Udruživanje preduzeća kao forma unapredjenja medjunarodne konkurentnosti

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  • 7/22/2019 Udruivanje preduzea kao forma unapredjenja medjunarodne konkurentnosti

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    VHLUFZTLPFP V JFMKZC@VF ECF

    L O

    @CF F@FCC EC CFFC

    FC@F F

    ACKLWPCZWIC PFTC

    J, :>30.

  • 7/22/2019 Udruivanje preduzea kao forma unapredjenja medjunarodne konkurentnosti

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    VHLUFZTLPFP V JFMKZC@VF ECF

    L O

    @CF F@FCC EC CFFC

    FC@F F

    ACKLWPCZWIC PFTC

    Ich`l`ct4 Afhtmr4

    Lkmr Occrfvl ^rme. `r Jrchim Zciltc

    ochmvl imalsldf4

    ^rme. `r @rckch urllh^rme. `r Wtfvm Dchmfvl

    J, :>30.

  • 7/22/2019 Udruivanje preduzea kao forma unapredjenja medjunarodne konkurentnosti

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    Ama mgu l ama slhu

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    IODVHC @MIVAFHPCGLDWIC LHEMZACGLDC

    Plp `miuafhtcgldf P@ Amhmkrcesic

    Plp cplsc PT Pfistucohl tcapchl actfrldco

    Urstc rc`c UZ Acklstcrsic tfc

    Cutmr CV Lkmr Occrfvl

    Afhtmr AH ^rme. `r Jrchim Zciltc

    ochmvl imalsldf IM ^rme. `r @rckch urllh

    ^rme. `r Wtfvm Dchmfvl

    @ctua m`jrchf @M

    Hcsomv rc`c HZ V@ZVLUCHDF ZF@VTFC ICM EMZAC VHC^ZFFHDCAFVHCZM@HF IMHIVZFHPHMWPL

    Dfli pujolicgldf D^ Wrpsil

    Tfaodc pujolimvchdc T^ Zfpujolic Wrjldc

    Afstm pujolimvchdc A^ Jfmkrc`

    Km`lhc pujolimvchdc K^ :>30.

    L`cvc LT Cutmrsil rfprlht

    Afstm l c`rfsc l`cvcc AC fvfoldsic 66, Jfmkrc`

    Hcuhc mjocst HM Fimhmaldc

    Hcuhc `lsglpolhc H@ ^msomvhm uprcvodchdf

    ^rf`afthc m`rf`hlgc(ioduhf rfl) ^M

    V`rulvchdf, scrc`hdc, immpfrcgldc, imocjmrcgldc, immpftlgldc,

    imhiurfhgldc, imhiurfhthmst, afuhcrm`hm pmsomvchdf,afuhcrm`hc imhiurfhthmst, imhiurfhtsic prf`hmst

    Lvm` l rflafc LT

    Iocslhm sbvctchdf imhiurfhthmstl, pm imdfa sf imhiurfhthmst krc`lprfvcsbm`hm hc jcl smpstvfhlb smpstvfhlb rfsurshlb icpcgltftc, svfvlf ustupc afstm sbvctchdu pm imdfa sf imhiurfhthmst krc`l l hc jclu`rulvchdc rfsurshlb icpcgltftc sc rukla pmsomvhla sujdfitlac. Glodmvmk rc`c df `c prlicf hc imdl hclh pmsomvhl sujdfitl mstvcruduscrc`hdu u lafhdfhla usomvlac pmsomvchdc, icm l c uicf hc mshmvhfstrctfkldsif lapolicgldf imdf scrc`hdc l u`rulvchdf lacdu hc lkrc`hduafuhcrm`hf imhiurfhtsif prf`hmstl.

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    ^m`cgl m cutmru

    Lkmr Occrfvl df rmfh 3>:. km`lhf hc Fimhmasima eciuotftu u

    Jfmkrc`u hc safru Acriftlhk, c :>>5. km`lhf hc Umdhmd cic`faldl u Jfmkrc`u hcsafru Omklstlic pm`ric. m chlachdu df afhc`afht imhsuotcht sc vlfkm`lhdlalsiustvma u mjocstlac pmsomvhmk l elhchsldsimk scvftmvchdc, mrkchlcglmhmk rcvmdc,uprcvodchdc prmdfitlac, uprcvodchdc prmgfslac l rllglac, acriftlhkc l prm`cdf,`rcvstvfhmk afhc`afhtc, omicohmk l rfklmhcohmk rcvmdc l rcvmdc glvlohmk`rutvc. Uocshli df ckfhgldf c afhc`afht imhscotlhk Cvfhtlh ^crthfrs,spfgldcolmvchf c pruchdf scvftm`cvhlb usoukc u mjocstl pmsomvhmk uprcvodchdc lelhchsldc. V `msc`chdfa rc`u, mjcvodcm df pmsomvf scvfthlic `lrfitmrc u Ckfhgldl cofimvf l af`lglhsic srf`stvc Wrjldf, afhc`frc pmsomvhlb prmgfsc l rllic uimapchldl Amjloima Custrlc, suvocshlic l `lrfitmrc prf`ufc c pmsomvhclstrclvchdc Komjacri Juslhfss Zfsfcrgb, pmsomvhmk scvfthlic u imhsuotchtsimd iulCotls Gmhsuotlhk, rfklmhcohmk afhc`frc prm`cdf c`ufhmk c trltc Fvrmpf l Cldf u ecracgfutsimdimapchldl Bfamecra Wtc`c, jrfh` afhc`frc u acomprm`cdhma ochgu @fobclf Wfrjlc l Cggmuht afhc`frcu hmvlhsimd imapchldl Hmvmstl. Vfstvmvcm df u rfcolcgldl vffk jrmdc prmdfictc u mjocstlac pmsomvhmk lelhchsldsimk scvftmvchdc, iupmvlhc l prm`cdc prf`ufc, uprcvodchdc prftprlstuphla emh`mvlac FvrmpsifVhldf, rfklmhcohmk rcvmdc, rcvmdc glvlohmk `rutvc, f`uicgldf l pmsomvhlb lstrclvchdc. ^mrf` tmkc, LkmrOccrfvl df mjcvlm l hl struhlb uscvrcvchdc u mjocstlac afhc`afhtc, elhchsldc, acriftlhkc, prm`cdf,ecracgldf, `rcvstvc, rcvmdc glvlohmk `rutvc l `rukla struhla mjocstlac. och df V`rufhdc cuhcprflvchdf iolhlilb lspltlvchdc l hfimolim hfvoc`lhlb mrkchlcgldc l glvlohmk sfitmrc. Cutmr df vffk jrmdcstruhlb tfistmvc l ochcic, uioduudul l tfistmvf u mivlru imouahf afhc`afht u ecracgldl u csmplsuLhemractmr, spfgldcolmvchmk c ecracgfutsil l `rcvstvfhl afhc`afht. Mfhdfh df l mtcg df`hmk `ftftc.

    Thcgl cbvcohmstl

    Jfsircdhm bvcoc amdmd pmrm`lgl, mgu, acdgl l jrctu, icm l amdmd suprul, hc prufhmd odujcvl, pm`rgl, pmamll pm`strfiu c uvfi l`fa codf. Jf vcs hlic`c hf jlb pmstcm tm tm dfsca. Ucc pm`ric df jloc l jlf mshmvhlprf`usomv amk olhmk l prmefslmhcohmk rcvmdc. Ufolim bvcoc ama udciu Aloc`lhu l pmrm`lgl amdf suprukf hcrcuafvchdu l imhirfthmd pm`rgl u rfcolcgldl mvmk rc`c. Ufolim bvcoc prmefsmru `r Jrchiu Zciltl hcprfhftma hchdu l hfsfjlhmd pm`rgl u ama prmefslmhcohma l cic`fasima rcvmdu, icm l prmefsmrlac `r@rckchu urllhu l `r Wtfvl Dchmfvlu hc prfhftma hchdu l `mjrmd vmodl `c ufstvudu u rcactrchdu mvmkrc`c. M` srgc bvcoc amdla prldctfodlac Wchdl l Hlimol hc shchmd amtlvcgldl l pm`rgl tmima svlb mvlb km`lhc,icm l vfrl imdu lacdu u afhf. ^msfjhm bvcoc Whfchl l Gfhtru c pmst`lpomasif stu`ldf hc `mjrmhcafrhmal prmefslmhcohma m`hmsu. Bvcoc svlac `ruklac hc pmaml u ama olhma l prmefslmhcohma rcvmdu.

    Hc ircdu, hcdvlf bvcoc ama mgu l ama slhu hc prfsu`hmd amtlvcgldl `c mvcd rc` prlvf`fa ircdu.Tjmk tmkc, mvcd rc` hdlac pmsfjhm pmsvfudfa.

  • 7/22/2019 Udruivanje preduzea kao forma unapredjenja medjunarodne konkurentnosti

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    Z

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  • 7/22/2019 Udruivanje preduzea kao forma unapredjenja medjunarodne konkurentnosti

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    WC@ZCD

    @ ...... ..................................................................................................................................................................... 3KCC 4 @CF F F KJCCGF ....................................................... :

    3. KOMJCOLTCGLDC ICM MIZFPCIL ECIPMZ LHPFZHCGLMHCOLTCGLDF MWOMUCHDC .....................................................:

    3.3. ^mdca komjcolcgldf .........................................................................................................................................................................:3.:. Fimhmasil cspfitl komjcolcgldf ...............................................................................................................................................03.7. Vtlgcd komjcolcgldf hc lhtfrhcglmhcolcgldu pmsomvchdc ..................................................................................................63.0. Mjrcsgl lhtfrhcglmhcolcgldf pmsomvchdc ................................................................................................................................5

    :. CHCOLTC WCUZFAFHMK IMHGF^PC IMHIVZFHPHMWPL .............................................................................................................;:.3. ^mdca l fimhmasim hcfhdf imhiurfhthmstl ....................................................................................................................;:.:. @lstlhitlvhf imapftfhgldf l imhiurfhtsic prf`hmst ......................................................................................................

    :. @LHCALIC MIZVFHDC L ^ZMGFWL V@ZVLUCHDC ......................................................................................................................... 773.3. @lhcalic acirm mirufhdc l afuhcrm`hc imhiurfhthmst ..................................................................................... 773.:. @lhcalic imhiurfhtsimk mirufhdc l afuhcrm`hc imhiurfhthmst ................................................................... 703.7. Lhtfrhc `lhcalic l afuhcrm`hc imhiurfhthmst ......................................................................................................... 73. ^MUFTLUCHDC JCTLZCHC HC ZCTAFHL THCHDC L LHMUCGLDC .................................................................................................. 53

    3.3. ^mvflvchdc jclrchc hc rcafhl hfactfrldcohf lamvlhf .......................................................................................... 5:3.:. ^mvflvchdc jclrchc hc laftchdu pmsomvhlb euhigldc ............................................................................................. 573.7. ^mvflvchdc jclrchc hc prmdfithmd scrc`hdl ................................................................................................................... 50

    :. ^MUFTLUCHDC JCTLZCHC HC IMAFZGLDCOHMD LTUMTHMD WCZC@HDL ................................................................................... 56:.3. Iocslhc lvmhc pmvflvchdc.................................................................................................................................................. 56:.:. ^mvflvchdc u mjocstl imhtrctrkmvlhf .................................................................................................................................. 55:.7. Elhchsldsic lvmhc pmvflvchdc ........................................................................................................................................... 5;

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    7. ^MUFTLUCHDC JCTLZCHC HC ZCTUMDV OMICOHLB MWOMUHLB TCDF@HLGC .................................................................... 527.3. Iocstfrl l lhiujctmrl .................................................................................................................................................................... ;>7.:. Immpfrctlvf l u`rufhdc ............................................................................................................................................................ ;:7.7. Zcvmdhl pcrimvl ........................................................................................................................................................................... ;07.0. ^msfjhf fimhmasif mhf ........................................................................................................................................................ ;6

    0. ^MUFTLUCHDC JCTLZCHC HC LTKZC@HDL UFOLILB ^MWOMUHLB WLWPFAC .......................................................................... ;50.3. Imhkomafrctl, imhgfrhl, trustmvl l icrtfol ......................................................................................................................... ;50.:. Iflrftsu, Tcljctsu l Gbcfjmo slstfal .................................................................................................................................... ;2

    6. ^MUFTLUCHDC JCTLZCHC HC LTKZC@HDL TCDF@HLIF WPZCPFKLDF ..................................................................................... 236.3. Wtrctfkldsif coldchsf l cdf`hlic uockchdc ........................................................................................................................ 236.:. Imhmrgldual, slh`lictl l dcvhmprlvcthc pcrthfrstvc .................................................................................................. 27

    5. ^MUFTLUCHDC JCTLZCHC HC ^ZFVTLACHDV UOCWHLPUC ....................................................................................................... 255.3. Wpcdchdc l prfulachdc ............................................................................................................................................................... 255.:. Bmo`lhl l pmrtemolm lhvfstlgldf ................................................................................................................................................ 22

    ;. LHMUCPLUHF EMZAF ^MUFTLUCHDC ..................................................................................................................................................... 22;.3. Cotfrhctlvhl prlhglpl mrkchlmvchdc ..................................................................................................................................... 2

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    7.7. Afuhcrm`hc imhiurfhthmst Wrjldf lhdfhlgf l pfrspfitlvf .............................................................................. 3737:>30 ...................................................................................................................................................... 307

    CF :4 CCF (FF) F ............................................................................. 306Lh`fis komjcohf imhiurfhthmstl (KGL) :>37:>30 .............................................................................................................................. 30;

    CF 74 @F CFC JC FCC B JFCC .................... 30

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    LH@FIW LOVWPZCGLDC L PCJFOC

    Loustrcgldf

    Loustrcgldc 3 Mjrcsgl lhtfrhcglmhcolcgldf pmsomvchdc ;Loustrcgldc : Urstf imhiurfhtsif prf`hmstl 33Loustrcgldc 7 Wtrctfkldf c lkrc`hdu imhiurfhtsif prf`hmstl 3:Loustrcgldc 0 Urstf bmrlmhtcohlb m`hmsc lafu pmsomvhlb sujdfictc 3;Loustrcgldc 6 Immpfrctlvhc lofac 3;Loustrcgldc 5 ^m`stlgcdl c uspmstcvodchdf scrc`hdf lafu pmsomvhlb sujdfictc ::Loustrcgldc ; Arfc vrf`hmstl prfac Jrch`frjurkfru l Hcofjceu :Loustrcgldc < Urstf afuhcrm`hlb sujdfictc u m`hmsu hc tlp lhtfrcigldc 73Loustrcgldc 3> Fvmougldc immpftlgldf lafu imapchldc Wmh l Wcasuhk 7:Loustrcgldc 33 Ufrtlicohc sfkafhtcgldc trltc 7;Loustrcgldc 3: Wtrctfkldsif krupf u cutmlh`ustrldl 72Loustrcgldc 37 Ufc lafu rfsursc, spmsmjhmstl l imhiurfhtsif prf`hmstl 0>Loustrcgldc 30 Fofafhtl, rfocgldf l struiturf slstfac icm hclh afrfhdc hdfkmvf imapofishmstl 06Loustrcgldc 36 M`hms imapofishmstl l rfuotctc pmsomvchdc 05Loustrcgldc 35 Komjcohl ochcg vrf`hmstl tmimvl citlvhmstl lafu facodc l pcrthfrc 0;Loustrcgldc 3; Komjcohl ochcg vrf`hmstl tmimvl stvcrchdc `m`ctf vrf`hmstl 02Loustrcgldc 32 Urstf uprcvodchdc komjcohla ochgfa vrf`hmstl 0 ^mrtfrmv `ldcacht hcglmhcohf imhiurfhthmstl 53Loustrcgldc :0 Imhmtcgldf afuhcrm`hf imhiurfhthmstl hc hlvmu elraf 3>6Loustrcgldc :6 Urstf u`rulvchdc pmsomvhlb sujdfictc hc omicohma hlvmu 3:

    Pcjfof

    Pcjfoc 3 ^mhcchdf pmsomvhlb sujdfictc hc irctci rmi (lkrc u df`hmd ltfrcgldl) :0

    Pcjfoc : ^mhcchdf pmsomvhlb sujdfictc hc `ukl rmi (lkrc u vlf ltfrcgldc) :0

    Pcjfoc 7 Actrlgc afuutlgcdc ecitmrc mirufhdc 70

    Pcjfoc 0 Imhiurfhtsif lapolicgldf imajlhcgldf rfsursc imdf pmsf`udf pmsomvhl sujdfit 03

    Pcjfoc 6 Zcolif lafu cdf`hlilb uockchdc l strctfkldsilb coldchsl 27

    Pcjfoc 5 Irctimrmhc l `ukmrmhc fimhmasic vrf`hmst scrc`hdf l imhiurlschdc 37:>30 307

    Pcjfoc C: Lh`fis komjcohf imhiurfhthmstl (KGL) :>37:>30 30;

    Pcjfoc C7 ^msomvhl pmicctfodl strctfkldsilb coldchsl u cvlm lh`ustrldl u :>37. km`lhl 36>

  • 7/22/2019 Udruivanje preduzea kao forma unapredjenja medjunarodne konkurentnosti

    11/1993

    Cim jl sf scvrfafhl usomvl pmsomvchdc amrcol micrcitfrlsctl irm df`hu m`rf`hlgu, mh`c jl sf tc

    m`rf`hlgc svcicim m`hmsloc hc prmafhdfhf pcrc`lkaf rcalodchdc. ^rmafhdfhf pcrc`lkaf rcalodchdc

    rfuotct su euh`cafhtcohlb prmafhc u `rutvu, imdf l tfafodc trchsemralu hclh pmsomvchdc pmsomvhlbsujdfictc. Df`hc m` hcdlrcfhldlb prmafhc u afuhcrm`hma pmsomvchdu dfstf l svf prlsuthldc tfh`fhgldc

    scrc`hdf lafu pmsomvhlb sujdfictc, u glodu uhcprffhdc hdlbmvf imhiurfhthmstl. V mvma rc`u focjmrlrchl

    su tfafodl, amtlvl l emraf scrc`hdf lafu pmsomvhlb sujdfictc, icm l rfpfriusldf imdf tc scrc`hdc lac hc

    lkrc`hdu hdlbmvf imhiurfhthmstl u afuhcrm`hla mivlrlac.

