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TRADECATALOGUEAUTUMN/WINTER 2014
1
p.27POPULAR SCIENCE
BUSINESS & ECONOMICS p.3
p.11
p.21
p.31
POLITICS & CURRENT AFFAIRS
HISTORY & LITERATURE
PAPERBACKS
p.44INDEX
p.39KEY TITLES & SALES INFORMATION
2
BUSINESS &ECONOMICS
Related Titles
4
Twitter is Not a StrategyindexATindexTA
Remastering the Art of Brand Marketing
Tom Doctoroff
A leading marketer breaks down the barriers between traditional and digital media, offering timeless principles for customer engagement practiced by the top brands in the world
In a cultural climate saturated by technology, marketing professionals have focused their energies on creating newer and more digital methods of advertising their brands, with the fear that if they don’t embrace “Big Data,” they will fade into obscurity. But Tom Doctoroff, Asia CEO for J. Walter Thompson, argues that this frenzy over digital media has created a schism in the marketing world that is hindering brands from attaining their true business potential. The tension between traditional branding and the seemingly unlimited possibilities presented by the advent of “digital” branding leads companies to abandon the tried and true aspects of marketing for the flash of the new.
In this informative new book, Doctoroff explains why a strategy that truly integrates the two ideas is the best way for a brand to move into the future. Using some of the biggest brand names in the world as examples, such as Coca-Cola, Nike, and Apple, he breaks down the framework of marketing to explain how digital marketing can’t stand without the traditional foundation.
TOM DOCTOROFF is Asia CEO for J. Walter Thompson, and the author of What Chinese Want and Billions.
9781137279309 November£16.99 Hardback 234x153mm 272pp
World rights
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Billions9781137278845
What Chinese Want9781137278753
Power Branding9781137278845
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Startup Rising9781137279446
Brazil on the Rise9780230120730
Borderless Economics9780230342019
5
Recasting IndiaindexATindexTA
How Entrepreneurship is Revolutionizing the World’s Largest Democracy
Hindol Sengupta
The senior editor for Fortune India explains how the world’s largest democracy is at risk of falling apart and what’s holding it together
Twenty years after opening its economy, India still faces severe economic problems, including staggering income inequality. In most places, such a disparity would have the locals pounding at the gates. So why no Arab Spring for India?
Hindol Sengupta argues that the only thing holding it back is the explosion of local entrepreneurship across the country. While these operations are a far cry from the giant companies owned by India’s ruling billionaires, they are drastically changing its politics, upending the old caste system, and creating a “middle India” full of unprecedented opportunity. From Dalit entrepreneurs who are buying mobile phones and motorbikes; to the green shoots of enterprise in insurgency-ridden Kashmir; this book describes an India rarely seen by the larger world or even spoken of among Indians themselves – the millions of ordinary, enterprising people who are redefining the world’s largest democracy.
HINDOL SENGUPTA is the Senior Editor of Fortune magazine (Indian Edition) and founder of the Whypoll Trust.
9781137279613 November£17.99 Hardback 234x153mm 336pp
World rights
Related Titles
Secrets of Silicon Valley9780230342118
The Startup Game 9780230339941
Nice Companies Finish First9780230341890
6
All InindexATindexTA
Why Every Organization Needs Big Risks, Bold Characters and the Occasional Spectacular Failure
Deborah Perry Piscione
Bestselling author Deborah Perry Piscione explains why risk tolerance is the new harbinger of success, for established businesses and startups alike
In today’s stock market-driven economy, too many companies are focused on short-term gains, and not enough on lifetime potential. As a result, Western businesses have begun to lag behind the rest of the world in innovation, and growth has stalled – except when creative venture capitalists and bold entrepreneurs come together to invent products, services and process improvements that no one had ever dreamed of before.
But this doesn’t happen without breaking a few eggs. In All In, Deborah Perry Piscione explores the most innovative new companies, and the role risk-taking and failure tolerance play in their success. Drawing on case studies from a wide range of now-famous giants (Amazon, Netflix) and successful startups (Kiva, Box), she distills lessons for both new entrepreneurs and established companies whose risk aversion has cost them market-share.
DEBORAH PERRY PISCIONE is the author of Secrets of Silicon Valley, and CEO of Alley to the Valley and BettyConfidential.
9781137279286 November£16.99 Hardback 234x153mm 256pp
World rights
Related Titles
Brand Media Strategy9780230104747
The Art of the Pitch 9780230120518
The Idea Writers9780230613881
7
All ThumbsindexATindexTA
Mobile Marketing that Works
Michael Dru Kelley
A guide for marketers and business owners to build campaign-driven, successful mobile brand experiences, from small businesses to multinational corporations
With mobile devices in the hands of nearly half of the world’s population, businesses of all sizes must be prepared for the world of mobile marketing. Marketers need to create a mobile experience that is easily activated with the press of a thumb and that allows consumers to take action directly. However, 80% of mobile marketing either doesn’t work and has a high abandon rate, or doesn’t fit into a brand’s overall strategy.
