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THE BEST ADVERTISING IN THE MARKET Reaching over 800,000 readers with over 10 publications and websites in the Capital District. 20 Lake Avenue Saratoga Springs, NY 12866 Michael O’Sullivan PUBLISHER 518-584-4242 ext.201 Konrad LaPrade REGIONAL ADVERTISING DIRECTOR 518-583-8707 Stephanie Snow DIGITAL FIRST SALES MANAGER 518-583-8730 Barbara Fignar DIGITAL FIRST SALES MANAGER 518-583-8718 Louise Kilbara ASSISTANT DIGITAL FIRST SALES MANAGER 518-583-8715 Classified 518-584-0205 www.saratogian.com www.troyrecord.com CAPITAL SARATOGA MEDIA COVERING RENSSELAER, LATHAM, MECHANICVILLE, STILLWATER, WATERFORD, SARATOGA SPRINGS, TROY, WATERVLIET, COHOES, BALLSTON SPA, MALTA, WILTON, CLIFTON PARK, NORTH AND EAST GREENBUSH, SCHUYLERVILLE & BRUNSWICK

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Page 1: Troy Record RateCard

The besT adverTising in

The markeTreaching over 800,000

readers with over 10 publications

and websites in the Capital district.

20 Lake avenuesaratoga springs, nY 12866

michael O’sullivanPUbLisher

518-584-4242 ext.201

konrad LaPrade regiOnaL adverTising direCTOr

518-583-8707

stephanie snow digiTaL firsT saLes manager

518-583-8730

barbara fignardigiTaL firsT saLes manager

518-583-8718

Louise kilbara assisTanT digiTaL firsT saLes manager

518-583-8715

Classified

518-584-0205

www.saratogian.com

www.troyrecord.com

CaPiTaL saraTOga mediaCOvering rensseLaer, LaTham, meChaniCviLLe, sTiLLwaTer, waTerfOrd,

saraTOga sPrings, TrOY, waTervLieT, COhOes, baLLsTOn sPa, maLTa, wiLTOn,

CLifTOn Park, nOrTh and easT greenbUsh, sChUYLerviLLe & brUnswiCk

Page 2: Troy Record RateCard

T h e B e s T A d v e r T i s i n g i n T h e M A r k e T

w w w . s a r a t o g i a n . c o m | w w w . t r o y r e c o r d . c o m

Capital saratoga Media CoMMunity papersretail display advertising rates

all rates are net and per column inch

no ContraCt/ out or area/ reCOrd saraTOgian COmm news Life PrOdUCTsopen / national rates / real estate ... $23.80 ...................... $23.80 ........................$23.80 ........................ $16.00

annual dollar VoluMe rates$250 ............................................................................ $16.00 ...................... $16.00 ........................$16.00 ......................... $8.00$500 ............................................................................ $14.00 ...................... $14.00 ........................$14.00 ......................... $8.00$1,000 ........................................................................ $12.72 ...................... $12.72 ........................$12.72 ......................... $7.00$2,500 ........................................................................ $12.24 ...................... $12.24 ........................$12.24 ......................... $6.36$5,000 ........................................................................ $12.00 ...................... $12.00 ........................$12.00 ......................... $6.12$7,500 ........................................................................ $11.72 ...................... $11.72 ........................$11.72 ......................... $6.00$10,000 ...................................................................... $11.28 ...................... $11.28 ........................$11.28 ......................... $5.86

puBliC serViCe ratesThis rate applies to civic, fraternal, church and nonprofit organizations with a tax-exempt IRS number.rates ........................................................................... $12.80 ...................... $12.80 ........................$12.80 ......................... $6.40

piCKup ratesApplies to advertisements repeated within 6 publishing days in any Capital Saratoga Community Newspaperrates ........................................................................... $12.80 ...................... $12.80 ........................$12.80 ......................... $6.40

online ratesDon’t miss this affluent and loyal audience!Leaderboard aTf .................................. $15.00 CPm

LreC aTf .................................................. $15.00 CPm

in banner video ..................................... $18.00 CPm

Other rates and packages also available!

guaranteed position15% additional Charge, $25 minimumall display advertising is placed “run of paper”. every effort will be made to comply with position requests (including separating multiple ads or competitors) by the advertiser. acceptance of the order does not imply a guarantee

Color (add color and increase response to your ad)Quarter Page and above ...................................................$100Less than Quarter Page .......................................................$50

adVertising deadlineTwo business days in advance at 4pm

MILESTONES

The Wilton Senior Center

celebrated its

30th anniversary.