    Zc` sf scstmdl l pft kocvc. ^rvc kocvc hmsl hclv V`rulvchdf l imhiurfhthmst u frl komjcolcgldf l

    lac c glod `c pmtvr`l blpmtfu prfac imdmd df prmgfs komjcolcgldf rc`licohm lafhlm pmstuoctf pmsomvchdc,

    tm df pmdamvlac imhiurfhthmstl l u`rulvchdc `com pmtpuhm hmvm hcfhdf. V mivlru prvf kocvf prlicchf

    su mshmvhf icrcitfrlstlif prmgfsc komjcolcgldf l `felhlschl su pmdamvl scrc`hdf l imhiurfhthmstl. @rukc

    kocvc hmsl hclv Wtrctfkldsil cspfitl u`rulvchdc prf`ufc l lac c glod `c pmtvr`l blpmtfu prfac imdmd

    strctfkldsil rcoml prf`stcvodcdu mshmvhf pmirftcf u prmgfsu u`rulvchdc pmsomvhlb sujdfictc. V mivlru`rukf kocvf pmdamvl scrc`hdf l u`rulvchdc su `ftcodhm focjmrlrchl l ukoc strctfkldsimk afhc`afhtc, icim

    u pmkof`u chcolf mirufhdc, tcim l u pmkof`u strctfkldsimk uprcvodchdc. Prfc kocvc hmsl hclv Emraf

    afuhcrm`hlb u`rulvchdc prf`ufc l lac c glod c pmtvr`l blpmtfu prfac imdmd df u`rulvchdf pmsomvhlb

    sujdfictc u rchla emracac df`ch m` amkulb prcvcgc afuhcrm`hmk pmsomvchdc. V mivlru trff kocvf

    `ftcodhm su prlicchl emractl scrc`hdf l u`rulvchdc pmsomvhlb sujdfictc u afuhcrm`hma pmsomvchdu l tlaf

    df uicchm hc amkuf prcvgf rcvmdc hdlbmvmk afuhcrm`hmk pmsomvchdc. ftvrtc kocvc hmsl hclv Vtlgcd

    u`rulvchdc hc uhcprffhdf afuhcrm`hf imhiurfhthmstl l lac c glod `c pmtvr`l blpmtfu prfac imdmd

    u`rulvchdf pmsomvhlb sujdfictc `lrfithm l/lol lh`lrfithm utlf hc uhcprffhdf hdlbmvf afuhcrm`hf

    imhiurfhthmstl. V mivlru ftvrtf kocvf focjmrlrchl su afbchlal l omklic utlgcdc scrc`hdf l u`rulvchdc

    pmsomvhlb sujdfictc hc lkrc`hdu hdlbmvf afuhcrm`hf imhiurfhthmstl. ^ftc kocvc hmsl hclv Lsiustvc uu`rulvchdu prf`ufc l rcvmdu imhiurfhthmstl l lac c glod `c pmtvr`l blpmtfu prfac imdmd df

    u`rulvchdfa amkuf pmstll hccdhf pmsomvhf rfuotctf u afuhcrm`hma pmsomvchdu. V mivlru pftf kocvf

    prlicchc su lsiustvc l prcisf imdc pmtvrudu scrc`hdc lafu pmsomvhlb sujdfictc hc afuhcrm`hma

    hlvmu amf hccdhm `c uhcprf`l hdlbmvu imhiurfhthmst. V mivlru pftf kocvf, pmsfjch msvrt df `ct hc

    amkuhmstl lkrc`hdf afuhcrm`hf imhiurfhthmstl Wrjldf.

    Lacdul u vl`u amkuhmstl cotfrhctlvhf upmtrfjf pmdf`lhlb pmdamvhlb m`rf`hlgc, vchm df lactl u

    vl`u hclh hc imdl su upmtrfjodfhl pmdamvl prf`ufc l u`rulvchdc. tm sf tlf pmdac prf`ufc, u tfistu sf

    hcdff imrlstl pmdca pmsomvhl sujdfit. Mvcd pmdca sf imrlstl icim jl hc c`fivctch hclh df`hla lrcma

    jlol mjubvcfhl svl sujdfitl imdl mjcvodcdu pmsomvhu focthmst, c imdl amku jltl prf`ufc, elraf, mrkchlcgldf,

    ustchmvf lt`. tm sf tlf pmdac u`rulvchdc, u tfistu sf u cvlshmstl m` svrbf cotfrhctlvhm imrlstf lrclscrc`hdc, pmvflvchdf l u`rulvchdf, imdl prf`stcvodcdu lrcf imdl mplsudu df`hu lstu pmdcvu, c tm df

    imocjmrcgldc lafu pmsomvhlb sujdfictc.

    Lrc`c rc`c df jclrchc hc dcshm utvrfhma aftm`momima mivlru, imdl mjubvctc imrlfhdf rcolltlb

    aftm`c lstrclvchdc, icm tm su chcolc, slhtfc l pmrffhdf, rcolltlb lvmrc pm`ctcic, hcdff sfiuh`crhlb,

    icm tm su struhc oltfrcturc, dcvhm `mstuphl pm`cgl l prlafrl l prcisf, rcolltlb tfbhlic lstrclvchdc,

    hcdff ivcoltctlvhlb, imdf su jclrchf hc pmrffhdu, lstmrldsimd chcoll, am`folrchdu l chcoll stu`ldc

    soucdfvc, rcolltlb prlstupc lstrclvchdu, afu imdlac su hcdff imrlfhl slstfasil l `fsirlptlvhl prlstup,

    l rcolltlb aftm`c lvmfhdc cioducic, imdl su jclrchl hc imajlhmvchmd upmtrfjl lh`uitlvhf l `f`uitlvhf

    aftm`f ciodulvchdc.

  • 7/22/2019 Udruivanje preduzea kao forma unapredjenja medjunarodne konkurentnosti

    12/199:

    3. KJCCGC C FC EC FCGCCGFCC3.3. Komjcolcgldc df rfoctlvhm hmv tfralh imdl sf imrlstl `c mplf vrom stcr prmgfs rcvmdc `rutvc. Zfl

    komjcohm l komjcolcgldc prvl put sf pmalhdu ircdfa RLR l pmftima RR vfic, c prvc mjubvcthldc

    rcactrchdc pmdac komjcolcgldf vfchc su c tfmrldu komjcohmk sfoc ichc`simk tfmrftlcrc l imauhlimomkc

    Acrcoc AfiOuchc3. Cafrlil smglmomk Zmoch` Zmjfrtsmh df 3

  • 7/22/2019 Udruivanje preduzea kao forma unapredjenja medjunarodne konkurentnosti

    13/1997

    lhstltugldc komjcohmk uprcvodchdc, icm lhercstruiturhmk mivlrc prmgfsc komjcolcgldf, l fimomiu `lafhldu,

    imdc sf m`hmsl hc svf vfu afuhcrm`hu scrc`hdu hc pmodu ctltf lvmthf srf`lhf l m`rlvmk fimhmasimk

    rcvmdc.

    Mshmvhl su tfbhmomil, fimhmasil, lhstltuglmhcohl l iuoturmomil.

    Pfbhmomil ecitmrl prf`stcvodcdu mshmvhl pmirftcil ecitmr komjcolcgldf. Lhtfhltft l vlf`lafhlmhcohmst

    tfbhmomimk rcvmdc, imdl su hcrmltm `mjlol hc hccdu u `rukmd pmomvlhl RR vfic, rfuotlrcol su u ujrchmaprmkrfsu l rcvmdu komjcolcgldf u svla jlthldla cspfitlac odu`simk lvmtc. Vtlgcd fimhmasilb ecitmrc sf

    m`rccvc irm komjcolcgldu trltc, komjcolcgldu trmimvc, komjcolcgldu imhiurfhgldf l `rukf ecitmrf imdl

    utlu hc locfhdf l omicohlb mivlrc, icm tm su oljfrcolcgldc trltc, fimhmasif lhtfkrcgldf lt`. Lhstltuglmhcohl

    ecitmrl su u hcdvfmd afrl `mprlhfol `c komjcolcgldc pmprlal svmdf emracohm mjfofdf. Lhstltuglmhcolcgldma

    svftsif pmoltlif irm hc`hcglmhcohf lhstltugldf stvmrlol su sf usomvl c lhstltuglmhcolcgldu elhchsldc, trkmvlhf,

    jfjf`hmstl, `rcvstvc, hcuif, iuoturf, ctltc lvmthf srf`lhf l `ruklb mjocstl lvmtc l rc`c odu`l. ^msfjch

    pmirftcil ecitmr komjcolcgldf prf`stcvodcdu iuoturmomil ecitmrl. Lcim hclkof` `foudf icm mkrchlcvcdul

    ecitmr, iuoturc hccdhm pm`stlf prmgfs komjcolcgldf irm auotliuoturhu imhvfrkfhgldu l stvcrchdf

    auotliuoturhmk mirufhdc, tm u ircdhdmd lhstchgl mvm`l m rcvmdc komjcohf iuoturf l komjcohlb iuoturmomilb

    mjrccgc. W `rukf strchf, hcdvchldl hc rcvmd komjcolcgldf su iuoturc,

    rfkuoctlvc, l`fmomkldc l fimhmaldc. Iuoturc `foudf mkrchlcvcduf hc prmgfs komjcolcgldf irm svf lrcfhldl

    utlgcd hcglmhcolac l isfhmemjldf, s df`hf strchf, l stcohm prlsuthf rcolif u vfrmvchdlac, mjlcdlac l dfliu, s

    `rukf strchf. Zfkuoctlvc prf`stcvodc `ruku hccdhu jcrldfru rcvmdu komjcolcgldf. L `codf pmstmdf jrmdhf

    omicohf rfkuoctlvf u mjocstl fimhmaldf, trkmvlhf, pmoltlif, iuoturf, hcuif, jfjf`hmstl lt`, imdf achdf lol vlf

    uspmrcvcdu prmgfsf rfklmhcohlb l komjcohlb lhtfkrcgldc. L`fmomkldc prf`stcvodc df`ch m` hcdvchldlb ecitmrc

    komjcolcgldf, icim u pmkof`u hdfhf prmamgldf, tcim l u pmkof`u hdfhf irltlif. Vtlgcd l`fmomkldf df hcrmltm

    lrcfh irm `fomvchdf chtlkomjcolstlimk pmirftc, imdl sf jmrl prmtlv komjcolcgldf u sc`chdfa mjoliu. Hc

    ircdu, mkrchlcvcduf `fdstvm hc rcvmd komjcolcgldf lac l scac fimhmaldc. ^rfac Umoeu ;, afu

    hcdhccdhldla fimhmasila ecitmrlac imdl mkrchlcvcdu rcvmd komjcolcgldf su prm`ujodlvchdf imhiurfhgldf

    lafu facodc, imdf rfuotlrc u rcstumd prmtfigldl `macfk trltc, fimhmasic hfstcjlohmst, imdc rfuotlrc

    u elhchsldsimd hfstcjlohmstl l pmvfchdu rllic, l msiu`hmst u rfsurslac, imdc utlf hc rcst hdlbmvlb gfhc.

    ^rfac rflac @mfec tlkolgc4 Komjcolcgldc scac pm sfjl hldf hl mjrc, hl omc. Mhc lac am c ulhl

    ahmkf `mjrf stvcrl. Col hccomst, u vfolima jrmdu facodc, mhc hldf `mhfoc mfilvchf imrlstl2. ^mrf` vfolimk

    jrmdc prf`hmstl, komjcolcgldc l `codf lac svmdf , imdf sf svm`f hc `vf krupf. ^rvc krupc

    prmtlvurfhmstl sf m`hmsl hc prmtlvurfhmstl imdf prmllocf l m`sustvc c`fivcthlb afbchlcac komjcohmk

    uprcvodchdc, tm `mprlhmsl prm`ujodlvchdu dcc lafu jmkctlb l slrmachlb, omupmtrfjl lhstltugldc komjcohmk

    uprcvodchdc, hfofkcohmd lalkrcgldl, komjcolcgldl tfrmrlac, rcstu rllic m` pmdcvf komjcohlb pch`faldc, icm l

    svf vffa ckcfhdu lvmthf srf`lhf. @rukc krupc prmtlvurfhmstl sf m`hmsl hc prmtlvurfhmstl imdf

    prmllocf l mtpmrc imdl odu`l lacdu prlolima prlbvctchdc tufk l`fhtltftc, imdl sf mkof`cdu irm tfhdu ic

    muvchdu iuoturhmk l`fhtltftc, hcglmhcohf prlpc`hmstl l ustcodfhlb mjrccgc pmhcchdc, tm rfuotlrc u

    jrmdhla lvfrkfhthla prmgfslac, icm tm su hpr. tfhdf c mscamstcodlvchdfa hcsuprmt tfhdcac ic muvchdu

    suvfrfhltftc. Tjmk svfkc tmkc, `chcs sf svf vlf kmvmrl m cslaftrlhmd komjcolcgldl>6), [loo Komjcolzctlmh Wurvlvf=, [mro` Fgmhmalgs, Umo. 5, Hm. 0, p. 3-3>2Wtlkoltz, Dmsfpb (:>>:), Komjcolzctlmh Ch` Lts @lsgmhtfhts, [.[. Hmrtmh & Gmapchy, Hfw \mri, VW>7), Fgmhmalg Komjcolzctlmh ch` Lhstltutlmhs me Komjco Kmvfrhchgf, @fvfompafht ch` Gbchkf, Umo. 70, Lssuf 6, p. ;2;

  • 7/22/2019 Udruivanje preduzea kao forma unapredjenja medjunarodne konkurentnosti

    14/1990

    3.:. F Fimhmasil cspfitl komjcolcgldf prf`stcvodcdu hcdvl`odlvldf cspfitf imdl lacdu `cofimsfhl utlgcd hc

    svf cspfitf lvmtc. Fimhmasic komjcolcgldc prf`stcvodc prmgfs imhvfrkfhgldf hcglmhcohlb fimhmasilb

    slstfac u df`lhstvfh komjcohl slstfa3>. Pm pm`rcuafvc rcvmd hcprf`hlb tfbhmomkldc imdf utlu hc prmgfsf

    lhtfkrcgldf prmlvm`hlb l ecitmrsilb trltc lrma svftc, tm mamkucvc felicshldu lhtfrcigldu lafu

    fimhmasilb sujdfictc hc komjcohma hlvmu. Prlhm kof`chm, prmgfsl fimhmasilb imhvfrkfhgldc `mvm`f `m

    bmamkfhlcgldf gfhc, ivcoltftc l upmtrfjhlb vrf`hmstl prmlvm`c l usoukc, tm rfuotlrc u stvcrchdu komjcohlb

    pmtrfjc l komjcohlb pmtrmcc. Ic`c sf komjcohla pmtrmclac prlstupl irm uvccvchdf omicohlb msmjfhmstl,

    tc`c kmvmrlam m fimhmasimd komjcolcgldl.

    Fimhmasic komjcolcgldc sf pmdcvodudf u `vc mshmvhc mjolic komjcolcgldc trltc l komjcolcgldc

    lhstltugldc. K prf`stcvodc mshmvhl mjoli hf scam fimhmasif, vf l komjcolcgldf umptf.

    Vjrchl rcvmd komjcolcgldf trltc df mtpmfm sc lh`ustrldsima rfvmougldma u RUL vfiu, `c jl `chcs `chcs, u

    vrfafhu lhemractlimk `rutvc, komjcolcgldc trltc `mlvfoc svmd vrbuhcg. Hcdfl pmdcvhl mjolgl

    komjcolcgldf trltc su komjcolcgldc prmlvm`hdf, komjcolcgldc pmtrmhdf, komjcolcgldc imhiurfhgldf l

    komjcolcgldc elhchsldc. Komjcolcgldc prmlvm`hdf sf m`hmsl hc uprcvodchdf ochgfa vrf`hmstl hc komjcohma

    hlvmu. Zcvmd imauhlicgldf l trchspmrtc, icm l mtvcrchdf hcglmhcohlb fimhmaldc, mamkulol su prmlvmclac

    komjcohl prlstup rfsurslac, tm df stlauoctlvhm `fomvcom hc rcvmd afuhcrm`hmk pmsomvchdc. Komjcolcgldc

    prmlvm`hdf df `chcs prcfhc sc komjcolcgldma trltc hcjcvif, komjcolcgldma ecitmrsilb trltc, c hcrmltm

    komjcolcgldma trltc rc`c, imdc df ulhloc `mstuphla ahmkc hchdc l vftlhf hc komjcohma hlvmu.

