“I am T.V. I am your entertainment. Art is a lie. Everything you see is a lie. Tonight, you will witness something real for a change. I will expire, as all of us must, but few of us see. To be one hundred percent clear, I've just consumed an entire box of donuts, and I haven't taken my insulin. Enjoy your entertainment.” -Tyler Vearson

1. Index 2. Executive Summary

5. Marketable Elements

7. Phase I: Festivals

10. Festival Tactics

13. Phase II: Distributors

15. Distribution Plan

17. Advertising Strategy

21. Corporate Synergy

23. Pitch Schedule

28. Budget

4. Cast & Crew

3. Film Synopsis

6. Target Markets

8. Key Art

14. Fox Searchlight

16. Phase III: Consumers

18. Promotions

22. Public Relations

24. Media Plans

29. Special Thanks

The objective of this entertainment marketing plan is to showcase the steps needed to successfully take the film “T.V.” by director Nick Conedera, from the Festival Circuit to a Nationwide Release.

Our plan honed in on the top six marketable elements of the film and narrowed down the top three target markets that will be interested in the movie and will take it to the top of the box-office. These target markets are divided into the primary segment of The Creative Class followed by the sub-segments of Film Buffs and Art Enthusiasts.

For our campaign, stylized key art has been created to communicate the tone, feel, and story of the movie with our audience. This ranges from the logo and one sheet, to online banners and outdoor placements. Our plan also outlines our festival tactics, such as guerilla marketing and press kits, that will help us in securing a distribution deal with our preferred studio: Fox Searchlight Pictures.

Through Fox Searchlight Pictures we will distribute the film starting with a platform release in five select cities on November 4th 2011, and extend to more that 1,000 screens in 320 markets by November 19th 2011.

To ensure the financial success of the film, we have also outlined our consumer advertising strategy that will generate first awareness, raise engagement and knowledge of the film, and finally close the deal. This will be done through advertising, public relations, promotions, and a targeted media plan that includes television, print, online, and outdoor vehicles.

Now without further ado, sit back and enjoy the show.

Concept Capsule:A talented video artist gets a deal for his own solo show by the biggest art gallery owner in LA, but when he realizes he has sold himself out, he fakes his own suicide to get out of the business.

Full Synopsis:Tyler Vearson, T.V. for short, is a young up-and-coming video artist who gained some buzz amongst the art industry because of his latest gallery work. Morris Bond, the owner of one of the most prestigious galleries in LA, approaches Tyler and asks if he would be interested in having his own fall show. Tyler agrees to produce a show for Mr. Bond’s gallery, but after a few talks it becomes clear to Tyler that Mr. Bond wants to change the essence of his work in order to appeal to the masses. Tyler then becomes torn between the business of art and true art, complicating his relationship with his girlfriend Dana, and ultimately leading to a failed suicide attempt.

This leads to nothing but more anticipation of his show, as the industry loves a tortured soul. On the eve of his fall show, tens of art buyers and critics gather to see his masterpiece, but in the middle of the show they are surprised when Dana runs in crying with a tape in her hands. When Morris plays the tape to the whole crowd, it shows Tyler eating an entire box of donuts, only to announce moments later that he has not taken his insulin shot. Tyler, a diabetic, dies in the recording.

In the end, Tyler walks away into the distance with Dana, having fooled everyone with his lie and free from all the troubles of fame.

Nick Conedera got early training in film and broadcast media at the Digital Media program at Rancho Bernardo High School in San Diego. Nick was prolific as a filmmaker during his time there, making over 50 productions and winning over 20 city, state, regional, and national film and media arts awards, including three Student

Emmy Awards. He now studies directing and photography at the state-of-the-art Dodge College School of Film and Media Arts at Chapman University, and plans on writing and directing a feature film in fall 2010.

Director: Nick Conedera

Jacob Newton as “Tyler Vearson” Marissa Skell as “Dana Maylor”

Sarah Agor as “Tracy Macey” Dennis Delsing as “Morris Bond”

Producer: Lanvin Peets

Since his migration west, Jacob has performed primarily as an actor in films such as Everything Is Real which he was hired to both co-write and produce as well as play the LEAD role, his supporting role as the exploitative villain in The Competition directed by Sumit Goel and of course his latest lead role as rebellious video artist Tyler Vearson in the film T.V.

