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  1. 1. S O C I A L M E D I A T O D AY S A M A N T H A H I LT O N A U G U S T 2 0 1 4
  2. 2. C O N S U M E R S A R E B E C O M I N G M O R E A N D M O R E D E M A N D I N G A N D S E L E C T I V E . T H E Y N O W H AV E T H E O P P O R T U N I T Y T O I N T E R A C T W I T H B R A N D S AT A T I M E A N D T H R O U G H A C H A N N E L T H AT B E S T S U I T S T H E M S O U R C E : H T T P : / / E T C - D I G I TA L . O R G / D I G I TA L - T R E N D S / C O N N E C T I V I T Y / U S A G E - PAT T E R N S /
  3. 3. I N F L U E N T I A L D I G I TA L T R E N D S 1 I N 3 D I G I TA L M I N U T E S I S S P E N T O N A M O B I L E O R TA B L E T D E V I C E Y O U T U B E R E A C H E S M O R E P E O P L E B E T W E E N 1 8 - 3 4 T H A N A N Y C A B L E N E T W O R K S O U R C E S : H T T P : / / B L O G . B U F F E R A P P. C O M / 1 0 - S U R P R I S I N G - S O C I A L - M E D I A - S TAT I S T I C S - T H AT- W I L L - M A K E - Y O U - R E T H I N K - Y O U R - S T R AT E G Y H T T P : / / E T C - D I G I TA L . O R G / D I G I TA L - T R E N D S / S O C I A L - N E T W O R K I N G - A N D - U G C / S O C I A L - N E T W O R K I N G - PAT T E R N S /
  4. 4. I N F L U E N T I A L D I G I TA L T R E N D S 1 I N 2 C O N S U M E R S S H A R E P H O T O S O F T H E I R I N T E R E S T S ; M O S T P O P U L A R A R E R E C E N T P U R C H A S E S M O S T P O P U L A R T O P I C S T O S H A R E A B O U T: 1. M O V I E S & M U S I C 2. C O M M U N I T Y I S S U E S 3. S P O RT S S O U R C E S : H T T P : / / B L O G . B U F F E R A P P. C O M / 1 0 - S U R P R I S I N G - S O C I A L - M E D I A - S TAT I S T I C S - T H AT- W I L L - M A K E - Y O U - R E T H I N K - Y O U R - S T R AT E G Y H T T P : / / E T C - D I G I TA L . O R G / D I G I TA L - T R E N D S / S O C I A L - N E T W O R K I N G - A N D - U G C / S O C I A L - N E T W O R K I N G - PAT T E R N S /
  5. 5. I N F L U E N T I A L D I G I TA L T R E N D S 6 2 % O F C O N S U M E R S S H A R E T H E I R L O C AT I O N 7 5 % U N D E R T H E A G E O F 2 4 9 1 % H A P P E N S O N FA C E B O O K 6 1 % T W I T T E R 5 1 % I N S TA G R A M F O U R S Q U A R E I S O N LY A F R A C T I O N O F T H E S E % S S O U R C E S : H T T P : / / B L O G . B U F F E R A P P. C O M / 1 0 - S U R P R I S I N G - S O C I A L - M E D I A - S TAT I S T I C S - T H AT- W I L L - M A K E - Y O U - R E T H I N K - Y O U R - S T R AT E G Y H T T P : / / E T C - D I G I TA L . O R G / D I G I TA L - T R E N D S / S O C I A L - N E T W O R K I N G - A N D - U G C / S O C I A L - N E T W O R K I N G - PAT T E R N S / H T T P : / / R E A D W R I T E . C O M / 2 0 1 2 / 1 2 / 1 8 / W H Y- F O U R S Q U A R E - I S - C O M P L E T E LY- R E D U N D A N T- A N D - C O M P L E T E LY- S C R E W E D - T H A N K S - T O - FA C E B O O K
  6. 6. I N F L U E N T I A L D I G I TA L T R E N D S 4 6 % O F I N T E R N E T U S E R S A R E C R E AT I N G C O N T E N T 4 1 % A R E C U R AT O R S G L O B A L T R E N D U N B U N D L I N G B L U R R E D L I N E S : PA I D V S . O R G A N I C C O N T E N T S O U R C E S : H T T P : / / B L O G . B U F F E R A P P. C O M / 1 0 - S U R P R I S I N G - S O C I A L - M E D I A - S TAT I S T I C S - T H AT- W I L L - M A K E - Y O U - R E T H I N K - Y O U R - S T R AT E G Y H T T P : / / E T C - D I G I TA L . O R G / D I G I TA L - T R E N D S / S O C I A L - N E T W O R K I N G - A N D - U G C / S O C I A L - N E T W O R K I N G - PAT T E R N S /
  7. 7. now lets look at specific social media platforms
  8. 8. FA C E B O O K S TAT S 1.28 billion monthly active users 15% increase in users year after year 45-54 fastest growing age bracket 7.5 million promoted posts in past 2 years H T T P : / / W W W. B U S I N E S S I N S I D E R . C O M / A - P R I M E R - O N - FA C E B O O K - D E M O G R A P H I C S - 2 0 1 3 - 1 0 H O W M U C H I S I T G R O W I N G ?
