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Trends in Proactive Recruitment

Creating and Maintaining Effective Talent

Networks

Kevin Wheeler

Australasian Talent ConferenceMarch 2007

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And about leveraging yourTalent Network

WHAT is your talent philosophy?

WHO makes up your primary target

market(s)

HOW have you segmented your market?

WHAT are your attraction strategies?

WHY do people come to/stay in your

network?

It s about understanding YOURTalent Market

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A Talent Network

Source: Jobster

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A Talent Network is successfulto the extent you. . .

. . .connect and engage your

talent pool members in

conversation, dialogue anddiscovery about each other

and your organisation.

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A Manufacturing Evolution

1900 2000

CraftCraft

Sum ofAll

Manufacturing

types

1980s

Mass ProductionMass Production

Mass ProductionMass Production

Options ++Options ++

Mass

Customization

1910

High volume,

Low mix

lowlow--volume, highvolume, high--

mixmix

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1900 2000

Word of MouthWord of Mouth --PersonalizationPersonalization

1980s

Mass CommunicationMass Communication -- One General Message for allOne General Message for all

Segmented CommunicationSegmented Communication

A few messagesA few messages

Mass Collaboration Personalization-Have it your way

1910

A Communication Evolution

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The Net Generation Norms

Freedom

Customization

Scrutinizers

Integrity

Collaboration

Entertainment

Speed

InnovationSource: Don Tapscott, Wikinomics

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The fundamental unit of the new economy is

not the corporation but the individual.

-Thomas Malone and Robert Laubscher

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Create Your Own Brand

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Emerging Social Norms

Interactivity & Involvement

Internet- Do it Yourself Automated transactions

Instant fulfillment

Increased Feedback

Two-way communication is replacing one-way.

Personal, customized answers and messages.

Authenticity is key to acceptance.

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Emerging Social Norms

Invisibility of Technology

From TV to Internet to Mobile Phones Technology is embedded into everything

Expectation for Innovation/progress

Fast paced change Short assignment/projects (i.e. variety)

Flexibility a virtue

Assemble diverse pieces to make yourown unique solution

Have it your way

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The Need for Community

People want community

Internet enhances/supports buildingcommunities.

It helps maintain widely dispersed

and geographically separatedpeople.

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The New Way of Work

Work is more and more global, networked

and connected.

Work goes to the most productive and

engaged.

Work and life will blend together.

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More young

people than ever

are seeking to betheir own boss.

Older people are

starting their ownbusinesses.

Corporate life

looks more

unattractive tomore people.

Self-Employed by Choiced

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Networked/Sharing Explosion of networking sites has

changed behavior

61% of 13- to 17-year-olds have apersonal profile on a site such as

MySpace, CYworld or Xanga. Half

have also posted pictures of

themselves online.

Older teens (16-17s) and girls

especially use the Internet for social

interaction, meeting friends, andnetworking.

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Myspace.com beats MTV.com

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Craigs List Beats Monster

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Wikipedia.org beats Britannica.com

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Blogger.com beat CNN.com

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What the Heck is Twitter?

Twitter is microblogging at lightning

speed. Its an always on chat room.

You have 141 characters per tweet!

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The Move to 4th GenerationThe Move to 4th GenerationWebsitesWebsites Small amounts of text

many pictures, videos and animation Personalized information

customized for the user to some degree

specific and focused on the users interests.

Lots of meaningful information High interactivity Links to click on, Tests to take.

Provides insider information to screened users

Gives inside information or special details

Allows two-way communication

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The Evolution is Toward Market-

Based Selling/Recruiting/OrgStructure

Power & ownershipdistributed throughout

E-Lance economy(Hollywood & New Zealandvideo)

eBay: thousands offreelance retailers working

based on TRUST The Internet

Let the market decide payand work requirements.

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Blogs = Authenticity & Personalization

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Community & Connectedness

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From Passive to Active

Homogeneity: One message for everyone

Diversity: Personal messages, uniqueness

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The future of work/recruiting will be

more different than any of us canimagine!