Embed Size (px)
Citation preview
Momoso Intro Video Outline
Intro Video Treatment 1
By: Cristina McComic Director of Overseas Business Development
Location 1: Loft Apartment
Location 1: Loft Apartment
Opening scene of a stylish loft apartment. This alludes to the idea that the customer is hip and lives in a tier 1 Chinese city such as Shanghai or Beijing.
Music playing in the background, something upbeat and cheerful and hip.
A young, handsome Chinese guy (mid-late twenties) is sitting in the living room playing with his phone.
A whale-shaped cartoon thought bubble comes up asking: “Where do I want to shop today?”
He looks at the camera and says “LA” with excitement in his eyes (in either Chinese with English subtitles or English)
Close-up of the phone and the Momoso logo with the whale. He pushes a button and in a flash of white he teleports to Downtown LA.
Aesthetic: plain white T-shirt and jeans, looks like a Chinese young urban professional
Location 2: Downtown LA
Location 2: Downtown LA
Footage of the Historical Quarter with images of the Bradbury building, the Broad museum, and the Walt Disney Music hall.
The Chinese man is shown walking in the historic district in LA, near the Grand Central Market.
People are shown walking down the street and chatting. Multicultural urban crowd: Asian American, Black, Hispanic, Caucasian all wearing hip, colorful clothing.
The Chinese guy looks around in awe and excitement.
Location 2: Downtown LA
An American guy wearing a Fedora, white T-shirt, and cut off jeans walks towards him and gives him a fanciful handshake (as if they are bros).
The American guy takes his sunglasses off and puts it on the Chinese guy.
Close up of the Chinese guys’ face and new sunglasses. He smiles.
A whale-shaped word bubble pops up:“Ships to China in 14 days”
The Chinese guy takes his phone out and pushes another button in the Momoso app. Another white flash and he’s in Santa Monica.
Location 3: Santa Monica
Scenes of palm trees, the Santa Monica pier, the sandy beaches, and the beach path where people are jogging. Footage of the ocean and people surfing.
Location 3: Santa Monica
Location 3: Santa MonicaThe Chinese guy is walking barefoot on the sandy beach near the ocean.
Two cute girls (one Asian one Caucasian) walk toward him in their bikinis. They both have stylish towels made by Slow Tide. One is wearing an open jacket over her bikini, one is wearing stylish leggings and a bikini top.
Both girls go on each side of the man and lean on his shoulder. One girl takes out a camera and they take a cute selfie. Meanwhile the Momoso bubbles come up on the side.
“Momoso buys on behalf of the Chinese consumer” “Momoso provides 1000 foreign brands and 100 million SKUs to the Chinese consumer”
The girls leave and wave/wink flirtatiously, leaving a towel on his shoulder.
He takes the phone out again to the Momoso app and a white flash takes him to Silver Lake/Echo Park.
Location 4: Silver Lake/Echo Park
Footage of Echo Park and Silver lake. Images of cool coffee shops, hip graffiti art on the walls.
Location 4: Silver Lake/Echo Park
Location 4: Silver Lake/Echo Park
Location 4: Silver Lake/Echo Park
The man walks through Echo Park and sees two guys on skateboards.
The American guy slides the skateboard to the Chinese guy who catches it via his foot.
Camera close up reveals he is wearing colorful socks made by Stance or Richer Poorer and urban hip shoes.
He hops on the skateboard and skates down the side walk back to the boys.
Two Momoso whale bubbles pop up:
“Brands ship locally, Momoso fulfills to China.”
“Momoso takes care of international returns and customer service.”
Aesthetic: Combed hair with scruffy beards and ‘Lumbersexual’ plaid shirts with shorts or cut off pants that reveal colorful socks.
Location 4: Silver Lake/Echo Park
The Chinese man skates back and hands the American guy his skateboard.
The Chinese guy motions to his wrist asking what time it is.
The America guy bumps his wrist against the Chinese guys’ wrist or does a fist pound. The Chinese guy is shown wearing the same watch (Jomashop).
The whale bubbles comes up: “Momoso provides brands direct access to the Chinese consumer”
The Chinese guy waves goodbye to the American guys and once again uses the phone to teleport back to Shanghai. Product placement for a watch brand
Location 5: Shanghai (Bund)
Location 5: Shanghai
Scenes of the Pearl Tower, the Bund, and French concession.
A Chinese girl walks by the Chinese guy and sees his new sunglasses, watch, and socks and does a double take. Says in Chinese “Where did you get that outfit?”
Close up to him smiling. The Momosowhale cartoon comes up on his shoulder and winks.
“Join now.”