  9. 9. FA C E B O O K S TAT S 25-34 most common age bracket 50% of them go on as soon as they wake up 189 million users are mobile only (15%)! H T T P : / / W W W. B U S I N E S S I N S I D E R . C O M / A - P R I M E R - O N - FA C E B O O K - D E M O G R A P H I C S - 2 0 1 3 - 1 0 W H O S L O G G I N G O N ?
  10. 10. T W I T T E R S TAT S 2 4 1 M I L L I O N M O N T H LY A C T I V E U S E R S ( 9 8 2 M I L L I O N A C C O U N T S T O TA L ) 4 3 . 4 M I L L I O N U S E R S T W E E T 1 + T I M E S P E R D A Y M O S T P O P U L A R A G E D E M O G R A P H I C 1 8 - 2 9 P R I M A R I LY C R E A T I N G C O N T E N T FA S T E S T G R O W I N G D E M O G R A P H I C I S A G E S 5 5 - 6 4 P R I M A R I LY C U R A T I N G C O N T E N T E Q U A L LY D I V I D E D B E T W E E N M E N & W O M E N H T T P : / / B L O G . B U F F E R A P P. C O M / 1 0 - N E W - T W I T T E R - S TAT S - T W I T T E R - S TAT I S T I C S - T O - H E L P - Y O U - R E A C H - Y O U R - F O L L O W E R S H T T P : / / W W W. B U S I N E S S I N S I D E R . C O M / T W I T T E R - U S E R - S TAT I S T I C S - 2 0 1 4 - 4 # I X Z Z 3 7 Q C R C 1 K 8 H O W M U C H I S I T G R O W I N G ?
  11. 11. T W I T T E R S TAT S W H AT E A R N S E N G A G E M E N T ? 17% higher brand engagement on weekends Tweets with image gets 2x engagement Tweets with less than 100 characters gets 17% more engagement Tweets with 1-2 hashtags gets 2x more engagement 12x higher chance of being retweeted if brand asks for it, 23x higher if spell out retweet Tweets that include link 86% more likely to be retweeted H T T P : / / B L O G . B U F F E R A P P. C O M / 1 0 - N E W - T W I T T E R - S TAT S - T W I T T E R - S TAT I S T I C S - T O - H E L P - Y O U - R E A C H - Y O U R - F O L L O W E R S H T T P : / / W W W. B U S I N E S S I N S I D E R . C O M / T W I T T E R - U S E R - S TAT I S T I C S - 2 0 1 4 - 4 # I X Z Z 3 7 Q C R C 1 K 8
  12. 12. IN TOTAL: 200 Million Monthly Active Users 20 Billion Photos Shared to date DAILY: 1.6 Billion Likes 60 Million Photos Shared H T T P : / / A N A LY T I C S . T O T E M S . C O / I N S TA G R A M - S TAT I S T I C S / H T T P : / / W W W. B U S I N E S S I N S I D E R . C O M / I N S TA G R A M - D E M O G R A P H I C S - 2 0 1 3 - 1 2 # I X Z Z 3 8 N V K S L S E I N S TA G R A M S TAT S H O W M U C H I S I T G R O W I N G ?
  13. 13. Over90% of the 150 million users are under the age of 35 Youthful demographics Skew towards women (68%) Urban > Rural users Quality > quantity of photos H T T P : / / A N A LY T I C S . T O T E M S . C O / I N S TA G R A M - S TAT I S T I C S / H T T P : / / W W W. B U S I N E S S I N S I D E R . C O M / I N S TA G R A M - D E M O G R A P H I C S - 2 0 1 3 - 1 2 # I X Z Z 3 8 N V K S L S E I N S TA G R A M S TAT S H O W M U C H I S I T G R O W I N G ?
