TREND REPORTCARLY WALSH, DAVID WESCHLER, PATRICK BEPKO, ANDREW DECK

FASHION

#GRANNYHAIR

CARLY WALSH

#GRANNYHAIR is trending on the runway, in Hollywood, and on Instagram. Everyone from Kylie

Jenner to Nicole Richie to your college roommate are going gray. Style gray hair like you normally would or

opt for a modern twist on grandmother styles.

LIFESTYLETHE GIRL GANG

CARLY WALSH

Girl gangs are popping up everywhere. Talented,

empowered women are teaming up with other

talented, empowered women. Taylor Swift’s Girl Gang is the

most famous group of gals, but Ellen is giving them a run

for their money in the new GAP commercial.

BUSINESS

DAVID WESCHLER

Having already raised more than $200 million in funding, CEO Marc Lore is trying to get Amazon shoppers to

defect to jet.com, which launched on Tuesday.

JET.COM

How It Works:

Other e-commerce sites like Amazon and Google Shop do

not sell their products cheaper than they’re sold in

the store. Jet is changing this by offering discounts up to

15%. Additionally, Jet has its own technology that allows it

to cut down on underlying costs. Amazon would already

be familiar with CEO Marc Lore, as he sold a different company to them for $545

Million back in 2010.

FOOD

DAVID WESCHLER

Almost fully healed from the 9/11

hangover, the Lower West Side has

become a hub for restauranteurs to

operate and foodies to appreciate.

The Originators:

North End GrillEl VezBlue SmokeThe Odeon

Following the trend:

NobuEatalyFour SeasonsSpotted Pig

LOWER WEST SIDE

TECH

PATRICK BEPKO

HANDS-FREE TINDER

T3, a Texas based advertising agency, has developed an

application that allows Tinder users to rely solely on their

heart beat. The app, in conjunction with the Apple

Watch, monitors heart rate in order to determine potential matches. If the user's pulse

increases, the app automatically swipes right.

FILM

PATRICK BEPKO

Tangerine is a recently released comedic drama set in Hollywood California. Sin-

Dee Rella, a transgender prostitute, is on a search to

confront her cheating boyfriend/pimp and his "fish"

cisgender partner Dinah. Tangerine was filmed entirely

on the iPhone 5s and was released limitedly on July 10th

by Magnolia Pictures.

TANGERINE

ANDREW DECK

MARKETINGINTERACTIVE TRAVEL AD BY GRAUBÜNDEN Tourismus

A travel ad for Vrin, Switzerland was placed in a Zurich train station. The ad

became a live video chat with a resident of Vrin from his mountaintop residence. He

would stop bystanders and invite them to his home, printing out a ticket for the next

train there.

Most tourism ads have a clichéd formula, but this campaign avoided cliches by not

only informing its audience but incorporating its audience. While most

travel ads are supposed to “take you there,” this campaign literally did.

ANDREW DECK

Websites can now filter out users who do not have specific genetic traits. The code, posted on GitHub, uses the home genetic testing kit company 23andMe’s API. Users enter their genetic info and the websites can restrict the access. The code begins a conversation about exclusivity on the internet. Democratizing internet works for

certain brands but also a disconnect for posh luxury brands.

Potential Uses: Safe space for frequently trolled women, dating sites restricted to

Hasidic Jews, doesn’t match two recessive genes, pharmaceutical websites that know your genetic predisposition to certain drugs

Ethical Dilemmas: Privacy and genetic data mining

TECHGENETICSxINTERNET