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The besT adverTising in
The markeTreaching over 800,000
readers with over 10 publications
and websites in the Capital district.
20 Lake avenuesaratoga springs, nY 12866
michael O’sullivanPUbLisher
518-584-4242 ext.201
konrad LaPrade regiOnaL adverTising direCTOr
518-583-8707
stephanie snow digiTaL firsT saLes manager
518-583-8730
barbara fignardigiTaL firsT saLes manager
518-583-8718
Louise kilbara assisTanT digiTaL firsT saLes manager
518-583-8715
Classified
518-584-0205
www.saratogian.com
www.troyrecord.com
CaPiTaL saraTOga mediaCOvering rensseLaer, LaTham, meChaniCviLLe, sTiLLwaTer, waTerfOrd,
saraTOga sPrings, TrOY, waTervLieT, COhOes, baLLsTOn sPa, maLTa, wiLTOn,
CLifTOn Park, nOrTh and easT greenbUsh, sChUYLerviLLe & brUnswiCk
T h e B e s T A d v e r T i s i n g i n T h e M A r k e T
w w w . s a r a t o g i a n . c o m | w w w . t r o y r e c o r d . c o m
Capital saratoga Media CoMMunity papersretail display advertising rates
all rates are net and per column inch
no ContraCt/ out or area/ reCOrd saraTOgian COmm news Life PrOdUCTsopen / national rates / real estate ... $23.80 ...................... $23.80 ........................$23.80 ........................ $16.00
annual dollar VoluMe rates$250 ............................................................................ $16.00 ...................... $16.00 ........................$16.00 ......................... $8.00$500 ............................................................................ $14.00 ...................... $14.00 ........................$14.00 ......................... $8.00$1,000 ........................................................................ $12.72 ...................... $12.72 ........................$12.72 ......................... $7.00$2,500 ........................................................................ $12.24 ...................... $12.24 ........................$12.24 ......................... $6.36$5,000 ........................................................................ $12.00 ...................... $12.00 ........................$12.00 ......................... $6.12$7,500 ........................................................................ $11.72 ...................... $11.72 ........................$11.72 ......................... $6.00$10,000 ...................................................................... $11.28 ...................... $11.28 ........................$11.28 ......................... $5.86
puBliC serViCe ratesThis rate applies to civic, fraternal, church and nonprofit organizations with a tax-exempt IRS number.rates ........................................................................... $12.80 ...................... $12.80 ........................$12.80 ......................... $6.40
piCKup ratesApplies to advertisements repeated within 6 publishing days in any Capital Saratoga Community Newspaperrates ........................................................................... $12.80 ...................... $12.80 ........................$12.80 ......................... $6.40
online ratesDon’t miss this affluent and loyal audience!Leaderboard aTf .................................. $15.00 CPm
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guaranteed position15% additional Charge, $25 minimumall display advertising is placed “run of paper”. every effort will be made to comply with position requests (including separating multiple ads or competitors) by the advertiser. acceptance of the order does not imply a guarantee
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MILESTONES
The Wilton Senior Center
celebrated its
30th anniversary.
See Page 7
Inside
History Lesson, 2
Around town, 3
Home and Garden, 4
School Events, 4
People are Talking, 5
Calendar, 6
School Lunch Menu, 8
Classified, 10-12
CMYK Template:SARATOGIAN_Master
By ERIC JONES
For WG Life
WILTON — A bicycle, when ridden and used properly,
is an exhilarating vehicle that can be great fun for any
child. However, safety should always be on the mind of
parents ready to show their kids the fun of riding their
first bike. To this end, the Wilton Volunteer Fire
Department hosted Bike Safety Day Oct. 3 at the
Wilton Fire Station.