    Komjcolcgldc pmtrmhdf sf m`hmsl hc rcvmd bmamkfhlmvchlb pmtrfjc l pmtrmcilb hcvlic hc komjcohma

    hlvmu, pm` shchla utlgcdfa iuoturmomimsmglmomif lhtfkrcgldf `rutvc. Mvf tfh`fhgldf su stvmrlof efhmafh

    komjcohmk pmtrmcc l iuoturf komjcohmk imhuafrlac, imdl sf jclrcdu hc siupu uhlvfrcohlb pmtrfjc imdf

    lacdu pmtrmcl, jf mjlrc hc hdlbmvu kfmkrcesiu, iuoturmomiu lol jlom imdu `ruku prlpc`hmst. Komjcolcgldc

    imhiurfhgldf sf m`hmsl hc lkrc`hdu imhiurfhtsif prf`hmstl imdc df jclrchc hc `lstlhitlvhla

    imapftfhgldcac u c`mvmodcvchdu komjcohlb pmtrfjc. Komjcolcgldc imhiurfhgldf `mprlhmsl svf vffa jrmdu

    pmvflvchdc lafu pmsomvhlb sujdfictc, tm u emral iocslhf scrc`hdf, tm u emral u`rulvchdc, tm u pmkof`u

    lkrc`hdf lhmvctlvhlb pmsomvhlb emractc. Komjcolcgldc imhiurfhgldf s df`hf strchf `mprlhmsl pm`lchdu

    ivcoltftc prmlvm`c l usoukc l rcvmdu lhmvcgldc, mi s rukf strchf mprlhmsl pmvfchdu rllic, tm uhmsl hmvu

    `lafhldu strctfkldsimk rcalodchdc u prmgfsf u`rulvchdc hc trltu. Komjcolcgldc elhchsldc sf m`hmsl hc

    lhtfkrcgldu hcglmhcohlb elhchsldsilb slstfac u df`lhstvfhl svftsil elhchsldsil slstfa jclrch hc oljfrcolcgldl

    svftsimk elhchsldsilb trltc. ^rfac Ifhfhu, ftlrl mshmvhc mjolic elhchsldsilb lhtfkrcgldc su lhtfkrcgldc

    dcvhmk sfitmrc, lhtfkrcgldc prlvcthmk sfitmrc u mjocstl strchlb `lrfithlb lhvfstlgldc, lhtfkrcgldc prlvcthmk

    sfitmrc u mjocstl pmrtemolm lhvfstlgldc l lhtfkrcgldc jchicrsimk sfitmrc33. Mshmvhc prf`hmst elhchsldsif

    komjcolcgldf df `mstuphmst elhchsldc hc komjcohma hlvmu, tm rfuotlrc u trchsefru icpltcoc u achdf rcvldfhc

    pm`rudc, pmvmodhldla usomvlac c`ulvchdc l bcramhlcgldl icacthlb stmpc. Lpci, elhchsldsic komjcolcgldc

    `mprlhmsl l prfolvchdu hfkctlvhlb elhchsldsilb fefictc hc komjcohma hlvmu l vfmd cvlshmstl imrlshlicelhchsldsilb srf`stcvc, tm `mvm`l `m pmvfchmk rllic m` lrfhdc elhchsldsif crcf3: (fhk. Elhchglco

    Gmhtcklmh), omlb elhchsldsilb pocsachc, irlf dcvhmk `ukc l `fprfsldcgldf hcglmhcohlb vcoutc.

    K prf`stcvodc lhercstruiturhl mivlr fimhmasif komjcolcgldf l icm tcicv,

    prf`stcvodc am`c l hdfh hcddcl pmirftcil ecitmr. Lhstltuglmhcohc komjcolcgldc hfrcsil`lvm df pmvfchc sc

    komjcolcgldma svftsimk pmoltlimk slstfac, c felhlschc df pmstmdchdfa ioduhlb hc`hcglmhcohlb mrkchlcgldc,

    icm tm su VH, MFG@, MWGF, HCPM, [PM, [J, AAE, krupf K2 l K:> l ioduhlb rfklmhcohlb lhtfkrcgldc, icm tm

    3> rlockmfhm prfac4 Zcil, Jlodchc (:>>5), Fgmhmalg Cspfgts me Komjcolzctlmh,Fgmhmalgs ch` Mrkchlzctlmh, Umo. 7, Hm. 3, p. 37-:>33Ifhfh, ^ftfr (:>>;), Pbf Jfhfelts ch` Zlsis me Elhchglco Komjcolzctlmh,Pbf GCPM Dmurhco, Umo. :;, Hm. :, p. 3;>>), Elhchglco Gmhtcklmh,Dmurhco me ^moltlgco Fgmhmay, Umo. 3>2, Hm. 3, p. 3-77

  • 7/22/2019 Udruivanje preduzea kao forma unapredjenja medjunarodne konkurentnosti

    15/1996

    su FV, HCEPC, CWFCH lt`. ^mrf` tmkc, lhstltuglmhcohu komjcolcgldu pm`stlu l jrmdhf auotlhcglmhcohf l

    trchshcglmhcohf imapchldf, icm l hcglmhcohf fimhmaldf imdf irflrcdu pm`stlgcdhf usomvf c irftchdf icpltcoc

    l hchdc irm mshlvchdf pmsfjhlb fimhmasilb mhc, icm tm su somjm`hf gcrlhsif mhf, somjm`hf lvmhf mhf

    lt`, icm l rcvmdhlb pcrimvc, icm tm su hcuhl, tfbhmomil, lh`ustrldsil, pmsomvhl l `rukl pcrimvl. Df`lhstvfhl

    pmdca imdla sf mplsudu svf lhstltugldf imdf lhf lhercstruituru komjcolcgldf df pmdca komjcohmk uprcvodchdc

    (fhk. Komjco Kmvfrhchgf). Komjcohm uprcvodchdf sf fstm pmsactrc icm uprcvodchdf komjcohla prmgfslac u

    m`sustvu svftsif voc`f. Komjcohm uprcvodchdf euhiglmhlf u rchla cspfitlac `rutvc, icm tm su pmoltlic,

    fimhmaldc, jfjf`hmst, mjrcmvchdf, hcuic, ctltc lvmthf srf`lhf, imauhlicgldf lt`. Hc ircdu, pmtrfjhm df

    lstcl pmsfjch hccd l uomku prmgfsc lkrc`hdf komjcohmk lhemracglmhmk slstfac (fhk. Komjco Lhemractlmh

    Wstfa), imdl prf`stcvodc imauhlicglmhu arfu imdc prfvclocl hcglmhcohf l rfklmhcohf krchlgf l imdc

    mamkucvc prlstup l prfhms pm`ctcic u jlom imdl fm svftc. Komjcohl lhemracglmhl slstfa df dm uvfi u rcvmdu,

    c hdfkmvu mimshlgu lhf svftsic lhemracglmhc arfc l svftsic tfofimauhlicglmhc arfc.

    3.7. Tjmk imapofishmstl l lhtfhltftc fomvchdc, komjcolcgldc chcs prfsu`hm utlf hc pmsomvchdf svcimk

    pmsomvhmk sujdfitc. Pcd utlgcd sf vlfstruim mkof`c, m` amkuhmstl c pmvmodhldu hcjcviu rfsursc, prfim vflbamkuhmstl c ufhdf l uarfcvchdf, svf `m amkuhmstl rcvmdc pmsomvchdc hc hmvla trltlac. ci l mhc

    prf`ufc imdc pmsoudu lsiodulvm hc `macfa trltu msfcdu utlgcd komjcolcgldf irm prmafhf u pmhcchdu

    pmtrmcc l hcaftchdf hmvlb stch`cr`c m` strchf imhiurfhgldf.

    Komjcolcgldc utlf hc lhtfrhcglmhcolcgldu pmsomvchdc irm trl mshmvhc prcvgc `fomvchdc. ^rvl prcvcg

    `fomvchdc df . Zcvmd trchspmrtc utlf hc rufhdf kfmkrcesilb jcrldfrc c rcvmd pmsomvchdc.

    @mstuphmst scvrfafhlb srf`stcvc trchspmrtc mamkucvc prf`uflac `c jf vfolilb ichdfhdc l pm

    pmvmodhla gfhcac vrf hcjcviu slrmvlhc, vrf trchspmrt kmtmvlb prmlvm`c hc lhmstrchc trltc. V ju`ufa

    pfrlm`u, amf sf mfilvctl rcvmd hmvlb srf`stcvc jrmk trchspmrtc, icm tm su hpr. Ackofv vmmvl, imdc f

    putmvchdc ulhltl dm pmvmodhldla, c tm f jltl `m`cthl pm`stlgcd c lhtfrhcglmhcolcgldu pmsomvchdc. @rukl

    prcvcg fomvchdc df . Wcvrfafhc srf`stvc imauhlicgldf su m tf afrf rcvldfhc`c sf hf imrlstf vlf scam u svrbu puif imauhlicgldf, vf l c pmvflvchdf l uarfcvchdf u simrm svla

    cspfitlac lvmtc l pmsomvchdc. Mvmaf df hcdvlf `mprlhfm jrl rcvmd lhemracglmhlb l tfofimauhlicglmhlb

    tfbhmomkldc, hcrmltm Lhtfrhftc l amjlohlb tfofimauhlicgldc. ^rfac ahmkla lstrclvchdlac, u hcrf`hlb

    hfimolim km`lhc komjcohl imauhlicglmhl icpcgltftl f uvfolim prfvcll jrmd sujdfictc imdl imauhlglrcdu 37.

    Prfl prcvcg `fomvchdc df . Komjcolcgldc df prfsu`hm utlgcoc hc

    prmafhu pcrc`lkal rcalodchdc l pmsomvchdc. Zcafhc lhemracgldc l pmvflvchdf lafu rcolltlb iuoturc

    `mprlhfol su fachglpcgldl l prmafhl svfstl odu`l, tm df rfuotlrcom svfmptla rcvmdfa somjm`c. W rukf strchf,

    komjcohm pmvflvchdf df `mvfom `m komjcohf scrc`hdf. Komjcohc scrc`hdc sf mkof`c icim u rcvmdu

    afuhcrm`hlb fimhmasilb m`hmsc, imdl mjubvctcdu rcvmd afuhcrm`hf trkmvlhf30 l rcvmd afuhcrm`hlb

    irftchdc icpltcoc, tcim l u rcvmdu afuhcrm`hlb pmoltlilb m`hmsc, imdl mjuvbctcdu rcvmd afuhcrm`hlblhstltugldc, prm`ujodlvchdf afuhcrm`hf scrc`hdf l lhtfhlvlrchdf afuhcrm`hlb lhtfkrcglmhlb prmgfsc.

    Oljfrcolcgldc rutvc, oljfrcolcgldc trltc l lhtfhlvhldc afuhcrm`hc scrc`hdc mprlhmsf hf scam prmafhl

    pmsomvhlb stcvmvc, vf l prmafhl imhirfthlb pmsomvhlb mrldfhtcgldc.

    37^rfac lstrclvchdu imapchldf Jmmz&Gm, `m :>:>. km`lhf gfomiuphc df`hc kfhfrcgldc, zvchc Kfhfrcgldc G (Gmhhfgtf`), imdc mjubvctc svf mhf imdl surmfhl pmsof 3:>. km`lhf prfl gleru m` 6> aloldcr`l, icm l lstrclvchdf imapchldf CJL Zfsfcrgb, pm imdfa f sf jrmd jflhlb ([lrfofss)tfralhcoc `m :>:>. km`lhf utrmstrultl l `mstll gleru m` 7> aloldcr`l urfcdc. Lzvmr4www.jmmzcoofh.gma30

    ^rfac pm`cglac Wvftsif trkmvlhsif mrkchlzcgldf, m` zcvrftic LL svftsimk rctc, rcst svftsif trkmvlhf df jlm mim `vc putc vfl m` rcstc svftsimk K@^-c

  • 7/22/2019 Udruivanje preduzea kao forma unapredjenja medjunarodne konkurentnosti

    16/1995

    3.0. Komjcolcgldc trltc pmafrc tfltf afhc`afht mrldfhtcgldf m` fthmgfhtrlhf ic kfmgfhtrlhmd36.

    ^rf`ufthlil `ub, imdl df pmirftc rcvmdc prf`ufc, svf vlf jlvc vmfh chscac l amkuhmstlac imdf sf

    hcocf lvch krchlgc faodf. mtrfjf l fodf pmtrmcc susf`hlb, rfklmhcohlb l komjcohlb trltc svf vlf pmstcdu

    vl`odlvf l mstuphf. Icm m`kmvmr hc mvcd lcmv, prf`ufc rcvldcdu rcolltf emraf pmsomvchdc hc lhmstrchma

    trltu35, pmfv m` olgfhglrchdc l cstuphltvc, prfim scamstcohf prm`cdf, svf `m lhvfstlrchdc u smpstvfhf

    icpcgltftf c prmlvm`hdu l pruchdf usoukc u lhmstrchstvu.

    Wcac lhtfrhcglmhcolcgldc pmsomvchdc prf`stcvodc auotl`lafhlmhcohl prmgfs, imdl mjubvctc

    fispchldu pmsomvchdc hc vlf hlvmc m` stcvc afhc`afhtc l afhc`afht imhtrmof, prfim `ujlhf

    afuhcrm`hlb mpfrcgldc l `ujlhf pfhftrcgldf hc afuhcrm`hm trltf, pc svf `m hlvmc mvoc`cvchdc

    rcolltmstlac lhmstrchlb trltc. Wvcil m` mvlb hlvmc m`rccvc pmsfjhf fofafhtf omklif lhtfrhcglmhcolcgldf

    pmsomvchdc, l svcil m` mvlb hlvmc pmtvrudf u ima stfpfhu df prf`uff ckclom u vm`f lhtfrhcglmhcolcgldf

    svmk pmsomvchdc. ^rfac @chlfosu, Zcd`fjcbu l Wcolvfhu, pmstmdl pft mjrccgc fispchldf afuhcrm`hmk

    pmsomvchdc (loustrcgldc 3)3;. ^rvl mjrccg prf`stcvodc . Lhtfrhcglmhcolcgldc

    pmsomvchdc mvm`l m fvmougldf stcvc afhc`afhtc, m` pcslvhmk m`kmvmrc hc lcmvf afuhcrm`hmk trltc,

    prfim trcfhdc amkuhmstl hc lhmstrchla trltlac, svf m malhcgldf lhtfrhcglmhcohmk trltc u pmsomvchdu.

    @rukl mjrccg prf`stcvodc . Afhc`afht imhtrmoc afuhcrm`hlb mpfrcgldc sf

    u sutlhl m`hmsl hc emrau lhtfrhcglmhcolcgldf pmsomvchdc. V tma pmkof`u, rcvmd pmsomvchdc hc lhmstrchma

    trltu amf jltl imhtrmolsch fistfrhm irm emractf icm tm su iocslch lvm, `lstrljutfrstvm, cstuphltvm,

    ukmvmrhc prmlvm`hdc lt`, lol imhtrmolsch lhtfrhm irm emractf icm tm su erchllhk, olgfhglrchdf, mtvcrchdf

    eloldcoc l prf`stcvhltcvc lol irm `lrfithm lol pmrtemolm lhvfstlrchdf. Prfl mjrccg sf m`hmsl hc

    . Wolhm icm l im` afhc`afht imhtrmof, l `ujlhc afuhcrm`hlb mpfrcgldc sf u

    sutlhl m`hmsl hc emrau lhtfrhcglmhcolcgldf pmsomvchdc. V mvma pmkof`u, `ujlhc afuhcrm`hlb mpfrcgldc

    amf vcrlrctl m` mkrchlfhlb afuhcrm`hlb mpfrcgldc u emral spmrc`lhmk l pmvrfafhmk lvmrc, prfim

    mkrchlfhf afuhcrm`hf auotlpolicgldf euhigldc u emral `lstrljutfrstvc, cstuphltvc, erchllhkc,

    olgfhglrchdc lt`, mkrchlfhf lhmstrchf prmlvm`hdf u emral ukmvmrhf prmlvm`hdf, ukmvmrhmk afhc`afhtc l

    so, pc svf `m fistfhlvhf lhmstrchf prmlvm`hdf u emral strchlb `lrfithlb lol pmrtemolm lhvfstlgldc. ftvrtl

    mjrccg sf m`hmsl hc . Mvm df tlplch l hcddf`hmstcvhldl hclh c loustrcgldu

    lhtfrhcglmhcolcgldf pmsomvchdc. Mjlhm sf lhtfrhcglmhcolcgldc pmsomvchdc pmdf`hmstcvodfhm pmsactrc irm

    jrmd lhmstrchlb trltc hc imdlac prf`uff pmsoudf. Pcim pmstmdl pmsomvchdf hc df`hma trltu, hc hfimolim

    trltc, hc vlf trltc l hc vfolima jrmdu lhmstrchlb trltc. ftl mjrccg sf m`hmsl hc

    , imdl prf`stcvodc df`ch m` hcdloustrctlvhldlb hclhc u chcoll lhtfrhcglmhcolcgldf pmsomvchdc. ^rfac

    mvma mjrcsgu, prf`uff amf lhtfrhcglmhcolmvctl svmdf pmsomvchdf pfhftrcgldma hc trl krupf trltc. ^rvc

    krupc prf`stcvodcdu trltc imdc su u vfolimd afrl solhc `macfa trltu, c tm su hcdff rfklmhcohc trltc.