See Page 7

Inside

History Lesson, 2

Around town, 3

Home and Garden, 4

School Events, 4

People are Talking, 5

Calendar, 6

School Lunch Menu, 8

Classified, 10-12

CMYK Template:SARATOGIAN_Master

By ERIC JONES

For WG Life

WILTON — A bicycle, when ridden and used properly,

is an exhilarating vehicle that can be great fun for any

child. However, safety should always be on the mind of

parents ready to show their kids the fun of riding their

first bike. To this end, the Wilton Volunteer Fire

Department hosted Bike Safety Day Oct. 3 at the

Wilton Fire Station.

The gathering attracting nearly 300 people ,was co-

sponsored by Latham-based law firm Martin, Harding,

& Mazzotti, who had representatives on hand. Bike

Safety Day is one of many area events the firm spon-

sors.“We do things all over the Capital Region, like our

free taxi nights,” said Bob Bruschini, an attorney with

the firm. “Every day we see the effects of what bicycle accidents

can cause, which is why sponsoring an event like this is so impor-

tant.”At Bike Safety Day, all attendees received a complementary

bike helmet, which was properly fitted by staff from State Police

Troop G, the Saratoga Cycling Club, the Saratoga Transportation

Network and the Saratoga County Sheriff, along with staff from

the fire department and law firm.

Other activities included, such things as showing area children

how to properly take care of and maintain a bicycle, and a

mechanic who offered free bicycle repairs. Road tests were

offered to show children the rules of the road, complete with an

obstacle course where children could have their performance cri-

tiqued. Free food and drinks were also provided.

Wilton Fire Department 1st Assistant Chief David Hoffman

says the event is meant as a lead-in to the upcoming Fire Preven-

tion Week.. “At the fire department, we’re trying to stress Fire

Prevention Week next week. We thought this would be a good

kickoff for the week, and enrich our strong community bonds plus

its great for kids, Hoffman said. “It helps kids in the community

get what they need to be safe on their bikes, and not have to ride

in an unsafe manner and to not get injured.”

Hoffman hopes that the children that attended get a better

appreciation for a bicycle and how to properly ride it, but also an

appreciation for the heroes that keep us safe everyday.

“I think they took away from the event a knowledge of some

bicycle safety, a respect for the road, and also that the fire depart-

ment, police, and ambulance squads are here to help the commu-

By ANN MARIE FRENCH

For WG Life

WILTON — Dealing with

ticks is to be expected living in

the Northeast, but living with

Lyme disease is something few

people give any thought.

Linda and Sigmund Kwia-

towski were much the same

way until Sig was bitten several

years ago.

The couple never saw the tick

but instead noticed the “bulls

eye” rash that is often associat-

ed with tick bites. Sig went to

the doctor and began three

weeks of treatment.

“But then he got worse,” said

Linda. “Over a two year period

we ended up going to 15 doctors

and two physician assistants.”

The Center for Disease Con-

trol and Prevention Web site,

www.cdc.gov, states most cases

of Lyme disease can be cured

through the use of antibiotics,

but a small percentage of

patients with the disease may

continue to have symptoms that

last months to years after the

antibiotic treatment.

Making diagnosis and treat-

ment more difficult, the CDC

said the Lyme disease bacteri-

um “can infect several parts of

the body, producing different

symptoms at different times.”

Not every patient experi-

ences the same set of symp-

toms and many are similar to

symptoms of other diseases.

Sig lost a total of 54 pounds

and suffered through at least

three different co-infections on

top of the Lyme disease. Linda

said their situation is not an

unusual one, with many long-

term sufferers of the disease

struggling to find what Linda

calls “Lyme literate doctors.”

