“One’s destination is never a place,

but a new way of seeing things.”

Henry Miller (1891-1980)

Tour

ism

Man

agem

ent

Format:Blended*

Profile: ProfessionalandExecutive Locations: InternationalLocation,OnlineandMadrid. WEB: www.ie.edu/tourism-management

*Combinesface-to-faceandonlineinteractiveperiods

**InadditiontoIE’sCoreMBA

Tour

ism

Man

agem

ent

QUICKFACTS

Language:English Duration:6months**

TheGlobalMBA+andtheExecutiveMBA+aretwopart-timeprogramsdesignedtobecompatiblewithprofessionalactivity. Itscurriculumcombinesthewell-roundedcontentofanMBAfromIEBusinessSchoolwiththedepthofaSpecializedProgram.Itscustomizationoptionsletyoutailortheprogramtoyourprofessionalneedsandpersonalcircumstances.

Out of your choiceAn exclusive experience

Global MBA+

Executive MBA+

+networking +specialization +opportunities

At IE Business School we believe that the powerfulcombination of an MBA with specialized knowledgefromtheTravel&Tourismindustryisthemosteffectivebusinesseducationfortomorrow’sindustryleaders.

IE’ssequenceoftheCoreMBAfollowedbyaspecializedmodule in Tourism Management ensures a solidgroundinginbusinesseducation,whichisthenapplied

incontext for theTourism industry.Pleasenote thatSpecializedProgram+TourismManagementcannotbetakenseparately.IthasbeendesignedspecificallytofollowtheCoreMBAmoduleandcompletestheMBAexperienceforstudents.IEMBAalumniareexemptfromthisruleandmayjointhismoduleseparately.

Tourism Management

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COREMBAPROGRAM(Chooseone)

MODULE

+TourismManagement

Nov

Nov

Nov

,Mar

Apr

English

Intakes

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MBA

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TheSpecializedProgramstartsinSeptemberandisofferedintheBlendedformat.

TheCoreMBAPeriodisofferedinEnglishorinSpanish

Thetourismindustryisoneofthelargestandfastest-growingindustriesintheworldandplaysavitalroleforthosecountriesthatrelyontheincomeandemploymentopportunitiesgeneratedbytheserviceindustry.

Asaresultoftherecentglobaleconomiccrisisandthefastemergenceofnewmarkets,thedemandoftheinternational

Travel&Tourismindustryhaschangeddramatically,withseriousimplicationforthisserviceindustryworldwide.

Delivering excellent results, and coming up withcompetitiveandinnovativestrategies,hasbecomequitethechallengethatrequiresindustryspecificknowledgeandexpertise.

INDUSTRYINTRODUCTION

+Tourism Management / 5

KEYBENEFITS•A stimulating learning environment with

emphasis on innovation, entrepreneurshipand social responsibility, that connectshighlyqualifiedstudentswithaworld-classinternationalfacultyofexpertsandleadersinthetourismindustry.

•360ºviewoftheTravelandTourismindustry.

•Globalnetworkingwithintheindustry.

•Companyvisitstoemergingbusinessesintheindustry.

•IEBusinessSchoolisaffiliatedwiththeUnitedNationsWorldTourismOrganization.

CAREERIMPROVEMENTSuccessfulgraduatesdisembarktheir+TourismManagementjourneywithdistinguishedandvaluableindustryspecificknowledge, prepared to take on any management position in the sector and build on personal and professionalrelationships that will last a lifetime. Others have made use of IE’s entrepreneurial spirit and started their owncompanies.

Tourism Management

CLASS PROFILE

AIMEDAT…+TourismManagement is aimedat experiencedprofessionalswhoarereadytotakethenextstepintheircareersasfutureleadersintheinternationaltourismindustry.Participantsaredynamic,motivatedandinnovativeindividualswithstronginterpersonalskillsandculturalawareness.