All Thumbs is a simple, yet practical guide to help business owners, marketers, and advertising managers in companies of all sizes build multi-level, campaign-driven, mobile brand experiences designed for maximum effectiveness. Providing a strategic overview of how mobile marketing fits into an overall brand, Michael Dru Kelley lays out the tools to develop a campaign that gets results.
MICHAEL DRU KELLEY is the co-founder of Unconventional Partners, a firm that specializes in producing multi-platform video properties; creating branded content; and designing mobile experiences for the world’s leading brands. He has worked with OK! Magazine, P&G, MTV VMAs, and the Grammy Awards.
9781137279279 August £16.99 Hardback 234x153mm 224pp
World English
Related Titles
The Investor’s Paradox9781137278487
The Safe Investor 9781137279101
8
Millennial MoneyindexATindexTA
How Young Investors Can Build a Fortune
Patrick O’Shaughnessy
A motivational guide inspiring Millennials to invest now in order to build for their future
Millennials are beginning to enter their prime earning years, and in addition to their growing income, they stand to inherit an estimated $30 trillion dollars over the next 20 to 30 years. When it comes to investing, Millennials have a different set of priorities than their parents: they are skeptical of expert advice, yet more committed than baby boomers to passing wealth on to future generations. Past generations have struggled in the market because as investors, we are predisposed to act as our own worst enemy; we consistently do the wrong thing at the wrong time.
Millennial Money is a timely guide to understanding how to create an investment strategy. Packed with targeted advice, and exploring common investment mistakes that damage long-term returns, this book lays out a strategy to help Millennials become the most successful investing generation in history.
PATRICK O’SHAUGHNESSY is a Portfolio Manager at O’Shaughnessy Asset Management, which manages $5 billion for clients. He is a contributing author to the fourth edition of the bestselling What Works on Wall Street.
9781137279255 November£15.99 Hardback234x153mm224 pp
World rights
9
Related Titles
Survival Investing9780230341227
Free Market Revolution9781137278388
Pragmatic CapitalismindexATindexTA
What Every Investor Needs to Know about Money and Finance
Cullen Roche
An insightful and original look at why understanding macroeconomics is essential for all investors
To be successful in the modern world of finance, investors need to have an in-depth understanding of our global economies on a macro level. What does a shifting demographic cycle mean? How does the explosive growth of emerging markets matter? Why does the world’s population affect portfolios? Does the global monetary system impact my results? How does government intervention in markets impact strategy?
Combining his expertise in global macro portfolio management, quantitative risk management, behavioral finance, and monetary theory to explain the fundamentals of macroeconomics, Roche provides insights and suggestions for getting the most out of investment strategies. Uncovering market myths and explaining the rise of macroeconomics and how it impacts the portfolio construction, Pragmatic Capitalism is essential for any sophisticated investor who wants to make the most of their portfolio.
CULLEN ROCHE is the founder of Orcam Financial Group, a San Diego based financial consulting firm. He is best known for his prediction of the housing bubble, as well as his work on the Great Recession. He is the founder of the popular financial website “Pragmatic Capitalism”.
9781137279316 July£17.99 Hardback 234x153mm 256pp
World rights
1010
POLITICS & CURRENT AFFAIRS
Related Titles
The Favored Daughter9780230342026
An American Bride in Kabul 9780230342217
Sonia Gandhi9780230104419
12
Iron JasmineindexATindexTA
How an Arab Woman Led her Country’s Fight for Democracy
Tawakkol Karman with Diane Ducret
The inspiring memoir of Tawakkol Karman, the woman at the center of the Yemeni revolution
In 2011, the sweet scent of Tunisia’s Jasmine Revolution finally reached Yemen. Its leading proponent there was a slender young woman in her thirties named Tawakkol Karman, who earned the nickname “Iron Woman” for refusing to wear the black niqab, revealing her face to international media and global policy makers.
In the face of numerous death threats, false imprisonments, and beatings, the Nobel Peace Prize winner has remained faithful to her conviction that women have a major role to play in healing the contagious conflicts of the world. Drawing on her personal experiences, Tawakkol Karman delves into her childhood to share the influences that made her able to fight and impact policy. Offering an inspiring vision of what women can contribute when they take a place at the table, Iron Jasmine is a powerful call to arms for women in the Near East and beyond.
TAWAKKOL KARMAN is the youngest person and first Arab woman to receive the Nobel Peace Prize. She currently sits on The Global Impact panel which advises the United Nations on its post-2015 global development agenda.
DIANE DUCRET is a renowned historian and the bestselling author of Dictator’s Wives.