“Lyme disease can mimic like

40 different diseases,” Linda

said. She said the couple’s experi-

ence has led them to a local

support group.

The Adirondack Lyme Dis-

ease Foundation meets monthly

at the Saratoga Springs Public

Library.

“We share information and

gather stories,” Linda said.

“Just trying to get more people

to realize it isn’t just them. A lot

of people just don’t have anyone

to talk to.”

WILTON — Gavin Park

is now accepting registra-

tions for its introductory

soccer and basketball pro-

grams at the park begin-

ning in October. Gorilla

programs are for boys and

girls ages 4 to 6 who have

little or no experience play-

ing soccer or basketball

and would like to learn the

fundamentals of the game

in a fun and relaxed envi-

ronment. Each program is

limited to 20 participants.

Gorilla Soccer practices

are from 10:15 to 11:15 a.m.

on Sundays. Gorilla Bas-

ketball is from 9 to 10 am.

on Sundays. Both pro-

grams start Oct. 18 and run

through Dec. 6. Coaches

will teach the children

basics of the game by uti-

lizing drills and small

scrimmages.

The introductory pro-

grams have been around

for 15 years. They are a

great ways for kids to begin

building a love for the

game and gain knowledge

of fundamental skills that

will prepare them for pro-

gression to more competi-

tive leagues

Pre-register before Oct.

15 to participate in either

program. The fee for

Gavin Park

introduces

children’s

soccer and

basketball

Couple promotes Lyme disease awareness

DARRELL HOERAUF/WGLife

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Please see LYME, Page 4

Playing

it safeLaw firm, fire

department promote

safe bicycling

DARRELL HOERAUF/For WG Life

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WG LIFE FREE

Saturday, August 13, 2009

www.wglife.com

Serving the Wilton and Gansevoort communites

Serving the Wilton and Gansevoort communites

Summer youth recreation

programs at Milton’s Kimball-

Burgess Memorial Park offered

supervised activities, weekly

field trips and plenty of fun.

Page 3

LIVING IS EASY

Janet Basheer

tells you how -

to get more bang

for your buck when

putting your house on the

market.

Page 10

REAL ADVICE

The Ballston Spa

House & Garden Club

and the Friends of the

Kayaderosseras

memorialize an

advocate and improve

the creek bank in the

village’s Kelley Park.

Page 2

By ANN HAUPRICH

For Ballston Spa Life

BALLSTON SPA — Nearly a quarter of those

who graduated as part of a Ballston Spa High

School class that numbered 65 students 65 sum-

mers ago recently journeyed to the village from

as far as South Florida and South America to

reminisce and to create new memories.

“Most of the members of the class of 1946

were born between 1928 and 1930,” said War-

ren Nutting, who joined the U.S. Navy and

served in Korea after receiving his diploma

from BSHS, then located on Malta Avenue. “So,

our memories span all the way from the Great

Depression to the end of World War II.”

Although nearly two dozen of the students in

InsideOpinion, 5

In the Community, 2

Food & Drink, 3

In the Schools, 6

Sports, 7

Calendar, 8

Real Estate, 9

Classified, 10 & 12

Burnt Hills Little League

10U all-star squad goes

deep into the state

tournament.

Page 7

GOIN’ DEEP

TEAMING UP

WWW.BSPALIFE.COM

SUNDAY | 07.24.2011

FREE

16 alumni celebrate

Class of ‘46 celebrates 65th reunion

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ERIC JENKS/[email protected]

Columnist Reisa Mehlman of Living Well

Healing Arts Center & Spa talks about a changing

identity for women as they seek to take care of

themselves — mind, body and soul.

Page 9

FINDING YOUR CENTER

Show time

Summer Stars put on inaugural production

By CASEY MOHL

For Ballston Spa Life

ROUND LAKE — Heather Ferlo

thinks “Alice in Wonderland” is a capti-

vating story.

The 17-year-old Ballston Spa native not

only respects the words that were written

by Lewis Carroll in 1865, she values the

life lesson that was learned.

“Alice’s dreams became so real to her

she viewed them as reality,” Ferlo said.

“Eventually, she wakes up and appreci-

ates what she has.”