The gathering attracting nearly 300 people ,was co-
sponsored by Latham-based law firm Martin, Harding,
& Mazzotti, who had representatives on hand. Bike
Safety Day is one of many area events the firm spon-
sors.“We do things all over the Capital Region, like our
free taxi nights,” said Bob Bruschini, an attorney with
the firm. “Every day we see the effects of what bicycle accidents
can cause, which is why sponsoring an event like this is so impor-
tant.”At Bike Safety Day, all attendees received a complementary
bike helmet, which was properly fitted by staff from State Police
Troop G, the Saratoga Cycling Club, the Saratoga Transportation
Network and the Saratoga County Sheriff, along with staff from
the fire department and law firm.
Other activities included, such things as showing area children
how to properly take care of and maintain a bicycle, and a
mechanic who offered free bicycle repairs. Road tests were
offered to show children the rules of the road, complete with an
obstacle course where children could have their performance cri-
tiqued. Free food and drinks were also provided.
Wilton Fire Department 1st Assistant Chief David Hoffman
says the event is meant as a lead-in to the upcoming Fire Preven-
tion Week.. “At the fire department, we’re trying to stress Fire
Prevention Week next week. We thought this would be a good
kickoff for the week, and enrich our strong community bonds plus
its great for kids, Hoffman said. “It helps kids in the community
get what they need to be safe on their bikes, and not have to ride
in an unsafe manner and to not get injured.”
Hoffman hopes that the children that attended get a better
appreciation for a bicycle and how to properly ride it, but also an
appreciation for the heroes that keep us safe everyday.
“I think they took away from the event a knowledge of some
bicycle safety, a respect for the road, and also that the fire depart-
ment, police, and ambulance squads are here to help the commu-
By ANN MARIE FRENCH
For WG Life
WILTON — Dealing with
ticks is to be expected living in
the Northeast, but living with
Lyme disease is something few
people give any thought.
Linda and Sigmund Kwia-
towski were much the same
way until Sig was bitten several
years ago.
The couple never saw the tick
but instead noticed the “bulls
eye” rash that is often associat-
ed with tick bites. Sig went to
the doctor and began three
weeks of treatment.
“But then he got worse,” said
Linda. “Over a two year period
we ended up going to 15 doctors
and two physician assistants.”
The Center for Disease Con-
trol and Prevention Web site,
www.cdc.gov, states most cases
of Lyme disease can be cured
through the use of antibiotics,
but a small percentage of
patients with the disease may
continue to have symptoms that
last months to years after the
antibiotic treatment.
Making diagnosis and treat-
ment more difficult, the CDC
said the Lyme disease bacteri-
um “can infect several parts of
the body, producing different
symptoms at different times.”
Not every patient experi-
ences the same set of symp-
toms and many are similar to
symptoms of other diseases.
Sig lost a total of 54 pounds
and suffered through at least
three different co-infections on
top of the Lyme disease. Linda
said their situation is not an
unusual one, with many long-
term sufferers of the disease
struggling to find what Linda
calls “Lyme literate doctors.”
“Lyme disease can mimic like
40 different diseases,” Linda
said. She said the couple’s experi-
ence has led them to a local
support group.
The Adirondack Lyme Dis-
ease Foundation meets monthly
at the Saratoga Springs Public
Library.
“We share information and
gather stories,” Linda said.
“Just trying to get more people
to realize it isn’t just them. A lot
of people just don’t have anyone
to talk to.”
WILTON — Gavin Park
is now accepting registra-
tions for its introductory
soccer and basketball pro-
grams at the park begin-
ning in October. Gorilla
programs are for boys and
girls ages 4 to 6 who have
little or no experience play-
ing soccer or basketball
and would like to learn the
fundamentals of the game
in a fun and relaxed envi-
ronment. Each program is
limited to 20 participants.
Gorilla Soccer practices
are from 10:15 to 11:15 a.m.
on Sundays. Gorilla Bas-
ketball is from 9 to 10 am.
on Sundays. Both pro-
grams start Oct. 18 and run
through Dec. 6. Coaches
will teach the children
basics of the game by uti-
lizing drills and small
scrimmages.
