UKAS Brand Identity Guidelines Corporate...Responsibility for brand management: Corporate Marketing and Communications UKAS 2 Pine Trees Chertsey Lane Staines-upon-Thames TW18 3HR

UKAS Brand Identity Guidelines

January 2016

CPM 1060

January 2016CPM 1060

2

Table of Contents

Why a strong brand is important 3

How to use this document 4

User groups 5

Understanding the guidelines 6

Brand Management 7

UKAS Vision, Mission and Strategy 8

Our Vision

Our Mission

Our Strategies

UKAS Values 9

Our Values

Colour Palette 26

Use of tints 27

Typography 28

Primary typeface 28

System typeface 29

Typographic hierachy 30

Building your grid 31

Setting your margins: A4 and A5 size 31

DL vertical format 32

Placement of the brand identity 33

Placing typography: A4 3 columns 34

Placing typography: A4 2 columns 35

Layout examples: front covers 36

Layout examples: inside spreads 37

Use of image 38

Use of logo 39

Copyright statement and

Document reference 40

Marketing and Advertising

Exhibition and stand material 41

Advertising 42

Recruitment advertising 43

Miscellaneous 44

Applying the Brand Identity 45Office System 45

Email signature format 46

Letterhead 47

Compliment slips 48

Business cards 49

Envelopes 50

Documents

Agenda/Minutes 51

Publications 52

Applications

PowerPoint 54

UKAS Brand Guidelines | General Users | Communications Professionals | Design Agencies

Visual Brand Identity 10

Introduction

HM Government branding

The UKAS Logo 11

Logo: colour 12

Logo: black and white 13

Logo: positive and negative versions 14

Logo formats: on-screen 15

Logo: clear space 16

Logo: preferred and minimum size 17

Logo: on backgrounds 18

Logo: don’ts/common mistakes 19

Logo: co branding 20

The UKAS Logo – strapline 21

Lock-up configurations 21

Logo strapline lock-up 22

Logo strapline lock-up: colour versions 23

Logo strapline lock-up: clear space 24

Logo strapline: scaling and minmum size 25


3

Why a strong brand is important

UKAS is driven by a clear purpose, it is the sole National Accreditation Bodyrecognised by government to assess, against internationally agreed standards,organisations that provide certification, testing, inspection and calibrationservices.

Accreditation by UKAS demonstrates the competence, impartiality and performance capability of these evaluators. As the UK’s National AccreditationBody, quality is the uncompromising standard for everything that we do.Our work colleagues, customers and stakeholders are entitled to expect anexemplary performance from us, that we do indeed get things ‘right first time’.

These brand guidelines have been developed to assist us in working togetherto build consistent, branded communications that collectively build UKAS’reputation across the UK and international markets we work with.

Together we can ensure that the UKAS brand conveys the position we upholdas the leading Accreditation Body in the UK, and an organisation that worksclosely with its International counterparts to deliver an exemplary service.

UKAS Brand Guidelines | General Users | Communications Professionals | Design Agencies

UKAS Brand Guidelines | How to use this document |


4

How to use this document

1. Understand our Vision, Mission and StrategyThe strategy and key messaging section details important company information regarding the vision, mission statement, strategy and valuesthat underpin how we drive our organisation forward.

2. Understand the use of our visual materialsThe visual brand identity section starts with our corporate logo Masterbrandand then extends into the remaining parts of our brand architecture. Everyoneshould understand the overarching visual brand as well as the specific brandthat applies to his/her area of the business.

3. Identify what is neededThe visual tools and communication in these guidelines are designed for avariety of users. First, select the communication you are creating and thenidentify the corresponding user level that is required for that communicationtype. The user groups are outlined on the next page.

General Users | Communications Professionals | Design Agencies General Users | Communications Professionals | Design Agencies


5

User groups

UKAS Brand Identity Guidelines | How to use this document | General Users | Communications Professionals | Design Agencies

These brand guidelines are intended for use by UKAS staff, marketing andcommunication professionals and external communication and designagencies.

You will see there are various criteria, these will guide you as to which groupyou belong to and the rules that will therefore need to be applied.

General usersGeneral users can make use of predesigned templates. The information included in these guidelines provides an excellent aid to understanding theprinciples at work in UKAS communications material.

UKAS staff will be able to access these guidelines and template resources viathe UKAS Intranet.

Communications professionalsCommunications professionals at UKAS develop marketing and communicationsmaterial for the company on a daily basis. These guidelines provide guidanceto ensure all corporate marketing and communications material remains on-brand.

Design agenciesUKAS works with Design, Marketing and PR Consultancies to develop marketingand communications material. Consultancies provide expert design andmarketing application skills and provide strategic advice. These guidelinesprovide a clear guide to consultancies and marketing agencies for the development of UKAS corporate marketing and communications material.

Refer to the top right hand corner ofthe page for your user group.


6

Understanding these guidelines

These guidelines are split into the following main areas:

Understanding our goalsThe strategy and messaging section provides key information regarding thestrategy, vision, mission statement and values of the business.

DesignThis explains the individual aspects of the brand, such as logo, colour, typeface,font and font size and provides rules on how they should be used.

Bringing the brand to lifeThis shows how the design elements are brought together and used acrossthe communications platform. It shows how internal and external communications should be devised, including page layout.

Resources Directs you to the photo-library, logo artwork and templates.

Each section is illustrated with images to show you the correct application ofthe UKAS brand. It also shows common mistakes made and infringement ofthe brand.

The supporting text is intended to advise you of the correct use of the brand.

These guidelines aim to assist in the creation of brand consistency across allcommunication platforms and to ensure effective corporate communications.

UKAS Brand Identity Guidelines | How to use this document | General Users | Communications Professionals | Design Agencies

UKAS Brand Identity Guidelines | How to use this document General Users | Communications Professionals | Design Agencies UKAS Brand Identity Guidelines


7

Brand Management

Responsibility for brand management:

Corporate Marketing and Communications UKAS 2 Pine TreesChertsey LaneStaines-upon-ThamesTW18 3HR


8

UKAS’s Vision, Mission and Strategy

Our Vision‘Everything that should be underpinned by UKAS accreditation, is’

Our Mission statement: 2013–2018To stabilise our business and build sound foundations for future growth whichwill enable us always to exceed the expectations of our current and futurecustomers and stakeholders.

Our Strategy: 2013–2018 Consumers and businesses continue to seek confidence in the quality andsuitability of the products and services that they purchase. In meeting thisdemand UKAS has changed and grown significantly. This strategy is focussedon stabilising the business so that we build sound foundations, enabling innovation and development to meet the growing demand for accreditation.

The strategy will focus on optimising new technology to improve our open,collaborative customer and stakeholder relations and to develop UKAS intoan even more flexible organisation, with the capability and capacity to meetthe increasing demand for accreditation.

We will strengthen our operations teams, developing the capacity and capability to exceed the expectations of our customers and stakeholders anddeliver accreditation services to the highest quality and technical standards.

