Master Syllabus

Fall 2013 3 Units

All exams are in-class at the end of each module Lecture: MWF 9:10 – 10:00 am in Wheeler Auditorium

Discussion Section: One hour, as registered

Web Site The course website is on bSpace (https://bspace.berkeley.edu/portal) and contains up-to-date information, announcements and the answers to many frequently asked questions (FAQs), including questions on switching Discussion Sections and waitlists. The course website contains the official policies and procedures of the course. Course Structure ugba-10 is taught in 4 three-week modules. There are four instructors, one of whom will be responsible for each module. Each module ends with an in-class exam. In addition, there are weekly one-hour discussion sections led by a GSI that you must attend. In addition to this Master Syllabus, you will be given a Module Syllabus at the beginning of each module, which will list the instructors’ office hours. One of the instructors serves as the Course Manager to whom all procedural questions (e.g., special accommodations, schedule problems, logistical difficulties) should be addressed if they are not addressed here or on bSpace. Instructor Information Email Maria Nondorf Course Manager

nondorf@haas.berkeley.edu Office Hours: Weeks of Sept. 2 and 9: Fridays, 12:10 – 2:00 pm All Remaining Weeks: Wednesdays, 2:10 – 4:00 pm F426 Haas School of Business

Cristina Banks banks@haas.berkeley.edu Omar Romero-Hernandez oromero@haas.berkeley.edu Krystal Thomas krystal@haas.berkeley.edu

Module Calendar Module Topic/Instructor Lectures Begin Module Exam

Day 1 ugba-10 Kick Off (M. Nondorf)

Fri. 8/30 Fri. 9/27

Intro ugba-10 Takes Off (M. Nondorf)

Wed. 9/4 Mon. 9/2 is a holiday

Fri. 9/27

1 Management of Organizations (C. Banks)

Fri. 9/6

Fri. 9/27

2 Business Operations and Corporate Sustainability (O. Romero-Hernandez)

Mon. 9/30 Fri. 10/18

3 Modern Marketing Frameworks (K. Thomas)

Mon. 10/21 Fri. 11/8

4 Finance and Accounting (M. Nondorf)

Wed. 11/13 Mon. 11/11 is a holiday Fri. 11/29 is a holiday

Fri. 12/6

Instructor Drop Warning:

You will be instructor-dropped if you fail to attend your discussion section as registered during the weeks of September 2 and September 9.

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NOTE: Sections do NOT meet on 8/29, 11/26, 11/27, or 11/28

Course Materials Please read assigned readings before the lecture. Each module will have its own Module Syllabus that will provide the scheduled readings for each day. Required Text and Reader:

o Textbook: Bovee, Courtland L. and John V. Thill, Business in Action, 6th Edition, Pearson, 2013, ISBN 0132828782

o Reader: ugba-10 articles on Study.net (site: https://www.study.net/r_mat.asp?crs_id=30037266 )

i>clicker: An i>clicker remote control is required for use in lectures and discussion sections.

i>clickers will be used to determine your attendance and for certain graded activities at discussion section. They will also be used to facilitate interaction in lectures. You must bring your i>clicker to lecture and sections every day. Every student must have his/her own i>clicker registered to the class. Registration procedures, which should be done on bSpace, will be discussed in your first discussion section. Beginning with the week of Monday, September 9, 2013, if you do not bring your registered i>clicker to lecture and section, your participation score may be adversely affected.

Other materials posted to bSpace: Many course materials, including lecture notes, are available on

bSpace. This Master Syllabus and the Module Syllabi will also be available on bSpace. Materials for Discussion Sections will also be posted there.

You have the responsibility for checking bSpace for posted items, announcements, and grade information.

Be sure to check bSpace regularly. Grading Your final grade in the course will be based upon your scores earned throughout the semester. We will post grades for individual assignments to bSpace as soon as they are completed. Course grades are determined by your scores on the following items:

Four module exams (15% each) 60 percent Four module assessment activities (7.5% each) 30 percent Class participation 10 percent

100 percent Exams and module assessment activities are graded by the three Course Readers (not the GSIs). Class participation scores will be assigned at the end of the semester based upon your participation in Discussion Section activities.