9781137279651 Publishing 2015 (TBC)£16.99 Hardback234x153mm 256pp
World English
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Lost Antarctica9781137278883
Strong in the Rain9781137278944
Tibet Unconquered9780230622739
13
Meltdown in TibetindexATindexTA
China’s Reckless Destruction of Ecosystems from the Highlands of Tibet to the Deltas of Asia
Michael Buckley
A startling first-hand account of China’s ruthless push to strip Tibet of its fragile environment and natural resources, endangering the water supply for much of Asia
Tibetans have experienced waves of genocide since the 1950s. Now they are facing ecocide – the reckless destruction of their fragile high-altitude environment. The meltdown of the Himalayan snowcaps is being accelerated by a rain of black soot from large-scale coal and fuel burning in China and India; the mighty rivers of Tibet are being dammed by Chinese engineering consortiums to feed the mainland’s thirst for power; and the land is being relentlessly mined in search of minerals to feed China’s industrial complex.
Ruthless Chinese repression has left Tibetans powerless to stop the irresponsible destruction of their sacred land, but they are not the only victims of this campaign: the pollution run-off from mining and drilling has high potential to pollute rivers that run throughout Asia. With more alarming engineering plans in the pipeline, Metldown in Tibet turns the spotlight on the darkest side of China’s emergence as a global superpower.
MICHAEL BUCKLEY is an award-winning Canadian journalist and author of Lonely Planet’s first guidebook to Tibet. He is a freelance travel writer and photographer who has travelled extensively throughout Southeast Asia and the Himalayan and Karakoram ranges.
9781137279545 September£16.99 Hardback234x153mm 256pp
World English
Related Titles
The Third Industrial Revolution9780230341975
The Million Death Quake 9780230119413
The Zero Marginal Cost Society9781137278463
14
The Future, DeclassifiedindexATindexTA
Megatrends That Will Undo the World Unless We Take Action
Mathew Burrows
A fascinating—sometimes optimistic, sometimes frightening—look at the world we might inhabit in 2030
Twenty-five years ago when Mat Burrows went to work for the CIA as an intelligence analyst, the world seemed frozen. Then came the fall of the Berlin Wall and the implosion of the Soviet Union; suddenly, unpredictability became a universal theme and foresight was critical. For the past decade, Burrows has overseen the creation of the Global Trends report – the key futurist guide for the White House, Departments of State and Defense and Homeland Security. Global Trends has a history of making bold predictions and being right.
Now, Burrows – for the first time – has expanded the most recent Global Trends report into a full length narrative, forecasting the tectonic shifts that will drive us to 2030. A staggering amount of wholesale change is happening – from unprecedented and widespread aging to rampant urbanization and growth in a global middle class, to an eastward shift in economic power and a growing number of disruptive technologies. Even our physical geography is changing as sea levels rise and faster commercial shipping routes open up through a warming Arctic region. Running the gamut from scary to reassuring, this riveting book is essential reading.
MATHEW BURROWS is the director of the Atlantic Council’s Strategic Foresight Initiative. He is a former counselor of the National Intelligence Council and CIA officer.
9781137279552 September£16.99 Hardback 234x153mm256pp
World English
Related Titles
A Giant Cow-Tipping by Savages9780230341814
The New Democrats and the Return to Power 9781137278647
Free Market Revolution9780230341692
15
Political MercenariesindexATindexTA
How Fundraisers Allowed Liberal Billionaires to Take Over the Democratic Party
Lindsay Mark Lewis & Jim Arkedis
An insider’s account of the dirty dealings, backroom donations, and mega-wealthy donors that turned political campaigns into money races
In the race for the 2012 US Presidential election, Barack Obama and Mitt Romney spent over $7 billion to beat one another – 36 times more than the amount spent 20 years ago. How is it that the cost of political campaigns has increased so dramatically?
Lindsay Mark Lewis – the notorious political fundraiser renowned for his willingness to do almost anything to get the next political dollar in the door and, perhaps, the man most responsible for the excessive influence of money on politics – is arguably the person best able to answer that question. At a time when voters are more sceptical than ever about how left and right wing politicians obtain the money that funds their campaigns, Political Mercenaries is a fascinating look into how the American political process has become so distorted.
LINDSAY MARK LEWIS is the Executive Director of the Progressive Policy Institute, a center-left think tank in Washington, DC.
JIM ARKEDIS is the Director of the Progressive Policy Institute’s National Security Project.
9781137279583 November£17.99 Hardback234x153mm288pp
World rights
Related Titles
Free Market Revolution9780230341692
Constitutional Peril 9780230602885
The Death of Punishment9781137278562
16
OverruledindexATindexTA
The Long War for Control of the U.S. Supreme Court
Damon Root
Judicial activism v. judicial restraint – a sweeping narrative of the fight for power in the Supreme Court
Judicial restraint v. judicial activism is a more debated constitutional issue today than ever before. A touchstone of the Progessive left, judicial restraint is also a philosophy hailed by many members of the modern right. However, the growing camp of libertarian and free-market conservatives have no patience with judicial restraint and little use for majority rule. Alternatively, they want the courts to actively police the other branches of government, striking down any law that infringes on their broad constitutional vision of individual rights and limited government. Chief Justice Roberts’ opinion in the 2012 ruling on Obama’s health care law is the latest in a long line of contentious cases.
Exploring these two competing visions, Overruled is a balanced examination of what role the government and the courts should play in American society, a fundamental debate that goes to the very heart of the constitutional system.
