Toys & Games: United States

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    Freedonia Focus ReportsUS Collection

    Toys & Games:United StatesSeptember 2013

    Highlights

    Industry OverviewIndustry Size and Trends | Product Segmentation | TradeRetail Sales and Major Brands | Product Development | Safety and Regulatory Factors

    Industry ForecastsMarket Environment | Product Forecasts

    Industry StructureIndustry Composition | Industry Leaders | Additional Companies Cited

    Resources www.freedoniafocus.com

    http://www.freedoniagroup.com/FocusDetails.aspx?ReferrerId=FM-FocusBro&ReportID=FF90021http://www.freedoniagroup.com/FocusDetails.aspx?ReferrerId=FM-FocusBro&ReportID=FF90021http://www.freedoniagroup.com/FocusDetails.aspx?ReferrerId=FM-FocusBro&ReportID=FF90021http://www.freedoniagroup.com/FocusDetails.aspx?ReferrerId=FM-FocusBro&ReportID=FF90021http://www.freedoniagroup.com/FocusReports.aspx?ReferrerId=FM-FocusBrohttp://www.freedoniagroup.com/FocusReports.aspx?ReferrerId=FM-FocusBrohttp://www.freedoniagroup.com/FocusReports.aspx?ReferrerId=FM-FocusBrohttp://www.freedoniagroup.com/FocusDetails.aspx?ReferrerId=FM-FocusBro&ReportID=FF90021
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    Toys & Games: United States

    2013 by The Freedonia Group, Inc.

    ABOUT THIS REPORT

    Scope & Method

    This report forecasts US toy and game shipments and demand in US dollars at the

    manufacturers level to 2017. For the purposes of this report, the terms shipments andproduction are used interchangeably. Total shipments are segmented in terms ofproduct by:

    electronic

    models and kits

    board games and puzzles

    dolls and stuffed toys

    childrens vehicles and doll carriages

    other toys and games such as balls, dart games, and toy furniture.

    Software such as video game cartridges, discs, and mobile applications is excluded

    from the scope of this report. Bicycles and athletic equipment are also excluded.

    To illustrate historical trends, total production and demand are provided in annual series

    from 2002 to 2012; the various production segments are reported at five-year intervalsfor 2007 and 2012. Forecasts emanate from the identification and analysis of pertinent

    statistical relationships and other historical trends/events as well as their expected

    progression/impact over the forecast period. Changes in quantities between reportedyears of a given total or segment are typically provided in terms of five-year compound

    annual growth rates (CAGRs). For the sake of brevity, forecasts are generally stated in

    smoothed CAGR-based descriptions to the forecast year, such as demand is projectedto rise 3.2% annually through 2017. The result of any particular year over that period,

    however, may exhibit volatility and depart from a smoothed, long-term trend, as

    historical data typically illustrate.

    Key macroeconomic indicators are also provided at five-year intervals with CAGRs for

    the years corresponding to other reported figures. Other various topics, including

    profiles of pertinent leading suppliers, are covered in this report. A full outline of report

    items by page is available in theTable of Contents.

    SourcesToys & Games: United States represents the synthesis and analysis of data from

    various primary, secondary, macroeconomic, and demographic sources including:

    firms participating in the industry

    government/public agencies

    national, regional, and international non-governmental organizations

    trade associations and their publications

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    Toys & Games: United States

    2013 by The Freedonia Group, Inc.

    the business and trade press

    The Freedonia Group Consensus Forecasts dated April 2013

    the findings of other industry studies by The Freedonia Group.

    Specific sources and additional resources are listed in theResources section of thispublication for reference and to facilitate further research.

    Industry Codes

    The topic of this report is related to the following industry codes:

    NAICS/SCIAN 2007

    North American Industry Classification System

    SIC

    Standard Industry Codes

    339931339932

    423920

    Doll and Stuffed Toy ManufacturingGame, Toy, and Childrens Vehicle

    ManufacturingToy and Hobby Goods and SuppliesMerchant Wholesalers

    39423944

    5092

    Dolls and Stuffed ToysGames, Toys, and Childrens Vehicles,

    Except Dolls and Bicycles (except metaltricycles)Toys and Hobby Goods and Supplies

    Copyright & LicensingThe full report is protected by copyright laws of the United States of America and

    international treaties. The entire contents of the publication are copyrighted by The

    Freedonia Group, Inc.

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    Toys & Games: United States

    2013 by The Freedonia Group, Inc.

    Table of Contents

    Section Page

    Highlights....................................................................................................................................................... 1Industry Overview ......................................................................................................................................... 2

    Industry Size & Trends ............................................................................................................................. 2Chart 1 | United States: Toy & Game Shipment Trends, 2002-2012 ................................................. 2Chart 2 | United States: Toy & Game Demand Trends, 2002-2012 ................................................... 3

    Product Segmentation ............................................................................................................................. 4Chart 3 | United States: Toy & Game Shipments by Product, 2012................................................... 4Electronic. ........................................................................................................................................... 5Models & Kits. ..................................................................................................................................... 6Board Games & Puzzles..................................................................................................................... 6Dolls & Stuffed Toys. .......................................................................................................................... 7Childrens Vehicles & Doll Carriages. ................................................................................................. 7Other. .................................................................................................................................................. 8

    Trade ........................................................................................................................................................ 9Chart 4 | United States: Toy & Game Trade (billion dollars) .............................................................. 9

    Retail Sales & Major Brands .................................................................................................................. 11Product Development ............................................................................................................................ 12Safety & Regulatory Factors .................................................................................................................. 13

    Industry Forecasts ....................................................................................................................................... 14Market Environment ............................................................................................................................... 14

    Table 1 | United States: Key Indicators for Toy & Game Supply & Demand (billion dollars) ........... 14Product Forecasts .................................................................................................................................. 15

    Table 2 | United States: Toy & Game Supply & Demand (million dollars) ....................................... 15Electronic. ......................................................................................................................................... 15Models & Kits. ................................................................................................................................... 16Board Games & Puzzles................................................................................................................... 16

    Dolls & Stuffed Toys. ........................................................................................................................ 17Childrens Vehicles & Doll Carriages. ............................................................................................... 17Other. ................................................................................................................................................ 17

    Industry Structure ........................................................................................................................................ 19Industry Composition ............................................................................................................................. 19Industry Leaders .................................................................................................................................... 20

    Hasbro Incorporated ......................................................................................................................... 20MGA Entertainment Incorporated ..................................................................................................... 21The Step2 Holding Company LLC .................................................................................................... 22

    Additional Companies Cited................................................................................................................... 23Resources ................................................................................................................................................... 24

    To return here, click on any Freedonia logo or the Table of Contents link in report footers.PDF bookmarks are also available for navigation.