Upload
simon-ward
View
229
Download
4
Embed Size (px)
DESCRIPTION
TravelPlus.co.uk is a fully responsive, multi-platform online magazine offering a fresh, professional, compact and impartial look at the world of luxury travel and tourism and the world it inhabits.
Citation preview
TRAVELPLUS DIGITAL MEDIA PACK 2015
SUMMARY
TravelPlus.co.uk .is a fully responsive, multi-platform online magazine offering a fresh, professional, compact and impartial look at the world of luxury travel and tourism and the world it inhabits. TravelPlus.co.uk prides itself on engaging the user with up to date accurate, useful, factual, lively, thoughtful and entertaining content delivered with stunning photography and beautiful design content. TravelPlus.co.uk crosses the boundaries of digital innovation through integrating bespoke partnerships and social media reach, enabling the brand to connect to our audience on multiple levels. TravelPlus.co.uk continues to grow the brand through mobile optimisation as well as iPhone and iPad extensions, creating further platforms for our content Page impressions: 195,000 per month Unique Users: 34,500 per month Dwell Time: 4.7 minutes
AUDIENCE
TravelPlus.co.uk user is affluent, astute, web literate, a frequent traveller and cash rich. If they are not travelling the world they are jetting off on a weekend break Median age: 35 Gender Split: 54:46 Male:Female Average annual income: £74,654 Our audience take at least 11 flights per year (48% in First or Business class) 76% take three or more short weekend breaks per year
DISPLAY
TravelPlus display formats can be activated run of site, including companion ads. DISPLAY FORMATS AVAILABLE Leaderboard: 728 x 90 MPU: 300 x 250 Super MPU: 300 x 600
NEWSLETTER
The bi-weekly email newsletters from TravelPlus.co.uk are designed to offer subscribers a sneak preview of news stories and features DISPLAY FORMAT MPU: 300 x 250 STATISTICS
Subscribers: 28,546 Open rate: 31% Average CTR: 4.9%
RATE CARD
DISPLAY FORMATS GBP Leaderboard: 28 per week MPU: 32 per week Super MPU: 40 per week NEWSLETTER MPU: 1,115 an issue