DAMON ROOT is Senior Editor at Reason magazine and Reason.com. In 2012 he spearheaded Reason’s multi-platform coverage of the legal challenge to President Obama’s health care law. He has spoken about the Supreme Court and legal history at the New York Civil Liberties Union, Columbia University, and the Cato Institute.
9781137279231 December£17.99 Hardback 234x153mm288pp
World English
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JFK in the Senate9780230341838
The Kennedy Legacy9780230623866
The Case of Abraham Lincoln9781403976352
17
The End of GreatnessindexATindexTA
Why America Can’t Have (and Doesn’t Need) Another Great President
Aaron David Miller
How American society’s need for greatness has made it virtually impossible for presidents to be good
There is one thing that has haunted all of America’s modern presidents: the public’s expectations of greatness in the man and the office. As head of state, the president represents the nation, commands the military – conducts its head of state diplomatic summitry – and as the only nationally elected leader, reflects its values. Venerating past great presidents has always been safe, compelling, and inspiring.
The End of Greatness looks at the concept of greatness in presidents – the ways in which it is essential to a nation and the ways in which it has been detrimental. It argues that the American electorate has become caught up in a greatness conundrum. Inflated presidential expectations skew the debate over performance, and ultimately drives leaders to misjudge their own time and capacity. Miller questions this greatness obsession and turns it into a prescription for the voting public.
AARON DAVID MILLER is Vice President for New Initiatives and a Distinguished Scholar at the Woodrow Wilson International Center for Scholars. For two decades, he served as an adviser to Republican and Democratic Secretaries of State. His pieces on the presidency have appeared in The New York Times, The Washington Post, Politico, and Foreign Policy.
9781137279002 November£17.99 Hardback 234x153mm288pp
World English
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Israel9781137278371
State of Failure 9781137278241
A New Voice for Israel9780230341661
18
Death to the InfidelsindexATindexTA
Radical Islam’s War Against the Jews
Mitchell G. Bard
What started as a political dispute has transformed into an out-and-out religious war as the Arab-Israeli conflict is now fueled by Muslim hatred of the Jews
For more than a century, much of the attention given to the Middle East has focused on Arab-Israeli tension, however, conflict is not simply confined to this region. Muslim terrorist attacks have been directed at Jews all around the world, from Europe to Asia and Latin America. Religious tension in countries across Europe is becoming more pronounced, particularly in France, where, in just the last year, tension has reached a breaking point with several Muslim attacks on Jews.
Death to the Infidels documents the growth of radical Islam in the Middle East and how it has transformed what had primarily been a political conflict into a one-sided religious war pitting radical Muslims against Jews around the world – particularly in Israel. The most important implication of this shift being the limitation of prospects for peace, and the dire consequences we could face.
MITCHELL BARD is the Executive Director of the nonprofit American-Israeli Cooperative Enterprise (AICE) and one of the leading authorities on US-Middle East policy. He is the creator and director of the Jewish Virtual Library (www.JewishVirtualLibrary.org).
9781137279071 October£16.99 Hardback234x153mm256pp
World English
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The Big Truck That Went By9781137278975
The Favored Daughter 9780230342026
Fighting for Darfur9780230100220
19
Teach a Woman to FishindexATindexTA
Overcoming Poverty Around the Globe
Ritu Sharma
The firsthand account of one woman’s rugged travels through three impoverished nations, and of the women living, struggling, and overcoming the forces that threaten to keep them in poverty
As the old axiom goes: “Give a man a fish and he eats for a day. Teach a man to fish and he eats for a lifetime.” But teach a woman to fish, and everyone eats for a lifetime. In this firsthand account, Ritu Sharma shares how women can, and are, overcoming the forces that keep them in poverty. As well as chronicling her travels through Sri Lanka, Burkino Faso, Honduras, and Nicaragua, and the enlightening conversations she had with the women living there, Sharma’s story looks at the broader systems that prevent women from leaving poverty behind. From lack of property rights and government corruption to the scarcity of basic infrastructure like roads, these women are restricted by the external limitations placed upon them.
In Teach a Woman to Fish, Sharma draws from her experiences to frame a larger exploration of how the West can be instrumental in helping women break free of restrictive systems and begin to facilitate women’s upward mobility. Written in her engaging personal voice, this tale provides an insider’s look at women in poverty, Western government, and how change really happens around the world.
RITU SHARMA is a leading voice on international women’s issues. She is co-founder of the non-profit Women Thrive Worldwide.
9781137278586 June£16.99 Hardback234x153mm288pp
World rights
202020
HISTORY &LITERATURE
Related Titles
Second Nature9780230107816
Pleasurable Kingdom9781403986023
Lethal Warriors9780230120693
War DogsTales of Canine Heroism, History, and Love
Rebecca FrankelForeword by Thomas E. Ricks
A compelling look at the important role that dogs have played in recent military conflicts, replete with the touching stories of individual dogs and their handlers/soldiers
Loyal and courageous, dogs are truly man’s best friend on the battlefield. In War Dogs, Rebecca Frankel offers a riveting mix of on-the-ground reporting, drawing on her own experiences in the military working dog world, as well as a fascinating look at the science of dogs’ special abilities – from their amazing noses and powerful jaws to their capacity to understand the emotions of their human companions.