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Module Exams Each module concludes with an in-class multiple-choice examination, based upon assigned readings, and lectures. For each module exam, bring a Scantron answer sheet type 882-ES (or 882-E) (available at ASUC and local book and convenience stores) and No. 2 pencils with erasers (you must erase carefully). Be sure to know your SID and your section number, as you will write both on the answer sheet. We keep grades by section, so be sure to learn your discussion section number.

If for any reason you miss a module exam, you should contact the Course Manager as soon as possible before the exam, in person or by e-mail.

There are no make-up exams in ugba-10. If you miss an exam you will have no score recorded unless you are excused from the exam. The criteria for an excuse are: (1) Your absence was beyond your control: Serious illness, family bereavement, and earthquakes count as beyond your control. Oversleeping, unreliable alarm clocks, or poor scheduling do not. (2) Your excuse must be documented (e.g., admission note from the Tang Center, copy of police accident report). Student athletes may need special arrangements and should carefully follow the procedures shown on bSpace.

If you arrive late to the exam, you may be refused admission and have no score recorded. Rationale: We let students who finish early leave with the exam questions.

Appealing exam grades: Multiple choice exam questions are a crude measure of your learning. Many students feel that the focus of the exam is “Did you come to class? Did you do the assigned readings?” We have no problem in answering “Yes!” The Discussion Sections and activities conducted there will provide you with an opportunity to express your creativity and insights. Your Discussion Section GSI can explain the correct answer for each exam question. If you still have difficulty with the stated answer, you should see the instructor who taught the module during their office hours. If there is an error in scoring, we want to know to give you the score that you deserve. If there is an issue, return your Scantron to your Section GSI with an explanation of the problem. We keep photocopies of Scantrons as they were submitted. Changing a Scantron after it has been returned

to you is a very serious violation of academic integrity that will result in disciplinary proceedings. Module Assessment Activities For each module, there will be one activity that you will submit for grading (e.g., a short paper, a problem set, or other activity). These activities are based on material covered in both the lectures and section discussions and will differ across modules. In general, the activities will involve the application of a principle or set of principles covered in the given module, it will call for you to make an observation or response and then form an opinion, take a position, and defend your position by grounding it in information covered in lecture and readings. During each module, one of your weekly Discussion Sections will be devoted to preparing you for completing the assignment for that module. The deliverable for the assignment is due at the start of your Discussion Section meeting in hard copy form.

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There are severe point-penalties for a late submission that is not excused in advance for medical or personal emergency reasons. If you have not handed in your assignment on time, you are to email it to your GSI as a MS-Word .doc attachment. There is a 10 percent penalty for email submission plus an additional 10 percent penalty for each day or part of day late. For example, a paper due at 3:00 pm on Wednesday would incur a 20 percent penalty if emailed at 5:00 pm on Wednesday and a 30 percent penalty if emailed at 5:00 pm on Thursday. The activities are individual assignments and must be completed independently without consultation with other students in the class. There are only two Course Readers for the class, so chances are very high that they will be able to identify substantial similarities across assignments. Plagiarizing from the Internet is easy for the Course Readers to detect. If you use other peoples’ ideas without appropriate reference notes, you will be subject to academic discipline. The assignments will be graded by the Course Readers. Be sure to include your name, SID, and Section Number on all assignments. If you have a question about your score on an assignment, please take it to your GSI during her/his office hours. Class Participation Ten percent of your course grade will be based upon various aspects of class participation, as follows: You are expected to attend discussion section. You must attend where you are enrolled and not

“crash” another section. Attendance and on-time arrival at discussion sections is mandatory. This will be tracked with

i>clickers. We will permit a maximum of two absences for any reason (illness, job interview, athletics, etc.) Two late arrivals at discussion for any reason will count as one absence.

You should be prepared to engage in quality participation during class discussions (thoughtful questions and comments, avoiding “me too” comments).

Your level of participation in lecture (responses to i>clicker questions, active involvement in the classroom) may also positively affect your participation grade.