Marissa Skell graduated from the Conservatory of Theater Arts & Film at Purchase College in 2008 and has since been seen on CBS’ The Mentalist, E! Networks’ Reality Hell and numerous independent films. She was drawn to “T.V.” since the role of Dana possessed honest, dramatic material, creative twist, and clearly defined relationships.

After graduating from Pleasant Grove High School, Lanvin decided to pursue a degree in Film Production at Chapman University where he quickly discovered a knack for producing. His long term interests include directing/producing music videos and live entertainment. Lanvin has also worked on other short films like “La Guerrera” and “La Niña del Desierto”.

Dennis Delsing is an acting veteran of more than 70 plays, 25+ films and numerous television appearances and commercials in a career that has spanned over 20 years. In T.V. Entertainment Product Selling Hierarchy plays the cut-throat gallery owner Morris Bond, with a marvelous array of costumes only he could pull off.

Sarah Agor’s theater and film studies extend to The Stella Adler Conservatory in NY and The Second City in Chicago. She is series regular on MySpace’s 1st web series “Roommates” and coincidentally, she is honored to be working on “T.V.” with her co-star and dear friend Marissa Skell from Scream Queens. It’s a small world!

DARK HUMOR:“Just because he was cutting himself doesn’t mean he was trying to kill himself.”

SEX:“Art is ejaculation. Art is an orgasm.”

FAME:“When I first met you, I just knew you were going

to be a star. You are much more than an artist, Tyler, you’re an entertainer.”

ART VS. ENTERTAINMENT:“You’re not an artist! You’re an entertainer! I’m a real artist.”

DEATH:“So, you’re the artist who wants to have somebody die in the gallery.”

TELEVISION:“It’s a pleasure, Tyler. You know what I like about your

work? It’s so raw and real. It’s a play on reality, because it’s really escapism, just like reality television.”

The subject matter of this film lends itself to a very particular audience. This isn’t your typical comedy, it’s not afraid to tackle taboo issues like suicide with a fun twist, and certain audiences will embrace that whole-heartedly.

Let’s face it, everyone wants their 15 minutes of fame, but can we all handle them?. This is a rags to riches story about someone who is per-fectly content with his rags, which makes it a unique tale about the reality of fame.

Sex sells.

This element will appeal to our creative audience, since there is always conflict between what is true art and what is just mindless entertainment. Creative personalities will relate to the struggles that Tyler has to go through in his rise to unwanted notoriety.

While this film is not about the business of television, it does touch upon subjects from the entertainment world that would appeal to people with a knowledge of popular culture. Partnership and sponsorships opportunities also present themselves in the technology and entertainment field.

It wouldn’t be dark humor without death, would it? Audiences are attracted to stories about death because it is something we all know is going to happen to us at some point. The idea of suicide and the control of death might be taboo, but it is a topic that sparks conversations and causes a reaction from people.

While there is a Primary Target Market for the film, the Secondary and Tertiary markets will be defined as sub-segments as they fall under the umbrella of the “Creative Class”, but they have different specific characteristics that we can leverage to our advantage as niche markets. The main focus of our efforts will be on the “Creative Class”, while niche promotions and media placements will help create buzz from the creative sub-segments of “Film Buffs” and “Art Enthusiasts”. These segments will work synergistically off one another, crossing demographic segments, ensuring that there is a high awareness for the film among all the target markets.

Primary Target Market: The Creative ClassMale & Female, 18-34, low-to-middle income, high school and college educated, high internet engagement, interested in the arts, first adopters to new technology. They area also more likely than all other moviegoers to go online for info about movies they are interested in and share what they thought about a movie via social networks.

Jobs: Liberal Arts Students, Graphic Designers, Advertisers, PR Practitioners, Teachers, Bloggers, Interior Designers, Computer Specialists.

Key Media & WOM Attitudes*: “I get most of my entertainment news from the Internet.” (66%) “I like to share my opinions about movies with others.” (80%) “If I see something that makes me curious about a movie, I will go online to learn more.” (72%)

Positioning Statement:“A dark & sexy dramedy about an up-and-coming video artist who decides to fake his death in order to get out of a gallery showing that will compromise his artistic integrity.”

Creative Sub-Segment: Film BuffsMale, 18-24, low-to-middle income, college educated, heavy online content consumers (especially video), content creators.

Positioning Statement: “A dark & sexy dramedy about an up-and-coming video artist who decides to fake his death in order to save his artistic integrity.”

Creative Sub-Segment: Art Enthusiasts 18-24, Female, low-to-middle income, college educated, keep up with fashion & the arts, avid blog readers, attend concerts & galleries.

