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TVC
Galih BulgaminDap02s
k0202146
Content
• What is tvc• Purpose of tvc• Behind a tvc prduction• TVC production flow• Types of clients• Types of Advertising Agency• Advertising Agency• Production House• Steps of Production• Question
Television commercial
Usual duration:
• 3 minutes• 60 seconds• 45 seconds• 30 seconds• 15 seconds• 10 seconds
Why? Purpose of TVCs
Introduce a product
Make people switch product
Remind the existence of a product
Who is behind it?
The advertiser
Advertising agency Production house
• Equipment rental co• composer / musician• narrator• film lab• post production house
TV stations
A TVC production flow
The Client
Advertising Agency
Production House
Film Lab
Post Production House
FINAL CUT
• TV Stations• Cinemas• Cinemobiles
How is it usually done?
The advertiser ( the client)
Advertising Agency
briefsbriefs
link
Types of clients
• NESTE• NOKIA• KOFF• LAPIN KULTA• TUPLA• etc
• PEPSI• COCA COLA• VOLVO• CALVIN KLEIN• GUINESS BEER• etc
Multinational
Local
Types of Advertising Agency
• • etc
• BBDO• McCann• Bates• Saatchi & Saatchi• Ogilvy & Mather• etc
Multinational
Local
Organization in a small Advertising Agency
Managing Director
Creative Department Client Service Department Media Department
Art directorCopywriter
artists
Account DirectorAccount Executive (AE)
Media DirectorMedia Planner
Organization in a Multinational Advertising Agency
Managing Director
Creative Department Client Service Department Media Department
Creative directorAssociate CD
Traffic Manager
Client Service DirectorAccount Director
Account SupervisorAccount Executive (AE)
Media DirectorMedia PlannerResearchersmonitoring
President Director
Studio AV Dept. Photography Talen Dept.
Art DirectorCopywriter
Artists
ProducerAss. Producer
PhotographerAss. Photo
Talent Scout
radio TV Cinema Cinemobile Studio Darkroom
General Idea
Ideas
Clients brief
research
Competitors ads
Client
Presenting to
link
Inside the advertising agencyAccount Executive & Creative Director
Art Director
Copywriter
Artists
Creative Team
Briefs the
Account Executive & Creative Director
Idea presentation
Agency Producer
The Client
Idea presentation
Inside the advertising agency
The Client
Agency Producer
Production Houses Producers
Briefs the
Production House
Camera Dept Production Dept Art Dept
Director of photography
2nd unit camera
Camera operator
1st Ass. operator
2nd Ass. operator
Graffer
Lightingmen
Grip/rig
Dolly/crane
Generator operator
Managing Director
Director
1st Ass. dir
Continuity girl
Executive producer
Producer
Production ass.
Line producer
Still photography
transportation
catering
Accounting
Art director
Props Wardrobe Make up
Propmaster
Ass.master
Green-man
Costumer
Set decor
Ass decor
Scenic art
Special fx
Set constr.
Carpentry
Models
Painter
Make upartist
Ass.Make up
Hairstylist
Inside the Production House
Producer
Director
Director of Photography
Art Director
Briefs the
Director board
Lighting Design
Designing the set
Agency Producer
3 Stages of Production
1. Pre Production
2. Production
3. Final Step
Pre Production
First Pre Pro
Advertising Agency
Production House
Animator (if animation is involved)
Client
Pre Production
First Pre Pro meeting
Director’s boardCasting tape
Music demoProduction schedule
Production Quotation
Property & costume recommendation
Photos/videos of recommended locations
Pre Production
Second Pre Pro meeting
Talent confirmation & contracted
Music should be confirm if…
Revised
Pre Production
Final Pre Pro meeting
Advertising agency
Client
Production house presents
Property
costume
Quotation approved
50% down paymentProduct
Packaging
Label
Production
ProducerD.O.PDirector
General rule
In one production car
• shoot can not…• its best to let the…• the client has to approve…
Final Step
Publishing