    @rukc krupc prf`stcvodc trltc `folalhm solhc `macfa trltu, c tm su hcdff trltc sc m`rffhla

    iuoturmomila solhmstlac. Prfc krupc trltc prf`stcvodcdu trltc trltc imdc su u vfolimd afrl rcolltc u

    36 rfac Umrfhu Ilkchu, pmstmdf ftlrl afhc`afht mrldfhtcgldf u afuhcrm`hma pmsomvchdu4 (3) fthmgfhtrlhc mrldfhtcgldc, imdc pmoczl m` prftpmstcvif csu pmtrfjf hc lhmstrchma trltu lstf icm l pmtrfjf hc `macfa trltu, l im` imdf df `macf trltf prlacrhm, (:) pmolgfhtrlhc mrldfhtcgldc, imdc pmoczl m`prftpmstcvif c sf pmtrfjf rczoliudu m` trltc m trltc, l im` imdf svcic eloldcoc u lhmstrchstvu rczvldc svmdu zcsfjhu strctfkldu, (7) rfklmgfhtrlhc mrldfhtcgldc,imdc pmoczl m` prftpmstcvif `c su pmtrfjf hc rfklmhcohma trltu bmamkfhf, l im` imdf sf rczvldcdu prmkrcal zc rfklmhcohc trltc, l (0) kfmgfhtrlhcmrldfhtcgldc, imdc pmoczl m` prftpmstcvif `c su pmtrfjf u svmdmd sutlhl uhlvfrzcohf, col `c sf rczoliudu m` trltc `m trltc, l im` imdf sf rczvldcdu komjcohfstrctfkldf imdf sf prlockmcvcdu omicohla trltlac. (lzvmr4 Iffkch, D. [crrfh (:>>3), Komjco Acriftlhk Achckfafht, ;tb F`ltlmh, ^fcrsmh, Omh`mh, VI, p. 3:-30)35 rfac Cofhu Zuachu l Zlcr`u Bm`ftsu, mvoc`cvchdf prmgfsma lhtfrhcglmhcolzcgldf pmsomvchdc prmoczl irmz sof`ff ftcpf4 (3) olgfhglrchdf, (:) lzvmz prfimckfhtc, `lstrljutfrc lol zcstuphlic, (7) lzvmz irmz smpstvfhu prm`cdu u emral prf`stcvhltvc lol eloldcof, (0) omicohc prmlzvm`hdc l pcimvchdf l (6) strchm `lrfithmlhvfstlrchdf (lzvmr4 Zukach, A. Coch9 Bm`kftts, A. Zlgbcr` (:>>7), Lhtfrhctlmhco Juslhfss, 7r` F`ltlmh, ^fcrsmh, Omh`mh, VI, p. 0>-0:). W `rukf strchf, prfacWuzch @ckocs l Wfadufou Irfku, lhtfrhcglmhcolzcgldc pmsomvchdc sf m`vldc u sof`fla eczcac4 (3) prflhtfrhcglmhcolzcgldc, (:) lhlgldcohl uoczci hc lhmstrchm trltf,(7) fispchzldc hc omicohma trltu l (0) komjcohc rcglmhcolzcgldc (lzvmr4 @mukocs, . Wusch9 Grclk, G. Wcaufo (3

  • 7/22/2019 Udruivanje preduzea kao forma unapredjenja medjunarodne konkurentnosti

    17/199;

    m`hmsu hc `macf trltf, c tm su hcdff trltc imdc su kfmkrcesil l iuoturmomil u`codfhc m` `macfk

    trltc.

    Loustrcgldc 34 Mjrcsgl lhtfrhcglmhcolzcgldf pmsomvchdc

    ^MWOMUCHDF VTFAODL

    Wtcvafhc`afhtc

    ^cslvhlm`kmvmrl hclzczmvf

    Citlvhmtrcfhdfamkuhmstl

    ^rmcitlvhmlhtfrhcglmhcohmpmsomvchdf

    Afhc`afhtimhtrmoc

    Wpmrc`lhfafuhcrm`hf

    citlvhmstl

    Fistfhzlvhc prmlzvm`hdc hclhmstrchma trltu

    @folalhc auotlpolicgldc euhigldc lol

    `folalhc prmlzvm`hdc hclhmstrchma trltu

    @ujlhc afuhcrm`hlbmpfrcgldc

    Hcstup prfimpcrthfrc, imdlukocvhmaimhtrmolulzvrfhdfukmvmrc

    Hcstup irmzscamstcohfmpfrcgldf, imdfukocvhma imhtrmolfpmsomvhl sujdfit

    Df`hm lhmstrchm trltf

    Hfimolim lhmstrchlb trltc

    ^uhm lhmstrchlb trltc

    Kfmkrcesic`lvfrslelicgldc

    Ufmacsolhc trltc

    @folalhm solhctrltc

    ^mtpuhm rczolltctrltc

    Wolhmst lzafutrltc

    Lzvmr4 @chlfos, @. Dmbh9 Zc`fcukb, B. Off9 Wuoolvch, ^. @chlfo (:>>0), Lhtfrhctlmhco Juslhfss Fhvlrmhafhtch` Mpfrctlmhs, 3>tb F`ltlmh, ^fcrsmh ^rfhtlgf-Bcoo, VW, str. 3;

    :. CCC CFFK GFC F:.3. Virctim rffhm, imhiurfhthmst prf`stcvodc spmsmjhmst hc`aftchdc, td. spmsmjhmst df`hmk fhtltftc,

    icm tm df hpr. pmdf`lhcg, mrkchlcgldc, jlodic lol lvmtlhdc, c sf ljmrl c pmvmodhldl prlstup rfsurslac u m`hmsu

    hc `rukl fhtltft, icim jmk mpstchic, tcim l jmk culachdc pmvmodhldf pmlgldf u prmgfsu rcvmdc l fvmougldf.

    Imhiurfhthmst df uhlvfrcohc pmdcvc imdc pmstmdl icim u prlrm`hla slstfalac, icm tm su jlmomkldc l fimomkldc,

    tcim l u `rutvfhla slstfalac, icm tm su `rutvm l fimhmaldc.

    ^mstmdf ftlrl . ^rvc stvcr imdc `ftfralhltf imhiurfhthmst df

    pmstmdchdf hcdachdf `vc fhtltftc. Mvl fhtltftl scamstcohm euhiglmhlu l lacdu achdu lol vfu pmtrfju c

    imrlfhdfa mkrchlfhlb rfsursc c svmd mpstchci l rcvmd. @rukc stvcr imdc `ftfralhltf imhiurfhthmst df

    pmstmdchdf hcdachdf df`hmk mkrchlfhmk rfsursc. Mvcd mkrchlfhl rfsurs prf`stcvodc mshmv mpstchic l rcvmdc

    c fhtltftf imdl kc imrlstf. Prfc stvcr imdc `ftfralhlf imhiurfhthmst df pmstmdchdf fvmougldf l rcvmdc im`fhtltftc. Fvmougldc l rcvmd su `lrfithc pmsof`lgc imrlfhdc rfsursc m` strchf fhtltftc l prf`stcvodcdu usomv

    hdlbmvmk mpstchic. ftvrtc stvcr imdc `ftfralhlf imhiurfhthmst df pmstmdchdf afbchlcac c prlstup

    mkrchlfhla rfsurslac. Mvl afbchlal prf`stcvodcdu tfbhmomiu imapmhfhtu imhiurfhthmstl jf imdf

    rfsursf hf jl jlom amkuf imrlstltl, tm scala tla pmvocl l lhdfhlgu `c jf tfbhmomif imapmhfhtf fhtltftl

    hf jl amkol `c mpstchu.

    Imhiurfhthmst icm pmdcvc lac `vf mshmvhf imapmhfhtf. ^rvc imapmhfhtc imhiurfhthmstl df

    mplpodlvc l prf`stcvodc , pm` imdma sf pm`rcuafvcdu rchf sltucgldf u imdmd fhtltft lac

    amkuhmst achdf lol vlf hfmaftchmk imrlfhdc rfsursc, m` pmsf`mvchdc rfsursc, prfim pmvmodhlb hclhc c

    prlstup rfsurslac, m jollhf lvmrlac rfsursc. Mvc imapmhfhtc sf amf pmsactrctl l prlrm`hc imapmhfhtc

  • 7/22/2019 Udruivanje preduzea kao forma unapredjenja medjunarodne konkurentnosti

    18/1992

    imhiurfhthmstl, c fhtltftl imdlac su rfsursl prlrm`hm `mstuphl fstm lacdu amhmpmolstliu pmlgldu. @rukc

    imapmhfhtc imhiurfhthmstl df hfmplpodlvc l m`hmsl sf hc . Uftlhf imrlfhdc

    rfsursc amku fhtltftu `c mamkuf pmvmodhldu pmlgldu u m`hmsu hc `rukf fhtltftf, lcim au df prlstup

    rfsurslac mkrchlfh. @vf mshmvhf vftlhf imrlfhdc rfsursc su felicshmst l lhmvctlvhmst. Mvf vf vftlhf hf

    scam `c amku `c uhcprf`f imrlfhdf mkrchlfhlb rfsursc, hfkm amku `c `mprlhfsu pmafrchdu tfltc

    imhiurlschdc u mhf mjocstl u imdlac fhtltftl lacdu supfrlmrhu pmlgldu u m`hmsu hc hmvf imajlhcgldf rfsursc.

    Mshmvhc `vc hclhc mpstchic l rcvmdc fhtltftc su imhiurfhgldc l scrc`hdc. ^m` sf

    pm`rcuafvc rlvcoltft lafu `vc lol vlf fhtltftc u glodu hdlbmvmk mpstchic l rcvmdc. Imhiurfhgldc pmstmdl

    uvfi ic`c `vc fhtltftc tff mstvcrfhdu glodc imdl df hf`fodlv32. Zlvcoltft sf amf pmdcvltl u emral hc`aftchdc,

    tcialfhdc lol jmrjf. Fhtltftl amku jltl icim rcolltl mrkchlal l lvmtlhdf, tcim l odu`l l `rutvfhf krupf.

    Mpstchci l rcvmd fhtltftc pm`rcuafvc icim puim prflvodcvchdf l prmstu rfprm`uigldu, tcim l rcvmd fhtltftc

    l lkrc`hdu hdfkmvmk `rutvfhmk stctusc l ol`frsif pmlgldf. W `rukf strchf, prf`stcvodc citlvhmst u

    imdmd `vc lol vlf fhtltftc rc`f cdf`hm u glodu mstvcrlvchdc cdf`hlilb imrlstl. Wcrc`hdc pmstmdl lol ic`c su

    rfsursl `mvmodhl `c c`mvmodf pmtrfjf svlb fhtltftc lol ic`c fhtltftl svmdma lhtfrcigldma prmlvm`f hmvf

    rfsursf3. @rukla rflac, fimhmasic imhiurfhthmst prf`stcvodc spmsmjhmst

    fimhmasilb sujdfictc `c imhiurlu df`hl `ruklac, icim c pmvfrfhdf pmtrmcc l dcvhmstl, tcim l c prlstup

    rfsurslac l amkuhmstlac. Zfsursl c imdf fimhmasil sujdfitl imhiurlu sf hcocf hc trl hlvmc. ^rvl hlvm su

    , imdl prf`stcvodcdu mshmvhl uochl fofafht u prmgfsu stvcrchdc vrf`hmstl, icm tm su hc prlafr slrmvlhf,

    actfrldcol, fhfrkldc, odu`sil rfsursl, hchdc l lhemracgldf. @rukl hlvm su , imdlac fimhmasil sujdfitl

    lspmruudu vrf`hmst l imdl prf`stcvodcdu lvmr prmeltc. Prfl hlvm su , imdl prf`stcvodcdu svmdfvrshl

    `rutvfhl icpltco:3 imdl fimhmasil sujdfitl stvcrcdu u lhtfrcigldl sc `rukla sujdfitlac l `rutvfhma

    cdf`hlgma u gfolhl. @mjrm lkrcfhl m`hmsl prf`stcvodcdu rfsursf imdl sf amku lsimrlstltl hc `vc hclhc lol

    c rfcolcgldu amkuhmstl u m`hmslac sc `rukla sujdfitlac lol c stvcrchdf rfputcgldf u m`hmslac sc

    `rutvfhma cdf`hlgma.

    Hc pltchdf tc mprf`fodudf hlvm imhiurfhthmstl hf pmstmdl uhlvfrcoch m`kmvmr. @mi pmdf`lhl cutmrl

    hckoccvcdu vfolil jrmd ctrljutc, icm tm su spmsmjhmst prlvocfhdc, c`rcvchdc, stvcrchdc vrf`hmstl, prm`cdf,

    prlockmcvchdc, afhdchdc, lhmvlrchdc lt`, `rukl cutmrl mvf ctrljutf slstfactludu l kfhfrcoludu. Pcim, prfac

    Prcjmo`u::, pmstmdf ftlrl mshmvhc cspfitc imhiurfhthmstl. Pm su spmsmjhmst prm`cdf hc komjcohma trltu,

    spmsmjhmst prlvocfhdc lhvfstlgldc, spmsmjhmst prlockmcvchdc, td. pmsomvhf eofisljlohmstl, l spmsmjhmst

    stvcrchdc l uvfchdc rcspmomlvmk `mbmtic, spmsmjhmst mstvcrlvchdc prmeltcjlohmstl. Wvl mvl ctrljutl sf amku

    svrstctl u lhtfrhf l fistfrhf pmirftcf imhiurfhthmstl. V tma salsou, imhiurfhthmstl sfm`hmsf hc hchdc l vftlhf, lhmvctlvhl icpcgltft, prf`ufthlil icpcgltft, siomhmst ic prlbvctchdu rllic,

    icrcitfrlstlif ol`frstvc lt`, c hc pmvmodch prlstup rfsurslac, imapcrctlvhf prf`hmstl,

    trlhf amkuhmstl, pmltlvhl fimhmasil trfh`mvl, udf`hccvchdf pmtrmcilb pmtrfjc lt`.

    32If``y, C. ^cuo (:>>3)4 Gmapftltlmh, :h` F`ltlmh, Iouwfr Cgc`falg ^ujolsbfrs, @mr`rfgbt, Hftbfroch`s, p. 66:3Waltb, C`ca (3;;0),Ch Lhqulry lhtm tbf Hcturf ch` Gcusfs me tbf [fcotb me Hctlmhs, Jmmi LL, [. Wtrcbch ch` P. Gc`foo, Omh`mh, VI, p. 7:2), Bmw Augb crf Wtu`lfs me Gmapftltlvfhfss [mrtb=, Gmapftltlvfhfss me Hfw Furmpf ^cpfrs erma tbf Wfgmh` Ochgut Fgmhmalg Emrua, Pcyomr& Erchgls, Omh`mh. VI, p. 3;0-322:0@lrfithc imhiurfhthmst sf fstm hczlvc l imhiurfhgldc ictfkmrldf lol imhiurfhgldc jrfh`c:6^mkof`ctl4 Folcssmh, K. (3

  • 7/22/2019 Udruivanje preduzea kao forma unapredjenja medjunarodne konkurentnosti

    20/1993>

    imdf su pmtrfjhf c vrfhdf spfglelhmk pmsoc, icm tm su pmhcvchdf elhchsldsif chcolf, pmhcvchdf

    m`rffhmk smetvfrc lt`, l (0) imapftfhgldf ol`frstvc, imdf sf m`hmsf hc spmsmjhmstl pmdf`lhcgc `c uprcvodcdu

    svmdla rfuotctlac l rfuotctlac `ruklb odu`l, c mjubvctcdu vftlhf ruimvmfhdc, mrkchlcglmhf spmsmjhmstl

    lt`. Wiup lh`lvl`ucohlb imapftfhgldc lhl kruphf imapftfhgldf. V soucdu pmsomvhlb sujdfictc, tf kruphf

    imapftfhgldf sf hclvcdu mrkchlcglmhla imapftfhgldcac l mhf hf prf`stcvodcdu prmst jlr lh`lvl`ucohlb

    imapftfhgldc, hfkm hftm vlf m` tmkc, tm df rfuotct `fomvchdc afhcblcac slhfrkldf l lapolglthmk

    mrkchlcglmhmk hchdc. Mrkchlcglmhf imapftfhgldf sf hcdff pmsactrcdu hc hlvmu ioduhlb l `lstlhitlvhlb

    imapftfhgldc, td. hc hlvmu dfkrc imapftfhthmstl mrkchlcgldf:5. I (fhk. Gmrf

    Gmapftfhglfs) prf`stcvodcdu mhf spmsmjhmstl imdf su ioduhf c pmsomvchdf mrkchlcgldf (hftm u fau df

    mrkchlcgldc pmsfjhm `mjrc). Ioduhf imapftfhgldf su hcdff pmvfchf sc jclhma `focthmu

    mrkchlcgldf l vchldf su m` imapftfhgldc, dfr utlu hc rfuotctf pmsomvchdc l mprf`fodudu uspfb hc trltu.