Positioning Statement: “A young video artist must choose between selling out or keeping true to his artwork, all while struggling to keep his relationship together.”

“Moviegoers are highly influenced by group decision making and Group Think can cross demographic segments.” - Moviegoers: 2010 Study*

*The “Moviegoers: 2010” study was implemented by StradellaRoad and included an analysis of 4,000 moviegoers. It was supported by a consortium of media companies that include AOL, Facebook, Fandango, Google, Microsoft, MovieTickets.com and Yahoo.

1

3

2

Film Festival Schedule

The ultimate goal of our Festival Strategy is to obtain distribution from a major independent studio. Our strategy is to consistently brand “T.V.” into the minds of attendees. We will use a combination of marketing tactics that include telemarketing, direct mail, and guerrilla marketing to achieve high levels of awareness within the festivals. We also look to create buzz and positive word of mouth, allowing attendees to interact, engage, and remember our movie.

To ensure awareness in the eyes of independent studios we selected a mix of film festivals that have a history of honoring films with dark subject matters, as well as those that receive major media attention.

Key Art

All of our marketing and communication materials will expand from the main one-sheet for T.V. The poster presents an image of Tyler Vearson as a television, literally translating into reality the iconic line he delivers in his closing monologue, “I am T.V.”

The colors are pulled directly for the Color Bars that are seen on television sets, as well as the Cross hairs that can be seen in the emergency television transmissions.

Splats of blood were added to the shoes in the poster to further visualize the idea of a dark dramedy about an artist who fakes his death.

The poster is quirky enough to reflect the indie quality of the movie, but dramatic enough to intrigue our target audiences into searching for more information.

To ensure our movie stands out and becomes branded within the minds of festival attendees, we have created eye-catching and highly-stylized key art that reflects the tone and subject matter of ”T.V.”

T.V. One Sheet - 27” x 40” - (4/4) Full BleedArt Direction:

The poster will also include our twitter name, directing people to find out more information online.

Key Art

DVD Case:Our DVD case, used both in the festival kit for our special features and in the eventual DVD release, will feature once again our T.V. character to keep consistency throughout all of our communications.

Logo:The logo for the film will once again be pulled from the movie poster. It is simply a television set with the title of our film. The logo simple, clear, and straight to the point.

Festival TacticsFestival Kit:We will distribute hundreds of branded festival kits to members of the press, festival attendees, and agents to build awareness about the film, cast, and crew.

Each kit will contain:

Film Synopsis Fact Sheet Cast & Crew Press Release Production Photos DVD with Behind The Scenes, Interviews, Etc. Social Media Links

Business Cards:Our branded business cards will direct festival attendees and potential buyers to our twitter, (@tvthemovie), as well as provide information on how to contact the makers of “T.V.”The back will contain a link to ArtIsALie.com, a branded web site where you can find tips on how to relieve stress and handle newfound fame in case your motion picture is picked up.

Stressed and Ready to Kill Yourself?Find tips on how to handle stress and fame at

Artisalie.com

Nick ConederaDirector & Screenwriter858.382.1194Nick@nickconedera.com

Director: Nick ConederaNick Conedera got early training in �lm and broadcast media at the Digital Media program at Rancho Bernardo High School in San Diego. Nick was proli�c as a �lmmaker during his time there, making over 50 productions and winning over 20 city, state, regional, and national �lm and media arts awards, including three Student Emmy Awards. He now studies directing and photography at the state-of-the-art Dodge College School of Film and Media Arts at Chapman University, and plans on writing and directing a feature �lm in fall 2010.

Since his migration west, Jacob has performed primarily as an actor in �lms such as Everything Is Real which he was hired to both co-write and produce as well as play the LEAD role, his supporting role as the exploitative villain in The Competition directed by Sumit Goel and of course his latest lead role as rebellious video artist Tyler Vearson in the �lm T.V.

Marissa Skell graduated from the Conservatory of Theater Arts & Film at Purchase College in 2008 and has since been seen on CBS’ The Mentalist, E! Networks’ Reality Hell and numerous independent �lms. She was drawn to “T.V.” since the role of Dana possessed honest, dramatic material, creative twist, and clearly de�ned relationships.

Dennis Delsing is an acting veteran of more than 70 plays, 25+ �lms and numerous televi-sion appearances and commer-cials in a career that has spanned over 20 years. In T.V. he plays the cut-throat gallery owner Morris Bond, with a crazy array of costumes only he could pull o�.

