By: Steve Michals,

Anna Wiechmann,

and Andy Veith

History

Scope and reach

Impact outside the industry

Industry Examples

Interviews

Competitive Advantage

Future of Integrated Hotel Applications

OutlineDubai hotel: The Best Diamond Ring Hotel

Dubai

More sophisticated check ins

Practical room service

Phone scans or passcodes

Why Integrated Hotel Apps

Early Hotels Checks Ins

Today

Growing trend

Over time

Simplicity

Efficiency

Accessibility

Scope and Reach

Phone Key Card

Iris scans

Finger Print

Voice Activated

Potential Impacts

Case Example #1: HILTON

One of the first hotels to create a

mobile application

Targets busy travelers

Now, have lost their competitive edge

Case Example #2: OMNI

Customized version of

eMarketing360 iMeeting Planner

Mobile Tool

Designed specifically for event planners

Could go beyond hotel industry

Additional Application #1

BANKING INDUSTRY

• Pay bills

• Locate nearest branch

• Move money

• Cash a check

Time-savingConvenient

Additional Application #2

CAR RENTAL INDUSTRY

• Check-in

• Check-out

• Book a rental reservation

Interviewee Information

Wendy Clark

General Manager at Hilton Hotel in

Minneapolis, MN

Radisson Blue Applications

Grab and Run

Super Breakfast

Late Checkout

Radisson Blue Applications

Express Checkout

3 Hour Laundry Express

One Touch Service

Consumer Changes

Technology oriented

Time consumed

User Friendly

Increased Profitability

Stay Ahead

SWOT ANALYSIS

SWOT

Strengths

Weaknesses

Opportunities

Threats

Marketing Strategy

Market Positioning

Developing Positions Develop Marketing mix

Market Targeting

Developing Measures Selecting Targets

Market Segmentation

Targeting Positioning

Effective Communication

Process

Communication objective

Identify the target audience

Design your Message

Select your communication

channel

Measure the communication

results

Competitive Advantage

Latest trends

Research

People want Simple

Convenient

New Technology

Top 5 Luxurious Hotels

http://www.youtube.com/watch?

v=IJHbsZrbibM

Work Cited

https://itunes.apple.com/us/app/hilton/id

337937175?mt=8

https://play.google.com/store/apps/detail

s?id=com.hcom.android&hl=en

http://www.hoteltonight.com/

http://travel.nytimes.com/2012/11/04/trav

el/apps-for-last-minute-hotel-

rooms.html?pagewanted=all&_r=0