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Tourism Initiatives
2007
A Traveler Cannot Choose What They Do
Not Know…
Search Engine Market Share
So What Does This Have To Do With Tourism?
EVERYTHING!
78 % of travelers are using the internet for travel planning.
Travel Industry Association 2005
A healthy travel and tourism initiative is a boon to almost any community with far-reaching effects that flow deep into local economies.
Travel and Tourism generates $100 billion in tax revenue for local, state, and federal governments.
Gammet Interactive, 2006
Gammet Interactive, 2006
The Customer’s Journey
Planning the
Trip
How does the traveler choose?
(putting themselves in the picture)
Gammet Interactive, 2006
Gammet Interactive, 2006
Build Your Website For Your Customers!
If There Experience Is Bad They Will Not Return.
Focus On the People Before Technology –
(User Centric Design)
Travelers come in all shapes and sizes…
Growing trend of “Petimportance“…
Women Influence 82 % of all Purchases
The Naked Truth: The Four Dimensions of Real Women
68% of women say advertisers and marketers don’t understand them.
but there is a problem…
The Naked Truth: The Four Dimensions of Real Women
On average, women evaluate factors nine times more then men.
The Naked Truth: The Four Dimensions of Real Women
Travelers are seeking experiences as much as things.
(especially women)
Preference is created through a mixture of meaning and awareness.
The Ordinary for the Host Community
Can Become the Extraordinary for the Visitor.
Gammet Interactive, 2006
Being first only assures you of an entrance opportunity.
The Customer’s Journey
Dreaming of the next trip…
Build Your Website For Your Customers!
If There Experience Is Bad They Will Not Return.
Focus On the People Before Technology – (let LIAA worry about the technology)
Great
Planning
Tools
www.Alexa.com
www.communitydevelopment.uluc.edu/
http://www.usda.gov/wps/portal/usdahome
www.maxxcommunications.com
www.gammet.com
Please Visit
US 12 Heritage Trail
www.us12heritagetrail.org
Thank You
