Typography - University of Nottingham · Our logo Brand architecture Campaigns Colours Imagery Typography Tone of voice Digital Graphic assets Examples. Typography. ... and instances

Welcome Our identity Tools and templates

University of Nottingham Brand and identity guidelines

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Our logo Brand architecture Campaigns Colours Imagery Typography Tone of voice Digital Graphic assets Examples

TypographyOur fonts give you the tools to make an impact. Circular

bold


For access to our corporate fonts, please contact Corporate Marketing


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Our logo Brand architecture Campaigns Colours Tone of voice Digital Graphic assets ExamplesImagery Typography



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Our primary typefaceCircular Pro is our primary typeface. We use it in various weights to display everything from headlines that pack a punch to body copy.

It gives us huge flexibility, allowing us to be playful, grown-up or restrained, and the multiple weights allow our communications to flex to suit our various audiences.

Licence for Circular can be sourced from External Relations but cannot be issued to third parties. External Relations can also advise you on the licence agreement.

Third party suppliers can purchase Circular from lineto.com

ABCDEFG HIJKL mnopqrst uvwxyz 1234567890 !@£$%^&*

Circular Black ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@£$%^&*()abcdefghijklmnopqrstuvwxyz 1234567890!@£$%^&*()

Circular MediumABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@£$%^&*()abcdefghijklmnopqrstuvwxyz 1234567890!@£$%^&*()

Circular BoldABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@£$%^&*()abcdefghijklmnopqrstuvwxyz 1234567890!@£$%^&*()

Circular BookABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@£$%^&*()abcdefghijklmnopqrstuvwxyz 1234567890!@£$%^&*()

When setting copy in Chinese, we use YaHei. To use the Chinese font please contact Corporate Marketing.



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Our secondary typefaceArvo is our secondary typeface.

It allows us to tailor our communications, adding touches of character and reflecting the University’s heritage.

It should be used sparingly in quotes, pull-out text and call to actions, to give us the flexibility to make our message stand out.

Arvo is a free Google font and can be downloaded here fonts.google.com

Arvo Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@£$%^&*()

Arvo RegularABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@£$%^&*()

Arvo Bold ItalicABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@£$%^&*()

Arvo Regular ItalicABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@£$% &̂*()

ABCDEFG HIJKL mnopqrst uvwxyz 1234567890 !@£$%^&*



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System fontsThe primary fonts are for use in professionally designed materials.

For Microsoft packages and instances where a font licence does not exist, these complementary equivalents are available.

Substitute for Circular Pro black and bold Substitute for Arvo and Arvo bold

Substitute for Circular Pro Medium and Book Substitute for Arvo regular

Arial BoldABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@£$%^&*()

Georgia BoldABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@£$%^&*()

Arial RegularABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@£$%^&*()

Georgia RegularABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@£$%^&*()

Arial Bold ItalicABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@£$%^&*()

Georgia Bold ItalicABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@£$%^&*()

Arial ItalicABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@£$%^&*()

Georgia ItalicABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@£$%^&*()



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Setting our typographyThe way we set our text is vital to ensure a consistent and strong identity.

The following examples give guidance on how our typography should be set.

Main headlines Circular bold Leading 105% of typesize Kerning -10 (Optical)

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Why Nottingham?

Get ready for something extraordinary

Ranked as

a worldtop 100 universityby the QS World University Rankings

Choose from over

300student-run clubs and societies

Award-winning green spaces and innovative architecture– our UK campuses have won16 Green Flag Awards

We have attracted over£500m in researchfundingin the last threeyears (2013-2016)

26126 UG Prospectus 2018 Intro section AW.indd 6 07/02/2017 09:30

Main headlines Circular bold

Leading 105% of typesize Kerning -10 (Optical)

Sub-headings Circular bold

Leading 110% of type size Kerning -10 (Optical)

Links and pull-outs 2 Arvo regular Leading 120% of type size Kerning -10 (Optical)

Links and pull-outs 1 Circular bold Leading 105% of typesize Kerning -10 (Optical)

Footnote Circular regular


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Your Students’ Union

Study with us and you can expect a world-class education. But the Nottingham experience is so much more than that. We want you to have the time of your life.

The Students’ Union is here to make sure you get everything you want out of your time at University, whether that means getting involved in societies, volunteering, campaigning for change or making use of our help and support.