Ferlo is now taking her favorite child-

hood tale and bringing it to life, directing

a production by the Round Lake Summer

Stars youth theater troupe that will take

place this weekend at the Round Lake

Auditorium, July 28 through 30.

“Alice in Wonderland Jr.” includes a

cast of about 30 grade six through 10

youngsters.

The Round Lake Summer Stars is the

creation of Ballston Spa Middle School

teacher Joe Shaver, who has been guid-

ing that school’s Launching Pad theater

group for seven years.

“I love being at school and teaching

kids,” Shaver said. “But in February, I

decided I wanted to do something for the

community.”

Shaver, who is producing the show,

exudes great confidence when talking

about his cast.

“I haven’t seen any nerves at all,”

Shaver said. “I’m confident that they will

put on a great show. These kids are just

so excited and I think that erases any

nerves they might be feeling.”

ERICA MILLER/[email protected]

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See REUNION, 4

See ALICE, 4

By STAFF REPORTS

The liquidators could be

at the Borders in Clifton

Park today, a store

employee told an inquir-

ing customer earlier this

week, when the impend-

ing closing of all of the

bookstore’s locations was

announced.

“It’s day by day here,”

the employee said.

Customer Christina

Dougall of Clifton Park

was disappointed to hear

about the closing as she

shopped on Tuesday. “I

love book stores. I’m not

into the Nook,” she said.

“I love holding my books.”

Another customer,

Clara Dreymann, was

checking out the sale

items outside the main

entrance. “I always like to

read and get some good

deals here,” she lament-

ed.The Borders in Clifton

Park and Albany escaped

the round of closings in

February, which shut-

tered the still-empty two-

story building in down-

town Saratoga Springs.

Messages left for the

Borders corporate

spokesman were not

returned by press dead-

line. But Clifton Park town

Supervisor Philip Barrett

responded to requests for

comment about the news.

“We will work with our

partners in the private

sector as we have in the

past and aggressively

court a replacement,”

Barrett said. “Brick and

mortar bookstores are

evidently not working. It’s

a change in habits. Those

changes have created

new opportunities in some

areas and affected others

in negative ways

“Borders is a major ten-

ant in our Exit 9 commer-

cial area and one we hate

to lose. But there is proba-

bly a national tenant out

there who doesn’t know

Clifton Park is the place to

be and we will find them

and let them know. Our

partnership with the pri-

vate sector has worked

well,” he said, citing the

Boscov’s in Clifton Park.

Also in the plaza are a

TGIFridays Restaurant, a

Pretzel Factory, a Moe’s,

a Shane’s Rib Shack, and

a health spa.

Community NewsSouthern Saratoga County’s Source for Local News

Friday, July 22, 2011

INSIDE

QUOTABLE

MILESTONES

OPINIONS

Borders is a major tenant in our Exit

9 commercial area and one we hate

to lose. But there is probably a

national tenant out there who

doesn’t know Clifton Park is the

place to be and we will find them

and let them know.

Phil Barrett

Clifton Park supervisor

Sarah Kibling and Greg

Blass are engaged!

Read about theirs and other

engagements on Page 6.

I want to applaud Gov-

ernor Cuomo for sign-

ing the property tax

cap legislation. It is

long overdue. This

now means that

school districts like

Shen will have to learn

to live within their means like the rest of

us taxpayers. See Page 4

Business

8

Classified15-20

Education7

Engagements6

Fire calls

3

Letters, Sound Off4

Property sales14

Sports11-13

Meet Bill Butler, who brings

the Babe Ruth baseball

championships to town.

Page 3

Mr. World SeriesPOSTAL CUSTOMER

PRSRT STD

US POSTAGE PAID

CLIFTON PARK, NY

PERMIT NO. 75

Local Video

Ten-year-old Cal Ripken

squad had a great sea-

son, making it t

o state finals.

News of note

State Police released

photos of one of the sus-

pects who stole $70,000

worth of jewelry from

Glenpeter Jewelers on

Route 9 July 4.

Police are seeking assis-

tance identifying the sus-

pect. Anyone with infor-

mation is asked to call

383-8583.

