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Trends in mobile phone usageOverview of Pew Internet Project Research
FTC Debt Collection 2.0 WorkshopApril 28, 2011
Title of presentation
About the Pew Internet & American Life Project
• Funded by a grant from the Pew Charitable Trusts
• Part of the Pew Research Center, a non-partisan “fact tank” in Washington, DC
• Study of how technology is shaping society and individuals– Provide high quality, objective data to
thought leaders and policy makers– Do not promote specific technologies or
make policy recommendations• Our research is based on nationally
representative telephone surveys of:– Adults 18+ (teens data based on 12-17 year
olds)– Drawn from dual-frame (landline + cell)
samples
4/28/2011 2Mobile Phone Trends
Title of presentation
Cell ownership, 2004-2011
4/28/2011 3Mobile Phone Trends
Fall 2
004
Wint
er 2
005
Spring
200
6
Fall 2
007
Wint
er 2
008
Spring
200
8
Summ
er 2
008
Wint
er 2
008
Spring
200
9
Fall 2
009
Wint
er 2
010
Spring
201
0
Fall 2
010
Wint
er 2
010
0%
20%
40%
60%
80%
100%
65%
82%
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Cell ownership vs. other devices
4/28/2011 4Mobile Phone Trends
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Demographics of cell ownership
4/28/2011 5Mobile Phone Trends
Asian American: 90% (English-speaking only)
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Mobile-only households and demographics (CDC data)
4/28/2011 6Mobile Phone Trends
High Wireless Substitution:• Young adults (esp.
those ages 24-29)• Renters• Low income (poverty
line or below)• Latino/Hispanic
Title of presentation
Mobile-only households and geographic variation (CDC data)
4/28/2011 7Mobile Phone Trends
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High levels of non-voice activities among minority populations
4/28/2011 8Mobile Phone Trends
Title of presentation
Reasons for regularly calling/texting
4/28/2011 9Mobile Phone Trends
% call/text once a day or more Calls Texts
Just say hello and chat 48% 49%
Report where you are or check where someone else is 45% 39%
Coordinate where you are physically meeting someone 26% 27%
Do things related to work 32% 21%
Have a long conversation or message exchange to discuss personal matters 19% 15%
Exchange information when you are in a setting where you can’t make a voice call n/a 23%
Mean # per day 13 39
Median # per day 5 10
Title of presentation
Other cell phone behaviors
4/28/2011 10Mobile Phone Trends
Talk
on cell p
hone while
driving
Slept w
ith ce
ll phone o
n or nex
t to bed
Receive
unwanted
or spam
text
msgs
Send or r
eceive
texts
while
driving
Bump into a
person or o
bject w
hile ta
lking o
r tex
ting0%
20%
40%
60%
80%
100%
75%65%
57%47%
17%
% of cell owners who do the following
Title of presentation
Attitudes towards cell phones
4/28/2011 11Mobile Phone Trends
Safety - can use my phone to get help
Convenience - makes it easier to arrange
plans
Socially rude - when people answer phone during conversation
Irritant - calls or texts interrupt me
Entertainment - use my phone when I'm
bored
0%
20%
40%
60%
80%
100%
91% 88% 86%
42% 39%
8% 10% 12%
53% 60%
Agree Disagree
Title of presentation
How hard to give up different devices
4/28/2011 12Mobile Phone Trends
Cell phone Internet Television Landline Email0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
51%45% 43% 40% 37%
23%28%
24%21% 27%
11% 12%15%
17% 13%
14% 15%16% 21% 21%
Very hard Somewhat Not too Not at all
Title of presentation
Open for comments/questions!
name: Aaron Smith
title: Senior Research Specialist
email: [email protected]
web: www.pewinternet.org
twitter: @aaron_w_smith, @pew_internet
4/28/2011 13Mobile Phone Trends