    ^rfac ^rcbcoc`u l Bcafou:;, ioduhf imapftfhgldf rfeofitudu imofitlvhm ufhdf mrkchlcgldf l mjubvctcdu

    immr`lhcgldu rcolltlb spmsmjhmstl u glodu prmlvm`hdf ioduhlb prmlvm`c l usoukc mrkchlcgldf. rfac hdlac,

    `c jl m`rffhf imapftfhgldf jlof ioduhf, mhf amrcdu c lspuhf trl usomvc4 (3) hf safdu jltl ocif c laltlrchdf

    m` strchf imhiurfhgldf, (:) amku sf imrlstltl c prmlvm`hdu vlf prmlvm`c l hcstupc hc vlf trltc l (7)

    amrcdu `c `mprlhmsf vrf`hmstl prmlvm`c lol usoukf l ircdhdfa c`mvmodstvu pmtrmcc. ^rlafrc rc`l,

    imapchldc c prmlvm`hdu mhocdh lkrlgc c `rutvfhf arff amf lactl vfmac felicsch slstfa uprcvodchdc

    colbcac, col tc hdfhc spmsmjhmst hf prf`stcvodc hdfhu ioduhu imapftfhgldu, vf jl ioduhu imapftfhgldu

    amkoc `c prf`stcvodcdu hchdc l spmsmjhmstl hdfhlb prmkrcafrc u mjocstl rcvmdc lhmvctlvhlb smetvfrsilb

    rffhdc imdc rc`f hc Ch`rml` cpolicgldcac. @ (fhk. @lstlhgtlvf Gmapftfhglfs)

    prf`stcvodcdu imapftfhgldf imdf mrkchlcgldu lhf rukcldma u m`hmsu hc imhiurfhgldu. Pm su imapftfhgldf

    imdf su df`lhstvfhf c mrkchlcgldu l imdf su u m`rffhma cspfitu supfrlmrhf u m`hmsu hc imapftfhgldf

    `ruklb mrkchlcgldc. ^msf`mvchdf `lstlhitlvhlb imapftfhgldc mamkucvc mrkchlcgldl mstvcrlvchdf prf`hmstl

    u m`hmsu hc imhiurfhgldu irm lspmruiu df`lhstvfhf vrf`hmstl hc trltu. Lvmrl `lstlhitlvhlb imapftfhgldc

    amku jltl lhtfrhl, icm tm su hpr. ivcoltft afhc`afhtc, vftlhf prm`cvcgc, hlvm trmimvc, icrcitfrlstlif

    pmsomvhlb prmgfsc, mrkchlcgldc prmgfsc prmlvm`hdf, ivcoltft pmstprm`cdhlb usoukc lt`. l fistfrhl, icm tm su

    hpr. tfbhmomic mprfaodfhmst, trlhc pmlgldc, jrlhc prlstupc trltu, ivcoltft smgldcohmk icpltcoc:2, prlstup

    lvmrlac elhchslrchdc lt`. @lstlhitlvhf imapftfhgldf hlsu scaf pm sfjl `ctf, vf lb mrkchlcgldc vrfafhma

    rcvldc. Tjmk prmafhodlvmstl lhtfrhmk l fistfrhmk mirufhdc, `lstlhitlvhf imapftfhgldf mrkchlcgldf l hdfhf

    imhiurfhgldf sf tmima vrfafhc afhdcdu, pc sf svf vlf kmvmrl m `lhcalhla spmsmjhmstlac:>6), Afhc`afht l strctfkldc, prvm lz`chdf, Fimhmasil eciuotft, Vhlvfrzltft uJfmkrc`u, Jfmkrc`, str. :;:-:;0:;^rcbcoc`, G. Irlsbhcrcm9 Bcafo, Kcry (3

  • 7/22/2019 Udruivanje preduzea kao forma unapredjenja medjunarodne konkurentnosti

    21/19933

    m` `ruklb lhtfrhlb citlvhmstl, c `lstlhitlvhf imapftfhgldf prf`stcvodcdu vfmac vchf citlvhmstl imdf

    pmsomvhl sujdfitl mjcvodcdu jmodf m` imhiurfhgldf7>. Hc mshmvu prftbm`hm rffhmk, amf sf rfl `c su

    `lstlhitlvhf imapftfhgldf rfuotct `fdstvc vffk jrmdc ecitmrc, `c sf l`fhtleliudu pcodlvma chcolma, `c su

    prmafhdlvf tmima vrfafhc, `c sf hf pmiocpcdu huhm sc ioduhla imapftfhgldcac, `c prf`stcvodcdu mshmv

    c lkrc`hdu imhiurfhtsif prf`hmstl l `c prf`stcvodcdu lvmr m`rlvmk rcstc mrkchlcgldf73.

    Ioduhf (`lstlhitlvhf) imapftfhgldf stvcrcdu usomvf c mstvcrlvchdf prf`hmstl mrkchlcgldf hc trltu,u m`hmsu hc hdfhu imhiurfhgldu. V strctfkldsima afhc`afhtu, tc prf`hmst sf hclvc

    (fhk. Gmapftltlvf C`vchtckf). Imhiurfhtsic prf`hmst hcstcdf pmvflvchdfa ioduhlb l `lstlhitlvhlb

    imapftfhgldcac sc chscac l amkuhmstlac l mirufhdc. V tma salsou, imhiurfhtsic prf`hmst prf`stcvodc

    trlhu vfrlelicgldu ioduhlb l `lstlhitlvhlb imapftfhgldc imdf pmsf`udf pmsomvhl sujdfit, td. mrkchlcgldc. tc

    df ustvcrl imhiurfhtsic prf`hmst= Imhiurfhtsic prf`hmst prf`stcvodc svf mhm tm mrkchlcgldl mamkucvc

    `c hcprf`udf tcim tm f hc`acltl svmdu imhiurfhgldu. Pm df siup ctrljutc imdl mamkuudf mrkchlcgldl `c

    stvmrl l lspmrul supfrlmrhu vrf`hmst c pmtrmcf u m`hmsu hc imhiurfhgldu l tlaf uvfc vrf`hmst

    smpstvfhmk jlhlsc. Pl ctrljutl amku jltl lhtfrhl, icm tm su supfrlmrhl pmsomvhl prmgfsl, ivcolelimvchc rc`hc

    shckc lol tfbhmomic mprfaodfhmst, lol fistfrhl, icm tm su prlstup rftila rfsurslac, trlhc pmlgldc lol jmodf

    rcuafvchdf pmtrfjc pmtrmcc. ^rfac Iocuomvu, Kfrstachu l Jfrldu7:, mrkchlcgldc lac imhiurfhtsiu

    prf`hmst ic`c prlafhdudf strctfkldu stvcrchdc vrf`hmstl imdc u lstm vrfaf hldf prlafhdfhc m` strchf

    pmstmdflb lol pmtfhgldcohlb imhiurfhctc. Ic`c mvcivu strctfkldu stvcrchdc vrf`hmstl imhiurfhgldc hf amf

    `c implrc lol laltlrc, tc`c sf icf `c mrkchlcgldc lac m`rlvu imhiurfhtsiu prf`hmst. W `rukf strchf, prfac

    Jcrhldu77, imhiurfhtsic prf`hmst df pmvfchc sc stvcrchdfa fimhmasif vrf`hmstl. rfac hdfau, pmstmdf trl

    sltucgldf4 (3) imhiurfhtsic prf`hmst, ic`c pmsomvhl sujdfit stvcrc vfu fimhmasiu vrf`hmst m`

    imhiurfhgldf, (:) imhiurfhtsil pcrltft, ic`c pmsomvhl sujdfit stvcrc df`hciu fimhmasiu vrf`hmst icm l

    hdfkmvc imhiurfhgldc l (7) imhiurfhtsil bfh`lifp, ic`c pmsomvhl sujdfit stvcrc achdu fimhmasiu vrf`hmst

    m` imhiurfhgldf. L tf pfrspfitlvf, imhiurfhtsic prf`hmst imdc trcdf irctimrmhm hclvc sf prlvrfafhc

    imhiurfhtsic prf`hmst, c imhiurfhtsic prf`hmst imdc trcdf `ukmrmhm hclvc sf m`rlvc imhiurfhtsic

    prf`hmst. Mshmvhl fofafhtl imhiurfhtsif prf`hmstl su df`lhstvfhmst, imdc sf mkof`c u lhcocfhdu uhlicthlb

    hclhc c c`mvmodcvchdf pmtrfjc pmtrmcc, strctfkldsil emius, imdl sf mkof`c u usrf`srffhmstl hc lkrc`hdl

    ioduhlb imapftfhgldc imdf vm`f ic stvcrchdu supfrlmrhf vrf`hmstl, lhmvctlvhmst, imdc sf mkof`c u rcvmdu

    irfctlvhlb rffhdc imdc mamkucvcdu muvchdf imhiurfhtsif prf`hmstl, l m`rlvmst, imdc sf mkof`c u

    prmhcocfhdu lvmrc imhiurfhtsilb prf`hmstl imdf mamkucvcdu actfrldcolcgldu malhchthf trlhf pmlgldf

    hc `ukl rmi.

    Loustrcgldc :4 Urstf imhiurfhtsif prf`hmstlIMHIVZFHPWIC ZF@HMWP IMHIVZFHPWIL CZLPFP IMHIVZFHPWIL BFH@LIF^

    Ic`c pmsomvhl sujdfit stvcrcvfu fimhmasiu vrf`hmst m`

    svmdlb imhiurfhctc

    Ic`c pmsomvhl sujdfit stvcrclstu fimhmasiu vrf`hmst icm l

    hdfkmvl imhiurfhtl

    Ic`c pmsomvhl sujdfit stvcrcachdu fimhmasiu vrf`hmst

    m` svmdlb imhiurfhctc

    ^ZLUZFAFHCIMHIVZFHPWIC ZF@HMWP

    M@ZLUC (PZCDHC)IMHIVZFHPWIC ZF@HMWP

    ^ZLUZFAFHLIMHIVZFHPWIL BFH@LIF^

    M@ZLUL (PZCDHL)IMHIVZFHPWIL BFH@LIF^

    Imhiufhtsic prf`hmst imdc Imhiufhtsic prf`hmst imdc Imhiurfhtsil bfh`lifp imdl Imhiurfhtsil bfh`lifp imdl

    Lzvmr4 Jcrhfy, J. Dcy (:>>;), Kclhlhk ch` Wustclhlhk Gmapftltlvf C`vchtckf, ^fcrsmh F`ugctlmh Lhg, Hfw Dfrsfy, VW, str. 3Pbmapsmh, C. Crtbur9 Wtrlgioch`, C.D9 Kcajof, F. Dmbh (:>3>), Grcetlhk ch` Fxfgutlhk Wtrctfky4 Pfxt ch` Zfc`lhks, AgKrcw-Bloo/Lrwlh, Hfw \mri, VW, p. 3>;-3>273Bcustmh, Folscjftb (:>>>), Vh`frstch`lhk @lstlhgtlvf Gmapftfhgf, @fslkh Lhtfoolkfhgf, @fslkh Euturf Gmuhglo Mholhf,www.`l.hft7:Gouomw, Uco9 Kfrstach, Duolf9 Jcrry, Gcrmo (:>>7) , Pbf Zfsmurgf-Jcsf` Ulfw ch` Wustclhcjof Gmapftltlvf C`vchtckf4 Pbf Gcsf me c Elhchglco Wfrvlgf Elra,

    Dmurhco me Furmpfch Lh`ustrlco Prc`lhk, Umo. :;, Hm. 6, p. ::>-:7:77

    Jcrhfy, J. Dcy (:>>;), Kclhlhk ch` Wustclhlhk Gmapftltlvf C`vchtckf, 7r` F`ltlmh, ^fcrsmh F`ugctlmh Lhg, Hfw Dfrsfy, VW, p. 3

  • 7/22/2019 Udruivanje preduzea kao forma unapredjenja medjunarodne konkurentnosti

    22/1993:

    ^mdca imhiurfhtsif prf`hmstl sf amf sckof`ctl l ftlrl mshmvhf pfrspfitlvf pmsactrchdc. Pm su

    pmlglmhc, rfsurshc, pfrspfitlvc trchdf l `lhcalic pfrspfitlvc. ^ , ldl df

    utfafodlvc Acdio mrtfr, lvmrl imhiurfhtsif prf`hmstl off u trlhmd pmlgldl pmsomvhmk sujdfitc. Jclrchc

    df hc chcoll mirufhdc l prf`stcvodc hcdff imrlfh prlstup u chcoll imhiurfhtsif prf`hmstl. ^rfac

    ^mrtfru, `vc mshmvhc lvmrc imhiurfhtsif prf`hmstl su hll trmimvl, imdl `mvm`f `m trmimvhf prf`hmstl

    (fhk. Gmst C`vchtckf) l `lefrfhgldcgldc prmlvm`c, imdc `mvm`l `m `lefrfhgldcgldsif prf`hmstl (fhk.

    @leefrfhtlctlmh C`vchtckf). Prmimvhc prf`hmst pmstmdl ic`c pmsomvhl sujdfit prmlvm`l hf`lefrfhglrchf

    (solhf u m`hmsu hc imhiurfhgldu prla. cutmrc) prmlvm`f pm struiturcohm hlla trmimvlac, tm au stvcrc

    amkuhmst `c mstvcrl hctprmsfhu prmeltcjlohmst u m`hmsu hc imhiurfhgldu. @lefrfhgldcgldsic prf`hmst

    pmstmdl ic`c pmsomvhl sujdfit prmlvm`l `lefrfhglrchf (`rukcldf u m`hmsu hc imhiurfhgldu prla. cutmrc),

    imdf prm`cdf pm vlla gfhcac, tm au mamkucvc `c mstvcrl hctprmsfhu prmeltcjlohmst u m`hmsu hc

    imhiurfhgldu. V prvma soucdu, lvmr prmeltcjlohmstl ofl u hlla trmimvlac prmlvm`hdf hf`lefrfhglrchlb

    prmlvm`c, td. u pmhu`l prmlvm`c l usoukc imdl su dfetlhldl m` imhiurfhgldf, c u `rukma soucdu, lvmr

    prmeltcjlohmstl ofl u vlla prm`cdhla gfhcac `lefrfhglrchlb prmlvm`c, td. u pmhu`l prmlvm`c l usoukc imdl

    su `rukcldl m` imhiurfhgldf. Ic`c sf mvc `vc lvmrc imhiurfhtsif prf`hmstl lsimajlhudu l prlafhf hc

    trltu, amkuf df prlafhltl ftlrl strctfkldf c lkrc`hdu imhiurfhtsif prf`hmstl. rvc strctfkldc df strctfkldc

    vmstvc u trmimvlac, imdc sf cshlvc hc trmimvhmd prf`hmstl l imdc sf prlafhdudf hc gfoma trltu. @rukc

    strctfkldc df strctfkldc `lefrfhglrchdc, imdc sf cshlvc hc `lefrfhgldcgldsimd prf`hmstl l imdc sf tcimf

    prlafhdudf hc gfoma trltu. Prfc strctfkldc df strctfkldc emiuslrchdc, imdc sf cshlvc hc emiuslrchdu hc

    m`rffhl `fm trltc, icm tm su trlhl sfkafhtl lol trlhf hlf, l lkrc`hdu trmimvhf lol `lefrfhgldcgldsif

    prf`hmstl hc tma `fou trltc. ftvrtc strctfkldc df bljrl`hc strctfkldc, imdc sf cshlvc hc imajlhmvchdu

    mshmvhf trl strctfkldf (vmstvm u trmimvlac, `lefrfhglrchdf l emiuslrchdf) l imdc amf `c lac rchf mjolif,

    icm tm su strctfkldc acsmvhmk prlockmcvchdc, strctfkldc jrlhf prlstupc trltu, strctfkldc mpfrctlvhf

    felicshmstl, strctfkldc lhmvcgldc lt`.

    Loustrcgldc 74 Wtrctfkldf zc lzkrc`hdu imhiurfhtsif prf`hmstl

    Ulc pfrglplrchc vrf`hmst

    Prltf

    Prlhlsfkafht

    Hll trmimvl

    Wtrctfkldsilglod

    Wtrctfkldsic prf`hmst

    @LEFZFHGLDCGLDC

    EMIVWLZCHDF

    UMWPUM VPZMIMULAC

    Lzvmr4 ^mrtfr, Algbcfo (3), Gmapftltlvf Wtrctfky4 Pfgbhlqufs emr Chcoyzlhk Lh`ustrlfs ch`Gmapftltmrs, Hfw \mri Erff ^rfss, Hfw \mri, VW, str. 7tci km`lhc svf ff u upmtrfjl. ^rfac rfsurshmd pfrspfitlvl, imhiurfhtsic

    prf`hmst df jclrchc hc imhstcocgldl rfsursc pmsomvhmk sujdfitc imdu hldf amkuf ocim implrctl lol laltlrctl m`

    strchf imhiurfhgldf. V tma pmkof`u, svf spmsmjhmstl pmsomvhmk sujdfitc su jclrchf hc rfsurslac l tf

    spmsmjhmstl amku jltl rfprm`ugljlohf (fhk. Zfprm`ugljof Gcpcjloltlfs), ic`c imhiurfhgldc hf amf `c lb

    implrc lol laltlrc, l lstlhitlvhf (fhk. @lstlhgtlvf Gcpcjloltlfs), ic`c imhiurfhgldc amf c lb implrc lol laltlrc.