At around 3:15 a.m. Mon-

day, police say two male

suspects entered the

store after breaking one of

the windows.

They then broke seven

display cases inside the

store and loaded jewelry

into two bags before flee-

ing the store through the

broken window.

See photos online.

Blog of Note

Saratoga Race Course’s

2011 season begins July

22. Nicole Russo, sports

editor of Community

News and The Sarato-

gian, posted this in her

Hoofbeats blog:

Uncle Mo, last year's

Eclipse champion 2-year-

old colt, arrived back at

Saratoga and is bedded

down in his old stall from

last summer, right next to

trainer Todd Pletcher's of-

fice. ... He recently re-

sumed training at WinStar

Farm in Kentucky, and is

now back at Saratoga —

where he dazzled the Tra-

vers day crowd while

breaking his maiden last

summer — to work to-

ward a comeback, possi-

bly in the King's Bishop

Aug. 27.

Facebook

Republican state Sen.

Roy McDonald’s recent

vote to sup-

port same sex

marriage has

caused a split

between the

senator and

some mem-

bers of the

Clifton Park

Republican Committee.

The local Committee’s

five member Executive

Committee sent McDon-

ald (R,C-Wilton) a letter

June 5 before the final

vote in Albany strongly re-

questing he stand firm for

traditional marriage and

vote “no” on the bill. The

five who signed the letter

were town Republican

Committee Chairman Bri-

an Telesh, Vice Chairman

Robert Ritter, Vice Chair-

man David White, Secre-

tary Linda McNabb, and

Treasurer Stacy Clifford.

Online@

What to

do with

Station 2

Jonesville Fire

District seeks

suggestions

By GLENN GRIFFITH

[email protected]

The Jonesville Fire

District Board of Com-

missioners is holding a

public forum next

Thursday to hear the

public’s suggestions on

what should be done

with Fire Station No.2.

The forum is the first

of five scheduled as part

of a feasibility study on

how the district should

deal with the nearly 40-

year-old building. The

meeting starts at 7 p.m.

July 28 at Fire Station

No.2, Route 146A.

Board of Commission-

ers Chairman Jim Miller

formed an 18-member

advisory committee in

March to begin the

review process. The

committee is made up

equally of fire depart-

ment personnel and res-

idents who volunteered.

After several in-depth

discussions on what

action to take with the

building, the committee

agreed to hire Syracuse-

based consultants

Heuber-Breuer Con-

struction Company to

conduct a feasibility

study. The study will

take five or six months.

Heuber-Breuer is being

paid $16,500 for their

services.

Miller said the com-

mittee has reviewed the

best methods for moving

the district ahead in

coming years, the dis-

trict’s needs, and what

should be done with Sta-

tion No. 2. The district

held two votes in 2006 to

replace the station and

both were defeated. In

2010, the district pur-

chased a parcel on

Clifton Park Center

Road in case there was a

need to expand in that

direction.

“Last time we put up

our wants,” Miller said.

“Now we’ll discuss our

needs. We want to hear

every single option out

there, from not doing

anything, to fixing it up,

taking half of it down, to

building new. We are not

the experts. There are

lots of questions and we

want the public involved

all the way this time.”

Heuber-Breuer proj-

ect manager Sean Foran

agreed with Miller that

bringing the community

Dancing with

the stars

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ERICA MILLER/Community News

Smiles at

county fair

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Photo by ED BURKE

[email protected]

Town losing bookstore

Chain liquidating

all of its stores

Go online to see

Lauren Carpenter’s

video of customer

Christina Dougall,

above, and others

discuss the closing

of the local Borders.

See FIREHOUSE, 5

CURRENT

HISTORY

Thoughts

on disaster,

recovery

By Timothy Sullivan

Editor’s note: Two recent

issues of Greenbush Life

profiled Timothy Sullivan,

an Averill Park native

who lives and works in

Japan. Among other top-

ics, he talked about his

experiences during the

earthquake and tsunamis

in that country. He offered

to interview Mayor

Kimiaki Toda of Ofunato

City to present the perspec-

tive of a Japanese official

who is coping with the

aftermath of those disas-

ters. Ofunato City, a

coastal city with a popula-

tion of nearly 40,000 peo-

ple, is in the northern part

of Japan.