The introductory pro-
grams have been around
for 15 years. They are a
great ways for kids to begin
building a love for the
game and gain knowledge
of fundamental skills that
will prepare them for pro-
gression to more competi-
tive leagues
Pre-register before Oct.
15 to participate in either
program. The fee for
Gavin Park
introduces
children’s
soccer and
basketball
Couple promotes Lyme disease awareness
DARRELL HOERAUF/WGLife
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Please see LYME, Page 4
Playing
it safeLaw firm, fire
department promote
safe bicycling
DARRELL HOERAUF/For WG Life
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WG LIFE FREE
Saturday, August 13, 2009
www.wglife.com
Serving the Wilton and Gansevoort communites
Serving the Wilton and Gansevoort communites
Summer youth recreation
programs at Milton’s Kimball-
Burgess Memorial Park offered
supervised activities, weekly
field trips and plenty of fun.
Page 3
LIVING IS EASY
Janet Basheer
tells you how -
to get more bang
for your buck when
putting your house on the
market.
Page 10
REAL ADVICE
The Ballston Spa
House & Garden Club
and the Friends of the
Kayaderosseras
memorialize an
advocate and improve
the creek bank in the
village’s Kelley Park.
Page 2
By ANN HAUPRICH
For Ballston Spa Life
BALLSTON SPA — Nearly a quarter of those
who graduated as part of a Ballston Spa High
School class that numbered 65 students 65 sum-
mers ago recently journeyed to the village from
as far as South Florida and South America to
reminisce and to create new memories.
“Most of the members of the class of 1946
were born between 1928 and 1930,” said War-
ren Nutting, who joined the U.S. Navy and
served in Korea after receiving his diploma
from BSHS, then located on Malta Avenue. “So,
our memories span all the way from the Great
Depression to the end of World War II.”
Although nearly two dozen of the students in
InsideOpinion, 5
In the Community, 2
Food & Drink, 3
In the Schools, 6
Sports, 7
Calendar, 8
Real Estate, 9
Classified, 10 & 12
Burnt Hills Little League
10U all-star squad goes
deep into the state
tournament.
Page 7
GOIN’ DEEP
TEAMING UP
WWW.BSPALIFE.COM
SUNDAY | 07.24.2011
FREE
16 alumni celebrate
Class of ‘46 celebrates 65th reunion
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ERIC JENKS/[email protected]
Columnist Reisa Mehlman of Living Well
Healing Arts Center & Spa talks about a changing
identity for women as they seek to take care of
themselves — mind, body and soul.
Page 9
FINDING YOUR CENTER
Show time
Summer Stars put on inaugural production
By CASEY MOHL
For Ballston Spa Life
ROUND LAKE — Heather Ferlo
thinks “Alice in Wonderland” is a capti-
vating story.
The 17-year-old Ballston Spa native not
only respects the words that were written
by Lewis Carroll in 1865, she values the
life lesson that was learned.
“Alice’s dreams became so real to her
she viewed them as reality,” Ferlo said.
“Eventually, she wakes up and appreci-
ates what she has.”
Ferlo is now taking her favorite child-
hood tale and bringing it to life, directing
a production by the Round Lake Summer
Stars youth theater troupe that will take
place this weekend at the Round Lake
Auditorium, July 28 through 30.
“Alice in Wonderland Jr.” includes a
cast of about 30 grade six through 10
youngsters.
The Round Lake Summer Stars is the
creation of Ballston Spa Middle School
teacher Joe Shaver, who has been guid-
ing that school’s Launching Pad theater
group for seven years.
“I love being at school and teaching
kids,” Shaver said. “But in February, I
decided I wanted to do something for the
community.”
Shaver, who is producing the show,
exudes great confidence when talking
about his cast.
“I haven’t seen any nerves at all,”
Shaver said. “I’m confident that they will
put on a great show. These kids are just
so excited and I think that erases any
nerves they might be feeling.”