Sarah Agor’s theater and �lm studies extend to The Stella Adler Conservatory in NY and The Second City in Chicago. She is series regular on MySpace’s 1st web series “Roommates” and coincidentally, she is honored to be working on “T.V.” with her co-star and dear friend Marissa Skell from Scream Queens. It’s a small world!

Producer: Lanvin Peets

Jacob Newton as “Tyler Vearson” Marissa Skell as “Dana Maylor”

Jacob Newton as “Morris Bond”Sarah Agor as “Tracy Macey”

Lanvin Peets was born September 9th, 1990 and was raised in Wilton, California. After graduating from Pleasant Grove High School, he decided to pursue a degree in Film Production at Chapman University where he quickly discovered a knack for producing. His long term interests include music production, directing/producing music videos, and live entertainment. Lanvin has also worked on other well received short �lms like “La Guerrera” and “La Niña del Desierto”.

Festival TacticsArt Is A Lie.comFestival attendee’s will be directed to this branded web site where they can receive tips on how to de-stress from festivals and how to handle newfound fame so you don’t take your life. Apart from this they can check out our trailer, download our festival kit, sign-up for our newsletter, and enter upcoming promotions.

They will be directed to the web site through a mix of twitter updates, business cards, guerilla marketing, swag, and word-of-mouth.

Guerilla: Crosswalk Takeover

Guerilla: Sidewalk Chalk Outlines

Swag: Branded Sweatshirts

Swag: Branded Stress Balls

Festival TacticsPop-Up Video Art Galleries/Lounge: Sugar-Free Donuts Partnership

Pop-Up video art galleries will appear at festivals where T.V. is showing. These galleries will showcase work from the movie as well as pieces from local artists. The galleries will be open to the public, but special events like press junkets will be restricted to select bloggers and members of the press.

The galleries will also have a special VIP section for celebrities and special members of the press. Here they will receive branded complementary drinks such as “Bloody Marys” and “Southern Suicides”.

At the climax of T.V. the character of Tyler Vearson pretends to commit suicide by not taking his insulin shot and eating an entire box of donuts. Since the character suffers from diabetes, that amount of sugar would kill him. Lucky for him (and us) 7th Heaven Sugar-Free Donuts are here to help.

Members of the press will receive a box of complementary Sugar-Free Donuts, as seen on T.V., with all of our press packets. These delicious treats will also be available at our press events, junkets, galleries and lounges.

People will be able to purchase our Sugar-Free Donuts from artisalie.com as snacks that can keep you happy! We will also be running twitter contests where participants can receive free boxes by including specific hash tags in their tweets. For example:

@Oliviamunn: “My friend recommended that I see #TVtheMovie at the #Sundance film festival!”

Phase II: DistributorsEntertainment Product Selling Hierarchy

*Graph from “The Complete Independent Movie Marketing Handbook” by Mark Steven Bosko

Objective:

The objective of this phase is to secure distribution from an independent arm of a major movie studio. This will secure the film distribution to theaters across the country and help move it down the Entertainment Product Selling Hierarchy.

Techniques used to help sell our film will include:

Sales letters leveraging our festival awards and press coverage. Presentation Kits that include key art, production photos, and cast accomplishments. Social Media Press Releases linking to our various web sites and multimedia. DVD Screeners with cast interviews and behind-the-scenes Lots of cold calling and business networking.

Fox Searchlight

A Home for T.V.The perfect distributor for “T.V.” is Fox Searchlight Pictures, a holding of News Corporation. Fox Searchlight has a history of successfully marketing films with dark humor, complex characters, and deep story-lines. Some of the films include “500 Days of Summer”, “Choke”, “Juno”, and now “T.V.”.

Fox Searchlight also offers a great array of corporate synergy opportunities as its parent company, News Corp., has a powerful array of assets which include:

Fox Broadcasting Network: The highest-rated broadcast network in the 18–49 demographic with shows like Glee, American Idol, So You Think You Can Dance, and House.

MySpace: The world’s premier lifestyle and social-networking site.

Hulu: A joint venture with NBC Universal and Disney consisting of online high-quality streaming video with top-rated shows and popular movies.

News Outdoor: The leading out-of-home advertising company.

Distribution Plan

First Week

Second Week

Third Week

Platform Release:Fox Searchlight will release “T.V.” on November 4th 2011 in the 5 exclusive markets of:

Los Angeles New York San Francisco Boston Chicago

The movie will then be gradually released over the next 2 weeks to over 1,000 screens in 320 different markets by November 19th 2011.