Sullivan: Where were

you when the earthquake

hit?

Toda: We were in a

meeting. We all felt that

the earthquake was too

long and quite strong. I

thought that this must be

“the big one.” After it fin-

ished about two minutes

later, a big tsunami alert

was issued. At the time of

the earthquake, all com-

munication lines got cut.

When the tsunami came, I

felt as though I had fallen

down into a deep, dark

valley. After three days,

when I had collected the

Greenbushlife

FREE also

covering S

chodack

W eek of Aug.

18, 2011

FREE

Reuben Krutz of East

Greenbush recently float-

ed in space — briefly

anyway.

Krutz did so as co-cre-

ator of an invention that

will also float in space,

but for a much longer

time.An engineering student

at Drexel University in

Philadelphia, the

Columbia High School

graduate joined five other

scholars aboard “the

Vomit Comet,” an air-

plane capable of creating

a weightless state for pas-

sengers. Often used to

train astronauts, the

plane provided the stu-

dents with a testing envi-

ronment for a NASA-

bound invention they

made.The plane’s nickname

comes from the nausea

experienced by many

passengers.

But Krutz said that

“the Vomit Comet is a

common misnomer since

most people do not get

sick. I decided to pass on

motion sickness meds.

Research has shown that

about only two percent of

first-time flyers who don’t

take the meds don’t get

sick, but I was one of

that two percent.”

In fact, he continued,

“the whole Drexel team

on the two days of flying

did not get sick, so we

are proud to say we had

a ‘no-kill week,’ which is

hard for most teams to

say.”The students were on

the plane to check their

winning creation that had

been entered in a NASA-

sponsored a contest. The

prize was a chance for

the invention to be sent

into space next year. The

competition gave teams

of college students from

across the nation the

opportunity to propose,

design, build, fly and

evaluate a reduced-gravi-

ty experiment. Drexel’s

team was selected from

more than 70 proposals,

based on its scientific

merit and education out-

reach potential.

The group’s invention

is an attitude-controlling

our yout

h * story

by James

Breig

Student helps devise camera for space

The Drexel University team is shown above after their zero-G trip. Reuben Krutz of East

Greenbush is second from the left.

Index

our music

pg. 6

our scene

pg. 4

parenting

pg. 8

calendar

pg. 11

our orga

nization

s * story

by James

Breig

RENSSELAER — When

the American Legion,

Department of New York,

recently announced its

Legionnaire of the Year

for 2011, a Rensselaer

man’s name was spoken.

At the organization’s

93rd convention, held

last month in

Binghamton, the honor

was given to Edward R.

Lupian Jr., a member of

the Gerald O’Neil Post

1683 in Rensselaer.

Throughout the state,

about 150,000 people

belong to the Legion. He

became the first person

from Rensselaer County

to be chosen for the

award.“My first th

ought was

of disbelief,” Lupian said

of the moment his name

was announced. “I could

not understand why they

would select me. When I

was called up to receive

this most prestigious

award, I was humbled.

When asked to say a few

words, I became very

emotional. I could not

think of anything to say

other than ‘Thank you

for this honor.’ ”

Lupian said he accept-

ed the honor “with great

pride for the American

Legion, my county and

my post, not for myself. I

am still overcome for

receiving this award.”

Lupian served during

the Vietnam era in the

1970s. “I joined the

United States Marine

Rensselaer man named Legionnaire of the Year

See MAYOR Page 3

See SPACE Page 10

See AWARD Page 10

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For $1,000 and above contract advertisers Package buys

get big resuLts at big savings!all Capital Package ads must be published within 6 days and be the same ad for the duration of the package