We will grow our business by increasing our penetration into existing marketsand by developing and delivering new accreditation schemes and productsin partnership with key stakeholders, therefore allowing the benefits of accreditation to be realised by more businesses and customers.

Our support services will be transformed to better support and enable ourstaff to develop, innovate and work efficiently thereby ensuring our continualgrowth and success.

Across all areas we will continue to be open and collaborative, providing operational transparency and accountability and delivering confidence inUKAS to our customers and stakeholders.

UKAS Brand Identity Guidelines | Brand Management | General Users | Communications Professionals | Design Agencies


9

Our Values UKAS is built on core values that have underpinned our activities for manyyears, not just in UKAS, but also in its highly respected predecessor organisations, right up until the present day.

These values set us apart from other organisations, requiring that we thinkand act differently, resulting in a clearly defined UKAS brand that is highly respected in the marketplace. They are so fundamental and so importantthat throughout the changes we experience as a dynamic and growing organisation, these values remain a constant.

They are imprinted in our DNA, making us who we are today and setting thefoundation for the UKAS of the future, a company that will be able to ridethe constant changes demanded of a technologically driven 21st Century business environment.

These values underpin our work, how we interact with each other and thestrategies we employ to achieve our objectives and mission.

It has to be recognised that continued growth requires us to be adaptableand to accept change. This in turn puts pressure on UKAS as a business andon teams and individuals within UKAS.

It is important that the core values that we share in UKAS are a constantbasis to guide us through the challenges we face. UKAS core values are notabout what we do, they are the guiding principles behind how we treat ourcustomers and each other.

These UKAS values have been distilled into five core values: Professionalism, Responsibility, Innovation, Delivery and Excellence which form the acronym: PRIDE.

Each of the Values and what they represent are clarified here:Professionalism:We have highly skilled staff who demonstrate exceptional professional behaviours.

Responsibility:We support each other and expect everyone to assume responsibilityand be accountable.

Innovation:We are at the forefront of innovation in accreditation services.

Delivery:We expect all staff to deliver a quality service on time that exceeds customersand stakeholders’ expectations.

Excellence:We will only be satisfied if we deliver the highest levels of service ensuringquality in everything we do.

As an organisation we encourage every member of staff to take ownership and directresponsibility for results, to exercise initiative and judgement to make decisions as required.

We encourage staff to be accountable for their own high standards, whilst maintainingthe highest standards of honesty and integrity, whether we are dealing with otherstaff members, suppliers or our customers.

We believe that if ‘what we say’ and ‘what we do’ are consistent with our principles,we will achieve the results we are looking for. Above all we work as a team, sharingcommon values and goals to deliver a quality product that is ‘right first time’.

These five key values underpin the UKAS brand with its focus on providing customerswith the highest quality of work. Quality is the uncompromising standard for our actions,and it flows from our pride in being appointed as the UK’s National Accreditation Body.

Our work colleagues, customers and stakeholders are entitled to expect an exemplaryperformance from us, that we do indeed get things ‘right first time’.

UKAS Brand Identity Guidelines | Brand Management | General Users | Communications Professionals | Design Agencies

UKAS’s Values

UKAS Brand Identity Guidelines | How to use this document General Users | Communications Professionals | Design Agencies


10

UKAS Masterbrand

IntroductionThese Brand Identity guidelines set out the corporate visual identityfor UKAS to ensure consistency of the brand across multiple communication and media platforms. It provides a guide to show the overall brand architecture that underpins all internal and external communication.

The UKAS brand has a strong presence in the marketplace in which it operates, and has both UK and International recognition. It istherefore essential that the UKAS logo and brand is protected and applied correctly across all communication platforms.

HM Government BrandingThe Department of Business, Innovation and Skills has licensed UKAS to use accreditation symbols featuring the Royal Crown and tosub-license the use of these symbols to UKAS accredited organisations.

UKAS accreditation provides an assurance of the competence, impartiality and integrity of conformity assessment bodies.

UKAS Brand Identity Guidelines

Visual Brand Identity


11

The UKAS Logo: Our most important brand asset

UKAS Brand Identity Guidelines | Visual Brand Identity | The Logo General Users | Communications Professionals | Design Agencies

The UKAS logo combines the crown and name, and is the most recognisedelement of our visual brand. As such it should be protected and used consistently on all occasions. There are rules on its size, colour and positionon communications, so please ensure you follow the guidelines set out.


12

Logo: colour


4 colour CMYK (positive) – Use this version for premium print applications.

The CMYK logo consists of the following Pantone (PMS) colours:

PMS Gold 872: No direct equivalent, but can use PMS 4525

46% Yellow 9% Cyan 12% Magenta 19% Black

Reflex Blue: – 100% Cyan 70% Magenta

Warm Red: 100% Yellow – 100% Magenta

PMS 347: 90% Yellow 100% Cyan

Black: Process Black – –

RGB (positive) – Use these RGB colours for screen applications.

Gold: 69.7R 65.6G 49.1B

Blue: 0R 16.4G 57.1B

Red: 85.5R 27.1G 23.6B

Green: 21.9R 59.6G 31.9B

Black: 13.6R 13.7G 14B

PMS 4525

13

Logo: black and white


Reversed image versions of the UKAS logo are available in black and white.Use these logos when CMYK logos cannot be used. They are designed toprovide legibility for specific application types, such as:

l When colour printing is not availablel Customer Schedules of Accreditationl When the application requires a simplified mark



14

Logo: positive and negative versions


The artwork will change depending on whether it appears in promotionaland online communications, or if it is incorporated within an accredited document (Schedule) sent out to a customer. Therefore ensure you areusing the correct artwork version of the logo for your purposes.

When the 4 colour positive logo is used on a dark backround a white keylinecan be used to differentiate it.


15

Logo formats: on-screen


These versions are used for all desktop and on-screen applications.

RGB logo files are provided in JPG and PNG file formats in 50mm sizes. EPS format is supplied for movie and animation.

Use JPG format logos for PowerPoint presentations, Microsoft Word documents and other office applications. You may use JPG files for printingon low resolution printers such as laser or ink-jet printers. JPG format logosare not used for high resolution printing and they are never scaled to largersizes.

Use PNG file format logos for higher quality laser print reproduction eg Microsoft Word and PowerPoint, screen and web applications where ahigher quality logo may be needed. They can be scaled down in size, butthey are never scaled to larger sizes. You can also use a PNG file when transparent backgrounds are required such as websites and when placingthe logo on a background that is not white.

This is the preferred version for internet, video,TV, email signatures, Mircrosoft applications etc.

Use this version when the application requiresa simplified mark in white and the backgroundis too dark to allow use of the preferred mark.

x


16

Logo: clear space


To ensure the UKAS logo is easily identifiable, always allow a clear spacearound it, into which no other graphics or text should encroach.

It also specifies the minimum distance between the logo and the edge of aprinted item. The clear space around the UKAS logo is equal to the width ofthe Crown.

x

x

x

50mm

45mm

40mm

35mm

30mm

25mm

20mm

15mm

10mm

17

Logo: preferred and minimum size


Preferred sizesThese are the precise sizes our logo appears on some common documentformats and are applicable to both landscape and portrait formats.