  14. 14. 2500+ brands to date The top 50 have at least 1.5 million followers & an average of 2 million posts mentioning them. Top 3 brands: (based off followers & mentions) 1. Nike 2. Starbucks 3. Adidas H T T P : / / A N A LY T I C S . T O T E M S . C O / I N S TA G R A M - S TAT I S T I C S / H T T P : / / W W W. B U S I N E S S I N S I D E R . C O M / I N S TA G R A M - D E M O G R A P H I C S - 2 0 1 3 - 1 2 # I X Z Z 3 8 N V K S L S E I N S TA G R A M S TAT S W H O S D O I N G I T R I G H T ?
  15. 15. I N T E R E S T S TAT S H T T P : / / M A S H A B L E . C O M / 2 0 1 2 / 0 2 / 2 5 / P I N T E R E S T- U S E R - D E M O G R A P H I C S /
  16. 16. U M B L R S TAT S Only 6% of internet users report using Tumblr 120,000 daily sign ups 194.6 million tumblr blogs to date 28% of users access on a mobile device 251% mobile engagement growth 150 tumblr advertisers H T T P : / / W W W. P E W R E S E A R C H . O R G / FA C T- TA N K / 2 0 1 3 / 0 5 / 2 0 / 5 - FA C T S - A B O U T- T U M B L R / H O W M U C H I S I T G R O W I N G ?
  17. 17. Equally divided between men & women Most popular among young adults Skews toward the urban and educated 61% of teens consider Tumblr their favorite social network 14% of 18-29 year olds have accounts H T T P : / / W W W. P E W R E S E A R C H . O R G / FA C T- TA N K / 2 0 1 3 / 0 5 / 2 0 / 5 - FA C T S - A B O U T- T U M B L R / U M B L R S TAT S W H O S L O G G I N G O N ?
  18. 18. S N A P C H AT S TAT S H T T P : / / K N O W L E D G E . C R E AT I N G R E S U LT S . C O M / 2 0 1 3 / 1 1 / 0 1 / S E N I O R S - M A R K E T I N G - A N D - I N S TA G R A M - A N D - S N A P C H AT / H T T P : / / W W W. M E D I A B I S T R O . C O M / A L LT W I T T E R / S O C I A L - M E D I A - S TAT I S T I C S - 2 0 1 4 _ B 5 7 7 4 6 S N A P S A R E O F A N Y T H I N G A N D E V E RY T H I N G : S O M E C R A Z Y, S O M E M O R E P E R S O N A L 3 0 M I L L I O N M O N T H LY A C T I V E U S E R S ( 6 0 + M I L L I O N T O TA L U S E R S ) 4 0 0 M I L L I O N S N A P C H AT S S E N T P E R D AY 7 0 % F E M A L E 1 2 % O F S N A P S S H A R E D W I T H M U LT I P L E R E C I P I E N T S 5 % O F S E L F I E S O N S O C I A L M E D I A A R E O N S N A P C H AT 2 6 % U S E R S A R E B E T W E E N 1 8 - 2 9 O N LY 9 % O V E R 3 0
  19. 19. S N A P C H AT S TAT S H T T P : / / K N O W L E D G E . C R E AT I N G R E S U LT S . C O M / 2 0 1 3 / 1 1 / 0 1 / S E N I O R S - M A R K E T I N G - A N D - I N S TA G R A M - A N D - S N A P C H AT / H T T P : / / W W W. M E D I A B I S T R O . C O M / A L LT W I T T E R / S O C I A L - M E D I A - S TAT I S T I C S - 2 0 1 4 _ B 5 7 7 4 6 M Y S T O RY L E T S U S E R S P O S T A F L I P - B O O K O F S N A P S , T H R O W S V I E W E R R I G H T I N T O T H E E X P E R I E N C E G R E AT E X A M P L E S O F B R A N D S : TA C O B E L L , M C D O N A L D S T E A S E R S , F U N N Y S T O R I E S , P R O M O C O D E S L I V E F E E D O F B I G E V E N T S : E D C A N D T H E W O R L D C U P
  20. 20. W H AT D O E S T H I S M E A N F O R A D V E RT I S