OVERVIEW OF THE

TOURISM SECTOR Tourism Security Seminar

5-6 April 2011

Ministry of Tourism Arts & Culture

Introduced in 1972 2 Resorts – Male’ Atoll 270 Beds 1097 arrivals

Maldives is popularly known for its one island one resort concept

Destination Maldives - Background

25,591 beds distributed in:

97 Resorts: 21,232 beds156 Safari Vessels: 2,434 beds17 Hotels: 1,449 beds25 Guest Houses: 476 beds( guest houses and hotels in inhabited islands)

Re-sorts / Mari-nas83%

Hotels6%

Guest House

s2%

Safari Vessels10%

Accommodation Type and Bed capacity in 2010

Visitor Profile 2009 & 2010

2009 Europe ~70.5% Asia Pacific ~25% Americas ~2.3% Middle East ~1.5% Africa ~0.8%

China UK Italy Germany France Russia0

20000

40000

60000

80000

100000

120000

Top 6 Markets 2010

UK Italy Germany China France Russia0

20000

40000

60000

80000

100000

120000

Top 6 Markets 2009

2010 Europe ~ 63.8% Asia Pacific ~ 31.6% Americas ~ 2.3% Middle East ~ 1.5% Africa ~ 0.7%

WHAT IS TOURISM TO MALDIVES The main economic sector

Government Revenue : 26%GDP Contribution: 28.7%Foreign Exchange: 70%The biggest foreign exchange earnerA strong direct and indirect employerA stimulus to other industries to survive and

prosper

Tourist Arrivals & Bed Capacity

1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 20100

100000

200000

300000

400000

500000

600000

700000

800000

900000

0

5000

10000

15000

20000

25000

30000

bed capacity

arrivals

Arr

iva

ls

Be

d C

ap

ac

ity

Bed Occupancy

1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

bed nights

3718207

3936741

3932748

4066640

4704601

5110587.3

3300125

4826371.8

5293224

5446937

5150688

5829218

bed night capacity

5348482

5787788

6015082

5886916

6091928

6083210

5099100

5929397

6400167

6996640

7338221

7861955

Occupancy rate

69.713251895171

8

68.155010336305

6

65.616056015012

5

68.975824167338

6

77.225679708380

7

83.938763557311

7

64.386540044548

9

81.397667463739

8

82.763555766945

4

77.831165990312

8

70.216545966132

7

74.212999257187

3

500,000

1,500,000

2,500,000

3,500,000

4,500,000

5,500,000

6,500,000

7,500,000

8,500,000

5.00

15.00

25.00

35.00

45.00

55.00

65.00

75.00

85.00

Nu

mb

ers

Oc

cu

pa

nc

y (

%)

Reasons for choosing Maldives over other Destinations

peaceful-ness &

tranquility35%

beaches32%

weather19%

price1%

other14%

Tourist Opinion Survey 2008

relaxation55%honeymoon

28%

diving11%

business4%

others2%

Purpose of Visiting Maldives

Tourist Opinion Survey 2008

UK Chinese French German Italian Japanese Swiss0

5

10

15

20

25

30

35

island HoppingDivingSurfingother water sportsSpa/wellnessother

%

Tourist Activities

Tourist Opinion Survey 2008

Vision:To be the best example of sustainable tourism development - a nation with an economically profitable tourism industry in harmony with its natural environment, cultural resources, and the values of its people.

Mission :Improve the quality of life of the Maldivian people by optimizing and balancing the economic, environmental, and socio-cultural benefits of tourism, with equitable distribution of these benefits to the society, while minimizing the possible negative impacts of tourism.

Tourism Vision & Mission

Under this mission :Tourism is planned to go to communities

• directly benefit the local population • stimulate the island economies

•

Tourist Distribution

A tourist population of more than 25,000 could be resident in Maldives at a given time In resorts, hotels, guest houses, floating vessels

Additionally a number of tourists may reside in the country: passenger liners luxury super yachts Small yachts crossing / bunkering

Over 78 Tourism projects in the pipeline 17 Atolls (total 7000+ beds) Direct employment opportunities (estimated:

44,250 )

New Developments Innovative products

Floating developments Luxury Villas in inhabited islands Hotels and Guest houses in inhabited islands

1-U

pper

Nort

h

Pro

vin

ceLo

cal I

slan

ds

Res

orts

New

Res

orts

Div

e S

ites

Est. 3120 bedsReg. 456 beds

Loca

l Isl

ands

Res

orts

New

Res

orts

2-N

ort

h P

rovin

ce

Est. 3034 bedsReg. 3816 beds

3-

Nort

h C

entr

al

Pro

vin

ce

Est. 600 bedsReg. 16,283 beds

4-C

entr

al Pro

vin

ceEst. 480 bedsReg. 1086 beds

5-S

outh

centr

al

Exi

stin

g Is

land

s

Res

orts

New

Res

orts

Div

e S

ites

Est. 1480 bedsReg. 0 beds

6-U

pp

er

South

Exi

stin

g Is

land

s

Res

orts

New

Res

orts

Div

e S

ites

Est. 2246 bedsReg. 250 beds

7-S

outh

Pro

vin

ceE

xist

ing

Isla

nds

Res

orts

New

Res

orts

Div

e S

ites

Est. 220 bedsReg. 986 beds

Tourist transport

seaplane boat scheduled domestic airlines

Why a Tourism Security Seminar?

Urgency to meet current tourism security Challenges;• global terrorism and white collar

crimes• the escalating tourism related

incidents• Identify and prioritize the current

security challenges • Suggest actions /solutions

Past Efforts in Tourism Security• Security workshop held in May

2008 following Sultan Park incident in 2007

• Number of security issues highlighted

• Formulated a draft tourism security plan

Highlights of Issues Identified In The Draft Tourism Security Plan

Threats to property and tourists (easy access to resorts by sea, territorial issues, threats from inhabitants)

Issues relating neighbouring islands (territorial issues and anti social behaviour towards property and visitor )

Issues related to Staff : Threats to the management by unhappy or dismissed employees Drug issues in the workplace Involvement of staff in Crimes

Security in the transportation system Communication between the tourism establishment and concerned

authorities Lack of a destination sensitised media

Recommended Measures From The Draft Tourism Security Plan

Establish proper security mechanisms at tourist properties Strengthen security at all airports Establish proper mechanisms to liaise in relation to incidents Strengthen sea /air transport security Establish mechanism to prevent issues arising from neighboring

islands Establish a mechanism for screening/verifying records of recruiting

staff

Formulation of relevant regulations in relation to all the above where relevant

Thank you

Today we are again gathered to discuss gaps based on current scenario .

We are here to share information and assess the situation

The continued success of Maldives as a competitive destination depends on addressing all challenges