Traditional Marketing vs Digital Marketing
Traditional Marketingvs.Digital MarketingPresented By:
Ayesha RanaModes of Traditional Marketing2Hoardings:What?Mode of
Advertisement
Source of message communication
Example:Share a Coke Campaign
Who?Companys Segmentation
Advertisers segmentation Categories; A, B, C, D, E
Where?Depends upon the reach
Urban Placement:More focused More reinforcementMore
effectiveMore Costly
Rural Placement:Less focused Less reinforcementLess
effectiveLess Costly
When?New product/service launchNew TV channel launch e.g.
92H.D
New marketing campaign
Seasonal
CharacteristicsWhy do companies still heavily spend on Hoardings
ads?Because even established names like PEPSI and COKE want people
to realize their presence in market.Statistics:
Reach of hoardings: 17%
Reach of internet:6%
Statistics:Exposure to billboardsMass levelFocus on billboards
while driving63%Remembrance35%Intension to pursue
purchase17%(Source: Sahar Advertisers)
Traditional Marketing vs. Digital MarketingTHANK YOU