Find out about our Students’ Union:

su.nottingham.ac.uk

Our Students’ Union offers one of the broadest range of clubs and societies of any university in the country, and if you can’t find one you like – create your own!

Find out about our Students’ Union and see how you can get involved:

su.nottingham.ac.uk

we’ll achieve the incredible

Together

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26126 UG Prospectus 2018 Intro section AW.indd 30 07/02/2017 09:32



Subheadings Circular bold


Body copy Circular book

Leading 120% of type size Kerning 0 (Optical)

OverviewArchitecture and built environment is transformative, and concerned with the design of the places in which we live, work and relax. Effective design is essential to improving our social environment. Construction is a major industry, not only in new build, but in urban regeneration, adaptive reuse, and energy transformation of existing building stock.

How you will studyYou will learn through a range of teaching methods including seminars, workshops, computer laboratory classes, presentations and one-to-one tutorials. Students benefit from the wealth of expertise of tutors, lecturers and visiting critics.

As well as traditional architectural skills, we encourage students to develop vocational skills and an environmentally responsible mindset, which responds to current trends and is desirable to employers. Facilities available include our undergraduate studio provision, state-of-the-art labs, the 3D Design Workshop and the Sustainable Research Building.

Career prospectsOur strong links with UK and international companies mean that our graduates have excellent prospects for employment, professional recognition and research training.

Most of our graduates pursue careers in architecture or building services engineering, while others explore directions such as construction and housing administration, energy management, graphics, journalism, project management, work in research organisations and web design.

Field study tripsThese trips abroad are seen as an essential part of architectural education. All our first-year BArch Architecture and MEng Architecture and Environmental Design students spend time on a paid for week-long trip to Europe. Short two and three-day international study trips are also available to third and fourth year students as part of their major studio project. Longer international field trips are open to final year students on the MArch Architecture Part 2 programme.

Architecture and Built Environment

@UoNEngineering

UoNABE

At a glance Access teaching enhanced by

research in architecture, urban design and sustainable energy technologies, and innovative work in green issues and sustainability

Join an architecture department which is ranked in the UK top 15 in The Complete University Guide, 2016

Take advantage of our strong links with UK and international companies

Arc

hite

ctur

e an

d Bu

ilt E

nvir

onm

ent

97

This information has been published approximately two years in advance of the academic year to which it applies and therefore changes to the information contained in it may occur. It is important that you read the prospectus information on page 219 which provides more detail about the possible changes and check on the website below before making an application to a course. For the most up to date information on our courses and entry requirements, see nottingham.ac.uk/ugstudy

+44 (0)115 951 5559

nottingham.ac.uk/enquire

nottingham.ac.uk/abe

26126 UG Prospectus 2018 Course listings p52-197 AW.indd 97 06/02/2017 18:17



Subheadings Circular bold


Body copy Circular book

Leading 120% of type size Kerning 0 (Optical)

@UoNApplicants #UoNOpenday

UoNApplicants

Visit nottingham.ac.uk/opendays or call +44 (0)115 951 5559 to book your place.

Book your place

Sign-offs and CTAs Circular bold 16pt/19.2pt Leading 120% of typesize Kerning -10 (Optical)

Links and pull-outs 2 Arvo regular Leading 120% of type size Kerning -10 (Optical)

See page 205 for English language requirements and page 219 for prospectus information

For more detailed course content visit

nottingham.ac.uk/ugstudy/aerospace

3 years full-time | 4 years full-time

AAA-AAB for BEng | A*AA-AAAfor MEng; including A in mathsand preferably physics

36-34 for BEng | 38-36 for MEng;6 in maths at Higher Level or 7 atStandard Level; plus preferably5 in physics at Higher Level or6 at Standard Level

University Park Campus

100 for BEng and MEng

Interview not usually required

Opportunities through Universitas21 in third year of MEng

On these courses you will develop the knowledge, skills and insight needed to succeed in the growing aerospace sector. All students follow a common programme of study for the first two years, studying core material relevant to the entire sector, and gaining a solid foundation for advanced study and specialisation.

BEng students graduate with the knowledge they need for a successful career in the aerospace sector. With all BEng courses, additional study may be required for students who wish to become chartered. MEng students gain an additional breadth through their studies and on graduation meet all the educational requirements to become chartered.

