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Copyright © TrendHunter.com. All Rights Reserved 1 TREND HUNTER 2010 TREND REPORT SAMPLE Crowdsourced Insight The TREND HUNTER 2010 Trend Report is packed full of delicious trends collected from around the globe by the world’s largest trend spotting network at TrendHunter.com. As a bonus, we’ve included Unlocking Cool TM , a guide on how to unleash your innovation potential & infect your products with cool. Enjoy! TM

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Essential resources for the forward-thinking innovator, Trend Hunter\'s 2010 Trend Reports and PRO database are the ultimate tools for unlocking emerging opportunities! You\'ll get 700+ consumer insights and patterns, the results from analyzing 60,000+ crowdsourced ideas on TrendHunter.com, the world’s largest trend spotting network. Visit TrendHunter.com/PRO to spark a revolution!

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Page 1: Trend Hunter 2010 Trend Reports Sample

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TREND HUNTER2010 TREND REPORT SAMPLECrowdsourced InsightThe TREND HUNTER 2010 Trend Report is packed full of delicious trends collected from around the globe by the world’s largest trend spotting network at TrendHunter.com. As a bonus, we’ve included Unlocking CoolTM, a guide on how to unleash your innovation potential & infect your products with cool. Enjoy!

TM

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COPYRIGHTPlease share only with your immediate teams

CROWD SOURCED INSIGHTTM

The TREND HUNTER 2010 Trend Report and Exploiting Chaos are for your immediate team’s use only.

Please do not distribute, publish or present outside your team.

Trademarks & Copyright'Trend Hunter' and ‘Exploiting Chaos' are registered trademarks of Trend Hunter Magazine. Trend Hunter and its corporate graphics are copyright © Trend Hunter Inc.

Images posted in our articles are readily available in various places on the Internet and believed to be in public domain. Images posted are believed to be posted within our rights according to the U.S. Copyright Fair Use Act (title 17, U.S. Code.) If you believe that any content appearing on Trend Hunter infringes on your copyright, please contact us and the infringing material will be removed as soon as possible.

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TREND HUNTER2010 TREND REPORT

I. BackgroundAbout Trend Hunter and This Report

II. Sample Trend ClustersChosen From 250+ Patterns of Inspiration in the 2010 Trend Report

CROWD SOURCED INSIGHTTM

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CROWD SOURCED INSIGHTLeveraging over 50,000 articles and 125,000,000 views of data, we’ve developed a system for identifying meaningful patterns

55,000Micro Trends

250+Clusters of Inspiration

2,000+Filtered

Micro-Trends

29,000Trend Hunters

CROWD SOURCEDWorld’s Largest Trend Network

CROWD FILTEREDOver 100,000,000 Page Views

INSIGHTInspirational Ideas

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UNIQUE ADVANTAGESOur Trend Report has several distinctions to help inspire potential

1. Crowdsourced

2. Crowd Filtered

3. Hyperlinked

4. Acclaimed Content

5. Measured

CROWD SOURCED INSIGHTTM

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VIEW IN PRESENTAITON MODEIn PowerPoint presentation mode, you can click into any of the listed examples, linking to 2,000+ micro-trends, galleries and videos

• Details• Galleries• Videos• Product Links• Comments

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HOW TO READEach of the micro-trends includes useful information including discovery date and the relative traffic score

Vogue Knitting

12843 June / 8.0

Discovery DateThis may be before or after the product has been released, but discovery is a useful measure because it reflects when the web community took notice.

Traffic ScoreOut of 10, this is a measure of traffic relative to other posts on Trend Hunter during the same month.