Boston

New YorkChicago

Los Angeles

San Francisco

K

Olympia

Boise

Helena

Salt Lake City

Pierre

CheyenneLincoln

St. Paul

Des Moines

Madison Lansing

HarrisburgTrenton

ProvidenceHartford

ConcordAlbany

Montpelier

Augusta

Carson City

Phoenix

Santa Fe

Denver

Oklahoma City

Austin

Jefferson City

Little Rock

Jackson

Springfield Indianapolis

Nashville

Montgomery

Frankfort

Columbus

Charleston

Tallahassee

Columbia

Atlanta

Richmond

Raleigh

Dover

AnnapolisWashington, D.C.

Topeka

Miami

PhiladelphiaDetroit

Houston

Dallas

Seattle

Las Vegas

Sacramento

Memphis

New Orleans

St. Louis

BatonRouge

SalemBismarck

Boston

New YorkChicago

Los Angeles

San Francisco

Washington

Oregon

ArizonaNew Mexico

Texas

Oklahoma

KansasColorado

UtahNevada

California

Idaho

Montana North Dakota

South Dakota

Nebraska

Minnesota

Iowa

Missouri

Arkansas

Mississippi Alabama

Louisiana

Florida

Georgia

Tennessee

Wisconsin

IllinoisIndiana Ohio

Michigan

Kentucky

New Jersey

New York

Conn.R.I.

Mass.

N.H.

Maine

Wyoming

Pennsylvania

Virginia

VirginiaWest

DelawareMd.

Vt.

Carolina

North Carolina

South

Olympia

Boise

Helena

Salt Lake City

Pierre

CheyenneLincoln

St. Paul

Des Moines

Madison Lansing

HarrisburgTrenton

ProvidenceHartford

ConcordAlbany

Montpelier

Augusta

Carson City

Phoenix

Santa Fe

Denver

Oklahoma City

Austin

Jefferson City

Little Rock

Jackson

Springfield Indianapolis

Nashville

Montgomery

Frankfort

Columbus

Charleston

Tallahassee

Columbia

Atlanta

Richmond

Raleigh

Dover

AnnapolisWashington, D.C.

Topeka

Miami

PhiladelphiaDetroit

Houston

Dallas

Seattle

Las Vegas

Sacramento

Memphis

New Orleans

St. Louis

BatonRouge

SalemBismarck

Boston

New YorkChicago

Los Angeles

San Francisco

Phase III: Consumers

Our consumer stage will have three main phases that are designed to spread our message and engage effectively with our target markets. These phases are to raise First Awareness, Build Knowledge & Engagement, and finally Close the Deal.

All of our communication materials will fall under the big idea of:Art is a lie.

This will provide an engaging story to tell that will enchant our target markets of the creative class, film buffs, and art history enthusiasts. Specific branded promotions will also be utilized to include our audience in the movie marketing, and generate positive word of mouth for our film.

Our trailers for the movie will be the first step in getting our movie to the public. Teaser trailers will begin running from July until our full trailer debuts on September. An extended trailer will also run on October 2011 to give fans something more to see and keep the buzz going.

Trailer Schedule:July 2011: Teaser Trailer DebutsSeptember 2011: Full Trailer DebutsOctober 2011: Trailer #2 Debuts

Advertising Strategy

Phase 1: Generate AwarenessWe will generate awareness of this film “T.V” by rolling out a media campaign that will include Trailers, TV Spots, Print, Outdoor, and Online placements. The main objective of this phase is to generate interest in the film and lead people to our online portfolio of web sites, as well as inform them about our promotions. “Exposures that trigger online search include: Seeing a trailer (71%), seeing a TV spot (60%), and someone telling you about a movie (58%)”

Phase 2: Build Knowledge & EngagementIn this phase we will inform our audience of the deeper topics our film tackles, and also engage them in the conversation of our film. We will do this through promotions and contests that let them have ownership of the film’s brand, blog updates, and twitter conversations. This will lead them to become familiar with the film, and spread the word to others.

Phase 3: Close the DealTwitter updates, our PR tour, and strategic media placements will then close the deal when the movie release date gets closer. Once inside the movie theater, moviegoers will find indoor placements that will remind them of our film, closing the deal on site. Positive word-of-mouth reviews from early screening will also play a big part in getting people into the theater.