Featuring interviews with handlers who have been deployed with dogs in wars from Vietnam to Iraq, as well as top military commanders, K-9 program managers, combat-trained therapists, and veterinary technicians stationed in Bagram, Frankel makes a passionate case for maintaining a robust war-dog force. In a post-9/11 world rife with terrorist threats, nothing is more effective than a bomb-sniffing dog and his handler.
With a compelling cast of humans and animals, this moving book is a must-read for all dog lovers – military and otherwise.
REBECCA FRANKEL is Senior Editor, Special Projects at Foreign Policy Magazine. Her photo essay “War Dog,” is the most viewed piece in ForeignPolicy.com’s history and has received upwards of 16 million views.
9781137279682 November£15.99 Hardback234x153mm256pp
World English
22
23
Related Titles
When Money was in Fashion 9780230114050
FDR’s Funeral Train 9780230108035
Unreasonable MenindexATindexTA
Theodore Roosevelt and the Republican Rebels Who Created Progressive Politics
Michael Wolraich
The gripping tale of a few brave Republicans whose revolt against their own party started the war between Progressives and Conservatives that now defines modern American politics
Theodore Roosevelt has always been considered the boldest of presidents – yet even he hesitated to confront the powerful Speaker of the House, “Uncle Joe” Cannon. Cannon and his cabal of conservative “Standpatters” aligned themselves with big corporations and stifled reforms they deemed bad for business, including eight-hour workdays, child labor laws, anti-trust legislation, and income taxes. The Democrats, outnumbered and divided, were powerless to interfere. Finally, one Republican senator stood up to his own party. In the wake of a devastating financial crisis, Robert La Follette of Wisconsin led his little band of “unreasonable” congressmen in a revolt against Uncle Joe’s authority. Their historic crusade to rescue the country from corporate influence shattered the Republican Party and redrew the political battle lines.
In Unreasonable Men, Wolraich leads us into the heart of the conflict, vividly recounting the fascinating back-room struggle that introduced the words “progressive” and “conservative” to American politics and initiated the greatest period of political change in US history.
MICHAEL WOLRAICH is a political writer and co-founder of the political blog dagblog.com.
9780230342231 July£17.99 Hardback 234x153mm320pp
World English
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Henry Knox9780230623880
Nathanael Greene9780230620612
Washington9780230103665
24
Band of GiantsindexATindexTA
The Amateur Soldiers Who Won America’s Independence
Jack Kelly
A fast-paced military history of the Revolutionary War focusing on the lesser known founding generals who helped win the war
Dreams of American independence were only achieved because fighting men were willing to take on the grim, risky, and brutal work of war. Band of Giants is an enthralling, moving narrative which gives voice to the unsung heroes who fought for and secured freedom in the great war.
The soldiers of the Revolution were a diverse lot: merchants and mechanics, farmers and fishermen, paragons and drunkards. Most were ardent amateurs. Even George Washington, assigned to take over the army around Boston in 1775, went out and bought a book on military tactics. Band of Giants vividly captures the fraught condition of the war – the bitterly divided populace, the lack of supplies, the repeated setbacks on the battlefield, and the appalling physical hardships. Giving readers a taste of the sheer intensity of fighting in the revolution, Kelly examines the decisions, mistakes, fears, risks, and emotions that weighed on the men who led.
JACK KELLY is a journalist, novelist, and historian. He has contributed to American Heritage, American Legacy, Invention & Technology, is a New York Foundation for the Arts fellow in nonfiction literature, and has appeared on the History Channel.
9781137278777 December£16.99 Hardback234x153mm272pp
World English
25
Related Titles
Lincoln and McClellan9780230114227
Samuel Adams 9780230614000
A Being so Gentle9780230609501
The Remarkable Education of John Quincy AdamsPhyllis Lee Levin
The first biography to explore the 6th President’s early life, international education, and complicated marriage
This is the riveting story spanning the remarkable education of John Quincy Adams – from his first leaving home at eleven, to his final return at fifty to become the sixth President of the United States. A patriot by ancestry, birth, duty, and parental expectation, his destiny was foreordained. A Classics scholar, bibliophile, historian, reporter, memoirist, and scientist, he was not only “The Greatest Traveler of His Age,” (as his uncle and father justly claimed), but his country’s most gifted linguist and most experienced diplomat.
Painting a vivid portrait of John Quincy Adam’s world and the trials he faced during the American Revolution, the War of 1812, and the early and late Napoleonic Age, this is a captivating story exploring his phenomenal work aboard, early career, and troubled marriage.
Deeply researched and beautifully written, The Remarkable Education of John Quincy Adams is the definitive biography of one of the most fascinating and towering early Americans.