ERICA MILLER/[email protected]
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See REUNION, 4
See ALICE, 4
By STAFF REPORTS
The liquidators could be
at the Borders in Clifton
Park today, a store
employee told an inquir-
ing customer earlier this
week, when the impend-
ing closing of all of the
bookstore’s locations was
announced.
“It’s day by day here,”
the employee said.
Customer Christina
Dougall of Clifton Park
was disappointed to hear
about the closing as she
shopped on Tuesday. “I
love book stores. I’m not
into the Nook,” she said.
“I love holding my books.”
Another customer,
Clara Dreymann, was
checking out the sale
items outside the main
entrance. “I always like to
read and get some good
deals here,” she lament-
ed.The Borders in Clifton
Park and Albany escaped
the round of closings in
February, which shut-
tered the still-empty two-
story building in down-
town Saratoga Springs.
Messages left for the
Borders corporate
spokesman were not
returned by press dead-
line. But Clifton Park town
Supervisor Philip Barrett
responded to requests for
comment about the news.
“We will work with our
partners in the private
sector as we have in the
past and aggressively
court a replacement,”
Barrett said. “Brick and
mortar bookstores are
evidently not working. It’s
a change in habits. Those
changes have created
new opportunities in some
areas and affected others
in negative ways
“Borders is a major ten-
ant in our Exit 9 commer-
cial area and one we hate
to lose. But there is proba-
bly a national tenant out
there who doesn’t know
Clifton Park is the place to
be and we will find them
and let them know. Our
partnership with the pri-
vate sector has worked
well,” he said, citing the
Boscov’s in Clifton Park.
Also in the plaza are a
TGIFridays Restaurant, a
Pretzel Factory, a Moe’s,
a Shane’s Rib Shack, and
a health spa.
Community NewsSouthern Saratoga County’s Source for Local News
Friday, July 22, 2011
INSIDE
QUOTABLE
MILESTONES
OPINIONS
Borders is a major tenant in our Exit
9 commercial area and one we hate
to lose. But there is probably a
national tenant out there who
doesn’t know Clifton Park is the
place to be and we will find them
and let them know.
Phil Barrett
Clifton Park supervisor
Sarah Kibling and Greg
Blass are engaged!
Read about theirs and other
engagements on Page 6.
I want to applaud Gov-
ernor Cuomo for sign-
ing the property tax
cap legislation. It is
long overdue. This
now means that
school districts like
Shen will have to learn
to live within their means like the rest of
us taxpayers. See Page 4
Business
8
Classified15-20
Education7
Engagements6
Fire calls
3
Letters, Sound Off4
Property sales14
Sports11-13
Meet Bill Butler, who brings
the Babe Ruth baseball
championships to town.
Page 3
Mr. World SeriesPOSTAL CUSTOMER
PRSRT STD
US POSTAGE PAID
CLIFTON PARK, NY
PERMIT NO. 75
Local Video
Ten-year-old Cal Ripken
squad had a great sea-
son, making it t
o state finals.
News of note
State Police released
photos of one of the sus-
pects who stole $70,000
worth of jewelry from
Glenpeter Jewelers on
Route 9 July 4.
Police are seeking assis-
tance identifying the sus-
pect. Anyone with infor-
mation is asked to call
383-8583.
At around 3:15 a.m. Mon-
day, police say two male
suspects entered the
store after breaking one of
the windows.
They then broke seven
display cases inside the
store and loaded jewelry
into two bags before flee-
ing the store through the
broken window.
See photos online.
Blog of Note
Saratoga Race Course’s
2011 season begins July
22. Nicole Russo, sports
editor of Community
News and The Sarato-
gian, posted this in her
Hoofbeats blog:
Uncle Mo, last year's
Eclipse champion 2-year-
old colt, arrived back at
Saratoga and is bedded
down in his old stall from
last summer, right next to
trainer Todd Pletcher's of-
fice. ... He recently re-
sumed training at WinStar
Farm in Kentucky, and is
now back at Saratoga —
where he dazzled the Tra-
vers day crowd while
breaking his maiden last
summer — to work to-
ward a comeback, possi-
bly in the King's Bishop
Aug. 27.
