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Twitter Stats

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Twitter Stats. 2006. Year Launched. 555,000,000. Registered WW users. 36%. Users that Tweet at least once a day. 33. Available languages. 11:50. Average time spent per visit. 54%. Tweeters on Mobile. Demographics. 19%: 0-24 23%: 25-34 25%: 35-44 33%: 45+. 59% Women 41% Men. - PowerPoint PPT Presentation

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Twitter Stats

33

555,000,000

54%

2006Registered WW users

Year Launched

Available languages

Tweeters on Mobile

36%Users that Tweet at least once a day

11:50Average time spent per visit

Demographics

59% Women41% Men

19%: 0-2423%: 25-3425%: 35-44 33%: 45+

9%: <HS Diploma 8%: High School59%: Some College24%: Bachelor’s or Grad

15%: $ 0-24,99938%: $25-49,99937%: $50-99,99910%: $100,000+

Glossary

Mention: @janesmith

Retweet: Sharing another User’s Tweet

DM: Direct message: privately Tweet one of your Followers

Hashtag: Use of # to help categorize the theme of your tweet for easier search results.

URL shortener: Helps keep tweets under 141 characters.

Twitter Marketing in 4 words

ListenListen to your audience. Monitor conversations, understand who is talking and about what

LearnLearn from and act on what you are hearing, shine a light on others ideas, innovate, measure and notice what is working (and what is not), apologize when you screw up, try new stuff

CareYour mother taught you how to tweet - Dress nicely (Back Ground Avatar), Introduce yourself (complete profile, link to your website), Be a good conversationalist (listen, respond, be relevant, be useful)Build and manage customer relationships. Get involved where customers already are. Follow your customers throughout the customer lifecycle.

ServeServe your customer. Create content that your customer cares about and needs to know. Become one-stop-shop for customer info needs (Twitter,blog, Facebook page, eBooks, whitepapers & webinars)

Customer Service

The Good: Comcast- @comcastcares

- Use a real person/face (@comcastmichael & @comcastbill)

- Quick to respond, address the problem

The Bad: Big Banks (Wells Fargo, Citi and Bank of America)- Struggle over response time/personal info

- Repetitive, Scripted

- Twitter became and extra step

Customer Service Tips

• Timeliness

• Use names

• Address the issue, then act on it

• Bigger corporation? Think about having a “Customer Service Social Team.”

• Know when the issue is too big for Twitter

Community Engagement

Cultivate stories: How the community participates with the brand.

@SHARPIE

Sharpie builds relationship with individual artists and continues a conversation by posting photos of their work. The dialogue about the artists / audience work does the marketing for them and builds loyalty and trust.

Elicit Responses, Shout Out, RetweetReward Engagement

Curating a Community

Leverage your networks, partnerships and causes to expand your reach and brand identity

Connect to something physical and actionable

Get Personal. Be Real.

NIKE: Life is a sport. Make it count.

Twitter Campaign: @nikefuel; #makeitcountFollow athletes and announce own goals:“How will you #makeitcount”

Nike becomes first UK company to have Twitter campaign banned; Wayne Rooney, Jack Wilshere tweets broke rules for not clearly stating they were adverts

Twitter Fun Facts

• The tipping point for Twitter’s popularity was the 2007 South by Southwest (SXSW) festival. During the event, Twitter usage increased from 20,000 tweets per day to 60,000.

• 3 years, 2 months and 1 day…the time it took from the first tweet to the billionth tweet (It now takes one week for users to send a billion Tweets)

• When Michael Jackson died on June 25, 2009 there were 456 tweets per second (TPS)…a record at that time.

• Tuesday is the most popular day for Twitter activity, accounting for 15.7% and you Tweet from 11am to 3pm (of course this was expected, who wants to tweet on Monday)