>5 : Above Average>7 : Hot>9 : On Fire

Hyperlinked PictureClick on any picture (in PRESENTATION MODE) to open the full article. This can include galleries, videos, and product links

Trend IDOpen any trend using its id:TrendHunter.com/id/XXXX

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TREND HUNTER2010 TREND REPORT

I. BackgroundAbout Trend Hunter and This Report

II. Sample Trend ClustersChosen From 250+ Patterns of Inspiration in the 2010 Trend Report

CROWD SOURCED INSIGHTTM

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: : : : :

Alcoholic Architecture

Pop-Up T-Shirt Shops

Street but Chic Pop-Up Shops

Social Experience Art

Pirate Pop-Up Shops

Instantaneous Wedding

Establishments

40410 45931 50449 49414 51451 45156Apr / 5.5 Jun / 5.4 Aug / 4.4 Jul / 4.1 Aug / 3.1 Jun / 3.1

Pop Culture Pop-Up Shops

High Fashion Pyramids

Mobile Retail Displays

Gold-Plated Pop-Up Bars

Movie-Inspired Retail Displays

Pop-Up Art Bars

56020 46387 55492 46481 53802 45236Oct / 8.2 Jun / 6.6 Oct / 6.3 Jun / 6.3 Sep / 6.1 Jun / 5.6

Implications - As products come and go and business partnerships form and dissolve, forming a non-permanent real-life presence has become a logical, effective way to create awareness. Temporary methods that 'pop up' without notice attract costumers with the appeal of exclusivity, newness, and an enticing element of surprise.

Bu

sin

ess

Cluster Pop: 5.4

Pop-UptailingRetailers use temporary concepts to create fast brand awareness

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Implications - Forward-thinking business are putting some of their labor into the hands of customers, not only saving companies money, but also empowering customers by giving them a sense of independence and creative control. Among demographics that value customization and autonomy, unservice is a win-win for all.

Self-Service Hotels

52500 Sep / 8.4

: :

:

Self Serve Nightclubs

Convenient Canine Cleaning

In-Store Online Shopping

41721 35344

54561

May / 7.7 Feb / 7.0

Sep / 5.4

:

Self-Serve Pubs

50066 Aug / 4.3

Bu

sin

ess

Cluster Pop: 6.6

UnserviceSelf-serve establishments save money by giving customers control

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Fluorescent Fashion

Kid Couture Timepieces

Neon Printed Eyewear

Personalized Neon Clocks

Neon Menswear

43585 44880 43767 39302 44535May / 6.3 Jun / 6.0 May / 5.3 Apr / 4.9 Jun / 4.8

Kaleidoscope Kissers

Electric Fashiontograph

y

Neon Men's Fashion

Contorted Shoetography

Neon 90's TV Fashion

Neon Fashiontograph

y

44626 41076 38348 42448 44150 44566Jun / 10.0 Apr / 10.0 Mar / 9.8 May / 8.6 Jun / 8.3 Jun / 6.8

Implications - The neon movement celebrates bright and bold in-your-face color. These neon styles are all about "peacocking" and prove you don't have to spend a lot of money to say "Look at me!" Bold wardrobes are all what you wear, not who you wear. These fashions express that subtly is out, and big and bold is in.

Fash

ion

Cluster Pop: 7.4

PeacockingNeon statement fashion proves subtly is overrated & boldness is in

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Crowdsourced Commercials

Crowd-Powered Consumerism

Crowdsourced Car Wraps

Brain-Based Market

Research

Short Attention Span Marketing

Crowdsourcing Big-Name Beers

33936 49823 53547 39205 39164 39165Jan / 5.4 Aug / 5.2 Sep / 4.8 Mar / 4.7 Mar / 3.7 Mar / 3.3

Crowdsourcing Billboards

Soft Drink Social Marketing

Crowdsourced McAdvertising

Crowdsourcing Window Displays

Crowdsourcing Company Recipes

Personalized Consumer Magazines

40206 55558 55311 33734 39286 38258Apr / 9.8 Oct / 7.4 Oct / 6.3 Jan / 6.0 Apr / 5.9 Mar / 5.8

Implications - Consumer-reliant advertising describes companies that are involving the customer in the marketing process. When consumers have an input on a product and feel they have contributed to the advertising process, they feel a kinship with the brand; crowdsourcing fuels brand loyalty.