Minimum sizeTo ensure our logo is always clear this is the minimum size the logo shouldever be used. Always maintain the logo’s aspect ratio when scaling.

Preferred size for A4 documents: 30mm depth

Minimum size: 10mm depth


18

Logo: on backgrounds


Ensure that the logo on backgrounds has good contrast and legibility to ensure it is clearly recognizable.

The preferred background is white which is an essential part of UKAScommunications.

When the 4 colour positive logo is used on a dark background a white keylinecan be used to differentiate it.


UKAS Brand Identity Guidelines | Visual Brand Identity | The Logo

19

Logo: don’ts/common mistakes

General Users | Communications Professionals | Design Agencies

Ensure you follow the guidelines on the use of the UKAS logo. It must not bealtered under any circumstances. When creating promotional material, consider the background and the logo that is most appropriate, to ensure itmeets the guidelines and is legible. The examples show common mistakesto avoid.

Do not change thelogo’s colour

Do not change thelogo’s proportion

Do not add dropshadows to the logo

Do not rotate thelogo

Do not distort thelogo

Do not use the logoin another shape

Do not use the logoin a holding box

Do not add other branding close to the logo

Do not use the logoon backgrounds thatmake it illegible

Do not place thelogo on complicatedbackgrounds

Do not use the negative logo incorrectly on black

Do not place text or graphics within theclear space area specified on page 16

ISO 9001Quality ManagementSystems

Do not use the strapline to the side of the logo


20

Logo: co branding


When using the UKAS logo on other organisation material, follow these rulesto ensure it is correctly reproduced.

UKAS staff should ensure that third parties are briefed with this information,along with the supply of the correct logo version to use as shown on page 11.

1. Clear space: No other logo should encroach into the clear space shown.The clear space is defined as ‘the width of the Crown’.

2. Colour printing: Only the preferred 4 colour logo should be used.

3. Black and white printing: Use the black positive or negative logo on white or black background as required.

4. Logo position: The UKAS logo should alway appear on the right whenused in conjunction with other organisations, wherever possible.

XPERT

SERVICESENVIRO

LTD


x

21

The UKAS Logo: strapline

UKAS Brand Identity Guidelines | Visual Brand Identity | The Strapline General Users | Communications Professionals | Design Agencies

Lock-up configurationsThe UKAS strapline conveys a concise statement of our company’s purpose.When it is locked up with the UKAS logo it communicates our key reasonfor being, in a clear, direct and engaging manner.

There are two versions of the strapline – the preferred two line (see below)and a single line version where space is limited.

x


22

Logo strapline lock-up


Use the lock-ups when applying the strapline to corporate marketing communications. This is the preferred lock-up for most applications.The logo is followed by the strapline, and the strapline is placed ‘the width ofthe Crown’ from the base of the logo and centred.

On A4 size promotional material the logo is positioned top right on the frontcover and the strapline is used at 100% and positioned at the bottom of thepage, aligned ranged right with the logo (see a).

On the back cover, the logo is ranged bottom left and the strapline is usedat 80% and bottom right, aligned with the base of the logo (see b).

x

(a – strapline is ranged right with the logo)

(b – strapline is ranged right aligned with thebase of the logo)


23

Logo strapline lock-up: colour versions


Using the correct lock-up for promotional material is key. We have both positive and negative versions for both colour and black/white. Use the version that provides the best contrast and legibility for your communicationpiece.


24

Logo strapline lock-up: clear space


To ensure the UKAS logo is clear and prominent, we always allow a clearspace around it, into which no other graphics or text should encroach. Themeasure of this space is based on ‘the width of the Crown’, and defines theminimum distance between the lock up and the edge of a printed item.The clear space around our logo and strapline is also ‘the width of the Crown.’

NB: On occasion this may be adjusted where space is limited i.e. online.

x

x

xx

x

x

xx



25

Logo strapline: scaling and minimum size


Scaling the lock-upThe EPS UKAS logo strapline lock-up files may be scaled to any size necessaryfor promotional material. Do not scale the logo or strapline separately. Always maintain the lock-up aspect ratio when scaling. For the majority of applications, the logo will be sized at heights of less than 50mm.

Minimum sizeThe minimum size refers to the smallest lock-up size allowed. The lock-upcan be scaled down to a minimum size of 10mm high. The lock-up with ablack/white logo can also be scaled to a minimum size of 10mm high. Always maintain the lock-up aspect ratio when scaling.

Logo: Minimum size – 10mm

26

UKAS Colour Palette

UKAS Brand Identity Guidelines | Visual Brand Identity | Colour Palette General Users | Communications Professionals | Design Agencies

The UKAS colour palette is divided into three: white, which is our primarycolour and which allows the logo to have the best possible stand-out; an expressive secondary palette and a set of neutral support colours.

The colours represented on this page have not been evaluated by Pantone Inc and may not match the

Pantone referencing system. Consult a Pantone Colour Formula Guide for an accurate reference.

Primary colour

Secondary colour palette

White

CMKY 0c/0m/0y/0k

RGB 255r/255g/255b

PMS n/a

UKAS Dark Red

15c/100m/90y/10k190r/30g/45b

UKAS Dark Blue

100c/89m/0y/0k32r/65g/154bPMS Reflex Blue

UKAS Marine

96c/9m/30y/29k9r/124g/139bPMS 7474

UKAS Purple

60c/71m/0y/0k121r/96g/169bPMS 2587

Neutral support colour palette

PMS 877Metallic Silver

UKAS Grey

20c/13m/13y/35k143r/148g/151bPMS 422

Black

0c/0m/0y/100k35r/31g/32b

UKAS Gold

9c/12m/46y/19k194r/180g/130bPMS 4525

UKAS Red

0c/82m/94y/2k234r/84g/41bPMS 173

UKAS Blue

68c/34m/0y/0k81r/145g/205bPMS 279

UKAS Turquoise

87c/0m/59y/0k0r/175g143bPMS 3268

UKAS Pink

8c/90m/16y/24k177r/47g/106bPMS 7433

UKAS Orange

0c/63m/99y/0k244r/124g/34bPMS 716

UKAS Light Blue

83c/1m/0y/0k0r/181g/239bPMS 2995

UKAS Green

59c/0m/100y/0k117r/192g/67bPMS 376

UKAS Mauve

30c/59m/13y/45k114r/76g/104bPMS 5205



27


Use of tints

UKAS Brand Identity Guidelines | Visual Brand Identity | Colour Palette General Users | Communications Professionals | Design Agencies

Colour palette tints

UKAS Orange

80%

60%

40%

20%

UKAS Light Blue

80%

60%

40%

20%

UKAS Green

80%

60%

40%

20%

UKAS Mauve

80%

60%

40%

20%

UKAS Dark Red

80%

60%

40%

20%

UKAS Dark Blue

80%

60%

40%

20%

UKAS Marine

80%

60%

40%

20%

UKAS Purple

80%

60%

40%

20%

UKAS Red

80%

60%

40%

20%

UKAS Blue

80%

60%

40%

20%

UKAS Turquoise

80%

60%

40%

20%

UKAS Pink

80%

60%

40%

20%

UKAS Beige

80%

60%

40%

20%

Black

80%

60%

40%

20%

Tints are to be used when treating information graphics, otherwise use thecolour at 100%.

