawara." There are a number of stores that keep business from the

Edo Period. Walking fans will definitely love this town, as they can find classic streets and

shop arcades once they step onto the byways. A number of new shops, utilizing the old

buildings, a re also there to welcome you.

Sakura City, where the former samurai residences stand in a row, is home to the

National Museum of Japanese History, which exhibits Japanese history from primitive and

ancient ages to the modern age, as well as the world of folklore. Shibayama Town has the

Museum of Aeronautical Sciences, where you can enjoy learning about the transitional

changes that have occurred in Japan's aeronautic technology.

2.7. Cultural activities

Ikebukuro area

Ikebukuro Station, in Toshima-ku, has a terminal for several rail lines: the JR

Yamanote, Saikyo, and Takasaki lines; the Tokyo Metro Marunouchi Yurakucho and

Fukutoshin lines; the Seibu-Ikebukuro Line; and the Tobu-Tojo Line. It is a prominent

downtown area rivaling Ginza, Shinjuku, Shibuya and Asakusa. It has often been selected as

the scene for TV dramas and novels, and as a result young people who are keen on trends cast

eager eyes on Ikebukuro. It is divided by JR Ikebukuro Station into the west side and east side

areas.

On the eastern side department stores and large fashion industry buildings stand side

by side. One example is the Sunshine City area around the super-high-rise building Sunshine

60 to the east of the shopping street that leads to the station. Also, within in the Sunshine City

area are a planetarium, a hotel, a shopping mall and a convention center with exhibition

facilities.

On the west side are the Tokyo Metropolitan Art Space and some universities nestled

among department stores and shopping streets. Many university students can be seen walking

around the town, giving it a literary flavor that is clearly distinct from the hustle and bustle of

the eastern side.

Tokyo marathon

The Tokyo Marathon starts in 2007 through the integration of the Tokyo International

Marathon and Tokyo City Road Race. A total of 30,000 runners join in this marathon, which

is the largest citizen participation marathon in Asia. It also plays a role as a selection race for

participation in international games including the Olympics (male only).

The race is separated into a full-marathon leg and a 10-km leg, both of which start from the

Metropolitan Government Building in Nishi-Shinjuku, Tokyo. After passing Iidabashi and in

front of the Imperial Palace, the 10-km group finishes at Hibiya Park. The full-marathon

group continues running, and they pass noted sightseeing locations such as Ginza,

Nihonbashi, Asakusa-Kaminarimon, Tsukiji and Toyosu, running towards Tokyo Big Site at

the new Tokyo Waterfront Subcenter to finish.

2.8. Accomodation

All of Japan's cities have many western-style hotels, with famous-name chains well

represented in all larger cities. Especially in peak tourist seasons, it is best to book far in

advance.

First class hotels

Japan's finest hotels have all the facilities and amenities that you would rightfully

expect at any world-class hotel. These top-end hotels cater to visiting corporate executives

and other overseas guests who can afford deluxe or first-class accommodations. Services

provided by English-speaking staff people include 'executive salon' secretarial services and

access to computers and facsimile transmission equipment.

The restaurants in these hotels are counted among the finest in the major cities, with a variety

of cuisines to choose from. From shopping malls and cocktail lounges to room service and

interpreter service, these hotels can offer virtually everything the guest could want or need.

Most of them provide direct limousine bus connections to the nearest international airports.

A double or twin room at a deluxe hotel will cost an average of 30,000 yen per night, and

around 20,000 yen at a first-class hotel. All member hotels of the Japan Hotel Association

maintain consistently high standards of service and facilities.

Business hotels

A somewhat less expensive accommodation favored by many Japanese business

travelers is the business hotel. As a rule, they are smaller hotels with fewer amenities,

including no room service. Vending machines dispensing snacks and drinks are installed on

guest room floors. There is usually one restaurant on the premises, and the hotel's location is

conveniently close to a railway station.

Reception clerks and other staff people do not usually speak English, but the

procedure for check-in and checkout is much like elsewhere. Since these hotels are patronized

mainly by businessmen, the rooms are usually singles with bath. The room charge is 5,500

yen to 10,000 yen on average.

3. TOURISM AFTER THE FUKUSHIMA DISASTER

After the triple melt-down of the nuclear reactors in Fukushima, the number of foreign

visitors declined for months in a row. To boost tourism the Japanese Tourism Agency

announced in October 2011 a plan to give 10,000 round-trip air tickets to Japan away in order

to encourage visitors to come to Japan. In 2012 free tickets would be offered on condition that

the winners would write online about their experiences in Japan. They also would need to

answer some questions, about how they felt while visiting Japan after the earthquake, and

how the interest in tourism in Japan could be renewed. In September 2011 some 539,000

foreign people visited Japan, this was 25 percent down compared with the same month in

2010. This decline was largely attributed to the Fukushima nuclear accident, but also the

stronger yen made a visit to Japan more expensive. About 15 million dollars would be spent

on this program. On December 26, 2011, The Japan Tourism Agency reported on their site

that the "Fly to Japan! Project", which would have given out 10,000 round trip tickets to

Japan was not approved by the government for it fiscal year 2012.

CONCLUSION

Japan je zemlja samuraja, japanske trešnje, hramova i sasvim jedne drugačije kulture.

Nippon je japanski naziv Japana i u doslovnom prijevodu znači zemlja izlazećeg sunca. Japan,

kao zemlja napredne tehnologije, elektronike i telekomunikacija, je zemlja koja je u samom

svjetskom vrhu po razvoju i usavršavanju svog gospodarskog i ekonomskog napretka.

Zanimljive su mnogobrojne atraktivne turističke destinacije u Japanu koje

podrazumijevaju odsjedanje u hotelima najviše klase, shooping, gradske ture i ukusnu lokalnu

kuhinju. Turistima je posebno zanimljiva njegova poznata kulturna i povijesna obilježja, stara

i do nekoliko tisuća godina.

Japan u svijetu ima imidž turističke zemlje, a turizam se sve brže razvija.To se

ponajprije odnosi na glavni grad Tokyo koji, vidljivo svake godine ima sve više turista.

Turisti u Japan dolaze u skupinama ili pojedinačno, u organizaciji turističke agencije ili u

svojem vlastitom aranžmanu. Osim bogate prirodne, kulturne i povijesne ponude, može se

ponositi i modernom infrastrukturom te jako dobro organiziranim javnim cestovnim,

željezničkim i zračnim prometom.

Visok standard omogućava svih putovanja na odmor svim socijalno – društvenim

segmentima Japana. Publika je vrlo selektivna, a cijena je samo jedna od komponenti kod

izbora mjesta za odmor. Japanski je turist je po primanjima i nivou kulture iznad europskog

prosjeka što utječe na način putovanja čiji je osnovni motiv bijeg od svakodnevnice

Ovaj otok predstavlja najzanimljivije odredište za ljude koji žele iskusiti brz tempo

života velikih gradova sa bogatom i dugom tradicijom i kulturom.

LITERATURE

1. HTZ Glasnik-Pregled stanja na emitivnim tržištima 2009, 2010, 2011.

2. Turizam u brojkama 2010., Ministarstvo turizma

3. www.104antigonish.ca/wordpress/wpcontent/uploads/2011/09/Tourism/

TouristAttractionProgramAttraction.pdf

4. www.visitjapan.com