Uberkool Umbrellas Final Ppt

8/3/2019 Uberkool Umbrellas Final Ppt

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Company

y Our factory is well established covering a build up areaof minimum 25000 sq feet located in Daman and Diu.

y Our factory is equipped with latest plant andmachinery from India , China , Taiwan and Japan

y It is a fully integrated unit capable of producing alltypes of precision umbrella components.

y Our annual production capacity of umbrella andcomponents is approx 5 lac dozen and 1 lac dozen forfinished umbrellas.


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y At Uber Kool, competent professionals in the designstudio continuously work on new designs and patterns

and keep themselves updated with the latest trends inthe international umbrella market.

yWe make regular investments in the upgradation ofour production facility.

yBesides, our manufacturing facility is segregated intodifferent departments for efficient handling of specificfunctions, and to ensure maximum productivity andcost efficiency.


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Components of a general umbrella


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Why umbrellas?

y As we all know, due to global warming, weather conditionshave changed to a large extent. As a result of whichsummers have become hotter, sunnier and dustier and onthe other hand, monsoons have become heavier andunpredictable. Hence, umbrellas have become a newessential need in the Indian market .

y Since there is so much demand in the market so nowadays

durability is not the only factor that determines peopleschoices. Customers now want umbrellas to match theirclothes, moods and personalities.


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y For kids, we have umbrellas that change colour in thesun and some with a fabric that reveals a print only

when wet.y Our most recent invention is the senior citizen

umbrella that doubles up as a walking stick. Thewalking stick with a cane handle is detachable, so

when it rains, they can use both. The classic, longwooden umbrella has made a comeback.


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General features of UberKool umbrellas :

yUberKool presents a wide range of generalas well as unique and personalized

umbrellas. They range from umbrellaswhich can be utilized in different Indianweather conditions.


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MARKETINGMIX-

PRODUCT:y Summerellas :

y These umbrellas are light-weight, made of a special

sunlight-reflecting material. They will be introducedin a variety of cool colours.

y It will be easy for customers to carry around theseumbrellas as they will be light-weight and compact.

y This section will also include a separate category ofscented or perfumed umbrellas. This category isknown as the Aromatic Collection


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Hawa-hawaai Umbrellas :

y These umbrellas are sturdy and strong. They will betransparent, translucent and will be available in

colours with very-low opacity.y The weight of this umbrella will be relatively higher

than the normal ones, ranging from 750 to 900 grams.

y The shape of the canopy will slightly be triangular

designed in such a way that it will def lect or divert theflow and direction of the wind, so that the user doesnot remain vulnerable to the impact of the wind,protecting him from the dust.


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Rain umbrellas :

The metal used in these umbrellas will be non-corrosive and ofnon-erosive steel. In this category, the customers will have theliberty to choose from a wide range of different colours and avariety of patterns. In this category, we have two sub-categoriesviz. Corporate Umbrellas and Couple Umbrellas.

y Corporate umbrellas : They will be of a relatively bigger size,having formal colours like, black, white and tints and shades ofgrey, indigo, dark blue, beige and brown. There will also be avariety of patterns in checks and stripes.

y

Couple umbrellas : These umbrellas are mainly designed forcouples but can also be generally used by any twoindividuals.They will be incorporated with u-pin handles andwill be of a comparatively larger size. They will be available in avariety of bright colours and shades.


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Custom-made and personalized

umbrellas :y In this category, we will introduce a catalogue of

designs by UberKool. Customers will also have the

privilege to give us their designs.y They can choose from a number of priviliges offered to

them, ranging from; changing the colour of theumbrellas or the design to the use of various

accessories like danglers, knobs, stickers, diamond-pointers and ribbons.


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Price :

UMBRELLAS MANUFACTURING COST

MAXIMUMRETAIL PRICE

Summerellas 60 - 100/- 180 300/-

Hawa Hawaai 75 - 130/- 225 - 400/-

Rain Umbrellas 65 - 230/- 200 - 700/-

If any consumer wishes to change the color of the desired pattern or design, we willcharge an additional amount of 80/- per color.


