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SOCIAL MEDIA FOR REAL ESTATE PROFESSIONALS
Pinterest allows users to create virtual inspiration boards of images found on the web. Users browse other boards in the community and have the ability to comment and like boards or pins. There is additional functionality that allows users to repin finds to their own boards creating a viral sharing environment.
What:
•3rd highest referral traffic rater behind Facebook and Twitter•Pinterest referrals are 10 percent more likely to make a purchase and spend 10 percent more.•Pinterest referrals spend 70% more money than non-social channel referrals •Link-building and increased traffic to your page or blog
Why?
Pinterest Buzzwords
Pin: An image added to Pinterest (.jpg, .png, .gif images only)Pinboard (board): A set of theme-based pinsPinning: The act of visually sharing contentRepin: Reposting somebody else’s pin to your own BoardPin It Button: Button that can be placed on website to facilitate sharing on Pinterest. Pins added with the Pin It button automatically link back to the source sitePinner: Person who does the sharing Hashtag: Using the # sign in front of a word or phrase which will link the phrase and aggregate your content with other pins that share the same hashtag
Profile: • Describe yourself, job and interests in your “About Me”
• Add a photo of yourself• Link it to your TOWN page, blog or personal website• Link to your Twitter and Facebook profile• Add your location - be specific in your description as well
Anatomy of Pinterest
Anatomy of Pinterest
Boards
Anatomy of Pinterest
Pins
Anatomy of Pinterest
Home View
Suggested Users to Follow
Anatomy of Pinterest
Recent Activity•New Followers•Repins•Likes
Anatomy of Pinterest
•Pins from users you’re following•Sort by different categories, popular pins or price points.
1. Navigate to http://pinterest.com2. Connect with Twitter, Facebook or use your email address
Setting up your Profile
What to Pin:
Board ideas:•Staging Inspiration/Tips•Curb Appeal•Neighborhood Specific Boards•Favorite Quotes•Personal Hobbies•Interior Design•Architecture/Art•Videos/Tours
Pin ratio should be 3 outside links to 1 personal link
Manually Uploading Pins
Uploading Pins
The Pin It button
Pinning Items
Videos
Pinning Items
The RepinPinning Items
Creating Boards
Can also create boards with the Pin It or Repin Actions
Creating Boards
Creating Boards
Being as descriptive as possible when pinning, repinning and creating boards is key to having a standout Pinterest presence.
Descriptions
•Most commented & repinned items use 200-310 characters (out of 500 allowed chars.)•Include relevant keywords, contextual information, and links to the content in the post.•Be Specfic•Use Hashtags
Grow your FollowingAfter you have your first few boards
going, start following others
You can follow a user, or opt to follow board’s that are more specific to your interest.
Grow your following
Grow your following
Share interesting Pins and Boards with your Facebook/Twitter community
• Write a detailed description of yourself
• Start 2-3 Pinterest Boards• Share a Pin to Twitter/Facebook
Action Items
http://www.slideshare.net/larosamaria0/
Rosemary Abdelshahid212.355.9090 x [email protected]
Rosemary [email protected]