“People often make their final decision about what movie they’re going to see three hours before they go… but you’ve got to be on the consideration list well before that.” – Studio Marketing Exec*

*The “Moviegoers: 2010” study was implemented by StradellaRoad and included an analysis of 4,000 moviegoers. It was supported by a consortium of media companies that include AOL, Facebook, Fandango, Google, Microsoft, MovieTickets.com and Yahoo.

Promotions

1.

2.

3.

The “Art Is A Lie, Create” promotion is based upon the fact that our target market of the creative class feels compelled to be creative and express their opinions in new ways. The promotion will consist of 3 simple steps:

1. Record yourself telling a story about the biggest lie you’ve ever told. 2. Upload the footage to our special Youtube branded application on artisalie.com3. Remix, edit, add effects, and build of off other people’s lies with out set of tools and create a beautiful piece of video art. You can then save your project and submit it for evaluation.

5 grand prize winners will have the opportunity to see their video art projects displayed in a gallery at the nationwide premiere party for the film. They will be given star treatment at the premiere and will have the chance to interact with the film’s star and tell the media about their experience winning the contest.

This promotion will involve our creative target market, and will give everyone who participates the chance to e-mail their artwork and share it through social media to all their friends, thus creating awareness for the film.

Art Is A Lie, Create: (Starts September 15th 2011)

Promotions

Since our movie has a limited release premiere close to October, we will be capitalizing on Halloween costumes. 1 month before Halloween, we will launch a promotion where participants will upload a picture of themselves, to our facebook fan page, dressed as the T.V. character in our posters for a chance to win a new Panasonic Plasma Television.

The pictures will then be judged by the “# of likes” the picture receives, prompting participants to share their entry with others, as well as take a very funny photo that will garner attention.

These pictures will also be uploaded to our official web site, where they will be turned into a collage poster along with behind-the-scenes pictures that will be given away at special events and distributed to college campuses.

T.V. Head Photo Contest: (Starts October 1st 2011)

Photo Entry Example Photo Entry Example

Promotions

Once again we offer another opportunity for our target market to take ownership in the movie and help us create more ways to publicize the movie. In this promotion we will allow users who visit tv-themovie.com the chance to create their own version of the film’s one-sheet.

They will be able to download the fonts, pictures, and logo materials necessary to create a professional looking poster. Once created, they will submit the poster for our expert panel review. The 3 winning entries will be posted on our web site starting on October 20th.

This promotion will allow our consumers to see more images and different takes on the movie marketing, raising interest while also harnessing the creativity of our target market.

People will also be able to download the posters they create and place them as desktop or iPhone backgrounds.

Create Your Own Poster: (Starts Sept 20th 2011)

User Generated Poster Example

Art is a Lie.November 4th 2011

Corporate Synergy

Myspace is one of the leaders in the social networking arena, where millions of people connect with each other and share their creative identities through their profile. We will partner with Myspace Music to distribute a free mixtape application that users can place on their profile containing links to streaming music from the film’s soundtrack.

T.V. The Comic Book Prequel:HarperCollins Publishing will release a 6-page comic book prequel that will be distributed across college campuses and book stores around the nation. These comic books will showcase the creative process that goes on inside of Tyler Vearson’s head, leading up the start of the movie. It will tease the creative appetite of our target market and involve them with the character even before the movie is released in theaters.

Fox Series: Lie to MeWe will partner with the Fox series “Lie to Me” and create a contest where participants will receive a special code that is revealed at some point during the episodes. This code will allow them to enter a contest for large screen Panasonic televisions and home entertainment systems. A grand prize winner will also be flown in to meet the cast of the hit television show.

Fox Series: BonesThe hit series “Bones” on Fox will broadcast an episode about a man who fakes his suicide, and it is up to the detectives to uncover the scam and send the man to jail. Media placements of the TV-spots will accompany the show. A special mention of the movie will be dropped within the episode when one of the characters says, “I think I saw a movie like this the other day. It was called T.V., but the outcome wasn’t as gruesome as this one.”

Myspace Music: Media Placement on Myspace.com

T.V. Comic Book Prequel

Public Relations

Publicity Tour:Our publicity tour will feature the cast and crew of our movie on morning talk shows, syndicated shows, magazines, and online publications. The topics pitched will vary from focusing on our star’s personal life such as our interview with Spin Magazine, where our lead Jacob will talk about the movie and his band, to more hard-hitting topics like issues faking a suicide on The Oprah Winfrey Show.