Republican state Sen.
Roy McDonald’s recent
vote to sup-
port same sex
marriage has
caused a split
between the
senator and
some mem-
bers of the
Clifton Park
Republican Committee.
The local Committee’s
five member Executive
Committee sent McDon-
ald (R,C-Wilton) a letter
June 5 before the final
vote in Albany strongly re-
questing he stand firm for
traditional marriage and
vote “no” on the bill. The
five who signed the letter
were town Republican
Committee Chairman Bri-
an Telesh, Vice Chairman
Robert Ritter, Vice Chair-
man David White, Secre-
tary Linda McNabb, and
Treasurer Stacy Clifford.
Online@
What to
do with
Station 2
Jonesville Fire
District seeks
suggestions
By GLENN GRIFFITH
The Jonesville Fire
District Board of Com-
missioners is holding a
public forum next
Thursday to hear the
public’s suggestions on
what should be done
with Fire Station No.2.
The forum is the first
of five scheduled as part
of a feasibility study on
how the district should
deal with the nearly 40-
year-old building. The
meeting starts at 7 p.m.
July 28 at Fire Station
No.2, Route 146A.
Board of Commission-
ers Chairman Jim Miller
formed an 18-member
advisory committee in
March to begin the
review process. The
committee is made up
equally of fire depart-
ment personnel and res-
idents who volunteered.
After several in-depth
discussions on what
action to take with the
building, the committee
agreed to hire Syracuse-
based consultants
Heuber-Breuer Con-
struction Company to
conduct a feasibility
study. The study will
take five or six months.
Heuber-Breuer is being
paid $16,500 for their
services.
Miller said the com-
mittee has reviewed the
best methods for moving
the district ahead in
coming years, the dis-
trict’s needs, and what
should be done with Sta-
tion No. 2. The district
held two votes in 2006 to
replace the station and
both were defeated. In
2010, the district pur-
chased a parcel on
Clifton Park Center
Road in case there was a
need to expand in that
direction.
“Last time we put up
our wants,” Miller said.
“Now we’ll discuss our
needs. We want to hear
every single option out
there, from not doing
anything, to fixing it up,
taking half of it down, to
building new. We are not
the experts. There are
lots of questions and we
want the public involved
all the way this time.”
Heuber-Breuer proj-
ect manager Sean Foran
agreed with Miller that
bringing the community
Dancing with
the stars
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ERICA MILLER/Community News
Smiles at
county fair
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Photo by ED BURKE
Town losing bookstore
Chain liquidating
all of its stores
Go online to see
Lauren Carpenter’s
video of customer
Christina Dougall,
above, and others
discuss the closing
of the local Borders.
See FIREHOUSE, 5
CURRENT
HISTORY
Thoughts
on disaster,
recovery
By Timothy Sullivan
Editor’s note: Two recent
issues of Greenbush Life
profiled Timothy Sullivan,
an Averill Park native
who lives and works in
Japan. Among other top-
ics, he talked about his
experiences during the
earthquake and tsunamis
in that country. He offered
to interview Mayor
Kimiaki Toda of Ofunato
City to present the perspec-
tive of a Japanese official
who is coping with the
aftermath of those disas-
ters. Ofunato City, a
coastal city with a popula-
tion of nearly 40,000 peo-
ple, is in the northern part
of Japan.
Sullivan: Where were
you when the earthquake
hit?
Toda: We were in a
meeting. We all felt that
the earthquake was too
long and quite strong. I
thought that this must be
“the big one.” After it fin-
ished about two minutes
later, a big tsunami alert
was issued. At the time of
the earthquake, all com-
munication lines got cut.