Mark

eti

ng

Cluster Pop: 5.7

YouvertisingLetting consumers aid in marketing and branding products

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Heinous Hair Fails

Cruel Viral Laughs

Fat Mocking Ads

Irreverent Appearance

Mocking

Comical Canine Cruelty

Endorsement Mockeries

56158 56323 53731 54295 51726 48134Oct / 7.3 Oct / 6.9 Sep / 5.8 Sep / 5.0 Aug / 4.8 Jul / 3.4

Blogs for Brutal Tattoos

Awful Fashion Blogs

Vintage Awkward Family

Photos

Blogs for Brutal Parents

Mocking ESL Signs

Money for Being Mean

49045 54228 56175 50359 23676 52841Jul / 10.0 Sep / 10.0 Oct / 10.0 Aug / 8.8 2008 / 8.3 Sep / 8.0

Implications - The glamorization of schadenfreude in the media has spurred much of Western culture to laugh freely at the misfortunes and follies of others, and the Internet is helping this phenomenon pick up steam. While political correctness stands strong in many areas, the public is finding amusement in the edge of political incorrectness.

Pop C

ult

ure

Cluster Pop: 7.4

Glamorized AwkwardOnline caricaturing is considered en vogue

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Personalized Shower Curtains

Billion-Dollar Business Cards

Personalized Robot Replicas

Ultrasounds as Modern Art

Luxury Home Narcissism

You as a Doll

44283 50706 35245 37244 37323 53251Jun / 5.7 Aug / 5.7 Feb / 5.5 Mar / 5.2 Mar / 4.7 Sep / 4.1

Photoshop Fame Faking

Personalized LEGO Figurines

Personalized Illustrated Wallpaper

You as An Action Figure

Self-Trolling Personalized Wine Glasses

50157 39061 34703 49866 50154 50622Aug / 8.5 Mar / 8.1 Jan / 8.1 Aug / 7.8 Aug / 6.9 Aug / 6.9

Implications - The personalization of goods offers a superlative novelty factor as it adds profound relevance to individual consumers. Adding a custom touch, particularly with products that have become popular or widely used, can make items more covetable than those offered by the competition by offering a feeling of augmented ownership.

Art

Cluster Pop: 6.4

Tangible Personalization (UPDATE)Customization adds a deeper feeling of ownership

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Renting People Renting Fine Art Credit Crunch Cycling Promos

Rental Car Rallies

Civilian Rental Bling

44706 39859 45703 44157 51635Jun / 4.6 Apr / 4.0 Jun / 3.7 Jun / 3.3 Aug / 3.0

Celebrity Home Rentals

$2 An Hour Rental Cars

Grandmas for Rent

Rockin' Instrument Rentals

Baby Toy Rentals

Mobile Phone Rentals

39774 33093 37182 43928 55804 35648Apr / 6.9 Jan / 5.7 Mar / 5.6 May / 5.5 Oct / 5.3 Feb / 5.3

Implications - Rental culture become a notable trend in 2008, but the recession has turned temporary ownership into a huge business opportunity. Whether it's a trial before investing in something pricey, a taste of something unaffordable, or the ability to fake status, rentals cater to those who want it all, but can't afford it.

Bu

sin

ess

Cluster Pop: 4.8

Rental Culture (UPDATE)The credit-crunch compromise for consumerism

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Credit Crunch Art Swapping

Free Book Exchanges

Cashing in On Gift Cards

Creative House Swaps

39323 40073 53846 49029Apr / 5.0 Apr / 4.6 Sep / 3.1 Jul / 3.0

Bartering Brides Beer Bartering Facebook House Swaps

Abandoning Currency

Virtual Closet Swaps

Credit Crunch Hair Selling

56166 40304 56004 35357 54998

35683

Oct / 6.6 Apr / 6.3 Oct / 5.5 Feb / 5.4 Oct / 5.1

Feb / 5.1

Implications - Credit-crunched citizens unwilling to compromise their lifestyles are swapping, bartering and trading their way to desired goods and services. Offering customers the ability to trade instead of pay offers a new way to connect with budgeting customers and can be applied on small or large scales.