Data can be communicated very effectively through use of visual representation. If used properly the messaging can stand out and be clearlycommunicated to the audience. If pairs of colours are used, ensure there is acontrast, so that the design of the data stands out, and the message is moreeffectively conveyed.

Specific tint screens (i.e. 20%, 40%, 60% and 80%) of each colour are designed to add visual depth and flexibility.


28

UKAS Typography

Primary typeface – Praxis The UKAS primary typeface for corporate literature and promotional items is Praxis.

Modern, flexible, easy to read and open, Praxis is ideally suited for a wide rangeof visual communications. Multiple levels of typographic hierarchy are definedboth for impact and clarity of our communications.

Use Praxis for all UKAS printed communications where possible. Use Praxis foronline and electronic applications. When use of Praxis is not possible, use therecommended system typeface (see page 29).

Praxis Light/Regular should be used for body copy and Light also works wellin larger sizes for headings.

Praxis Semi Bold is useful for headings or to create emphasis for importantinformation and bullet points.

Praxis Bold can be used for small amounts of text and headings and isrecommended to be used in type sizes below 18pt.

Light/Regular and Semi Bold can also be used in italics where required.

Praxis LightPraxis Light Italic

Praxis RegularPraxis Regular Italic

Praxis Semi BoldPraxis Semi Bold Italic

Praxis BoldPraxis Bold Italic

UKAS Brand Identity Guidelines | Visual Brand Identity | Typography General Users | Communications Professionals | Design Agencies


29

Typography

System typeface – Arial UKAS system typeface is Arial. Used for Microsoft Word documents, Microsoft PowerPoint, emails, HTML content on web applications.


ArialArial ItalicArial BoldArial Bold Italic


30

Typographic hierachy

Consistent application of our typestyle and hierarchy reinforces clarity and professionalism.

Illustrated are the most commontype styles used.

Whenever possible keep to thesestyle sheets to ensure that theidentity is used consistently.

At times it may be necessary toamend type sizes and spacing toaccommodate excessive amountsof text on pages.


1. Cover Title

2. Cover Subtitle

3. A. Main Heading4. B. Heading/intoductory text

5. C. Emphasis text

6. Sub Heads

7. Body text

8. l Bullet points

9. Indents

10. Captions and source information

11. Paragraph spacing is either one line space ora half line space depending on the font size used.

Aliquam lorem felis. Duis pede pulvinar vehiculavolutpat habitant porta diam aliquet velitmetuscras rhoncus pellentesque.

1. Cover title set at 21/24pt Praxis Light

2. Cover Subtitle at 18/21 Praxis Light italic

3. Inside Main Heading set at 28/34pt Praxis Light

4. B. Heading/intoductory text set at 14/17pt Praxis Light

5. C. Emphasis text set at 12/15pt Praxis Light

6. Sub Heads set at 12/15ptPraxis Semi Bold

7. Body text set at 10/13pt Praxis Light

8. Bullet points set 2pts size below body text centred on x’ heightwith hanging 5mm indent

9. Hanging indents set at 5mm intervals eg: 5; 10; 15 etc

10. Captions and source information set at 9/12pt Praxis Light Italics

11. Paragraph spacing: 1 Line space or half line space as required.

In additionPull out quotations if used to be set at 14/17pt; 17/21pt or 21/24pt Praxis Light depending on space available to page.See samples on page 37.


31

Building the grid – A4 and A5

Set your marginsSet your margins based upon thedocument size you are building.

A4 size documentsCreate 6 columns within the textarea setting the gutter to a widthof 5mm.

The vertical grid is set at 2.5mm intervals for horizontal alignment.

Other sizesScale the image and text marginsproportionally as required.

UKAS Brand Identity Guidelines | Visual Brand Identity | Building the grid General Users | Communications Professionals | Design Agencies

A5 size marginsTop: 10mmLeft/Right: 10mmBottom: 10mm

Create 6 columns within the text areasetting the gutter to a width of 4mm.


32

Building the grid – DL

DL size marginsTop: 5mm;Left/Right: 7.5mmBottom: 7.5mm

Create 6 columns within the textarea setting the gutter to a widthof 2.25mm.


DL Cover DL spread


33

Placement of the brand identity


For consistent application of theidentity you will need to follow thegrid as referenced.

The grid shows horizontal and vertical guides for A4 publications,giving the flexibility for specific images and coloured bands/boxes.


34

Placing typography: A4 size 3 columns

When producing UKAS corporatebrochure layouts, always follow thegrid and typography specifications.

The layout shown is notional only,and elements shown on it can bepositioned anywhere by using thefull flexibility that the grid provides.

When the literature varies insize,the grid system elementsare proportionally reduced orenlarged to suit.



35

Placing typography: A4 2 columns

This layout shows the grid usingthe six column grid in two columns.

The flexibility of the grid allows forit to be used as a single columnparticularly on smaller size formats such as A5 and DL.

However, it is also possible for thegrid to use a four/two vertical column ratio in some cases.


Image


36


Layout examples: front covers

The cover examples shown here, illustrate how the front cover grid isused following the specificationsfor colour, image and logo.

The photographs should always beselected carefully and illustrate thethemes of the document. Imagesshould reflect real life and businesssectors.

The coloured band should alwaysreflect the nearest colour from thepalette that is prominent in theimage. Though for UKAS Corporatedocuments Metallic Silver or UKAS Grey is the preferred option.

A5

A4

DL


37

Layout examples: inside spreads

Layout examplesThe examples show how to approach common layouts. Whitespace is an important element ofany layout, as it allows for ease ofreading, while creating a clean andprofessional document.

Use images where the subject isclear and the background uncluttered.

Body copy should be reproducedin black or UKAS grey. Headings,quotes or subheadings should bereproduced in a colour from thepalette at 100%.


United Kingdom Accreditation ServiceUnited Kingdom Accreditation Service

For central and local government

Accreditation (rather than regulation) is the

preferred mechanism for ensuring public

confidence in the reliability and integrity of

activities that impact on health, welfare,

security and the environment. This is

because accreditation:

– reduces the need for central government

and local authorities to employ their own

specialist assessment personnel and the

associated cost burden;

– offers a single, transparent and

repeatable approach.

Accreditation stimulates competition in the

marketplace and provides a framework to

fuel innovation and creativity.

Accreditation fulfils the requirement to

reduce trade barriers and ensures the

competitiveness of our exports, as well as

the integrity of imports to the UK.

For business

Accreditation is an essential tool for

decision-making and risk management.

Organisations can save time and money by

selecting an accredited and therefore

competent supplier.

Accurate measurements and tests carried

out in compliance with best practices limit

product failure and down time and control

manufacturing costs.

Accredited testing and calibration

laboratories can be a good source of

impartial advice and knowledge transfer

leading to product development

opportunities.