    @c jl rfsurs mrkchlcgldf amkcm jltl lvmr imhiurfhtsif prf`hmstl, mh amrc `c lspuhl ftlrl usomvc. ^rvm, mh

    70Hclaf, prmeltcjlohmst mrkchlzcgldf zcvlsl m`4 (3) ctrcitlvhmstl krchf l (:) hdfhf imhiurfhtsif prf`hmstl. Ufolil jrmd stu`ldc df pmiczcm `c su rczolif uprmeltcjlohmstl cofim zhccdhldf uhutcr krchf, hfkm lzafu krchc. Pm zhcl c df imhiurfhtsic prf`hmst prlacrhl lzvmr rczolic u prmeltcjlohmstl mrkchlzcgldc,tm `codf upuudf hc chcolzu lzvmrc imhiurfhtsif prf`hmstl imdl sf hcoczf pm` imhtrmoma mrkchlzcgldf. @rukla rflac, stu`ldf upuudu hc zcioduci `c surfsursl `cofim vchldl m` trlhlb mimohmstl. (prfac4 Krcht, A. Zmjfrt (3

  • 7/22/2019 Udruivanje preduzea kao forma unapredjenja medjunarodne konkurentnosti

    23/19937

    amrc jltl vrf`ch (fhk. Ucoucjof), tm hcl `c amrc jltl pm`mjch c stvcrchdf vrf`hmstl, td. `c lac svmdu

    uhutrchdu vrf`hmst. @rukm, mh amrc jltl rf`ci (fhk. Zcrf), tm hcl `c hf saf jltl ocim `mstupch svla

    imhiurfhtlac. Prff, mh amrc jltl df`lhstvfh (fhk. Lhlaltcjof), tm hcl `c amrc jltl tcicv `c kc

    imhiurfhgldc hf amf implrctl lol laltlrctl. Urom fstm, tcicv rfsurs df l `vmsalsofh, u salsou `c imhiurfhgldc

    hf amf ocim `c ustchmvl imdl df hdfkmv prcvl lvmr, icm tm df tm soucd sc hchdfa mrkchlcgldf76. ftvrtm, mh

    amrc jltl hfcafhdlv (fhk. HmhWujstltutcjof), tm hcl c rfsurs imdl stmdl u mshmvl imhiurfhtsif prf`hmstl

    hf amf jltl supstltulsch `rukla rfsursma75. Vimolim su dmd rfsursl vrf`hl, rftil l df`lhstvfhl, col uimolim sf

    ocim amku supstltulsctl `rukla rfsurslac m` strchf imhiurfhgldf, pmsomvhl sujdfit f lkujltl svmdu

    imhiurfhtsiu prf`hmst. tm sf tlf lvmrc imhiurfhtsif prf`hmstl, rfsurshc pfrspfitlvc df solhc pmlglmhmd.

    ^rfac @mhu Ifdu, mshmvhl lvmrl imhiurfhtsif prf`hmstl su spfgldcolcgldc l spmsmjhmstl. ^m hdfau,

    spfgldcolcgldc `mvm`l `m shlcvchdc trmimvc prmlvm`hdf l mstvcrlvchdc fimhmaldf mjlac. Afutla,

    spfgldcolcgldc lac svmdf fimhmasim mprcv`chdf scam `m tcif `m imdf su pmtrmcl sprfahl `c prlbvctf

    hf`lefrfhglrchf prmlvm`f. Hcimh tf tcif, mrkchlcgldc amrc `c rcvldf l spmsmjhmstl imdf f dmd mamkultl

    `c sf lefrfhglrc hc trltu l pmhu`l vll hlvm vrf`hmstl c lstl hmvcg. Mvf spmsmjhmstl sf hclvcdu lhtrlhlila,

    td. uhutrchdla spmsmjhmstlac l mkof`cdu sf u spmsmjhmstlac prmlvm`hdf `lefrfhglrchlb prmlvm`c pm vlla

    prm`cdhla gfhcac. Mvcd imhgfpt imrfspmh`lrc imhgfptu lvmrc imhiurfhtsif prf`hmstl Acdioc ^mrtfrc.

    ^ , lvmrl imhiurfhtsif prf`hmstl off u pfrgfpgldl pmtrmcc, td. hc strchl

    trchdf. Vtfafodlvcl pfrspfitlvf trchdf su C`hfr l Tfasil7;. ^rfac mvmd pfrspfitlvl, imhiurfhtsic

    prf`hmst prf`stcvodc spmsmjhmst mrkchlcgldf `c irflrc m`rlvu `m`ctu vrf`hmst c pmtrmcf. @rukla

    rflac, imhiurfhtsic prf`hmst mrkchlcgldf pmstmdl svf `mi df acrklhcohc imrlshmst m` upmtrfjf prmlvm`c

    pmsomvhmk sujdfitc vfc m` acrklhcohf imrlshmstl m` upmtrfjf prmlvm`c hdfkmvlb imhiurfhctc. Ic`c

    acrklhcohc imrlshmst prmlvm`c pmsomvhmk sujdfitc pmhf `c mpc`c jrf m` acrklhcohf imrlshmstl

    prmlvm`c hdfkmvf imhiurfhgldf, tc`c sf kujl imhiurfhtsic prf`hmst. Mshmvhl lvmrl imhiurfhtsif

    prf`hmstl, prfac mvma kof`ltu, su4 (3) acrklhcohc imrlshmst imdc sf `mjldc uhcprffhdfa pfremrachsl, (:)

    prfefrfhgldf pmtrmcc prfac ivcoltftu prmlvm`c l (7) bftfrmkfhmst pmtrmcc hc trltu. ^

    , lvmrl imhiurfhtsif prf`hmstl off u spmsmjhmstl mrkchlcgldf c sf prlockm`l jrla prmafhcac

    u mirufhdu. Vtfafodlvcl lhcalif pfrspfitlvf su Pl, lchm l ufh72. rfac mvma prlstupu, imhiurfhtsic

    prf`hmst sf cshlvc hc `lstlhitlvhla prmgfslac l spfglelhla rfsurslac. @lstlhitlvhl prmgfsl prf`stcvodcdu

    df`lhstvfhf hclhf imajlhmvchdc l uprcvodchdc pmsomvhla citlvhmstlac, `mi spfglelhl rfsursl prf`stcvodcdu

    df`lhstvfhl siup rfsursc imdl pmsomvhma sujdfitu mjfjfudf mshmvf c `lstlhigldu u m`hmsu hc

    imhiurfhgldu. @lhcalic pfrspfitlvc uicudf hc lhdfhlgu `c tm df mrkchlcgldc jmodf mprfaodfhc sc

    `lstlhitlvhla prmgfslac l spfglelhla rfsurslac, u usomvlac jrlb prmafhc u mirufhdu, mhc f lactl vfu

    imhiurfhtsiu prf`hmst.

    Ic`c mrkchlcgldc prlafhdudf df`lhstvfhu strctfkldu stvcrchdc vrf`hmstl imdu hdfhc imhiurfhgldc hf

    amf `c implrc lol laltlrc, mh`c sf icf `c mrkchlcgldc lac (fhk. Wustclhcjof

    Gmapftltlvf C`vchtckf). ^rfac Hlimo Bmeach7

  • 7/22/2019 Udruivanje preduzea kao forma unapredjenja medjunarodne konkurentnosti

    24/19930

    imhiurfhtsic prf`hmst vlf m`rlvc, tm df c imhiurfhgldu tff `c tu prf`hmst hfutrcolu. ^rfac @fdu l

    Ulhsoldu0>, lvmrl m`rlvf imhiurfhtsif prf`hmstl su4 (c) supfrlmrhf vftlhf, imdf prf`stcvodcdu `lstlhitlvhf

    imapftfhgldf cpmsofhlb imdf lb rcoliudu u m`hmsu hc imhiurfhgldu, l (j) supfrlmrhl rfsursl, imdl

    prf`stcvodcdu mplpodlvf lvmrf prf`hmstl imdl mamkucvcdu mrkchlcgldl `c prfvclf svmdf spmsmjhmstl.

    Pfmrldc imhiurfhthmstl df lvc tfmrldc imdc sf stcohm mpuhdudf hmvla imhgfptlac l prlstuplac. V tma

    salsou, amf sf kmvmrltl m fistfhldcac tfmrldf imhiurfhthmstl hc trl hlvmc4 fistfhldc pmdac imhiurfhthmstl,fistfhldc prlstupc u chcoll imhiurfhthmstl l fistfhldc lvmrc imhiurfhtsif prf`hmstl. F

    mjubvctc prmlrlvchdf prlafhf tfmrldf imhiurfhthmstl hc mjocstl imdf hfacdu stctus iocslhlb

    imhiurfhtsilb trltc, icm tm su dcvhl sfitmr, hfprmelthl sfitmr, lapfrefithc trltc l solhm. V tma pmkof`u,

    kmvmrl sf m sof`fla imhgfptlac4 (3) lhstltuglmhcohc imhiurfhthmst, imdc sf jcvl prlafhma imhgfptc

    imhiurfhthmstl u dcvhma sfitmru, prf svfkc im` `rcvhlb lhstltugldc l ustchmvc03, (:) hfprmelthc

    imhiurfhthmst, imdc chcollrc imhiurfhthmst u hfprmelthma sfitmru, prf svfkc im` rchlb hfvoc`lhlb l

    elochtrmpsilb u`rufhdc0:, (7) lapfrefithc imhiurfhthmst, imdc sf jcvl chcolma imhiurfhthmstl hc

    lapfrefithla trltlac, icm tm su amhmpmolstlic, molkmpmolstlic l amhmpsmhsic trltc, (0)

    alirmimhiurfhthmst, imdc sckof`cvc alirmfimhmasif cspfitf imhiurfhthmstl, icm tm su imhiurfhthmst

    acolb l srf`hdlb prf`ufc, imhiurfhthmst hc trlhla hlcac lt`, (6) blpfrimhiurfhthmst, u ldfa emiusu su

    imhiurfhthmst hc erckafhtlschla l vlsmimimhiurfhthla trltlac, icm tm su trltc lhemracglmhlb

    tfbhmomkldc, lh`ustrldf cjcvf lt`, (5) `lhcallrchc imhiurfhthmst, imdc sf jcvl chcolma imhiurfhthmstl hc

    jrmrcstula l vlsmim`lhcalila trltlac, icm tm su trltc vlsmif tfbhmomkldf l trltf Lhtfrhftc07, (;)

    hcglmhcohc imhiurfhthmst, imdc sf m`hmsl hc prlafhu imhgfptc imhiurfhtsif prf`hmstl hc hlvm gfomiuphf

    faodf, td. hcgldf, (2) afuhcrm`hc imhiurfhthmst, imdc sf jcvl chcolma imhiurfhthmstl hc afuhcrm`hma

    hlvmu, tm afuhcrm`hf imrpmrctlvhf imhiurfhthmstl, tm afuhcrm`hf hcglmhcohf imhiurfhthmstl, l `rukl

    prlstupl. F mjubvctcdu tfmrldsif pmacif imdl uioduudu hmvf

    pfrspfitlvf l cspfitf u mjdchdfhdu pmdac imhiurfhthmstl, icm tm su su prlstupl chcomkldf, prlstupl pmst

    imhiurfhthmstl l solhm. V tma pmkof`u, kmvmrl sf m sof`fla pfrspfitlvcac4 (3) prlstupl jclrchl hc trchdl

    l `lhcalgl, imdl sf m`hmsf hc pfrspfitlvu trchdf l `lhcaliu pfrspfitlvu u mjdchdfhdu efhmafhc

    imhiurfhthmstl, m fau df jlom rfl rchldf, (:) prlstupl jclrchl hc imocjmrcgldl, im` imdlb sf pmdca

    imhiurfhgldf mjdchdcvc irm cotrulstliu pmtrfju c scrc`hdma u glodu mstvcrlvchdc cdf`hlilb imrlstl, (7)

    prlstupl jclrchl hc chcomkldl, im` imdlb sf pmdca imhiurfhthmstl mjdchdcvc imrlfhdfa chcomkldf sc

    jlmomila, afbchlila, pslbmomila l `rukla slstfalac., (0) prlstupl jclrchl hc pmstimhiurfhthmstl, imdl

    pmdca imhiurfhthmstl sckof`cvcdu l pfrspfitlvf pmstlh`ustrldsimk l pmstlhemractlimk rutvc, pmocfl m`

    prftpmstcvif `c su prlhglpl iocslhf imhiurfhthmstl u pmsomvchdu achdf lol vlf prfvclfhl, l `rukl prlstupl.

    F mjubvctcdu vrom `lhcalhu mjocst lstrclvchdc imdc df pmsof`lgc

    ujrchf `lhcalif rcvmdc scvrfafhlb trltc. V mivlru mvf pfrspfitlvf, vrl sf pmafrchdf emiusc chcolf hc

    hmvf lvmrf imhiurfhtsif prf`hmstl, icm tm su spmsmjhmst prlockmcvchdc00, jrlhc `fomvchdc, hchdf,

    prlafhc scvrfafhlb tfbhmomkldc06, spmsmjhmst uarfcvchdc lt`, c imdl `mjldcdu hc hccdu hc turjuofhthla

    trltlac, trltlac vlsmilb tfbhmomkldc l u mivlru lhemractlimk `rutvc l `rutvc hchdc lhcf.

    0>@cy, Kfmrkf9 Zmjlh [fhsofy (303Jrfssfr, I. Zu`l9 Aloomhlk, Iofafhs (:>>7), Lhstltulmhco Gcpltco4 Gmapftltlvf C`vchtckf lh Olkbt me tbf Hfw Lhstltutlmhcolsa lh Mrkchlzctlmh Pbfmry,Wgbacofhjcgb Juslhfss Zfvlfw, Umo. 66, p. ::>-:030:^mrtfr, Algbcfo9 Ircafr, Acri (:>>:), Pbf Gmapftltlvf C`vchtckf me Gmrpmrctf ^blochtrmpby, Bcrvcr` Juslhfss Zfvlfw, Umo. 2>, Hm. 3:, p. 65-529 ^mrtfr,Algbcfo9 Ircafr, Algbcfo (:>>;), Wtrctfky ch` Wmglfty4 Pbf Olhi Jftwffh Gmapftltlvf C`vchtckf ch` Gmrpmrctf Zfspmhsljlolty, Bcrvcr` Juslhfss Zfvlfw, Umo.20, Hm. 3:, p. ;2->>), @yhcalg Gcpcjloltfs4 [bct crf Pbfy=, Wtrctfklg Achckfafht Dmurhco, Umo. :3, p. 33>6-33::00Zffvfs, Acrtlh9 @flaofr, Alif (:>>3), C`cptcjlolty4 Pbf Hfw Gmapftltlvf C`vchtckf, Bcrvcr` Juslhfss Zfvlfw, Umo. 237), Fxpoclh tbf Pbfmry me Gmapftltlvf C`vchtckf ch` Gmapcrlsmh wltb Lh`ustrlfs

    Jcsf` mh C`vchgf` Pfgbhmomky, Lhtfrhctlmhco Dmurhco me Fgmhmay, Achckfafht ch` Wmglco Wglfhgfs, Umo. :, Hm 3>, p. 203-202

  • 7/22/2019 Udruivanje preduzea kao forma unapredjenja medjunarodne konkurentnosti

    25/19936

    7. @CF F@FC C @K C KJCCG C7.3. @ , ^rlolima chcolf pmdac u`rulvchdc prf`ufc, fstm sf kmvmrl m pmdamvlac icm tm su scrc`hdc,

    immr`lhcgldc, pmvflvchdf, lhtfkrcgldc, slhfrkldc, mkmvcrchdf l cotrulca. Lcim u mshmvl svlb mvlb pmdamvc ofl

    tfhdc sujdfictc `c mstvcrf m`rffhl hlvm scrc`hdf crc` pmstlchdc cdf`hlilb lhtfrfsc, mvl pmdamvl sf um`rffhmd afrl rcoliudu. V tma pmkof`u, vchm df uicctl hc mshmvhf pmdamvhf m`rf`hlgf.

