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An introduction to
User Centered Design
What do
people
want?
What are
we able to
do?
What will
make
money?
1. Research 2. Transform 3. Implement
Concrete
Abstract
1. Research 2. Transform 3. Implement
Observation
Interviewing
Creating Profiles
Stakeholder Mapping
User Journey
Experience Prototype
research
equals
empathy
ObservationBeginner’s mind.
Build empathy.
Go to the user.
Do it yourself.
Activity!
InterviewingFind the right person.
Make a guide.
Have a conversation.
Debrief.
User Profiles
User Profiles
Motivation
Matrix
transform
through
brainstorm
Research Opportunities Brainstorm Refine
Opportunity to Idea
BrainstormingDon’t judge.
Encourage creativity.
Stay focused.
Respect each other.
Keep digging.
Draw it!
implement
for impact
Customer
Journey
Activity!
Experience
Prototype
continue
your journey