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AccessoriesACCESSORIES PRICING

Danglers 100 - 250/-

Handles 120 - 300/-

Stickers 80 - 120/-

Swarovski Pointers 100 - 215/- (per Swarovski)

Ribbons 50 - 150/-

In case, the consumer wishes the company to provide service of attaching thedesired accessories on the umbrellas, labour charges will be applied according tothe nature and degree of the service provided.


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PLACE:UberKool shall enter the market by opening its retail

outlets in the following eight cities:

CITY WEATHER CONDITIONS TYPE OF UBERKOOL

MUMBAI Sunny; rainy Summer & Rainy

DELHI Sunny Summer

KOLKATTA Sunny; rainy Summer & Rainy

CHENNAI Sunny; rainy; windy Summer & Rainy & Hawa

Hawaai

BENGALURU Sunny; rainy Summer & Rainy

GOA Sunny; rainy; windy Summer & Rainy & Hawa

Hawaai

AHMEDABAD Sunny Summer

CHANDIGARH Sunny; windy Summer & Hawa Hawaai


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MEDIA BUDGET :

y UberKools budget for television commercials will beapproximately 2, 50, 000/- for the television channels-

Star Plus and Star News. The commetrcials will beaired three times every day i.e. morning, afternoon andevening.

y The print advertisement budget is the following in therespective cities :


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MUMBAI (COLOR) 3,85,500/-

KOLKATTA (COLOR) 2,19,500/-

BANGALORE (COLOR) 2,48,500/-

GOA (COLOR) 1,02,500/-

DELHI (COLOR) 3,35,500/-

CHENNAI (COLOR) 1,13,500/-

AHMEDABABD (COLOR) 62.500/-

CHANDIGARH (COLOR) 37,000/-

The total budget for the print advertisements is 14,14,500/-


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General Strategies :

yWe offer warranty on our products for a period of 6months from the time of purchase.

yWe donate Rs.30/- of the maximum retail price of eachumbrella sold, to the NGO, GIVEINDIA, which worksfor the benefit of the physically challenged.


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Promotional Strategies :

y The first 500 customers, purchasing umbrellas worthRs. 180/- will be getting a free clasp holders.

yDuring the lakme fashion week, we would tie up withthe renowned fashion-designer duo, Arjun and AnjaleeKapoor.

y The company will collaborate with the movie Tum

Mile-2 and then showcase our productywhich was used in the movie by the cast.


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Strategies For pricing and distribution :

y The company will adopt the penetration pricing strategy.Penetration pricing is the pricing technique of setting arelatively low initial entry price, often lower than theeventual market price, to attract new customers. Ourstrategy works on the expectation that customers willswitch to the new brand because of the lower price.

y

y The distribution of our product will be done in an Exclusivemanner. Exclusive distribution is an extreme form ofselective distribution in which only one wholesaler-retaileris used in a specific geographical area.


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Target Audience

y Target audience will be segmented according to Ageand Gender.

yThe Age factor will range from 5 year olds to 70 yearolds.

y Both, males and females will be targeted for ourproduct.


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Advertising Objectives :

y We will adopt the Trial objective in order to attract our customerstowards the product. The purpose of the Trial objective would be toencourage customers to make an initial purchase of our newproduct. Our company will typically employ creative advertising

strategies in order to cut through other competing advertisements.The reason is simple; without the first trial of our product bycustomers, there will not be any purchases.

y The company will make efforts to convey the message to theaudience, effectively and thoroughly.

y The company will take into account, the various preferences of the

consumersdepending on their lifestyle, habits, attitudes, behavior and so on.y The company promises to provide the consumer with good-quality

products and services.


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BUYER-READINESS OBJECTIVES :

AwarenessKnowledge

LikingPreference

ConvictionPurchase.

Documents

Uberkool Umbrellas Final Ppt