Tourism Statistics 2013

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  • Tourism: statistics and policy

    Standard Note: SN/EP/6022

    Last updated: 6 January 2015

    Author: Chris Rhodes

    Section: Economic Policy and Statistics

    This note includes statistics on inbound and outbound visitors to and from the UK, domestic

    tourism in the UK, the impact of the 2012 Olympic and Paralympic Games on tourism, the

    contribution of tourism to the UK economy and the Governments tourism policy.

    Visitor numbers in 2013:

    There were 32.8 million inbound visits to the UK. London was the most popular

    destination in the UK, attracting 51% of all visits.

    There were 58.5 million outbound visits from the UK. Spain was the most popular

    destination for UK tourists, attracting 20% of all visits.

    In 2012 471,000 people came to the UK for an Olympic and Paralympic related reason.

    There were 122.9 million domestic overnight trips made in Great Britain in 2013, 83% of

    which were in England.

    Economic impact in 2013:

    The tourism industry contributed 56 billion in economic output

    Tourism related industries employed 2.8 million people, 9% of all employment

    The Government published its tourism strategy in March 2011 which announced three

    aims:

    To co-fund (with the private sector) a 100m marketing campaign to encourage

    foreign visitors to the UK, building on publicity from international events such as the

    Royal Wedding and the Olympic Games.

    To increase the proportion of UK residents who holiday in the UK; and

    To increase the sectors productivity.

    This information is provided to Members of Parliament in support of their parliamentary duties

    and is not intended to address the specific circumstances of any particular individual. It should

    not be relied upon as being up to date; the law or policies may have changed since it was last

    updated; and it should not be relied upon as legal or professional advice or as a substitute for

    it. A suitably qualified professional should be consulted if specific advice or information is

    required.

    This information is provided subject to our general terms and conditions which are available

    online or may be provided on request in hard copy. Authors are available to discuss the

    content of this briefing with Members and their staff, but not with the general public.

    http://www.parliament.uk/site-information/copyright/

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    Contents

    1 Overseas tourism inbound and outbound visitors 3

    2 Inbound visits 3

    2.1 Reasons for visit 3

    2.2 Inbound visitor origin 4

    2.3 Destination of inbound visits 5

    3 Outbound tourism 6

    3.1 Reasons for travel 6

    3.2 Destination of outbound visits 6

    4 Impact of the 2012 Olympic and Paralympic Games on tourism 7

    4.1 Visitor numbers 7

    5 Domestic tourism 8

    5.1 Reasons for trip 8

    5.2 Destination 9

    6 Tourism and the UK economy 9

    6.1 Economic output 9

    6.2 Employment 10

    7 The Governments tourism strategy 11

    7.1 Overseas marketing 12

    7.2 Increasing domestic tourism 14

    7.3 VisitBritain and the future of tourism bodies 14

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    1 Overseas tourism inbound and outbound visitors

    In 2013, there were 32.8 million visits to the UK by people living abroad. There were 58.5

    million visits abroad by UK residents. The chart below shows the number of inbound and

    outbound visits to and from the UK since 1980.1

    Rising prosperity and falling travel costs have led to a boom in overseas tourism since the

    early 1980s. Between 1980 and 2013, the number of inbound visits to the UK increased by

    164% from 12.4 million visits to 32.8 million visits. The number of outbound visits from the UK

    increased by a greater proportion over 230% from 17.5 million to 58.5 million over the

    same period.

    The financial crisis of 2008/09 impacted on both inbound and outbound visitor numbers. The

    number of outbound visitors from the UK fell particularly steeply from a peak of 69.5 million

    in 2006, to 55.6 million in 2010, a fall of 13.9 million visits or 20% in 4 years. Over the two

    years since then, the number of outbound visits recovered slightly, increasing by 1.2 million.

    Inbound visitor number were also affected by the financial crisis and its aftermath but to a

    lesser degree than outbound visitor numbers. Inbound visitor numbers peaked in 2007 at

    32.8 million visits and fell to 29.8 million in 2010 a fall of 3.0 millions visitors or 9% in three

    years.

    2 Inbound visits

    2.1 Reasons for visit

    The table below shows the total number of visits to the UK by the reasons for the visit.

    Of the 32.8 million visits to the UK in 2013, 39% or 12.7 million were as part of a holiday; 9.3

    million or 28% were made to visit friends or relatives resident in the UK; 7.9 million or 24%

    were for business and a further 2.8 million were made for other reasons.