    W(fhk. Gmmpfrctlmh) prf`stcvodc prmgfs lhtfrcigldf u imdfa sujdfitl rc`f cdf`hm icim jl

    mstvcrlol cdf`hlif lol ucdcahf imrlstl05. ^m` cdf`hlila imrlstlac pm`rcuafvcdu sf imrlstl imdl su lstl c

    svf sujdfitf, c imdl sf amku mstvcrltl scam cdf`hlila `fomvchdfa, icm hpr. mstvcrlvchdf hllb gfhc pm

    mshmvu fimhmaldf mjlac, u soucdu scrc`hdf u hcjcvgl, lol pmlglmhlrchdf lvmhmk iocstfrc hc lhmstrchma

    trltu, u soucdu u`rulvchdc u emractu iocstfrc. ^m` ucdcahla imrlstlac sf pm`rcuafvcdu imrlstl imdl su

    rcolltl u m`hmsu hc sujdfitf, c imdl sf amku mstvcrltl scam cdf`hlila `fomvchdfa, icm hpr. upmodcvchdf

    icpcgltftc df`hmk sujdfitc l pfhftrcgldc hc lhmstrchm trltf `rukmk sujdfitc, u soucdu ukmvmrhf

    prmlvm`hdf, lol trchsefr tfbhmomkldf imdl mstvcrudf df`ch pcrthfr l rcst prm`cdf imdl mstvcrudf `rukl pcrthfr, u

    soucdu olgfhghlb ukmvmrc. W(fhk. Wajlmsls) prf`stcvodc pmdca imdl df prfuft l prlrm`hlb hcuic lprf`stcvodc afusmjhm `fdstvm `vc sujdfitc imdl lvf u jolsimd cdf`hlgl `uk vrfafhsil pfrlm`, imdf df

    uspmstcvodfhm jmk imrlstl jcrfa df`hmk m` tc `vc sujdfitc0;. Urstf m`hmsc u slajlml amku jltl4 (c)

    pcrcltlca, im` imdfk df`ch sujdfit lac imrlst, c `rukl tftu, icm hpr. u soucdu cpmodcvchdc

    hfprm`uitlvhlb rc`hlic prfim rm`jlhsilb lol pmoltlilb vfc, (j) imafhscolca, im` imdfk df`ch sujdfit lac

    imrlst, c `rukl hfac hl tftf, hl imrlstl, td. c imdfk df m`hms hfutrcoch, icm hpr. u soucdu sprmvmfhdc

    euhiglmhcohmk jfhacrilhkc im` imdfk pcrthfrl prlpc`cdu lh`ustrldcac imdf hf imhiurlu df`hc rukmd, l (g)

    autucolca, im` imdfk mjc sujdfitc lacdu imrlstl, icm hpr. u soucdu faodmrc`hlilb c`rukc). I

    (fhk. Gmmr`lhctlmh) prf`stcvodc spmsmjhmst mrkchlcgldf rcolltlb fofafhctc df`hmk slstfac u glodu

    mjfjffhdc hdlbmvmk fefitlvhmk l felicshmk `fomvchdc02. V mjocstl afhc`afhtc, immr`lhcgldc sf m`hmsl hc

    spmsmjhmstl lhtfkrcgldf l slhbrmhlcgldf citlvhmstl pmsomvhmk slstfac imdf mjfjfudu felicshmst uimrlfhdu rfsursc l fefitlvhmst u mstvcrlvchdu glodfvc. ^ (fhk. Olhickf) prf`stcvodc prmgfs

    lkrc`hdf imhfigldc l rfocgldc lafu `vc slstfac. Hcdff sf m`hmsl hc prlrm`hf hcuif, col sf fstm imrlstl l

    u afhc`afhtu, ic`c sf imrlstl pmdca pmsomvhm pmvflvchdf, imdla sf fol uicctl hc prmgfs lkrc`hdf vfc

    l imhfigldc lafu `vc pmsomvhc sujdfitc. Hcfohm kof`chm, pmsomvhc pmvflvchdc sf amku rfcolmvctl u

    rcolltla mjolglac, pmfv m` pmvflvchdc u emral scrc`hdf, im` imdlb pmstmdl immr`lhcgldc lafu pmsomvhlb

    slstfac, `m pmvflvchdc u emral spcdchdc, im` imdlb pmstmdl puhc lhtfkrcgldc pmsomvhlb slstfac.

    (fhk. Dmlhlhk) df pmdca solch pmvflvchdu l prf`stcvodc prmgfs lkrc`hdf vfc l imhfigldc lafu vc slstfac.

    Zcolic u m`hmsu hc pmdca pmvflvchdc df u tmaf tm sf pmvflvchdf amf vrltl l hfvmodhm, icm hpr. u soucdu

    pmvflvchdc sc mjcvodcfa imdl df prlrm`hl amhmpmo, mi sf u`rulvchdf m`hmsl hc mjrmvmodhm pmvflvchdf

    `vc slstfac u glodu mstvcrlvchdc ucdcahlb lol cdf`hlilb imrlstl. L(fhk. Lhtfkrctlmh) prf`stcvodchcdvll hlvm pmvflvchdc lafu vc slstfac l m`hmsl sf hc spcdchdf vc slstfac imdla sf emralrc trfl slstfa

    imdl euhiglmhlf icm scamstcohc gfolhc. Im` lhtfkrcgldf pmstlf sf hcdvll hlvm slhfrkldf, c mjc slstfac u

    pmtpuhmstl prfhmsf svmdf rfsursf u hmvl, lhtfkrlschl slstfa. ^mstmdf `folalhc lhtfkrcgldc, im` imdf sf

    lhtfkrcgldc vrl scam u mivlru m`rffhlb pmsomvhlb euhigldc, icm hpr. u soucdu lhtfkrcgldf lstrclvchdc l

    rcvmdc, l pmtpuhc lhtfkrcgldc, im` imdf sf lhtfkrcgldc vrl hc hlvmu gfomiuphlb slstfac, icm hpr. u soucdu

    spcdchdc l prfulachdc.

    05^rlockmfhm prfac4 Imbh, Coelf (3

  • 7/22/2019 Udruivanje preduzea kao forma unapredjenja medjunarodne konkurentnosti

    26/19935

    ^mrf` pmdamvc imdl sf imrlstf achdfvlf icm slhmhla c rchf mjolif scrc`hdf, icm tm su scrc`hdc,

    slajlmc, immr`lhcgldc, pmvflvchdf, u`rulvchdf, lhtfkrcgldc, vchm df rcuaftl l pmdamvf icm tm su

    slhfrkldc, stlkafrkldc l cotrulca. W (fhk. Whfrk) prf`stcvodc spmsmjhmst fofafhctc slstfac `c

    u`rufhla `fomvchdfa prmlvf`u fefict imdl df vfl m` jlrc hdlbmvlb lh`lvl`ucohlb fefictc imdl jl prmlvfol

    uimolim sf hf jl u`rulol. @rukla rflac, slhfrkldc prf`stcvodc pmdcvu im` imdf df kruphl fefict vfl m` jlrc

    lh`lvl`ucohlb fefictc, l amf sf prf`stcvltl sof`fma rfocgldma4 FEFICP (C+J+G)8FEFICP (C)+FEFICP (J)+

    FEFICP (G). Kof`chm sc cspfitc stvcrchdc vrf`hmstl, slhfrkldc prf`stcvodc afbchlca imdla sf vrl

    mptlalcgldc arff vrf`hmstl hc trltu, tm prfim ochgc vrf`hmstl, tm prfim ochgc shcj`fvchdc. ^rfac

    @cam`crchu0 prf`stcvodc vchu `ftfralhchtu u mjdchdfhdu

    uspmstcvodchdc scrc`hdf lafu pmsomvhlb sujdfictc.

    0>6), Pbf Ucouf me Wlhfrky, Hfw \mri Vhlvfrslty, Wtfrh Wgbmmo me Juslhfss, Hfw \mri, VW, p. 76>Zmjfrts, Klojfrt (3

  • 7/22/2019 Udruivanje preduzea kao forma unapredjenja medjunarodne konkurentnosti

    27/1993;

    Wcrc`hdc prf`stcvodc scam df`ch m` mjolic lhtfrcigldf lafu pmsomvhlb sujdfictc. rfac Jfhkstmhu

    l Imimvmd63, pmstmdf ftlrl emraf lhtfrcigldf pmsomvhlb sujdfictc hc trltu. Pm su imhiurfhgldc, im` imdf

    pmsomvhl sujdfitl u pmtpuhmstl imhiurlu df`hl `ruklac, scrc`hdc, im` imdf pmsomvhl sujdfitl u pmtpuhmstl

    scrcudu df`hl sc `ruklac, imfklstfhgldc, im` imdf pmsomvhl sujdfitl hf scrcudu, col l hf imhiurlu df`hl

    `ruklac, l immpftlgldc, im` imdf pmsomvhl sujdfitl imhiurlu df`hl ruklac irm mstvcrlvchdf achdfk lol vffk

    mjlac scrc`hdf. ^rfac hdlac, vfrmvcthmc c pmvflvchdfa pmsomvhlb sujdfictc sf pmvfcvc tm sf ochcg

    vrf`hmstl vlf prljolcvc pmtrmclac.

    Loustrcgldc 04 Urstf bmrlzmhtcohlb m`hmsc lzafu pmsomvhlb sujdfictc

    Dcic

    Ufolic

    Acoc

    Wocjc

    ^mtrfjc zcfistfrhlarfsurslac

    Zfoctlvhc pmzlgldc u mivlru krchf

    IMM^FPLGLDC

    IMHIVZFHGLDC

    WCZC@HDC

    IMFKTLWPFHGLDC

    ^rlockmfhm prfac4 Jfhktssmh, Acrlc9 Wrfh, Imgi (:>>>), Gmmpfrctlmh ch` Gmapftltlmh lh ZfoctlmhsblpsJftwffh Gmapftltmrs lh Juslhfss Hftwmris,Dmurhco me Juslhfss ch` Lh`ustrlco Acriftlhk, Umo. 30, Hm. 7, str. 32>-323

    Wcrc`hdc lafu pmsomvhlb sujdfictc df jclrchc hc ftlrl mshmvhc prlhglpc. ^rvl prlhglp df prlhglp

    rfglprmgltftc, prfac imdfa pmsomvhl sujdfitl ucdcahm pmacu df`hl `ruklac u mstvcrlvchdu pcrtliuocrhlb

    l cdf`hlilb imrlstl. @rukl prlhglp df prlhglp `mpuhdcvchdc, prfac imdfa sf pmsomvhl sujdfitl afusmjhm

    `mpuhdcvcdu u mhla sfkafhtlac u imdlac hfacdu `mvmodhm rcvldfhf spmsmjhmstl. Prfl prlhglp df prlhglp

    slhfrkldf, prfac imdfa pmsomvhl sujdfitl scrcudu u glodu mstvcrlvchdc slhfrkftsilb fefictc imdl su vfl m`

    jlrc pmdf`lhchlb fefictc, uimolim hf jl scrclvcol. ftvrtl prlhglp df prlhglp cdf`hlilb l ucdcahlb

    lhtfrfsc, prfac imdlac sf pmsomvhl sujdfitl u`ruudu icim jl mstvcrlol cdf`hlif l ucdcahf glodfvf.

    Df`ch m` hcdloustrctlvhldlb hclhc c mplslvchdf pmdac scrc`hdf prf`stcvodc prlafhc tfmrldf lkcrc u

    emral ctvmrfhlimvf `lofaf6:, td. irm Cisform`mv am`coltft pm` hclvma immpfrctlvhc `lofac67. L tf

    pfrspfitlvf, prfac Zch`u l Hmvciu60, scrc`hdc lafu sujdfictc pmstmdl uvfi ic`c df`ch sujdfit pm`hmsl

    rtvu icim jl `rukl sujdfit amkcm `c mstvcrl imrlst, l amf sf loustrmvctl u vl`u sof`ff actrlgf.

    Loustrcgldc 64 Immpfrctlvhc `lofac

    HCKZC@C TC WCZC@HDVC (7>>) + J (7>>) 1 H (5>>)

    DF@HMWPZCHC HCKZC@C TC LWIVFHDFC (6>>) + J (>) 1 D (6>>)

    DF@HMWPZCHC HCKZC@C TC LWIVFHDFC (>) + J (66>) 1 D (6>>)

    ICTHC TC IMHIVZLWCHDFC (3>>) + J (3>>) 1 I (:>>)

    Wcrc`hdc Imhiurlschdf

    Wcrc`hdc

    Imhiurlschdf

    ^mhcchdf sujdfitc C

    ^mhcchdfsujdfitc J

    ^rlockmfhm prfac4 Zch`, @cvl`9 Hmwci, Acrtlh (:>37) , Buach Gmmpfrctlmh, Prfh`s lh Gmkhltlvf Wglfhgfs, Umo. 3;, Hm. 2, str. 0309l4 Cxform`, Zmjfrt9 Bcalotmh9 [loolca (3), Gmmpftltlmh lh Juslhfss Hftwmris tm Gmmpfrctf ch` Gmapftf Wlauotchfmusoy, Lh`ustrlco Acriftlhk Achckfafht,Umo. :>>), Gmmpfrctlmh ch` Gmapftltlmh lh Zfoctlmhsblps Jftwffh Gmapftltmrs lh JuslhfssHftwmris,Dmurhco me Juslhfss ch` Lh`ustrlco Acriftlhk, Umo. 30, Hm. 7, p. 3;2-3

  • 7/22/2019 Udruivanje preduzea kao forma unapredjenja medjunarodne konkurentnosti

    28/19932

    V mivlru immpfrctlvhf `lofaf amkuf su ftlrl sltucgldf4 (3) uimolim sf mjc sujdfitc m`ouf c

    scrc`hdu, mjc sujdfitc f msvmdltl hckrc`u c scrc`hdu u lhmsu m` pm 7>> df`lhlgc imrlstl, tm hcl `c f

    cdf`hm msvmdltl uiuphm 5>> df`lhlgc imrlstl, (:) uimolim sf mjc sujdfitc m`ouf c imhiurlschdf, mjc sujdfitc

    f msvmdltl ichu c imhiurlschdf u lhmsu m` pm 3>> df`lhlgf imrlstl, tm hcl c f cdf`hm msvmdltl uiuphm

    :>> df`lhlgf imrlstl, (7) uimolim sf sujdfit C m`oul c scrc`hdu, c sujdfit J c imhiurlschdf, sujdfit C f

    msvmdltl lspoctu c kujlthlic u lhmsu m` > df`lhlgc imrlstl, c sujdfit J f msvmdltl hckrc`u c lsiufhdf u

    lhmsu m` 6>> df`lhlgc imrlstl, tm hcl `c f cdf`hm msvmdltl uiuphm 6>> df`lhlgc imrlstl, l (0) uimolim sf

    sujdfit C m`oul c imhiurlschdf, c sujdfit J c scrc`hdu, sujdfit C f msvmdltl hckrc`u c lsiufhdf u lhmsu

    m` 6>> df`lhlgc imrlstl, c sujdfit J f msvmdltl lspoctu c kujlthlic u lhmsu m` > df`lhlgc imrlstl, tm hcl

    `c f cdf`hm msvmdltl uiuphm 6>> df`lhlgc imrlstl. @rukla rflac, hckrc`c c scrc`hdu df uvfi vfc m`

    hckrc`f c lsiufhdf, imdc df uvfi vfc m` ichf c imhiurlschdf, imdc df uvfi vfc m` lspoctf c

    kujlthlic (H8L8I8K). Lacdul u vl`u `c df prlrm`hm pmhcchdf sujdfictc cvfrldc prfac rlliu, amf sf

    ciodultl `c f sujdfitl prlrm`hm tfltl `c mstvcrf fefitf imdl su hcdslkurhldl, c mhl sf pmstlu scrc`hdma.

    ^rfac Zch`u l Hmvciu, pmstmdf `vc mshmvhc mjolic scrc`hdf scrc`hdc sc rfglprmgltftma l scrc`hdc

    jf rfglprmgltftc. Im` scrc`hdf sc rfglprmgltftma pmstlu sf mjmstrchl cdf`hlil lhtfrfsl, `mi sf im`

    scrc`hdf jf rfglprmgltftc sujdfitu imdl hf scrcudf mamkucvc stlgchdf pmsfjhlb prfaldc. ^rfac hdlac,

    pmstmdl pft mshmvhlb afbchlcac fvmougldf scrc`hdf. ^rvl afbchlca df (fhk. @lrfgt

    Zfglprmglt), im` imdfk sf scrc`hdc lafu `vc sujdfitc rcvldc hc jcl `lrfithlb imrlstl imdf mhl mstvcrudu.

    @rukl afbchlca df (fhk. Lh`lrfgt Zfglprmglt), im` imdfk sf scrc`hdc lafu `vc

    sujdfitc rcvldc hc jcl lh`lrfithlb imrlstl imdf mhl mstvcrudu tmima scrc`hdf sc trfla sujdfitma imdl tf

    imrlstl kfhfrlf. Prfl afbchlca df (fhk. Wpctlco Wfofgtlmh), im` imdf sf scrc`hdc lafu

    `vc sujdfitc rcvldc hc jcl hdlbmvf prmstmrhf pmvfchmstl. ftvrtl afbchlca df (fhk.

    AuotlOfvfo Wfofgtlmh), im` imdf sf scrc`hdc lafu `vc sujdfitc rcvldc hc jcl scrc`hdf lafu krupc

    imdlac mhl prlpc`cdu. ftl afbchlca df (fhk. Ilh Wfofgtlmh), im` imdf sf scrc`hdc lafu

    `vc sujdfitc rcvldc hc jcl hdlbmvf pslbmomif lol smglmomif pmvfchmstl.