All students have the opportunity to specialise after their second year through general, aeromechanical and aeroelectrical streams, combined with a wide range of optional modules.

BEng | MEng AerospaceEngineering

Single honours

UCAS: H402 | H400

Aer

ospa

ce E

ngin

eeri

ng

4 years full-time | 5 years full-time

AAA-AAB for BEng | A*AA-AAAfor MEng; including A in mathsand preferably physics

36-34 for BEng | 38-36 for MEng;6 in maths at Higher Level or 7 atStandard Level; plus preferably5 in physics at Higher Level or6 at Standard Level


75 for BEng and MEng

Interview not usually required

Opportunities through Universitas21 in third year of MEng

Year in industry available inthird year

These courses have the same taught content as those without the year in industry. There is a common programme of study for the first two years, with advanced study and the potential for specialisation in later years.

On these courses you will spend your penultimate year in industry, gaining hands-on aerospace experience to develop your professionalism and improve your employability.

Our dedicated placements team will support you to find the right placement and throughout your time away from the University. MEng graduates meet the educational requirements for becoming chartered, whereas BEng graduates may require additional study.

Single honours

UCAS: H40A | H40B

BEng | MEng AerospaceEngineering includingan Industrial Year

“ Thanks to the knowledge and industrial links at the University of Nottingham I secured an aerospace placement with Rolls-Royce. This time spent in industry has proven invaluable. ”Sean Whittle,MEng Mechanical Engineering(aerospace stream)

“Working closely withindustry throughout my studieshas provided me with a deepunderstanding of how theUniversity’s research is appliedin the real world. ”Andrea Bristot,PhD Aerospace Engineering

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26126 UG Prospectus 2018 Course listings p52-197 AW.indd 96 06/02/2017 18:17

Quote marks Circular bold

Kerning -10 (Optical)

Guidance on how to use quotation marks can be

found on page XX



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Keep to the secondary colour ruleOnly 20% of colour should be secondary

Apply our fonts with confidence

You can use secondary coloursSparingly in faculty communications

go beyond the lecture theatre

Incredible experiences

Study with us and you can expect a world-class education. But the Nottingham experience is so much more than that.


go beyond the lecture theatre

Incredible experiences

Study with us and you can expect a world-class education. But the Nottingham experience is so much more than that.



University of the Year for Graduate Employment – The Times and Sunday TimesGood University Guide 2017.

Only use the brand fonts or combinationsof the two

Never use non-brand fontswhatsoever

STUDY WITH US AND YOU CAN EXPECT A WORLD-CLASS EDUCATION. BUTTHE NOTTINGHAM EXPERIENCE IS SO MUCH MORE THAN THAT.

Ensuring our typefaces are used correctly ensures our identity remains strong and recognisable across a wealth of communications. Here are some examples of correct use, and some to avoid.

Do not repeat the same information in different ways – style should always remain consistent.

Ensure our typography is set with legibility in mind, giving it enough space and presence on the page.

Use a combination of our brand fonts and weights to highlight information and deliver key messaging.

Don’t create too many styles of our brand font to create information or deliver key messaging.

You should not use any secondary colours for more than 20% of the design. Ensure blue is the predominant colour in any comms.

Keep information section styles consistent throughout communications.

Only use our two typefaces in university communications, or our listed alternative fonts in internal / digital communications.

Never replace our primary fonts or alternative typefaces with unauthorised fonts choices.

Never use our typefaces completely in upper-case for large paragraphs of text. This conflicts with our tone of voice.

Never skew or distort our typefaces and be aware of the rules about kerning and leading.

Use a combination of our brand fonts and weights to highlight information and deliver key messaging.

Ensure blue is the predominant colour in any comms. You should not use any secondary colours for more than 20% of the design.

Book your place

@UoNApplicants #UoNOpenday

UoNApplicants

Visit nottingham.ac.uk/opendays or call +44 (0)115 951 5559 to book your place.

Book your place

+44 (0)115 951 5559

nottingham.ac.uk/opendays

UoNApplicants

@UoNApplicants

University of the Year for Graduate Employment – The Times and Sunday TimesGood University Guide 2017.

Documents

Typography - University of Nottingham · Our logo Brand architecture Campaigns Colours Imagery Typography Tone of voice Digital Graphic assets Examples. Typography. ... and instances