For our publicity tour we will also be talking a lot about real life people who have faked their death and how that has affected their life, because that is a direct correlation to our main character. Some of these people include Anna Odell, a student who decided to tackle her suicide as a form of artwork. This specific case will be pitched to magazines like Time and morning shows like The Today Show.

Pitch Schedules

Vehicle

Long Lead

Short Lead

TV

Online

PitchDate

PublicationDate Pitch

Print

Paste

Video Art

Saturday Night

SPIN

EW

People

Time

GMA

Ellen

Oprah

Today Show

Tyra

DarkHorizons.com

IGN.com

Joblo.com

Pitchfork.com

Stuffmagazine.com

Videoartworld.com

Videoart.net

Sep 2011

Sep 2011

Sep 2011

Aug 2011

Aug 2011

Aug 2011

Aug 2011

Nov 2011 Nov 2011

Oct 2011

Oct 2011

Oct 2011

Nov 2011

Nov 2011

Oct 2011

Oct 2011

Nov 2011

Oct 2011

Oct 2011

Sep 2011 Oct 2011

Sep 2011 Oct 2011

Sep 2011 Oct 2011

Nov 2011

Nov 2011

Oct 2011 Nov 2011

Oct 2011 Nov 2011

Oct 2011 Nov 2011

Oct 2011 Nov 2011

Nov 2011

Nov 2011

Nov 2011

“The struggle between true art and the business of art.”

“The struggle between true art and the business of art.”

“Spotlight on the Video Art featured in T.V.”

“Spotlight on the Video Art featured in T.V.”

“Top 10 video artists in America and what they think about T.V.”

“Interview with Jacob Newton about the movie and his band.”

“Cast interview and spread + why T.V. is not like other art films”

“Interview with Sarah Agor and Marissa Skell on T.V. and VH1 Scream Queens”

“Interview with Sarah Agor and Marissa Skell on T.V. and VH1 Scream Queens”

“Video Art: The Unseen Underground Movement.”

“Cast Interview + Showcase of the Video Art from the movie.”

“Interview with Jacob Newton about the movie and his volunteer efforts.”

“Fake suicides and how they affect the lives of others.”

“Spotlight on Anna Odell, a student who decided to fake her suicide as a form of artwork.”

“Spotlight on Anna Odell, a student who decided to fake her suicide as a form of artwork.”

“T.V. Head Competition”

“Art is a Lie, Create. Competition”

“Joblo Countdown: Top 10 Fake Deaths.”

“The music from T.V. and how it’s related to Video Art.”

Media Plan

Our media plan will use a media mix that will raise awareness of our film and drive our audience to our web sites for more information and subsequently to movie theaters.

Online:The online medium is the best place to reach and engage with our audience. We will utilize a combination of traditional online placements like banner ads, roll-over banners, and web site skins, with a concentrated effort in streaming video sites such as hulu and ABC.com. Research shows that Moviegoers spend more time online than watching TV. 19.8 hours weekly online vs 14.3 hours watching TV. Being online also means watching video content: 69% watch videos created by other people, 66% watch movie trailers, 57% watch news-related clips and 55% watch movie clips*.

Television:While the internet is where our audience gains more knowledge about movies, Television is still where the majority of people find out about new movies. Research says that TV and in-theater are still where most moviegoers first hear about a new movie*. Spots will be placed on network shows like ABC’s Modern Family and CBS’s How I Met Your Mother, as well as on cable shows like A&E’s Intervention and G4’s Attack of the Show.

Print: Magazines and local newspapers will help us target niche markets. There will be a special newspaper emphasis in the five select cities where the movie will be having its limited release.

Outdoor: Placements on bus shelters, billboards, and indoor placements will help us reach our target market when they are on the go and create awareness for our film in the general population.

Objectives:

*The “Moviegoers: 2010” study was implemented by StradellaRoad and included an analysis of 4,000 moviegoers. It was supported by a consortium of media companies that include AOL, Facebook, Fandango, Google, Microsoft, MovieTickets.com and Yahoo.