    Vimolim sf prlafhl slstfasic omklic rcalodchdc66, amkuf df l`fhtlelimvctl pft hlvmc pmvflvchdc

    lafu pmsomvhlb sujdfictc4 (3) hlvm citlvhmstl, ic`c sf prf`ulacdu cigldf u vrfhdu alirm citlvhmstl, icm

    tm su rfcolcgldf cdf`hlif spfglelhf hcjcvif lol cdf`hlil hcstup u af`ldlac, (:) hlvm prmgfsc, ic`c sf

    prf`ulacdu cdf`hlif cigldf hc hlvmu cmirufhlb pmsomvhlb prmgfsc, icm tm su mjdf`lhdfhc sfofigldc

    ich`l`ctc lol cdf`hlic imhtrmoc ivcoltftc m`rffhlb bfalicoldc, (7) hlvm krupf prmgfsc, ic`c sf

    prf`ulacdu cdf`hlif cigldf hc hlvmu krupf srm`hlb prmgfsc, icm tm su tfbhlic scrc`hdc im` vcol`cgldf

    prmlvm`hlb prmgfsc lol cdf`hlim uprcvodchdf elhchsldsila rllglac, (0) hlvm pmsomvhlb df`lhlgc65, ic`c sf

    prf`ulacdu cdfh`lif cigldf imdf sf tlu cmirufhlb pmsomvhlb gfolhc, icm tm su stvcrchdf strctfkldsif

    coldchsf u mjocstl lstrclvchdc l rcvmdc lol uocci u scrc`hdu u mjocstl ukmvmrhf prmlvm`hdf, l (6) hlvm

    gfomiuphmk pmsomvhmk slstfac, ic`c sf prf`ulacdu cdf`hlif cigldf hc hlvmu gfomk slstfac, icm tm su hpr.

    spcdchdc l prfulachdc.

    7.:. ^mstmdl vfolil jrmd hclhc putfa imdlb sf pmsomvhl sujdfitl amku pmvflvctl. Pc pmvflvchdc amku

    lactl rcolltf amtlvf l glodfvf, icm tm su `mkmvcrchdf gfhc, icm hpr. u soucdu icrtfoc, rcafhc rfsursc, icm

    hpr. u soucdu strctfilb coldchsl, cdf`hlil hcstup hc lhmstrchla trltlac, icm hpr. u soucdu lvmhlb

    iocstfrc, trchsefr tfbhmomkldc, icm hpr. u soucdu olgfhglrchdc, uiruphdcvchdf jlhlsc, icm hpr. u soucdu

    66^mkof`ctl4 Ufrhc`ct, Erchmls (3

  • 7/22/2019 Udruivanje preduzea kao forma unapredjenja medjunarodne konkurentnosti

    29/1993% prmlvm`hdf rfcoludf hc jcl

    smpstvfhlb icpcgltftc imdl su vfrtlicohm lhtfkrlschl, c 7>% hc jcl ukmvmrhf prmlvm`hdf imdu ustupc

    spmodhla pcrthfrlac.62.

    V m`hmsu hc lh`ustrldsil mivlr, svc pmsomvhc pmvflvchdc sf amku kruplsctl hc lh`ustrldsic l

    hflh`ustrldsic pmvflvchdc. Lh`ustrldsic pmvflvchdc pmstmdf ic`c pmsomvhl sujdfitl mstvcrudu m`rffhl hlvm

    scrc`hdf lol u`rulvchdc u mivlru lstf lh`ustrldf. Mvm su hcdfl mjolgl pmsomvhlb pmvflvchdc l hcdff su

    6; Wgbuofhjurk, Er. (:>>5), ^rmamtlhk Juslhfss Olhickfs Mvfrvlfw ch` Pmmo, @futsgbf Kfsfoosgbcet er Lhtfrhctlmhcof Tuscaafhcrjflt (KLT), Fsgbjmrh,Kfrachy, p.

  • 7/22/2019 Udruivanje preduzea kao forma unapredjenja medjunarodne konkurentnosti

    30/199:>

    amtlvlschl pmsomvhma fispchldma u mivlru df`hmk trltc, sc glodfa rcstc trlhmk ufc hc tma trltu.

    Hflh`ustrldsic pmvflvchdc pmstmdf ic`c pmsomvhl sujdfitl mstvcrudu m`rffhl hlvm scrc`hdf lol u`rulvchdc

    u mivlru rcolltlb lh`ustrldc. Hflh`ustrldsic pmvflvchdc hcdff su amtlvlschc pmsomvhma `lvfrslelicgldma

    hc vlf trltc, sc glodfa dcchdc gfomiuphmk pmsomvhmk slstfac. Plplch prlafr hflh`ustrldsilb pmvflvchdc

    su dcvhmprlvcthc pcrthfrstvc l hfif imhkomafrctsif `lvfrslelicgldf.

    V m`hmsu hc kfmkrcesil mivlr, svc pmsomvhc pmvflvchdc sf amku kruplsctl hc hcglmhcohc lafuhcrm`hc pmvflvchdc. Hcglmhcohc pmvflvchdc su jclrchc hc uhltrlhmd strctfkldl, im` imdf df emius hc

    hcstupu hc pmdf`lhchla trltlac, l fthmgfhtrlhma prlhglpu pmsomvchdc, im` imdfk `malhlrc `macf

    trltf. Afuhcrm`hc pmvflvchdc su jclrchc hc vlftrlhmd strctfkldl, im` imdf df emius hc hcstupu hc krupl

    pmvfchlb trltc, l pmolgfhtrlhma prlhglpu pmsomvchdc, im` imdfk `malhlrc afuhcrm`hm trltf.

    V m`hmsu hc vrfafhsil mivlr l strctfkldsil hccd, svc pmsomvhc pmvflvchdc sf amku kruplsctl hc

    irctimrmhc, td. prmdfithc, l `ukmrmhc, td. strctfic. Irctimrmhc pmvflvchdc su hcdff amtlvlschc

    mstvcrlvchdfa irctimrmhlb rfuotctc, icm tm su muvchdf trlhmk ufc, ctltc pmomcdc im` `mjcvodcc l

    solhm, `mi su `ukmrmhc pmvflvchdc hcdff amtlvlschc mstvcrlvchdfa `ukmrmhlb rfuotctc, icm tm su

    rcvmd hmvlb prmlvm`c, msvcdchdf hmvlb trltc l solhm. Tjmk tmkc, fstm sf icf `c su irctimrmhc

    pmvflvchdc prmdfithmk tlpc, c `c su `ukmrmhc pmvflvchdc strctfimk tlpc. Icm prlafr irctimrmhmkpmvflvchdc amf sf hcvfstl ukmvmrhl afhc`afht hc trffa trltu u glodu prm`cdf m`rffhmk am`foc

    tfofvlmrc, c icm prlafr `ukmrmhmk pmvflvchdc amf sf hcvfstl emralrchdf strctfkldsif coldchsf u mjocstl

    lstrclvchdc l rcvmdc odu`simk kfhmac.

    V m`hmsu hc mjubvct, svc pmsomvhc pmvflvchdc sf amku pmsactrctl u pmkof`u jrmdc pmsomvhlb

    sujdfictc imdl sf pmvfudu l jrmdc citlvhmstl u mivlru ochgc vrf`hmstl u mivlru imdlb sf vrl pmvflvchdf. tm

    sf tlf jrmdc pmsomvhlb sujdfictc, pmstmdf pmvflvchdc lafu `vc pmsomvhc sujdfitc, icm hpr. u soucdu

    spcdchdc `vf ecracgfutsif imapchldf, l lafu vlf m` `vc pmsomvhc sujdfitc, icm hpr. u soucdu emralrchdc

    imhmrglduac c prlvctlcgldu vfolimk lhercstruiturhmk slstfac. tm sf tlf jrmdc citlvhmstl l ochgc vrf`hmstl,

    pmstmdf pmvflvchdc hc hlvmu df`hf citlvhmstl ochgc vrf`hmstl, icm hpr. u soucdu strctfkldsif coldchsf c

    prmlvm`hdu m`rffhf imapmhfhtf prmlvm c, l hc hlvmu vlf m` df`hf citlvhmstl ochgc vrf`hmstl, icm hpr. usoucdu prfulachdc jlmtfbhmomif m` strchf ecracgfutsif imapchldf.

    Tchlaodlvm df lstcl l pm`fou pmsomvhlb pmvflvchdc u m`hmsu hc euhiglmhcohmst, hc imdu su uiccol

    Wduvfrs l Uch`frjfrk, chcollrcdul elhchslrchdf rcvmdc acolb l srf`hdlb prf`ufc u faodcac u rcvmdu 60), Wyhfrklfs tbrmukb Olhickfs4 [bm Jfhfelts erma Olhilhk Elhchgf ch` Juslhfss @fvfompafht Wfrvlgfs=, Lhtfrhctlmhco Ocjmur

    Mrkchlzctlmh, [mrilhk cpfr Hm. 50, Kfhfvc, Wwltzfroch`

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    lacdu c glod rcvmd hmvlb prmlvm`c l usoukc, pmvflvchdlac usafrfhla hc rcst, imdc lacdu c glod

    `lvfrslelicgldu pmsomvchdc, pmvflvchdlac u emral dcvhmprlvcthlb pcrthfrstcvc, imdc lacdu c glod rfcolcgldu

    vfolilb lhercstruiturhlb prmdfictc, , pmvflvchdlac u mivlru spfglelhlb trlhlb sfkafhctc, icm tm su hpr.

    pmvflvchdc u stmcrsimd prmlvm`hdl, icm l pmvflvchdlac usafrfhla hc msvcdchdf spfglelhlb trlhlb

    sfkafhctc, icm tm df hpr. trltf mhocdh vl`fm lkrlgc. tm sf tlf uprcvodchdc cdf`hlila euhigldcac, vchm df

    lactl u vl`u hc imdl hclh f pmsomvhl sujdfitl imdl sf pmvfudu mrkchlmvctl cdf`hlif pmsomvhf euhigldf, icm

    tm su elhchsldf, hcjcvic, acriftlhk, lstrclvchdf l rcvmd, uprcvodchdf odu`sila rfsurslac, uprcvodchdf

    lhemracglmhla tfbhmomkldcac lt`. M hclhu mrkchlcgldf uprcvodchdc cdf`hlila euhigldcac jlf vlf rfl u

    LL `fou mvmk rc`c.

    7.7. Hc pltchdf ctm sf pmsomvhl sujdfitl pmvfudu hldf ocim `ctl df`lhstvfh m`kmvmr. W df`hf strchf,

    pmstmdl hl rcomkc lhtfrhf prlrm`f imdl pmsomvhf sujdfitf amtlvlu c scrc`hdu, `mi s `rukf strchf, pmstmdl

    ltcv hl fistfrhlb mimohmstl imdf lb hc tm hcvm`f. Lpci, amf sf rfl `c svc pmvflvchdc pmsomvhlb sujdfictc

    lacdu c mshmvhl glod uvfchdf vrf`hmstl, icim c hdlbmvf vocshlif, tcim l c pmtrmcf l `rutvm u gfolhl. Wvf

    rcomkf jmk imdlb sf pmsomvhl sujdfitl pmvfudu amkuf df kruplsctl u sf`ca mshmvhlb ictfkmrldc.^rvu krupu pm`stlgcdc prf`stcvodcdu , im` imdlb su mshmvhl amtlvl

    pmvflvchdc msvcdchdf hmvlb trltc l imrlfhdf chsl imdf hc hdlac pmstmdf. Mvl pm`stlgcdl sf m`hmsf icim hc

    trltf prm`cdf, tcim l hc trltf hcjcvif. V tma salsou, amf sf kmvmrltl m sof`fla pm`stlgcdlac4 uocci hc

    hmvc trltc (pmlglmhlrchdf prla. cutmrc), rcst prm`cdf hc hmvla trltlac (pfhftrcgldc prla. cutmrc),

    `lefrfhglrchdf gfhc, pmvmodhldl prlstup rfsurslac, dcchdf prfkmvcrcif shckf lt`. @ruku krupu prf`stcvodcdu

    , im` imdlb su mshmvhl amtlvl pmvflvchdc rcst pmsomvhlb

    slstfac l rcvmd pmsomvhlb m`hmsc. Hcdff df rf m sof`fla pm`stlgcdlac amtlvlschlb rcstma l rcvmdfa4

    uiruphdcvchdf jlhlsc, `lvfrslelicgldc pmsomvchdc, imhtrmoc prm`cdhmk ochgc vrf`hmstl, imhtrmoc hcjcvhmk

    ochgc vrf`hmstl, dcchdf trlhf pmlgldf lt`. Prfu krupu prf`stcvodcdu , im`

    imdlb sf pmsomvhl sujdfitl pmvfudu ruimvm`fl sf amtlvlac mstvcrlvchdc mpfrctlvhf l pmsomvhf felicshmstl.V tma pmkof`u, pmsomvhl sujdfitl sf amku pmvflvctl jmk uhcprffhdc pmsomvhlb prmgfsc, sachdfhdc rllic,

    elhchsldsif l pmsomvhf imhsmol`cgldf, rfstruiturlrchdc slstfac, felicshldla uprcvodchdfa mtpc`ma lt`. ftvrtu

    krupu prf`stcvodcdu , im` imdlb sf pmsomvhl sujdfitl pmvfudu ruimvm`fl sf

    amtlvlac mstvcrlvchdc mpfrctlvhf l pmsomvhf felicshmstl. V tma pmkof`u, pmsomvhl sujdfitl sf amku

    pmvflvctl jmk uhcprffhdc pmsomvhlb prmgfsc, sachdfhdc rllic, elhchsldsif l pmsomvhf imhsmol`cgldf,

    rfstruiturlrchdc slstfac, felicshldla uprcvodchdfa mtpc`ma lt`. ^ftu krupu prf`stcvodcdu

    , im` imdlb sf pmsomvhl sujdfitl pmvfudu ruimvm`fl sf stlgchdfa hchdc ldc prcvlohc

    upmtrfjc stvcrc usomvf c mstvcrlvchdf imhiurfhtsif prf`hmstl l rcstc mjlac pmsomvchdc. Zuimvmfhl

    amtlvlac stlgchdc l upmtrfjf hchdc, pmsomvhl sujdfitl sf pmvfudu jmk rcvmdc lhmvcgldc, trchsefrc hchdc,

    trchsefrc tfbhmomkldc, dcchdc imapftfhgldc lt`. fstu krupu prf`stcvodcdu , im` imdlb sf pmsomvhl sujdfitl pmvfudu u glodu uhcprffhdc rfputcgldf l lkrc`hdf dcimk lal`c.

    Mvcivc pmvflvchdc sf fstm fcvcdu u soucdu prfulachdc acolb l srf`hdlb prf`ufc m` strchf imapchldc

    sc dcima rfputcgldma. Hcdff sf kmvmrl m pm`stlgcdlac icm tm su dcchdf pmsomvhmk jrfh`c, prfulachdf

    pmsomvhmk emractc, dcchdf imrpmrctlvhmk lal`c lt`. L imhchm, sf`au krupu pm`stlgcdc prf`stcvodcdu

    , im` imdlb sf pmsomvhl sujdfitl pmvfudu lol hc mshmvu cimhsilb mjcvfc lol hc

    mshmvu pmtrfjf c prlafhma pmsomvhlb stch`cr`c. ^rcitlhm, mvm su lhufhc pmvflvchdc, imdc hfrftim

    vm`f ic trlhma uspfbu. Hcdff df rf m sof`fla pm`stlgcdlac4 scrc`hdc sc amhmpmolac, scrc`hdc sc

    amhmpsmhlac, scrc`hdc u glodu prlafhf LWM stch`cr`c lt`.

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    Df`ch m` hclhc sckof`cvchdc pm`stlgcdc c pmvflvchdfa pmsomvhlb sujdfictc df l actrlgc pm`stlgcdc,

    imdc df jclrchc hc uirtchdu `lafhldc mrldfhtcgldf l emiusc pmvflvchdc. Mrldfhtcgldc pmvflvchdc amf jltl

    lhtfrhc, ic`c sf pmsomvhl sujdfitl pmvfudu u glodu dcchdc lhtfrhlb, td. pmsomvhlb pfremrachsl, l fistfrhc, ic`c

    sf pmsomvhl sujdfitl pmvfudu u glodu dcchdc fistfrhlb, td. trlhlb pfremrachsl. Emius pmvflvchdc amf jltl

    hc prmeltcjlohmstl, ic`c pmsomvhl sujdfitl tff `c uhcprf`f elhchsldsif pfremrachsf, l hc prm`uitlvhmstl, ic`c

    pmsomvhl sujdfitl tff `c uhcprf`f pmsomvhf pfremrachsf. Virtchdfa mvlb irltfrlduac `mjldcam ftlrl

    sltucgldf, c tm su pmvflvchdf amtlvlschm mstvcrlvchdfa lhtfrhf prmeltcjlohmstl, pmvflvchdf amtlvlschm

    mstvcrlvchdfa fistfrhf prmeltcjlohmstl, pmvflvchdf amtlvlschm mstvcrlvchdfa lhtfrhf prm`uitlvhmstl l

    pmvflvchdf amtlvlschm mstvcrlvchdfa fistfrhf prm`uitlvhmstl.

    Loustrcgldc 54 ^m`stlgcdl zc uspmstcvodchdf scrc`hdf lzafu pmsomvhlb sujdfictc

    Dcchdf prfkmvcrcif pmzlgldfZczvmd lhmvctlvhlb icpcgltftc

    Vhcprffhdf pmsomvhlb prmgfscElhchsldsic imhsmol`cgldc^msomvhc imhsmol`cgld