Accreditation to internationally-recognised

standards can provide a competitive

advantage and facilitate access to export

markets within the EU and beyond.

Using an accredited body to carry out an

independent evaluation helps demonstrate

due diligence in the event of legal action.

4 5

What are the benefits ofaccreditation?

For consumers

Accreditation gives consumers confidence

in an increasingly complex, dynamic and

global marketplace by ensuring consistently

high standards in the quality of products or

services purchased.

For accredited organisations

In a number of areas it is a requirement to

obtain accreditation before offering certain

services; in others it is a de facto ‘licence’ to

trade in that key purchasers expect it.

Accreditation provides market differentiation

and objective proof that an organisation

complies with best practice. It is the

internationally-recognised system that is

used to develop and sustain high standards

of performance. It is a winning formula for

eligibility to tender and for international

trade.

Accreditation brings business benefits and other advantages to many groups of people.

Every aspect of daily life involves, at some level, adherence by someone tovoluntary or mandatory standards. It is easy, perhaps, to think what someof these may be—those related to food safety and labelling, for instance, orhealth and safety at work and in the home, weights and measures ortrading standards. The implementation of many standards may seem lessrelevant to our immediate existence but will nonetheless impact on oureveryday life, such as those related to the structural integrity of buildingmaterials, reliability of health care, management systems, financial adviceand reporting, or the manufacture of clothing.

In simple terms, a standard is an agreed way of doing something. Standardscan be recorded or published formally and may apply to a product, processor service.

Standards make life safer, healthier and easier for people, organisations, andenterprises all over the world. They enable communication and trade, whileallowing resources to be used more efficiently.

What is accreditation and why is it needed?Independent evaluation of standards

and requirements

With an increase in specified standards has

come a growth in the number of organisations

whose business it is to check conformity

and compliance with these standards by

providing services such as: � testing� inspection� calibration� certification

These evaluating organisations may be

laboratories, inspection bodies, certification

bodies or other types of organisation.

Why accredit independent evaluators?

Accreditation is a means of assessing,

in the public interest, the technical

competence and integrity of the

organisations offering these kinds of

evaluation services.

Accreditation, with its many potential

benefits for the quality of goods and in the

provision of services throughout the supply

chain, is underpinning practical applications

of an increasingly wide range of activities

across all sectors of the economy, from

fishing to forestry, construction to

communications.

More and more businesses are voluntarily

choosing the accreditation route as they

recognise the internal efficiencies that it

brings and the opportunities to demonstrate

product performance.

32

Standards need to be formulated to promote the likelihood of the service being delivered safely and effectively, to be clear about what hasto be done to comply, to be informed by an evidence base and to beeffectively measurable.

Robert Francis QC, Chairman,Mid Staffordshire NHS Foundation Trust Public Inquiry

Why should imaging services gain accreditation?

Accreditation improves clinical governance standards,raises the level of competency and enhances the credibilityof the service amongst patients and assures those whofund the services.

With ISAS accreditationpatients will not onlyhave a better and safer experience of our service but will alsohave assurance thatthis will be so.

National Clinical Lead for Service Improvement,

Blackpool Teaching Hospitals NHS Foundation Trust

What is ISAS?

The Royal College of Radiologists and The College of Radiographers havedeveloped the Imaging Services Accreditation Scheme (ISAS) tohelp diagnostic imaging services ensure that their patients consistentlyreceive high quality services delivered by competent staff working in safeenvironments. The United Kingdom Accreditation Service (UKAS) deliversand manages ISAS on behalf of the Colleges and carries out assessmentsfor accreditation against all elements of the ISAS Standard.

High-quality care is the cornerstone for good medical practice and both NHS and independent providers are seeking recognition of their standards.

Imaging services can expect accreditation to:

� Support a focus on patient safety and care� Raise local standards and support continuous

improvement� Act as leverage for change, staff motivation

and sharing good practice� Provide third party confirmation of good

practice� Enhance efficiency and value for money� Increase confidence in the service

UKAS accreditation gives formal third-party recognition that an imagingservices provider has demonstratedtheir organisational competence todeliver high quality imaging services.

Services can choose either a direct or a staged pathway to accreditation.The staged pathway recognises the attainment of key milestones in the assessment process.

Accredited imaging services give thepeople using them, the patients andtheir relatives, confidence in their diagnosis.

The accreditation assessment team ismade up of trained assessors, externalpeers and a lay person led by a UKASAssessment Manager, who togethertake a holistic approach to determinea service’s overall ability to consistentlydeliver the best possible service to itspatients and users.

...[ISAS] An established service accreditation programme offers a clear way to demonstrate aprovider’s ability to deliver specificservices of assured quality.

Professor Erika Denton, FRCP, FRCRNational Clinical Director for Diagnostics, NHS England

Further information about the accreditation process can be foundthroughout this brochure and onlinewww.isas-uk.org

354

Why should physiological servicesparticipate in the IQIPS programme?

IQIPS Standards and IQIPS SAIT

� Become part of a professionally-led programme with the aim of improving quality in physiological services

� Gain access to the IQIPS quality improvement programme and the resources available to services who register for theprogramme (e.g. the self assessment and improvement web tool – SAIT and Knowledge Management System – KMS)

� Raise and maintain high quality across all sites where physiological diagnostics services are delivered

Why should physiological servicesgain UKAS accreditation?

UKAS accreditation confirms professionally-led clinical governance standards, raises the level of competency, enhances the credibility of the service amongst patients, and assures those who fund the services.

Physiological services can expect UKAS accreditation to:� Support a focus on patient safety and high quality of care� Raise local standards and support continuous improvement� Provide third-party confirmation of good practice� Enhance efficiency and value for money� Act as a leverage for change, improve staff motivation and sharing best practice� Increase confidence in the service

UKAS staff were very friendlyand helpful, before, duringand after the assessmentprocess. It is a real achievement to have our accreditation and all our stafffeel valued by the recognitionof our high standard of care.”

Keri Barker, Adult Clinical LeadBerkshire Healthcare NHS Foundation Trust

“

The IQIPS standards are clearly laid out and easy to understand. They cover key expectations of a competent physiological service across four quality domains:

� Clinical – to promote the service’srole in rapid and accurate diagnosis and treatment

� Patient experience – to ensure that service delivery is patient- focused and respectful of the individual and their specific requirements

� Facilities, resources and workforce – to ensure that adequate resources are provided and used effectively to offer a safe, efficient, comfortable and accessible service

� Safety – to ensure that services provide the highest level of safety for patients, staff and others who come into contact with the service.

Spread across these four quality domains are currently 26 standardseach of which addresses a key aspectnecessary for the provision of highquality physiological services. Eachstandard is accompanied by detailedprofessional guidance on what is required in order to achieve it.

The physiological service must firstsuccessfully complete the IQIPS SAIT, anonline self-assessment, in the relevantspecialism before making an applicationto UKAS for formal third-party accreditation against the IQIPS standards.The IQIPS SAIT is administered by theRCP, as part of the IQIPS programme.