When the tsunami came, I
felt as though I had fallen
down into a deep, dark
valley. After three days,
when I had collected the
Greenbushlife
FREE also
covering S
chodack
W eek of Aug.
18, 2011
FREE
Reuben Krutz of East
Greenbush recently float-
ed in space — briefly
anyway.
Krutz did so as co-cre-
ator of an invention that
will also float in space,
but for a much longer
time.An engineering student
at Drexel University in
Philadelphia, the
Columbia High School
graduate joined five other
scholars aboard “the
Vomit Comet,” an air-
plane capable of creating
a weightless state for pas-
sengers. Often used to
train astronauts, the
plane provided the stu-
dents with a testing envi-
ronment for a NASA-
bound invention they
made.The plane’s nickname
comes from the nausea
experienced by many
passengers.
But Krutz said that
“the Vomit Comet is a
common misnomer since
most people do not get
sick. I decided to pass on
motion sickness meds.
Research has shown that
about only two percent of
first-time flyers who don’t
take the meds don’t get
sick, but I was one of
that two percent.”
In fact, he continued,
“the whole Drexel team
on the two days of flying
did not get sick, so we
are proud to say we had
a ‘no-kill week,’ which is
hard for most teams to
say.”The students were on
the plane to check their
winning creation that had
been entered in a NASA-
sponsored a contest. The
prize was a chance for
the invention to be sent
into space next year. The
competition gave teams
of college students from
across the nation the
opportunity to propose,
design, build, fly and
evaluate a reduced-gravi-
ty experiment. Drexel’s
team was selected from
more than 70 proposals,
based on its scientific
merit and education out-
reach potential.
The group’s invention
is an attitude-controlling
our yout
h * story
by James
Breig
Student helps devise camera for space
The Drexel University team is shown above after their zero-G trip. Reuben Krutz of East
Greenbush is second from the left.
Index
our music
pg. 6
our scene
pg. 4
parenting
pg. 8
calendar
pg. 11
our orga
nization
s * story
by James
Breig
RENSSELAER — When
the American Legion,
Department of New York,
recently announced its
Legionnaire of the Year
for 2011, a Rensselaer
man’s name was spoken.
At the organization’s
93rd convention, held
last month in
Binghamton, the honor
was given to Edward R.
Lupian Jr., a member of
the Gerald O’Neil Post
1683 in Rensselaer.
Throughout the state,
about 150,000 people
belong to the Legion. He
became the first person
from Rensselaer County
to be chosen for the
award.“My first th
ought was
of disbelief,” Lupian said
of the moment his name
was announced. “I could
not understand why they
would select me. When I
was called up to receive
this most prestigious
award, I was humbled.
When asked to say a few
words, I became very
emotional. I could not
think of anything to say
other than ‘Thank you
for this honor.’ ”
Lupian said he accept-
ed the honor “with great
pride for the American
Legion, my county and
my post, not for myself. I
am still overcome for
receiving this award.”
Lupian served during
the Vietnam era in the
1970s. “I joined the
United States Marine
Rensselaer man named Legionnaire of the Year
See MAYOR Page 3
See SPACE Page 10
See AWARD Page 10
T h e B e s T A d v e r T i s i n g i n T h e M A r k e T
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For $1,000 and above contract advertisers Package buys
get big resuLts at big savings!all Capital Package ads must be published within 6 days and be the same ad for the duration of the package
PaCkages reTaiL COLUmn inCh raTesall 6 Products ..................................................................................................................................................... $50.00any Three days in a daily ................................................................................................................................. $30daily and any weekly ......................................................................................................................................... $16monday or Tuesday and any Other day ...................................................................................................... $21any Two weekly newspapers ......................................................................................................................... $10daily PLUs any Two weeklies .......................................................................................................................... $20
paper naMe FreQuenCy CoVerage area print audienCe online CoMBinedballston spa Life weekly/sunday ballston spa 16,567 16,567Community news weekly/friday Clifton Park, malta 84,457 8,261 92,808The saratogian daily saratoga springs/saratoga County 75,401 297,038 372,439wilton-gansevoort Life weekly/saturday wilton gansevoort 13,253 13,253greenbush Life weekly/Thursday east greenbush 6,812 6,812The record daily Troy and surrounding towns 97,001 242,029 339,030
totals 293,491 547,328 840,819
FREQUENCY
SALE
S
Online Advertising
Peelbacks (Homepage)
$250
Takeover$600
Wallpaper (clickable) $250
Sliding Billboard (Homepage, News & Sports)
$250$150
$75
M-F
Weekend
SportsM-F, Weekend
VibrantToolbar
$250
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P r e m i u m P o s i t i o n s
sponsor “sound-off” , “5 W’s” , “police Blotter”
or “sunday Comics”for only
$350*/month
sponsorship includes: prominent logo in print and continuous placement on corresponding page on our websites.