If your behavior detracts from the learning environment for others (side-bar conversations, surfing on the net on your laptop), your grade may be negatively affected.

You may ask your GSI for feedback on your participation performance at any point in the semester.

You must attend the discussion section where you are registered (we keep records by section). You can confirm your section through BEARFacts. We understand that you may be trying to fit your

class schedule during the first two weeks of classes and there are limited opportunities for you to attempt to switch sections using TeleBEARS (see FAQs on the course website). If you are unsuccessful in

switching and end up with a conflict, you’ll have to drop ugba-10 or the other class. You may not be registered for one section and attend another and you may not be in two classes at the same time.

Policies This is a large class. The instructors and GSIs have two duties: We plan and deliver a curriculum to meet the course objectives and we work hard to promote a professional learning environment. To promote equitable administration of this large course, there are many important policies for the administration of

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the course. The most critical policies are in the boxed-off areas on this syllabus. In addition, detailed explanations of our policies and procedures are on bSpace – be sure to read them at the “Syllabus” tab on bSpace. No cell phones in class or discussion section. If your cell phone rings in class, you will be asked to leave.

Please do not eat in class. If you eat in class it can be tremendously distracting to other students and the classrooms soon get messy. Please plan your day so that you do not eat in class and can give your full

attention to your studies. Special Accommodations There are instructions on the bSpace FAQs for how to arrange special accommodations for this course. Once you have read the instructions, you will see that many accommodations can be handled online through the Disabled Students’ Program online notification system. However, if you need additional resources, please direct your request as soon as possible to the Course Manager (in private and in person, with a copy of your Request for Accommodation). Recording of Lectures Many students at UC Berkeley are not native speakers of English. We lecture at a speed that assumes you have the PowerPoint lecture notes in front of you on your laptop or printed out. However, if you are having difficulty catching technical terms or definitions, it is acceptable for you to make an audio recording of lecture. This must be for your own personal use only, may not be lent, uploaded, or sold in any form. You may not use video recording. For discussion sections, you should not record and you should pay close attention to the discussion. Please use your GSI office hours to get additional explanation and clarification on items that are not clear. email Outside of scheduled office hours, email is the official method of communication for the course. We use the bSpace mailer that sends to the email address from the address you gave to the Registrar (see your BEARFacts if you need to change it). If we send an email to your registered address, we assume you have been informed – whether you have read the message or not. Your personal name must show in your emails. If your email is anything other than your real name, you must make sure that your name shows. Example, if your email address is ladygaga@berkeley.edu, your email must show: From: Maria Nondorf <ladygaga@berkeley.edu> This is a function of your email program – check your settings. If your personal name does not show, your email may be deleted without being read due to the risk of viruses. Please use a meaningful subject line in your emails. You will get a faster response from instructional team members if your subject line summarizes the issue at hand. Example: “Can’t download Lecture 4” beats “Hello!”

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Academic Integrity Work that you submit must be entirely your own. Do not show copies of your responses to Discussion Section activities to other students in the class. You have a duty to maintain the integrity of exams. In addition to not engaging in collusion, having notes or books open, or altering graded answers, you also have an affirmative duty not to engage in any conduct that leads to suspicion of cheating. For example, remove headphones and don’t chit-chat in an exam room. Violations of integrity will lead to grade penalties including the possibility of an F in the course and referral to the Center for Student Conduct. This is a serious matter that will affect your academic career.

Checklist of Action Steps to be Completed by Monday, September 9, 2013

Task 1 Purchase the textbook and articles on Study.net 2 Read this syllabus and the Module 1 syllabus 3 Visit the class website on bSpace and read through all information

presented

4 Make sure that you know the day, time, and location of your discussion section

5 Be sure to attend discussion sections as registered during the weeks of September 2 and September 9 so as to not be dropped from the course

6 Purchase an i>clicker and register it through bSpace for use in class by lecture on Monday, September 9, 2013

7 Before your first Discussion Section, prepare a Name Card and Bio Sheet according to the instructions on bSpace.