The work required to achieveaccreditation cannot be underestimated but it is soworthwhile… it demonstratesto patients and commissionersour capability, competenceand commitment to providing audiology services.The whole team felt a great sense of achievementwhen we achieved our accreditation.”

Tony Kay, Head of Audiology ServicesAintree University Hospital NHS Foundation Trust

“

The RCP can provide support to helpyou through your SAIT, including discussion with services interested inthe programme. The SAIT plays an important role throughout the programme pathway with its twostage cycle: the pre-accreditationstage (i.e. registration, access to theSAIT, quality improvement and readiness for UKAS accreditation) andthe accreditation stage (i.e. continuousquality improvement on SAIT, accreditation assessment, surveillanceand re-assessment work). Quality improvement on the SAIT continuesafter accreditation, whilst the level ofthe standard is reviewed on an on-going basis.

To summarise, the purpose of the SAITis to: improve the quality of services,initiate collecting evidence, considerhow policies and procedures apply tothe IQIPS standard and assess readinessfor accreditation. The SAIT is availableto services throughout the IQIPS accreditation pathway.

The Knowledge Management System(KMS) is available on the SAIT web basedtool and contains links to guidelines,documents and good practice.

To find out more about the RCP andthe requirements for the IQIPS SAITplease go to the RCP IQIPS website at:www.iqips.org.uk

“ Standards need to be formulated to promote the likelihood of theservice being delivered safely and effectively, to be clear about whathas to be done to comply, to be informed by an evidence base andto be effectively measurable.”

Robert Francis QC, Chairman, Mid Staffordshire NHS Foundation Trust Public Inquiry Report, 2013

� Take part in an IQIPS census twice a year which will enable services to identify areas of strength and weakness

� Share good practice� Receive formal accreditation by UKAS� Patients, professionals and commissioners will benefit

from high quality services and will be able to make informed decisions about services that are formally accredited by the IQIPS programme

Pull out quotations if used tobe set at 14/17pt; 17/21pt or21/24pt Praxis Light dependingon space available to page.

Opening speech marks areused at the beginning of thequote for emphasis – theseare normally set in 72ptHelvetica Neue Bold (75).


38

Use of Image

When creating literature chooseimagery that is:

l Strikingl Innovativel Thought-provokingl Fresh in perspectivel Images that translate across

industry sectors

Photography must be of high resolution (300dpi minimum at actual size of use) for printed material.

Ensure that UKAS owns or has obtained the necessary licence toreproduce all photographs or otherimages.

UKAS Brand Identity Guidelines | Visual Brand Identity | Use of Image General Users | Communications Professionals | Design Agencies


39

Use of Logo

When producing literature alwaysfollow the grid specification as indicated on page 33. It is recommended that the UKAS logo,strapline and copyright statementappear on a white background toensure legibility.

Preferred position:The UKAS logo should always bepositioned at the top right on all publications whenever possible.

Secondary position:In certain circumstances e.g. withpartner organisations, the logo ispositioned bottom right.

Back covers:On back covers the logo should always appear bottom left.

If the address is to be featured, thiscan either be above the logo or postioned to the right of it. Thecopyright statement should appearbelow the logo.

UKAS Brand Identity Guidelines | Visual Brand Identity | Use of logo General Users | Communications Professionals | Design Agencies

Improving Quality in Physiological Services, IQIPS

Delivering quality physiological services

United Kingdom Accreditation Service

www.ukas.com

© Copyright UKAS 2014Anyone wishing to reproduce UKAS publications, or parts thereof, will need to seek written permission from the Corporate Marketing and Communications Department. This includes material that is online andtraditional offline printed format. Permission to reproduce material can be obtained by email: [email protected]

Back cover: Bottom left

Front cover: Bottom right

Front cover: Top right

Copyright statement and Document reference

UKAS Brand Identity Guidelines | Visual Brand Identity | Copyright statement and Document reference General Users | Communications Professionals | Design Agencies

The copyright statement below,should be included in all documents at the bottom of theback page/cover.

© Copyright UKAS 2014Anyone wishing to reproduce UKASpublications, or parts thereof, willneed to seek written permissionfrom the Corporate Marketing andCommunications Department.This includes material that is onlineand traditional offline printed format.

Permission to reproduce materialcan be obtained by email: [email protected]

Copyright statement set in Praxis Light 6/7pt – ranged left

Copyright statement Document reference

All printed documents will requirereferencing. The reference formatis as follows: UKAS B1 12.2014 V1

B = brochure; followed by the number of versions since originalprint i.e. 1/2/3, the date and thecurrent version 1/2/3.

The document reference number is set in Praxis Light 6/7pt – rangedright at the bottom of thepage/cover.

40January 2016CPM 1060


41

Exhibition and Media Stands

It is important that the UKAS pop-up and exhibition stands communicate a clear and concisemessage, and are impactful.

Ensure that the title and any keymessages are positioned in the toptwo thirds, as it is easier to readmessages when they are eye level.

UKAS Brand Identity Guidelines | Visual Brand Identity | Marketing and Advertising General Users | Communications Professionals | Design Agencies


42

Advertising

Adverts for UKAS are based on theliterature corporate style ie – withcoloured boxes and bands from thecolour palette. The images shouldreflect the subject theme and bespecific to the target audience.

The images are resourced by thedesign and marketing agency.

It is the responsibility of Marketingto manage the branding and design of the adverts.


UKAS is the sole national accreditation body inthe UK with government recognition to accreditorganisations against international standards.When selecting an organisation to carry out yourlegionella risk assessment, UKAS accreditationwill ensure that you make an informed and dependable choice.

UKAS Accreditation

Delivering Confidence in the Provision of LegionellaRisk Assessments

Visit us at ‘Combatting Legionella and Water Treatment’ on 24th and 25th September 2014, at Aston Villa Park, in Birmingham.

Under UK Health and Safety Law, employers are required to consider the risks from legionellaand take suitable precautions. Assessed against the requirementsof ISO/IEC 17020: 2012, UKAS accredited inspection bodies canprovide an internationally recognised mark of quality, givingconfidence that you are appointinga competent organisation to meetyour requirements.

For further information, such as alist of accredited inspection bodies,details of how to become an accredited inspection body, or tosimply find out more about accreditation in this area, pleasecontact UKAS:

[email protected] 020 8917 8400www.ukas.com

…It has not only improvedand made more consistentthe standards to which weundertake risk assessmentworks, but has also resultedin increased demand for ourservices. Since gaining theaccreditation… our clientshave had the reassurance ofknowing that these workswould be undertaken in amanner that is both rigorously assessed and reliably provided to a uniformly high standard.”

Dave Handley, Managing Director,Healthy Buildings International Ltd

Imaging Services Accreditation Scheme

ISAS is a patient-focussed assessment and accreditationprogramme that is designed to help diagnostic imagingservices ensure that their patients consistently receive highquality services delivered by competent staff working insafe environments.

If you would like to find out more about ISAS accreditation, please contact UKAS:

[email protected] 8917 8400www.ukas.com / www.isas-uk.org

UKAS has been appointed by the RCR and CoR to deliver ISAS accreditation.