PHYLLIS LEE LEVIN has been a reporter, editor, and columnist for The New York Times. She is the author of several books including Abigail Adams and Edith and Woodrow.
9781137279620 November£17.99 Hardback 234X153mm304pp
World English
POPULARSCIENCE
Related Titles
iDisorder9781137278319
Extreme Fear 9780230103481
The Secret World of Sleep9780230107595
28
RivetedindexATindexTA
The Science of Why Jokes Make Us Laugh, Movies Make Us Cry, and Religion Makes Us Feel One with the Universe
Jim Davies
A quirky narrative revealing the psychological and evolutionary reasons why we are really drawn to religion, conspiracy theories, and the news
Why do some things pass under the radar of our attention, but other things capture our interest? Why do some religions catch on and others fade away? What makes a story, a movie, or a book riveting?
Professor Jim Davies’ fascinating and highly accessible book, Riveted, reveals the evolutionary underpinnings of why we find things compelling, from art to religion, and sports to superstition. We are only just beginning to understand how much the brain makes our decisions for us: why we are rewarded with a rush of pleasure when we detect patterns; why the mind urges us to linger on the news channel; and why we rubberneck accidents.
Drawing on work from philosophy, anthropology, religious studies, psychology, economics, computer science, and biology, Davies offers a comprehensive explanation to show that in spite of the differences between the many things that we find compelling, they have similar effects on our minds and brains.
JIM DAVIES is a professor at the Institute of Cognitive Science of Carleton University, and Director of the Science of Imagination Laboratory. He writes a Psychology Today blog called “The Science of Imagination.”
9781137279019 August£16.99 Hardback234x153mm288pp
World English
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The Roadmap to 1009780230112056
Why Men Die First9780230614352
iDisorder9781137278319
29
Get Up!indexATindexTA
Why Your Chair is Killing You and What You Can Do About It
James A. Levine
From the director of the Mayo Clinic and inventor of the treadmill desk, a fascinating wake-up call about how our sedentary lifestyle is making us obese, sick, and reversing early childhood education
With the average adult spending 50-70% of their day sitting down, our modern sedentary lifestyle has become a global epidemic.
In Get Up!, health expert James A. Levine’s original, scientific research shows that today’s chair-based world is not only a leading cause of diabetes, cancer and heart disease, but has re-shaped our daily lives – from social interaction to classroom design. Providing takeaway advice, Levine shows how to throw off the shackles of inertia and reverse these negative trends through simple changes in our daily lives.
JAMES A. LEVINE directs the Obesity wing of the Mayo Clinic. The inventor of the treadmill desk, he has published more than 100 scientific papers, worked on dozens of corporate programs, and served as an advisor for schools on how to make the classroom a more active place. He was awarded the Invention of the Year Award by NASA, the Platinum Award at the World Fair and Entrepreneur of the Year in the State of Minnesota. His work has been featured on Rock Center, 60 Minutes, the BBC, as well as in the New York Times, and The Times of London.
9781137278999 July£10.99 Paperback210x140mm224pp
World rights
PAPERBACKS
32
Startup RisingindexATindexTA
The Entrepreneurial Revolution Remaking the Middle East
Christopher M. Schroeder
A surprising look at the surge of entrepreneurship that has accompanied the recent uprisings in the Middle East, and why it’s the new best place for Western investment and opportunity
In the midst of the Arab Spring, another revolution emerged which promises to reinvent the region as a centre of innovation and progress: entrepreneurship. Seasoned investor Christopher Schroeder met thousands of talented, successful entrepreneurs and the companies willing to invest in them to understand this fertile business ground.
CHISTOPHER SCHROEDER is an entrepreneur and angel investor.
9781137279446 November I £10.99 Paperback I 234x153mm I 256pp
World English
Environmental DebtindexATindexTA
The Hidden Costs of a Changing Global Economy
Amy Larkin
An award-winning environmental activist and consultant argues that, far from being a roadblock to growth, conservation is imperative to economic success
In Environmental Debt, environmentalist Amy Larkin issues a call to recalculate financial contributions of the natural world and the hidden costs of environmental damage. As companies struggle to strategize in these uncertain times, this important book will transform how leaders approach the future of commerce.
AMY LARKIN is the Business Advisor for Greenpeace International and the former director of Greenpeace Solutions.
9781137279200 August I £10.99 Paperback I 234x153mm I 256pp
World English
Busi
ness
& E
cono
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33
9781137279392 October I £10.99 Paperback I 234x153mm I 256pp
World English
BreakpointindexATindexTA
Why the Web will Implode, Search will be Obsolete, and Everything Else you Need to Know about Technology is in Your Brain
Jeff Stibel
Brain scientist and entrepreneur Jeff Stibel shows how the brain can act as a guide to understanding the future of the internet
Using examples such as startups using crowdsourcing to create something much “smarter” than the sum of their parts, Stibel offers an original, fresh and engaging look at the future of business and technology.
JEFF STIBEL is a brain scientist and entrepreneur. He is currently serving as Chairman and CEO of The Dun & Bradstreet Credibility Corporation and was previously President and CEO of Web.com, Inc.