Bu

sin

ess

Cluster Pop: 5

Life SwappingBartering and trading for a comfortable lifestyle on a budget

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Credit Crunch Costume Jewelry

Affordable Global Fashion

Fashion Pricing by Age

Retailers Selling Scraps

Cheaper Kiddie Couture

Credit Crunch Co-Branding

38877 40899 37783 51714 44937 38854Mar / 6.1 Apr / 5.8 Mar / 5.2 Aug / 4.7 Jun / 4.6 Mar / 4.4

Fashionable Clothes For

Free

Affordable Foot Couture

Budget-Friendly High Fashion

Convertible Couture

Couture Prop Shops

Fast Home Fashion

39842 53816 35486 28308 48517 38675Apr / 9.3 Sep / 9.0 Feb / 8.2 2008 / 7.3 Jul / 7.2 Mar / 6.1

Implications - The recession has restricted the ability for some to indulge in certain goods, but a variety of alternatives are popping up to semi-satisfy those desires. Consumers are becoming more creative and open-minded, actively seeking ways around restrictions and becoming open to budget-friendly compromises.

Bu

sin

ess

Cluster Pop: 6.5

Next BestingBudget alternatives to pricey originals

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TABLE OF CONTENTS - 1/2 Below are half the clusters profiled in the 2010 Trend Report

Ecommuting Love-Hateness Miniportable Art Vintography Designer ConservationHalf Formal Eclectacles Showgirl Glam Corporate Cozy Sculpted RitualEcoTecture Crafty Paperation Death of Sexploitation Becoming Beige Unconventional CurationModern Punk Brightification Fauxnatural Interiors Alternative Cooking Biker EvolvedNostalgia Geek Emotionology Bestaurants Embracism PenduranceMainstream Geekhood 21st Century '80s Downsizing Play Punk Couture Colorized Reality60s Couture Novel-ty Print EnviroWear The Pursuit of Sleep ScentsationalismTrashion Budget Avant-Gardism Retro Space-Age Camouflaging Awkward Nostalgic CommunicationCougarfication Patriotic Resurgance Faux Food Kinetic Power Brand InfusionFlash Mobbing Character-centric Branding Peacocking Emphasized Reality Steampunk DesignPity Journaling 2.0 Greenpliances Carefree Nostylgia Subculture Adoption Frugal FoodiesGender Bent Beauty Fake Pets DIY Decor Redesigning Expectations Not-So-Tricky PickyColorploitation Inclusive Innovation Homemade Play Vampire Marketing Meat à la ModeDerelictorials Techlets Unmistakable Teenfluences Androgenous Expression Revivial MarketingGlamtastic Couture Collapsible Design Accommodating Reality Reviving Constriction Logo LovePeek-a-Boo Couture Fear Marketing Techtastic Decor Breaking Toeboos Back to BrickGeomitecture Pandemic Pandemonia Concrete Greenery Haute Athleticism BagvertisingBolder Tattoocations Mega Manes Recession Recyclovations Customer as Designer Payment ProgressionCeletributes Superseding the Smartphone 80s Eccentric Geeklarations Ecotistical ToysPhotobloggertainment Charitable Shockovations Tangible Personalization Return to the Cave MiniaturizationEvolved Packaging Modernized Formalwear Glamorized Unexpected Success Bargain Sentimental Aggressive CoutureCartoonized Reality Resentimental Entrepreneur FREEconomics Farmed Creationism Disease MockingSupercharged Tourism Perishable Investing Craft Culture Nomadic Living Budget CoutureFaux Real Humanization of Celebrities Scarytales Advancycles Blooming DesignNew World Naked Compact Design Illusionary Escapism Compact Living Edible AccessoriesMinimalisticouture Sartorial Rebellion Comfortable Uncomfort Greenchitecture (UPDATE) Quotastic Motivation

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TABLE OF CONTENTS - 2/2Yes… You will get plenty of new ideas from this report!