ISAS is the sole nationally recognised accreditation scheme available for diagnostic imaging services in the UK and provides a gateway for servicesto engage with a key deliverable outlined in the recently published NHSEngland business plan:

… ensure that more than 70% of all scientific and diagnosticservices are part of accreditation programmes and demonstrate robust quality assurance measures by end ofMarch 2015.”

NHS England – Putting Patients First, Business Plan 2014-15 to 2016-17 We strive to provide highquality care to our patientseach and every day. OurISAS award provides additional assurance toeveryone using the hospitalthat they are receiving highquality, safe and effectiveservices.”

Chief Executive,West Suffolk Hospital NHS Trust

UKAS AccreditationDelivering Confidence

The United Kingdom Accreditation Service accredits testing, calibration, inspection and certification organisations against national and internationalstandards.

UKAS accreditation provides confidence in the competence, impartialityand performance capability of these evaluating organisations.

Government and business rely on UKAS accredited organisations to provideconfidence across a wide range of activities including Green Deal assessorsand installers, health and safety management, water safety, testing for infectious diseases and physiological diagnostics.

Find out how UKAS accreditation delivers confidence in these and manyother areas throughout all parts of the UK.

Tel: 020 8917 8443 Email: [email protected] www.ukas.com

Imaging Services Accreditation SchemeISAS is a patient-focussed assessment and accreditation programme that is designed to help diagnostic imaging services ensure that their patients consistently receive high quality services delivered by competent staffworking in safe environments.


ISAS is the only nationally recognised

accreditation scheme available for

diagnostic imaging services in the UK

and provides an essential framework

for services to engage with a key

deliverable outlined in the recently

published NHS England business plan:

… ensure that more than 70% of all scientific and diagnostic services arepart of accreditation programmes anddemonstrate robust quality assurancemeasures by end of March 2015.”

Putting Patients First –NHS England Business Plan 2014-15 to 2016-17

If you would like to find out more about ISAS

accreditation, please contact UKAS:

[email protected]

020 8917 8400

www.ukas.com / www.isas-uk.org

UKAS has been appointed by the RCR and CoR to deliver ISAS accreditation.

Full page advertisement

Full page advertisement

Half page advertisement

Half page advertisement


43

Recruitment Advertising

The adverts for UKAS Recruitmenthave been designed to be either incolour or mono. Using the samecorporate style, they are suppliedas templates in a pdf format andtext can be added and changedusing Arial as the font.

It is the responsibility of Marketingto manage the branding and design of the adverts. HR is responsible for copy and the advertising of specific roles.


Assessment Manager – Environmental Chemistry

This is an exciting opportunity to join UKAS, the sole national accreditation body recognised by government to assess against internationally agreed standards.

We are looking for professional, responsible, innovative people to deliver excellent levels of service to ensure quality in everything we do.

This customer focused role is responsible for managing the provisionof assessment services in accordance with UKAS’ policies and procedures to meet both company and customer expectations.

Full details and how to apply can be found at:www.ukas.com/careers

Closing date 15th November 2013

Passionate about quality? Committed to standards?

Full details and how to apply can be found at:

www.ukas.com/careers



Half page mono template – style A

Half page advertisement – style A

Assessment Manager –Environmental Chemistry


Half page template advertisement – style B


We are looking for professional, responsible, innovative people todeliver excellent levels of service to ensure quality in everything we do.






We are looking for professional, responsible, innovative people todeliver excellent levels of service to ensure quality in everything we do.




Quarter page template


This is an exciting opportunity to join UKAS,the sole national accreditation body recognised by government to assess againstinternationally agreed standards.

We are looking for professional, responsible, innovative people to deliver excellent levels ofservice to ensure quality in everything we do.

This customer focused role is responsible for managing the provision of assessmentservices in accordance with UKAS’ policiesand procedures to meet both company andcustomer expectations.



Quarter page template

Quarter page mono template


44

Miscellaneous

Any promotional material must beorganised via the Corporate Marketing and CommunicationsDepartment.


Mouse mat

Outside banner


45

Applying the Brand Identity

Office System

Company documentation reflects upon the organisation and individuals. It is therefore important that UKAS projects the desiredimage and brand. This includes all internal and external documentsand presentations. Specifications cover paper stock, colour, typography and positioning of typographic elements and images.



46

Email signature format

Liam Brand

Senior Assessment Manager, Engineering

United Kingdom Accreditation Service21-47 High Street | Feltham | Middlesex | TW13 4UN | UKT: +44 (0)20 8917 8499 | F: +44(0)20 8917 8500

E: [email protected] | W: www.ukas.com

UKAS Brand Identity Guidelines | Applying the Brand Identity | Office system General Users | Communications Professionals | Design Agencies

As part of the UKAS CorporateGuidelines, it is important thatthere is a clear and consistentemail signature.

The logo should be 45mm deepand can be a Png or Jpg file. Thetext is set in 11pt Arial and is positioned to the right of thelogo – the space being ‘the widthof the crown.’

The name and United Kingdom Accreditation Service, as well asthe initials T, F, E and W should beset in Arial Bold.

Thin lines are used instead of commas.

Social media icons are droppedbelow the signature at 10mmsquare.

Update


47

Letterhead

Stationery Word templates arepublished on the Intranet.


Size: 297mm x 210mm (A4)

Logo is 30mm deep, centred on page.

3mm fold mark positioned 99mm down onpage – prints UKAS Grey.

Address set in 6pt on 7pt Arial centred onpage – prints UKAS Dark Blue.

Registered address set in 6pt on 7pt Arial centred on page – prints UKAS Grey.


48

Compliment slips


Compliment Slip Size: 99mm x 210mmLogo is 25mm deep, ranged right 12.5mm infrom edge.

With Compliments – set in 12pt Arial rangedleft 25mm in from edge – prints UKAS DarkBlue.

Address set in 6pt on 7pt Arial ranged right12.5mm in from edge – prints UKAS Dark Blue.

Registered address set in 6pt on 7pt Arial ranged right 12.5mm in from edge – printsUKAS Grey.


49

Business cards

The standard layout of informationrequired for the UKAS business cardis as shown.

To order business cards you willneed to contact:[email protected]


Actual size


50

Envelopes

Ensure the address is in the middle of the envelope (not inthe top right hand corner).

If typed, Font size must be Arial11pt.

Use the correct size envelope i.e.DL, C5, C4 or larger as appropriatefor the item to be posted.

Do not use an envelope that is toobig and then fold it and expect itto be franked, as the franking machine will only take a minimumthickness.

Special delivery/signed-for labels:Use the correct envelope size. Donot fold the envelope to a size thatthen prohibits use of the Royal Maillabels.


ABC Engineering Limited21 Station RoadSoutheastAB12 3CDUnited Kingdom

ABC Engineering Limited21 Station RoadSoutheastAB12 3CDUnited Kingdom

DL – 110mm x 220mm

C5 – 162mm x 229mm

C4 – 229mm x 324mm


51

Agenda/Minutes

UKAS Brand Identity Guidelines | Applying the Brand Identity | Documents General Users | Communications Professionals | Design Agencies

When producing UKAS documents,whether external or internal, eachone should always follow the sametypographic principles as shown onpage 30 and should follow thesame grid and layout specifications.