Gender

Nationalities

American,Argentinean,Belgian,Brazilian,British,Chilean,Chinese,Colombian,CostaRican,Cuban,Dominican,Dutch,Ecuadorian,SalvadorianFrench,German,Guatemalan,Italian,Mexican,Peruvian,Spanish,Swedish,Venezuelan

RepresentedCompanies

AccorAmadeusAmericanExpressTravelBarcelóHotels&ResortsCaribbeanTourismOrganizationCarlsonWagonlitTravelHiltonIberiaIntercontinentalHotelsGroupLANAirlinesLastminute.comMarriottOrbitzWorldwideParadoresdeTurismoSolMeliáHotels&ResortsStarwoodTACAInternationalAirlinesTUIViajesElCorteInglésVuelingAirlines

GeographicOrigen

15% Middle East

50%Europe

7%Others

5%Latin America

8%North

America

15% Asia Pacific

Sub-Sectors

5%F&B

40%Hospitality

20%Airlines

15%Tourist and Destination

Administration

5%Consultancy

5%Other

10%Leisure and

Entertaiment

Male47%

Female53%

+Tourism Management / 7

PROGRAMSTRUCTURE

SepOneweekinInternationalLocation

InteractiveOnlinePeriod

FebOneweekinMadrid

5-6months

SeptemberFebruary-March

GlobalMBA+orExecutiveMBA+

9-11months

COREPROGRAM

Tourism Management

PROGRAMSTRUCTUREThe+TourismManagementspecializedprogramcombinesface-to-faceperiodswithonline interactive distance learning periods; a format that guarantees maximumflexibilityand is ideal for thebusyagendasofprofessionalsandexecutives in theTravel&Tourismindustries.

During the face-to-face periods, guest speakers from the public and the privatesectorssharetheirbestpracticeswiththestudentsthroughlecturesandcompanyvisits.

Online interactive learning periods occur between each face-to-face module,ensuringcontinuedlearningandconnectionbetweenclassmatesforthedurationoftheprogram.

SPECIALIZEDCOURSESHospitalityManagementTransportation&MobilityDestination&LeisureManagementDistributionSystemsServiceManagementEntrepreneurshipe-Commerce&SocialMediaTheRestaurantsector:F&BRealEstateYield&RevenueManagementSustainableTourism

Please note that some program content may be subject to change.

+Tourism Management / 9

BLENDED EXPERIENCE

IE’s blended methodology consists of combining intense short face-to-face periods withinteractiveonlineperiods,allowingcross-culturalteamstoworkonglobalprojectsregardlessoftheirgeographiclocation.Thevirtualcampus,throughwhichthecontentsoftheprogramarebeingdelivered,runsactively24/7.Complementingtheonlineforumdiscussions,participantswork with a variety of digital distance learning tools; from video conferencing and instantmessengertoonlinedocumentsandVOIP.

FACULTY

AlbertBarra,CEO,Hoteljuice.com,Spain

AlfonsoCastellano,FounderandManagingDirector,Mindproject.MemberoftheExpertsinTourismMarketingCommitteeatSecretariadeEstadodeTurismo,Spain.

AngelDíazPresidentAdvanceLeisureServices,Spain

BernardoCabotSeniorVicePresidentAsiaPacific,MeliáHotelsInternational,China

GiulianoGasparin,SeniorAssocaite,HVAGlobalHospitalityServices,Spain

Theadmissiontothe+TourismManagementmoduleisintegratedinthedefiniteadmissiontotheGlobalMBA+orExecutiveMBA+programs.IfthelanguageofinstructionofthemodulediffersfromthechosencoreMBA,languageproficiencymustbedemonstratedduringtheinterviewstageoftheadmissionsprocess.AlumnithathavepreviouslyacquiredanMBAdegreewithIEandwishtotake+TourismManagementasanadd-onmodulemustsubmittheirupdatedCVandcarryoutaninterviewwithamemberoftheAdmissionsCommittee.

Ifyouthinkthatthe+TourismManagementspecializedprogramisrightforyou,startyouronlineapplicationatwww.ie.edu/tourism-management/admissions

The+TourismManagementspecializedprogramhasanexcellent facultymadeupof full-time IEBusinessSchoolprofessorsandofassociateprofessorswhoareallmanagersofleadingcompaniesinthetourismindustryworldwideandcansharetheirmanagementknowledgeandexperienceinthishighlydynamicsector.

Jean-FrancoisNoguéCorporateFoodBeverageDirector,NHHotels,Spain

NicoleLopezVicePresidentFinance&InvestorRelations,EuroDisney,France

PilarMonzónGeneralManagerInterContinentalPorto-PalacioasCardosas,Portugal

RamónDíazBernardoProfessorofMarketingIEBusinessSchool,Spain

SherylKimesProfessortoYield&RevenueManagementCornellUniversity,USA

ADMISSIONS PROCESS

Legal disclaimer: Please note that the above mentioned program information may be subject to changes

+Tourism Management / 11

CONTACT:Admissions DepartmentMaria de Molina, 11Madrid, Spain

T: +34 915 689 610F: +34 915 689 710admissions@ie.edu

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