Open - $500 per month3 month - $400 per month6 month - $350 per month
*$350 requires 6 month committment
Front pageHeadline!
2x3 ad on the front of the paper in the middle of the masthead!
3 or 6 month Commitment must run once a week. all rates
also include a peelback on saratogian.com or Troyrecord.com
6 MONTH
$199per run
3 MONTH
$299per run
0PEN
$399per run
Half pageunderneaththe Weather
$295Record
$495Saratogian
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RANk bY iNComEwhen Capital region cities and towns are ranked by their median incomes, Clifton Park is the area’s wealthiest community, while the area’s largest cities have the lowest median incomes.
mEdiAN hoUSEhoLd CitY oR towN iNComE
Clifton Park $87,215 Wilton $71,157 North Greenbush $70206 East Greenbush $69,614 Colonie $67,170 Brunswick $66,003 Malta $65,556 Halfmoon $64,706 Ballston $65,690 Waterford $61,424 Saratoga Springs $60,931 Schuylerville $49,453 Cohoes $41,180 Mechanicville $40,039 Watervliet $39,902 Albany $38,642 Troy $37,865 Schenectady $37.328
note: data averages from 2005 to 2009 with 2009 dollar value
source: U.s. Census bureau
average household income $84,665College educated 55%homeowners 85%households with children (under 17) 62%men / women 55% / 45%median age 42.4
reader demographics - Weeklies
average household income $85,083College educated 71%homeowners 87%households with children (under 17) 46%men / women 42% / 58%median age 50.9
reader demographics - daily
average household income $67,871College educated 91%homeowners 80%households with children (under 17) 20%men / women 45% / 55%median age 46.1
reader demographics - Weeklies
average household income $50,721College educated 44%homeowners 66%households with children (under 17) 38%men / women 57% / 43%median age 47.9
reader demographics - daily
Source: Scarborough 2009-2010 R2
a new sTUdY from scarborough research, the audience ratings measurement service for the newspaper industry, reveals adults who have visited a newspaper site in the past 30 days are 31% more likely than all web-using adults to be employed in professional/managerial positions; 38% more likely to have annual household incomes of $250k+, 33% more likely to live in homes valued at $1m+ and 48% more likely to hold a post-graduate degree.
How do we stack up to the competition?There is a 7.4% duplication in daily readers between The record and Times Union. The record has 25,283 readers who do not receive the Times Union There’s a 6.3% duplication in sunday readers between The record and Times Union. The record has 16,380 readers who do not receive the Times Union.
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SA
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TR
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modular ad units on the pages of The saratogian and The record newspapers will help make your advertisement stand out and achieve better results.
Utilizing logical page portion - full, half, quarter, eighth, etc. - instead of inches will make planning and buying print advertising easier. an added benefit - complicated rate cards are history - pricing is now provided for each advertising unit.
Our intention is to provide similar standardized advertising units found in other media like magazines, online, television and radio. in addition, your advertisements will easily fit other newspapers that have adopted this strategy.
Modular ad unitssiZe CHart
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