    1 ONS, Travel Trends, 2014

    0

    10

    20

    30

    40

    50

    60

    70

    Visits to and from the UKMillions, annual data

    Inbound:visits to the UK

    by overseas residents

    Outbound:visits overseas by UK residents

    http://www.ons.gov.uk/ons/rel/ott/travel-trends/index.html

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    The total number of inbound visits to the UK in 2013 is up compared with 2012. Overall there

    were 1.7 million or 5.6% more visitors in 2013 compared with 2012. The biggest % increase

    was among people visiting the UIK for business reasons up 7.0% or 520,000 over the year.

    2.2 Inbound visitor origin

    The table below shows visits to the UK by country of residence.

    Of the visitors to the UK in 2013, 73% were from Europe, 11% were from North America and

    16% were from other countries. French visitors made 12%, German visitors made 10% and

    visitors from the USA made 9% of all visits to the UK in 2013.

    Inbound visits to the UK by reason for visit

    2013

    Millions % of total

    Holiday 12.7 39% 6.4%

    Business 7.9 24% 7.0%

    Friends/relatives 9.3 28% 4.2%

    Misc. 2.8 9% 2.3%

    Total 32.8 5.6%

    Source: ONS, International Passenger Survey, via Travel Trends, 2014

    Notes: Based on survey responses so subject to some sampling error

    % change

    2012 to 13

    Visits to the UK by country of residence

    2013

    Total % of total

    Whole world total 32.8 100% 21,012 7

    Europe 24.1 73% 10,902 6

    North America 3.5 11% 3,081 8

    Other Countries 5.2 16% 7,029 14

    Top ten countries by total number of visits to the UK in 2012

    France 3.9 12% 1,349.6 5

    Germany 3.2 10% 1,408.0 6

    USA 2.8 9% 2,547.7 8

    Irish Republic 2.4 7% 817.5 4

    Netherlands 1.9 6% 720.4 5

    Spain 1.7 5% 905.2 9

    Italy 1.7 5% 830.4 7

    Poland 1.4 4% 449.3 9

    Belgium 1.2 4% 385.8 3

    Australia 1.1 3% 1,193.8 14

    Source: ONS, International Passenger Survey, via Travel Trends, 2014

    Notes: Based on survey responses so subject to some sampling error

    Average stay

    (nights)

    Visits (millions) Total spend

    ( millions)

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    In total, foreign visitors to the UK in 2013 spent 21 billion. Visitors from the USA, France,

    Germany and Australia spent 6.5 billion between them, accounting for almost a third of all

    spending by foreign visitors to the UK in 2013.

    2.3 Destination of inbound visits

    The table below shows visits to the UK by destination in 2013.

    London was the most popular destination for overseas visitors to the UK in 2013. Half of all

    visits by overseas residents to the UK included London. There were almost five times as

    many visits including London than including Scotland, Wales and Northern Ireland combined.

    45% of nights spent in England by inbound tourists were spent in London. 40% of all nights

    spent by inbound tourists to the UK were spent in London.

    61% of all money spent by inbound tourists in England was spent in London, and 54% of the

    money spent by inbound visitors to the UK was spent in London.

    Destinations of overseas visitors to the UK

    2013

    Visits

    (millions)

    Nights

    (millions)

    Total spend

    ( millions)

    Total UK 32.8 245.3 21,012

    Total England 28.6 217.0 18,397

    Total Scotland 2.4 19.4 1,680

    Total Wales 0.9 5.9 353

    Total Northern Ireland 0.4 2.1 208

    Top ten areas of the UK visited by overseas residents in 2013

    London 16.8 97.4 11,256.5

    Lothian (Edinburgh) 1.4 7.3 625.0

    West Midlands 1.2 9.7 525.1

    Greater Manchester 1.2 7.3 479.8

    Kent 1.0 5.7 313.5

    East Sussex 0.7 5.4 312.6

    Hampshire 0.7 4.5 273.5

    Merseyside 0.6 3.7 252.0

    Greater Glasgow 0.6 3.5 226.9

    Oxfordshire 0.6 4.0 332.4

    Source: ONS, International Passenger Survey, via Travel Trends, 2014

    Notes: Based on survey responses so subject to some sampling error

    Includes all visitors to the UK

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    3 Outbound tourism

    3.1 Reasons for travel

    The table below shows the total number of visits from the UK by the reasons for visit.

    In total, 58.5 millions visits were made from the UK to other destinations in 2013, 3.5% up on

    2012. 64% of visits abroad in 2013 were holidays. 21% or 12.5 million visits abroad were to

    visit friends or relatives and 12% were for business reasons.

    3.2 Destination of outbound visits

    The table below shows outbound visits from the UK by the country of destination.