Trinidad Medical Aid Presentation 5 Distribution Channels

7/27/2019 Trinidad Medical Aid Presentation 5 Distribution Channels

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Presented by:Arundranath Mahase

Kerry WilsonNigel Garcia

Cleve Chadee

Trinidad Medical Aid

Delivering to your doorstep


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Business Model Canvas

Cost structure Revenue streams

Key resources Channels

Key

activitiesKey partners Valueproposition

Costumerrelationships

Costumersegments

Rent

Wages

Transport maintenance

Fuel

Staff/Labor

Location

Transportation/Vehicle

Stationary cost

Processing of customer

requests

Locating of

medications

Procurement

Delivery of medications

Loyalty

Personal interaction

Word of mouth

Social Media

ads

Exclusive Government Contractual Agreement

Special Requests (Disaster Relief etc.)

Non-Govt payments by set fees

Ministry of Health

Ministry of the People

and Social Development

(NIPDEC)

Ministry of Planning

and Sustainable

Development

C40 Central Stores

Pharmacies

Delivery

(car/scooter/bicycle)

Online web purchase

Facebook

Email

Fax

telephone

Patients of Public

Health Institutions

CDAP users outside

of Public Health

institutions.

Public users

interested in the

service

Convenience

Reliability

Saves time and

money

Omits hassles in

Sourcing

Medications.


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Experiments to test channels

MVP- Sourcing and Delivery service of medicine

Interview verbal discussion with channel partners

Surveys-Questionnaires with 10 potential customers onchannel feedback

40% pass rate


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Diagram of Channel

General andAdministration

Profit 10%

LIST PRICE$20

$18

$10 $8 $2

REVENUE


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Customer Insights

We proposed a combination of virtual andphysical channels. Channels included onlinepurchases, Facebook, email, telephone, fax,

car/motorcycle/scooter delivery and mailing. 10potential customers and other channel partnerssuch as pharmacists/suppliers were surveyedwith regards to our channels.


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What they said:

80% of customers were more comfortable with telephone orders as theyprefer the idea of human interaction.

These customers wanted a single toll free number to access the servicerather than current process of cell numbers based on location.

90% preferred to collect their medication rather than have it placed inmailboxes as adverse effects may be experienced depending on the lengthof time the meds spent in there.

60% said that they would utilize the virtual channels to order, once it wasuser friendly enough and they received quick responses ofacknowledgement.

Pharmacists recommended that stamped and sealed boxes be used to

deliver medication to ensure privacy, to which all of our customers agreed. While all customers liked the idea to being able to fax/email in their

prescriptions, pharmacists were little concerned about abuse by re-using ofprescriptions and agreed to fulfill such requests once the originalprescriptions were submitted as soon after.


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Hypothesis: Heres

what we thought

Customers would either call/ email or fb message toplace order for delivery

Many pharmacies will be accessed for medication

Medication will be delivered using a car or placed inmailbox depending on item and time of delivery.


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Experiments: So heres what we did

Test the MVP by taking on deliveries. This week wemanaged 1 delivery.

Interviewed guaranteed potential customers and channelpartners

Collated our findings


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Distance Tests

Distance Travelled(km)

Fuel Cost(Premium)

Fuel Cost(Super)

From Kappa Drugs (St. James) to: 0 $0.00 $0.00

Carlos Street 0.8 $0.46 $0.22

Maraval Road 1.2 $0.69 $0.32

Colville Street 1.6 $0.92 $0.43

Richmond Street 2 $1.15 $0.54

Frederick Street 2.6 $1.50 $0.70

Charlotte Street 3 $1.73 $0.81


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Phone Rates

Digicel Prepaid

Day Evening Weekends

6am-6pm 6pm-6am

Midnight Friday-midnightSunday

To Digicel $1.25 $0.74 $0.57

To Fixed lines (flow, TSTT) $1.25 $0.74 $0.57

To other mobile $1.25 $0.74 $0.57


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Sourcingof Meds


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Results: So heres what

we found

Customers also want miscellaneous items such as get well cards

Over the counter medication acquisition was relatively easy, however

we realized that prescription drugs may be a bit more challenging.

Because of the time of day that the delivery was done(6pm) trafficwas not a real issue. At other times because of traffic we saw theneed for a more efficient form e.g. scooter or even bicycle.

With the current method, only cash payment can be accepted, otherforms not yet facilitated.


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what we are going to do next

Adjust hypotheses to reflect results obtained fromexperiments

Conduct additional test of the MVP

Conduct more interviews to get more customer insight ofthe business


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Trinidad Medical Aid

Delivering to your doorstep

THANK YOU!QUESTIONS ?

Contact Info :Email [email protected] 732-9968 , East 790-4573,

Central 781-2401, South Coming soonFacebook Trinidad Medical AidBlog - http://trinidadmedicalaid.blogspot.com/WebsiteComing Soon

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Trinidad Medical Aid Presentation 5 Distribution Channels