PaCkages reTaiL COLUmn inCh raTesall 6 Products ..................................................................................................................................................... $50.00any Three days in a daily ................................................................................................................................. $30daily and any weekly ......................................................................................................................................... $16monday or Tuesday and any Other day ...................................................................................................... $21any Two weekly newspapers ......................................................................................................................... $10daily PLUs any Two weeklies .......................................................................................................................... $20

paper naMe FreQuenCy CoVerage area print audienCe online CoMBinedballston spa Life weekly/sunday ballston spa 16,567 16,567Community news weekly/friday Clifton Park, malta 84,457 8,261 92,808The saratogian daily saratoga springs/saratoga County 75,401 297,038 372,439wilton-gansevoort Life weekly/saturday wilton gansevoort 13,253 13,253greenbush Life weekly/Thursday east greenbush 6,812 6,812The record daily Troy and surrounding towns 97,001 242,029 339,030

totals 293,491 547,328 840,819

FREQUENCY

SALE

S

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Online Advertising

Peelbacks (Homepage)

$250

Takeover$600

Wallpaper (clickable) $250

Sliding Billboard (Homepage, News & Sports)

$250$150

$75

M-F

Weekend

SportsM-F, Weekend

VibrantToolbar

$250

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P r e m i u m P o s i t i o n s

sponsor “sound-off” , “5 W’s” , “police Blotter”

or “sunday Comics”for only

$350*/month

sponsorship includes: prominent logo in print and continuous placement on corresponding page on our websites.

Open - $500 per month3 month - $400 per month6 month - $350 per month

*$350 requires 6 month committment

Front pageHeadline!

2x3 ad on the front of the paper in the middle of the masthead!

3 or 6 month Commitment must run once a week. all rates

also include a peelback on saratogian.com or Troyrecord.com

6 MONTH

$199per run

3 MONTH

$299per run

0PEN

$399per run

Half pageunderneaththe Weather

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$495Saratogian

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RANk bY iNComEwhen Capital region cities and towns are ranked by their median incomes, Clifton Park is the area’s wealthiest community, while the area’s largest cities have the lowest median incomes.

mEdiAN hoUSEhoLd CitY oR towN iNComE

Clifton Park $87,215 Wilton $71,157 North Greenbush $70206 East Greenbush $69,614 Colonie $67,170 Brunswick $66,003 Malta $65,556 Halfmoon $64,706 Ballston $65,690 Waterford $61,424 Saratoga Springs $60,931 Schuylerville $49,453 Cohoes $41,180 Mechanicville $40,039 Watervliet $39,902 Albany $38,642 Troy $37,865 Schenectady $37.328

note: data averages from 2005 to 2009 with 2009 dollar value

source: U.s. Census bureau

average household income $84,665College educated 55%homeowners 85%households with children (under 17) 62%men / women 55% / 45%median age 42.4

reader demographics - Weeklies

average household income $85,083College educated 71%homeowners 87%households with children (under 17) 46%men / women 42% / 58%median age 50.9

reader demographics - daily

average household income $67,871College educated 91%homeowners 80%households with children (under 17) 20%men / women 45% / 55%median age 46.1

reader demographics - Weeklies

average household income $50,721College educated 44%homeowners 66%households with children (under 17) 38%men / women 57% / 43%median age 47.9

reader demographics - daily

Source: Scarborough 2009-2010 R2

a new sTUdY from scarborough research, the audience ratings measurement service for the newspaper industry, reveals adults who have visited a newspaper site in the past 30 days are 31% more likely than all web-using adults to be employed in professional/managerial positions; 38% more likely to have annual household incomes of $250k+, 33% more likely to live in homes valued at $1m+ and 48% more likely to hold a post-graduate degree.

How do we stack up to the competition?There is a 7.4% duplication in daily readers between The record and Times Union. The record has 25,283 readers who do not receive the Times Union There’s a 6.3% duplication in sunday readers between The record and Times Union. The record has 16,380 readers who do not receive the Times Union.

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SA

RA

TO

GI

AN

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OM

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TR

OY

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modular ad units on the pages of The saratogian and The record newspapers will help make your advertisement stand out and achieve better results.

Utilizing logical page portion - full, half, quarter, eighth, etc. - instead of inches will make planning and buying print advertising easier. an added benefit - complicated rate cards are history - pricing is now provided for each advertising unit.

Our intention is to provide similar standardized advertising units found in other media like magazines, online, television and radio. in addition, your advertisements will easily fit other newspapers that have adopted this strategy.

Modular ad unitssiZe CHart

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