Tourism Sector Statistics: 2010/11

Karen KohlerTourism KwaZulu-NatalFebruary 2012

Outline

• South African Picture– International– Domestic

• KZN Picture– Foreign – Domestic

2

Foreign Arrivals to South Africa and KwaZulu-Natal

3

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 20100

2000000

4000000

6000000

8000000

10000000

12000000

S A Total

KZN Total

4

0

50 000

100 000

150 000

200 000

250 000

300 000

J F M A M J J A S O N D

2007

2008

2009

2010

2011

South Africa’s Overseas Arrivals 2007-2011

5

International Markets to South Africa 2007 - 2010

The South African Foreign Picture

6

2009 2010

Number of foreign tourists 7,011,865 8,073,552

Avg spend in SA per foreign tourist (excluding capital expenditure):

R8,900 R9,300

Land markets R7,300 R8,300

Air markets R13,000 R11,800

Avg length of stay: 8.3 nights 8.5 nights

Land markets 5.1 nights 5.3 nights

Air markets 16.6 nights 16.9 nights

Main Overseas Source Markets UK, USA, Germany, Netherlands, France

UK, USA, Germany, Netherlands, France

Purpose of Visit to South Africa – All Foreign Tourists

7

Leisure Business Medical Religion Other

2009 0.596 0.296 0.05 0.006 0.051

2010 0.571 0.308 0.047 0.003 0.071

5.0%

15.0%

25.0%

35.0%

45.0%

55.0%

65.0%

Purpose of Visit to South Africa

% o

f fo

reig

n t

ou

ris

ts

Activities of Foreign Tourists in SA

Activities %

Shopping 97%

Nightlife 81%

Social 38%

Visiting Natural Attractions 21%

Beach 17%

Cultural, Historical, Heritage 18%

Wildlife 15%

Business 16%

Theme Parks 11%

Casino 6%

Medical 5%

8

The South African Domestic Tourism Picture 2010

9

2009 2010

Number of tourists annually 30.3mn trips 29.7mn trips, 13.5mn travellers

Spend – per trip ±R730 ±R710

Spend – total market value R22bn R21.1bn

Avg length of stay 4.2 nights 4.5 nights

Purpose of visit •VFR 76%•Holiday 12%•Business 5%•Religious 5%•Medical 1%

•VFR 74%•Holiday 13%•Business 5%•Religious 6%•Medical 1%

Main Source markets Gauteng, KZN, E. Cape Gauteng, KZN, E. Cape

10

International Markets to KwaZulu-Natal 2007 - 2010

KwaZulu-Natal – The Foreign Tourist Picture

11

2009 2010

Number of tourists annually 861,884 956,550

Avg Spend – per visitor ±R7 216 ±R7 215

Avg length of stay 6.5 nights 6.8 nights

Main Source markets UK, USA, France, Germany, Netherlands

UK, USA, France, Germany, Australia

12

Activities of Foreign Tourists in KZN:2010

Air* LandShopping 78% 96%Nightlife 83% 48%Visiting natural attractions 40% 6%Beach 49% 38%Wildlife 27% 6%Social 28% 34%Cultural, historical and heritage 22% 6%Theme parks 26% 10%Business 23% 7%Sporting attended 17% 3%Visited a casino 13% 4%Adventure 4% 1%Health 2% 0%Medical 1% 1%Sporting competed 1% 1%Hunting 1% 0%Trading 0% 4%

KZN – The Domestic Tourist Picture

13

2009 2010

Number of visitors annually 8.8mn trips 8.3mn trips

Avg spend per trip ±R720 ±R710

Avg length of stay 4.3 nights 4.6 nights

Main Source Markets KZN, Gauteng KZN, Gauteng

Purpose of Visit to KZN – Domestic Visitors

14

VFR Holiday/leisure Business Other0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

50.7%

36.4%

6.5% 6.4%

52.1%

35.8%

8.0%

4.1%

20092010

Activities undertaken in KZN – Domestic Visitors

15

Activity % Go to the beach 57.8 Go to a live show, theatre or concert 17.3 Watch a live sports event 24.1 Visit a museum, art gallery or historical building 22.6 Visit a nature or wildlife or game reserve 25.8 Take part in a sports event 18.5 Take part in any water sport 12.3 Visit an arts or craft outlet 11.7 Visit an African township or cultural village on a tour 19.3 Food and wine fair 8.8 Go hiking or mountain climbing 10.6 Bird watching 8 Art and crafts festival 6.3 Attend a conference, workshop or training session 5.5 Visit a health spa 5.6 See bushman paintings 6.6 Fly-fishing 5.2 Horse riding 4.4 Go backpack/hostel travelling 5.7 Mountain biking or other cycling 7.2 Tour of the battlefields 2.9

KSIA Arrivals

16

025 00050 00075 000

100 000125 000150 000175 000200 000225 000250 000

J F M A M J J A S O N D

Passe

nger

Arriv

als

2007

2008

2009

2010

2011

Road Traffic: Light Vehicles towards Durban 2010-2011

17

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec2010 2010 2010 2010 2010 2010 2010 2010 2010 2010 2010 2010 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011

0

50000

100000

150000

200000

250000

300000

Light Vehicles Southbound Mooi Plaza 2010-2011

Hotel Occupancies Durban 2004-2011

18

January Feb March April May June July August Sept Oct Nov Dec 0.0

10.0

20.0

30.0

40.0

50.0

60.0

70.0

80.0

90.0

100.0

20042005200620072008200920102011

Thank you