The margins, the size of the logoand the Title Band remain constant.All the text is set in Arial/Arial Bold as specified below:

Titles within the Band – should be set in 21pt Arial/Arial Bold

Date – 12pt Arial BoldVenue – 12pt Arial

Agenda – 18pt Arial Bold

Body text – 10pt/13pt Arial with 6pt spaceas required.

Sub heads – 10pt/13pt Arial Bold with 6ptspace as required.

One line space between each itemTwo line spaces before sub-heads.

There is a 10mm indent after the Item Numberand then 5mm indents where required underthe item.

The same specifications can beused for the Minutes.

Body text – 10pt/13pt Arial with one line spacebetween the items listed.

Continuation pages set in 9pt Arial rangedright.

Tuesday, 4 November 2014 – 10:00 to 14:00

The Landsdowne Club, 9 Fitzmaurice Place, London W1J 5JD

Minutes of meeting1. Lorem ipsum dolor sit amet, a proin metus in neque eget turpis, esse est sed, lacus consequat nam ac

aliquam dictumst, morbi a integer non porro duis nulla. Sit id nulla id praesent. Nisl arcu. Vestibulum nullam sit hac vitae tellus, nibh sapien rutrum vestibulum vitae massa penatibus, elit ullamcorper eget donec in commodo. Proin est ut leo vehicula feugiat. Ut suspendisse sodales, est scelerisque proin mattis, lobortis eros odio deserunt fringilla purus erat, tincidunt mauris. Scelerisque vulputate, suspendisse pretium eleifend donec inceptos, nulla arcu quis mauris pellentesque felis cursus, nunc id, ultrices neque pellentesque mauris pede tempus cum. Phasellus nulla velit amet et porta fringilla, in in vivamus pede dolor nec, diam enim unde justo ut cras ut.

2. Rutrum risus pretium faucibus neque. In pellentesque ut lectus etiam, integer aliquet vestibulum laoreet pede animi magna, leo lectus tortor massa luctus, felis id ut amet. Lectus suspendisse ante aliquam lectus sed, in ut sem in mattis, nulla praesent. Pellentesque congue dictumst eget neque, est aliquam cras, suscipit non vestibulum hac metus commodo.

3. Vestibulum sit eros ullamcorper id posuere libero, duis feugiat. Arcu eros faucibus nulla nec, nec vel odio lacinia, pede mi iaculis in ut ut tincidunt, curabitur vitae tellus mauris eu interdum, curae massa arcu. Tellus condimentum morbi fermentum, ut magna ac neque cum aliquet vivamus, arcu vestibulum. Magna luctus, est ac mi sed donec felis sit, tincidunt ut suspendisse sapiente risus, vitae cras eros ac, felis posuere phasellus ante scelerisque ornare eros. Morbi vestibulum nisl purus urna molestie pellentesque, et non, leo pharetra volutpat.

4. Pulvinar dolor sapien laboris lacus, ipsum consectetuer nunc. Sed ac dictum imperdiet purus potenti. Eu nunc sociis non ante ullamcorper eget, egestas culpa vestibulum. Et facilisis neque, augue consequat eget ultricies quam laoreet auctor. Urna pharetra nunc leo. Sapien tellus nulla et. Curabitur arcu a justo, quam augue ut accumsan, quisque ali

5. Ut augue urna. Semper cras suspendisse, id adipiscing donec lacus, luctus vel arcu sodales. Ante sed blandit sociosqu aenean, dapibus hac bibendum vestibulum aliquet, id vestibulum. Viverra facilisis. Ligulaconsequat eget ipsum, cras suspendisse at ut sollicitudin id, possimus arcu velit. Vehicula in mi, ut urna justo suscipit.

6. Nulla lorem, dui ornare in maecenas, dis tellus velit tristique nec natoque consectetuer. At parturient, at imperdiet suspendisse euismod quisque, vel nunc ante primis non at.

Board Meeting #106

Page 1 of 3


52

Publications

UKAS Brand Identity Guidelines | Applying the Brand Identity | Documents General Users | Communications Professionals | Design Agencies

Publications should follow the stylespecified with the margins, the sizeof the logo and the Title Band remaining constant to give a cohesive presentation.

All the text is set in Arial/Arial Bold as specified below:

Reference No within the Band – should be setin 21pt Arial/Arial Bold

Edition and Date – 12pt Arial Title – 18pt Arial Bold

At the bottom of each page should be the UKAS address and contacts – 8pt/9pt Arial with3pt space before the Copyright, all ranged left

Document Ref – 9pt Arial ranged left

Page Nos – 9pt Arial ranged right


53

Publications


The inside pages of publicationsretain the specified margins withthe following type instructions:

Contents:

Page headers – set in 8pt Arial ranged left andranged right.

Contents – set in 14pt Arial Bold ranged left.

Introduction/headers – 12pt Arial Bold on 15ptOne line space between each section. 15mmindent.

At the bottom of each page should be the UKAS address and contacts – 8pt/9pt Arial with3pt space before the Copyright, all ranged left

Document Ref – 9pt Arial ranged left

Page Nos – 9pt Arial ranged right

Changes etc:

Page headers – set in 8pt Arial ranged left andranged right.

Intro/headers – set in 12/13pt Arial Bold rangedleft.

Body text – 10/13pt Arial ranged left. One linespace between items, two line spaces betweensections. 10mm indent with further 5mm indents if needed.

UKAS Brand Identity Guidelines | Applying the Brand Identity | Documents


54

PowerPoint

It is important that we are consistentacross all communication material, including presentations, both forinternal and external use.

When creating slides use minimaltext, add colour and imagery to engage with your audience.

All headings and text should bealigned left.

The typeface is Arial (point sizegiven for headings, subheadings,etc, on following pages).

There are PowerPoint templates forthe following presentations:

External:l Corporate l ISASl IQIPSl CPA

Internal:l PRIDE

The templates are available fromthe Intranet.

UKAS Brand Identity Guidelines | Applying the Brand Identity | Applications General Users | Communications Professionals | Design Agencies

John Smith, UKAS Assessment Manager

Date:

Delivering QualityPhysiological Services

Presenter: set in 24pt Arial

Date:

Clinical Pathology Accreditation

in Healthcare


Date:

Presentation title

55

Powerpoint



Date:

Marketing and Communication


Date:


in Healthcare

This page gives a structured pageguide for UKAS PowerPoint slides, page 49 shows variations on howthe grid can be used.


Powerpoint


42/48pt ArialLarge Body 21/24pt Arial

Large subheads 21/24ptArial BoldBody text 21/24pt Arial

56January 2016CPM 1060


Corporate Marketing and Communications UKAS 2 Pine TreesChertsey LaneStaines-upon-ThamesTW18 3HR

Tel: 01784 429 000www.ukas.com