9781137279187 July I £10.99 Paperback I 234x153mm I 272pp
World English
Marketplace 3.0indexATindexTA
Rewriting the Rules of Borderless Business
Hiroshi Mikitani
A revolutionary and collaborative model for global business that spreads the wealth by empowering local vendors
Hiroshi Mikitani, founder of e-commerce giant Rakuten, offers an alternate online model that benefits vendors, customers, and communities alike by empowering players at every step in the process. Marketplace 3.0 is an exciting new vision for global commerce, from a company that’s challenging all the accepted wisdom.
HIROSHI MIKITANI is the founder and chief executive of Rakuten, the third largest e-commerce marketplace company in the world.
Business & Econom
ics
34
Nice Companies Finish FirstindexATindexTA
Why Cutthroat Management Is Over—and Collaboration Is In
Peter Shankman
The founder of “Help a Reporter Out” explains the strategy behind the “nice” CEOs that helm some of today’s most successful companies
In Nice Companies Finish First, Shankman, a pioneer in modern PR, marketing, advertising, social media, and customer service, profiles the famously nice executives, entrepreneurs, and companies that are setting the standard for success in this new collaborative world.
PETER SHANKMAN is the founder of Help a Reporter Out (HARO), the largest free source repository for journalists in the world, as well as the founder and CEO of The Geek Factory, Inc.
9781137279156 June I £10.99 Paperback I 234x153mm I 256pp
World English
9781137279170 July I £10.99 Paperback I 234x153mm I 256pp
World rights
Secrets of Silicon ValleyindexATindexTA
What Everyone Else Can Learn from the Innovation Capital of the World
Deborah Perry Piscione
An inside look at the unique world of Silicon Valley, and a call to replicate the culture that makes it an incubator for entrepreneurship and innovation throughout the world
In the New York Times bestseller, Secrets of Silicon Valley, entrepreneur Deborah Perry Piscione takes us inside this vibrant ecosystem where meritocracy rules the day. She explores Silicon Valley’s exceptionally risk-tolerant culture, and why it thrives despite the many laws that make California one of the worst states in America for business.
DEBORAH PERRY PISCIONE is CEO of Alley to the Valley and BettyConfidential.
Busi
ness
& E
cono
mic
s
35
The Wealth ChoiceindexATindexTA
Success Secrets of Black Millionaires
Dennis Kimbro
Bestselling personal finance author Dennis Kimbro reveals how prominent black millionaires got to where they are and offers insights for those struggling to reach the next level
Based on a study of 1,000 of the wealthiest African Americans, The Wealth Choice offers a trove of sound and surprising advice about climbing the economic ladder, even when the odds seem stacked against you. Readers learn how business leaders, entrepreneurs, and celebrities like Bob Johnson, Spike Lee, and L.A. Reid found their paths to wealth.
DENNIS KIMBRO is an author and leadership coach. His work has been featured in The Wall Street Journal, and The New York Times.
9781137279149 June I £10.99 Paperback I234x153mm I 304pp
World rights
9781137279194 September I £10.99Paperback I 234X153mm I 256pp
World rights
Death in the BalticindexATindexTA
The World War II Sinking of the Wilhelm Gustloff
Cathryn Prince
One of the great unknown tragedies from World War II – the sinking of a refugee ship that killed over 9,000 defenseless people
In Death in the Baltic, award-winning author Cathryn Prince reconstructs the story of the one the worst maritime disasters ever when 9,000 German refugees drowned fleeing the Red Army. Drawing on original interviews with ten remaining survivors and newly declassified records, she brings to life this unimaginable horror.
CATHRYN PRINCE is a renowned author and former correspondent for The Christian Science Monitor in Switzerland and in New York.
Business & Econom
icsH
istory & Literature
36
Against Their WillindexATindexTA
The Secret History of Medical Experimentation on Children in Cold War America
Allen M. Hornblum, Judith L. Newman & Gregory J. Dober
“The authors do a terrific job of striking the right balance in detailing one of the darkest chapters in modern American medicine.” — The Boston Globe
Against Their Will reveals the little known history of unethical and dangerous medical experimentation on children during the cold war. Based on years of archival work, and numerous interviews with both scientific researchers and former test subjects, this is a fascinating and chilling look at the dark underbelly of American medical history.
ALLEN M. HORNBLUM, JUDITH LYNN NEWMAN & GREGORY J. DOBER are leading experts and writers on medical issues.
9781137279422 September I £10.99Paperback I 234x153mm I 288pp
World rights
9781137279163July I £10.99Paperback I 234x153mm I 336pp
World rights
Lincoln Dreamt He DiedindexAT
The Midnight Visions of Remarkable Americans from Colonial Times to Freud
Andrew Burstein
Historian Andrew Burstein explores the early American psyche through the dreams of its citizens, including such luminaries as Henry David Thoreau, Ralph Waldo Emerson, Abraham Lincoln, and Mark Twain
For the first time, historian Andrew Burstein explores the relationship between dreams and the establishment of “American” psyche, a dynamic that remains central to the ideas and values upheld by the country today. The book includes a study of dreams recorded by iconic American figures such as John and Abigail Adams, Thomas Jefferson, and Abraham Lincoln.