Media Plan

November CostOctoberSeptemberAugust12 11 10 9 8 7 6 5 4 3 2 1 First

Week

SecondWeek

ThirdWeek

Week After

$1,500,000

$2,500,000Streaming Video

Break.com Expandable Banner

Opens in Select Cities Opens in Select Markets Opens Nationwide

Expandable Banner

Expandable Banner

Expandable Banner

Expandable Banner

Expandable BannerExpandable Banner

Expandable Banner

Expandable Banner

Expandable Banner

Expandable Banner

Expandable BannerExpandable Banner

30-Second TV Spot

30-Second TV Spot

15-Second TV Spot30-Second TV Spot30-Second TV Spot15-Second TV Spot

Skin Take Over

Skin Take Over

Skin Take Over

Banner

Banner

Banner

Facebook Ads

Banner

Skin Take Over

Skin Take Over

Skin Take Over

Skin Take Over

Skin Take Over

Darkhorizons.com

Designiskinky.comDeviantart.com

Facebook.comFlickr.com

Fmylife.comiFilm.com

Icanhascheezburger.com

Ign.com Imdb.com

Joblo.com

Motionographer.com

Myspace.com

Pandora.comPaste.com

Peopleofwalmart.com

Perezhilton.com

Photobucket.comQbn.comRhapsody.comRottentomatoes.com

Textfromlastnight.comThisiswhyyourefat.comMovies.Yahoo.comYoutube.com

abc.com

fox.com

hulu.com

heavy,com

mtv.comnbc.com

Type of Placement

$4,000,000

Media Plan

November CostOctoberSeptemberAugustVehicleTelevision 12 11 10 9 8 7 6 5 4 3 2 1 First

Week SecondWeek

ThirdWeek

Week After

Network $6,000,000

$4,000,000

$2,500,000

Cable

SyndicatedNewsMagazine

Talk

Off-Network

ABC: Modern Family 30-Second Spot

30-Second Spot

30-Second Spot

30-Second Spot

1 Minute Spot30-Second Spot

30-Second Spot

30-Second Spot

1 Minute Spot

30-Second Spot

30-Second Spot

30-Second Spot

30-Second Spot

30-Second Spot

30-Second Spot

30-Second Spot

30-Second Spot30-Second Spot

30-Second Spot

30-Second Spot

30-Second Spot

30-Second Spot

30-Second Spot

30-Second Spot

30-Second Spot

30-Second Spot

30-Second Spot

30-Second Spot

30-Second Spot

30-Second Spot

30-Second Spot

30-Second Spot

30-Second Spot

Opens in Select Cities Opens in Select Markets Opens Nationwide

Friends

That'70s Show

3rd Rock From the Sun

ABC: V

CBS: CSI MiamiCBS: How I Met Your Mother

FOX: BonesFOX: Family Guy

FOX: FringeFOX: House

FOX: Lie To Me

NBC: 30 Rock

NBC: The OfficeNBC: Late Night

A&E: Intervention

Bravo: Top Chef

Discovery: How It’s MadeE! True Hollywood Story

Food Network: Ace of Cakes

FX: It’s Always Sunny

G4: Attack of the ShowLifetime: Project RunwayMTV: The Real WorldMTV: True Life

TLC: LA InkUSA: Psych

Access Hollywood

Dr. Phil ShowEllen DeGeneres

Entertainment TonightExtra

Seinfeld

Type of Placement

$12,500,000

$2,500,000

Media Plan

November CostOctoberSeptemberAugustVehiclePrint

Outdoor

12 11 10 9 8 7 6 5 4 3 2 1 FirstWeek

SecondWeek

ThirdWeek

Week After

Magazines $600,000

Newspapers

Entertainment Weekly Full Page, 4 Color Bleed

Full Page, Enhanced Reality

Opens in Select Cities Opens in Select Markets Opens Nationwide

Video Art Magazine

Paste Full Page, 4 Color Bleed

Half-Page, 4 Color Bleed

Full Page, 4 Color BleedFull Page, 4 Color Bleed

Half-Page, 4 Color Bleed

Half-Page, 4 Color BleedHalf-Page, 4 Color Bleed

Saturday Night Magazine

Los Angels Times

New York PostSan Francisco Chronicle

Boston Globe

Chicago Tribune

Indoor Mall Billboards*

Billboards*

*Represents simultanous placement in top 25 DMA’s

Bus Shelters*

Transit*

Type of Placement

$3,500,000

$2,500,000

$400,000

Budget

Special Thanks

Nick Conedera - Lanvin Peets - Stephy Pool - Nathan Tracy - Lani Nguyen - Job Hall - Taylor Wilson Cory O’Connor - Matthew Sullivan - Matthew Quan - Sarah Waldorf - Deviantart.com

Research: The “Moviegoers: 2010” study was implemented by StradellaRoad and included an analysis of 4,000 moviegoers. It was supported by a consortium of media companies that include AOL, Facebook, Fandango, Google, Microsoft, MovieTickets.com and Yahoo.