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Transmedia Narrative: Greetings from Aurora, SA

BenjaminKehrwald

StuartDinmore

Background: Definitions• Transmedia storytelling (also known as transmedia

narrative or multiplatform storytelling) is the technique of telling a single story or story experience across multiple platforms and formats.

• Key concept comes from Henry Jenkins book Convergence Culture (2006). He describes transmedia as the ‘flow of content across multiple media platforms’.

• Transmedia is about building a story-world and is enabled by a converged mediascape.

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Transmedia Examples• Star Wars• The Matrix• Halo• Harry Potter• Twilight Saga• The Lord of the Rings

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Examples

Transmedia Learning

Transmedia learning is defined as the scalable system of messages representing narrative or core experience that unfolds from the use of multiple media, emotionally engaging learners by involving them personally in the story. (Valencia-García, et al, 2016)

Transmedia story-telling for learning allows learners to engage with expanded parts of a narrative for a variety of reasons—to learn more deeply, gain a different perspective, or to reinforce. (Raybourn, 2014)

The Aurora, SA Context

Course Parameters

• Required course

• Multidisciplinary-caters to 12 discipline areas

• Focus on academic skills, digital literacy, information literacy and academic integrity

• Common story world: multi-billion dollar project in regional Australia

Media elements

• Web pages

• Videos

• Course site/LMS

• Social media

Characters

• Mayor, Gavin Mortlock

• Prime Minister, Laura Foley

• News Reader, Melissa Keane

• HR Lady, Claire Morrison

• Corporate entity-Cerbo Potenco Corporation

• Town Residents

Course at a GlanceIn

tro

du

ctio

n Getting started

Orientation

Setup

Rec

ruit

men

t Sc

enar

io Self awareness

Skill Building

Learning Portfolio development

Pro

ble

m S

olv

ing

Scen

ario 3 main problem

scenarios within Aurora & ACRE

Discipline-specific problem

Report writing

http://welcometoaurora.com.au/http://cerbopotenco.com/http://acreproject.com.au/

Aurora Project - Websites

Aurora Project - Videos

Project Showreel (1 min)

Voices of Aurora (1 min)

Challenges• How do we encourage student contributions? How do we

manage those? What happens after the course is complete?Student ownership

• Who has responsibility for managing the story world?Management of the story

world

• Who manages the future development of the story world? Extending the storyworld

• How will ongoing development be resourced?Sustainability

• Accessibility

• Media standardsTechnical challenges

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• TM approaches are learner-centred, self-paced, flexible.

• Creates an opportunity to harness the ‘collective intelligence’ of learners.

• Learners and content interact seamlessly across multiple platforms.

• The aim of our design is that each media element makes a distinct and valuable contribution to the whole.

Transmedia Learning for our Students

• Engagement – creating opportunities for learner participation.

• The chance for learners to become emotionally involved as protagonists in their own story.

• TM enhances ubiquitous technologies, real-life experiences, and learner-focused pedagogies, making for profoundly productive and powerful learning experiences(Fleming, 2013)

• Helps to advance learner skills in digital and media literacy.

Any Questions?

References

Fleming, L 2013, 'Expanding learning opportunities with transmedia practices: Inanimate Alice as an exemplar', Journal of Media Literacy Education, vol. 5, no. 2, p. 3.

Jenkins, H 2006, Convergence culture: Where old and new media collide, NYU press.

Pence, HE 2011, 'Teaching with Transmedia', Journal of Educational Technology Systems, vol. 40, no. 2, 2011/12/01, pp. 131-140.

Raybourn, EM 2014, 'A new paradigm for serious games: Transmedia learning for more effective training and education', Journal of Computational Science, vol. 5, no. 3, pp. 471-481.

Valencia-García, R, Lagos-Ortiz, K, Alcaraz-Mármol, G, del Cioppo, J & Vera-Lucio, N 2016, Technologies and Innovation: Second International Conference, CITI 2016, Guayaquil, Ecuador, November 23-25, 2016, Proceedings, Springer.

Transmedia story world

• http://welcometoaurora.com.au/

• http://cerbopotenco.com/

• http://acreproject.com.au/