ANDREW BURSTEIN is the Charles P. Manship Professor of History at Louisiana State University. His work has appeared in The New York Times, The Washington Post and on salon.com.
His
tory
& L
iter
atur
e
37
An American Bride in KabulindexATindexTA
A Memoir
Phyllis Chesler
The extraordinary story of a young woman’s ordeal in a harem in Afghanistan and how her escape inspired her fight for human rights
In 1961 Phyllis Chesler, a Jewish-American girl, embarked on an adventure to meet her westernized husband’s family in Afghanistan. Back home he reverted to traditional customs, and she found herself unexpectedly trapped. This dramatic tale shows how Chesler escaped and turned adversity into a passion for political reform.
PHYLLIS CHESLER is an Emerita Professor of Psychology and Women’s Studies at City University of New York, bestselling author, legendary feminist leader, and psychotherapist.
9781137279408 November I £9.99Paperback I 234x153mm I 256pp
World English
9781137279453 October I £10.99Paperback I 234x153mm I 288pp
World English
Battle for Ground ZeroindexATindexTA
Inside the Political Struggle to Rebuild the World Trade Center
Elizabeth Greenspan
One year after the opening of One World Trade Center, this is a revealing look at the heated politics behind the long struggle to rebuild at Ground Zero
In the aftermath of 9/11, Americans came together in a way not seen for a generation, pledging unity to rebuild after the horrific loss of the Twin Towers. Battle for Ground Zero goes behind the scenes of the fight to rebuild, revealing how grieving families, commercial interests, and politicking bureaucrats clashed at every step of the way.
ELIZABETH GREENSPAN is a writer and urban anthropologist currently teaching at Harvard University.
Politics & Current Affairs
38
The New Democrats and the Return to PowerAl From
From the founder of the Democratic Leadership Council, a behind-the-scenes look at the rise of the New Democrats and how they built the foundation for a new generation of progressive leaders
Al From explores the founding philosophy of the New Democrats which became the model for resurgent center-left parties throughout the democratic world. He outlines the principles at the heart of the movement, including economic centrism, national security, and entitlement reform, and why they are vital to the success of the Democratic Party.
AL FROM is founder of the Democratic Leadership Council and a former advisor to Bill Clinton.
9781137279460 December I £10.99Paperback I 234x153mm I 288pp
World English
The Secret World of SleepindexATindexTA
The Surprising Science of the Mind at Rest
Penelope A. Lewis
“There is much to fascinate in this nippy primer on the biology and behavior associated with snoozing... this is wide-awake science.” — Nature
In The Secret World of Sleep, neuroscientist Penny Lewis explores the latest research into the nighttime brain to understand the real benefits of sleep. While our body rests, the brain practices tasks it learned during the day. By understanding the roles that the nocturnal brain plays in our waking life, we can boost creativity and become smarter.
PENELOPE A. LEWIS is a neuroscientist at the University of Manchester, where she runs the Sleep and Memory Lab.
9781137279477 December I £9.99Paperback I 210x140mm I 208pp
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Index
AArkedis, Political Mercenaries 15
BBard, Death to the Infidels 18Buckley, Meltdown in Tibet 13Burrows, The Future, Declassified 14Burstein, Lincoln Dreamt He Died 36
CChesler, An American Bride in Kabul 37
DDavies, Riveted 28Dober, Against Their Will 36Doctoroff, Twitter is Not a Strategy 4Dru Kelley, All Thumbs 7Ducret, Iron Jasmine 12
FFrankel, War Dogs 22From, The New Democrats and the Return to Power 38
GGreenspan, Battle for Ground Zero 37
HHornblum, Against Their Will 36
KKarman, Iron Jasmine 12Kelly, Band of Giants 24Kimbro, The Wealth Choice 35
LLevin, The Remarkable Education of John Quincy Adams 25Levine, Get Up! 29
Lewis, Political Mercenaries 15Lewis, The Secret World of Sleep 38
MMikitani, Marketplace 3.0 33Miller, The End of Greatness 17
NNewman, Against Their Will 36
OO’Shaughnessy, Millennial Money 8
PPerry Piscione, All In 6Perry Piscione, Secrets ofSilicon Valley 34Prince, Death in the Baltic 35
RRoche, Pragmatic Capitalism 9Root, Overruled 16
SSchroeder, Startup Rising 32Sengupta, Recasting India 5Shankman, Nice Companies Finish First 34Sharma, Teach a Woman to Fish 19Spier, The Education of a Value InvestorStibel, Breakpoint 33
WWolraich, Unreasonable Men 23
BIG STORIESBIG AUTHORS
BIG IDEAS
Palgrave Macmillan Houndmills, Basingstoke, RG21 6XS,
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ISBN: 9780230394995