Funwrapping Shortened Social Standards Glamorized Awkward GreenRoutine Faux BabySneakytecture Form Over Food Adverstunts Misleadvertising In-Car ConnectivityToychitecture Urban Gardening (UPDATE) Auto-Tuned Fame Therapeutic Deprecation Twitter ManiaPheromone-Infusion Robot Relationships Ecopolitan Developments Artificial Aging Collaborative CommunitiesReflexive Reflection Geek-Enabled Humor Shockertainment Brandaptation (UPDATE) Happytecture and GladesignJuxtaposed Connection Vintage Ethics Amusement Evolved Selling Mystique FunderwearFauxnerability Voice Control Crowdsourced Entrepreneur Automotive Minisizing Symbiotic DesignPlayfulized Routine Mind Control Gaming Eccentric Expressionism Embraced Aging Childhood NostalgiaHuman Dollification Techcessories Emotiboards Adult Envy Sarcastic SurveillanceAdultizing Innocence Mainstream Hipster Fusionclusion Commuter Targeting Preview CultureSnazzvertising Practical Fashionability Subcultivation Real Life Fantasy Neon DistractionUntabooing Life Swapping Moderntique Ritzycling Depressive ChicDirectvertising Touchnology Star Mocking Rental Culture (UPDATE) Social SellingPrivatized Urban Art Relaxation Recycled Prodependency Discreet Consumerism Fashionable FrugalityBody Mod 2.0 Pop-Uptailing Roboticare Social Jobbing Freebie FrenzyLettered Living Artvertising The Pursuit of Happy Unservice Escapism Through FuturismCompact Envy (UPDATE) Vending Ubiquity (UPDATE) Funployment Next Besting Wealth ExhibitionismGolden Goods Wordvertising Metropolitan Foraging Faceless Recognition Narcissistic IndulgenceCrowdvertising Experiential Tourism Sex Factor Resurgence Nostalgia Marketing Subculture RevengeCottage Creatives Realvertising Fuel Stations 2.0 Edible Couture Adult FairytalesViral Vintage Virtual Globetrotting Quick Fix Comfort Portable Nutrition Statement SplurgesYouvertising DIY Healthcare Rise of Headwear Digital Sentiment Cyborg CreationismEsoteric Cuisine Urban Exodus Rise of the Tease Tapped-In Telecommuting Paparazzi ParodiesDual Functionality Tech-Aided Training Nomadabodes Repurposed Refuse Sea-Sourced SustainabilityAndroidoration Permanent Geek Creative Convergence Self-Improvement Gadgets Bollywood Mania

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GET THE FULL REPORTThis sample is an excerpt of TREND HUNTER Pro and the full 2010 Trend Report… Buy the full report to inspire your next idea.

Join some of the world's leading companies (and maybe even your competitors) who use Trend Hunter's unrivaled methodology to better understand trends and emerging opportunities. As Kevin Roberts, CEO of Saatchi & Saatchi puts it, “Trend Hunter gets you out of the blocks fast.”

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TREND KEYNOTESLet Jeremy Gutsche ignite your group with a keynote or workshop about viral trends and breakthrough innovation.

Jeremy Gutsche, MBA, CFAFounder of TrendHunter.com, Author of Exploiting Chaos, Keynote Speaker

Jeremy Gutsche is an innovation expert, cutting edge speaker, author of Exploiting Chaos and founder of TrendHunter.com, the world's largest network for trend spotting and innovation. He has been described as "a new breed of trend spotter" by The Guardian, "an eagle eye" by Global TV, an "Oracle" by the Globe and Mail and "on the forefront of cool" by MTV.

At age 28, he was one of Capital One's youngest Business Directors and innovation leads. With a relentless focus on innovation, he led his team to grow a $1 billion portfolio of market leading products. He holds an MBA from Queen's University, studied innovation at Stanford, is a Chartered Financial Analyst, and a former Management Consultant.

He speaks globally about viral trends and a cutting edge approach to methodical innovation. Routinely sourced by the media, Gutsche’s broad appeal ranges from the Economist and the Financial Times to Entertainment Tonight and MTV..

Watch at JeremyGutsche.com

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ORDER ONLINETrendHunter.com/TrendReports

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