Ultimate Guide to SXSW 2014

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    Webbmedia

    Groups5th Annual

    Curated Guide

    to SXSW

    March 2014

    webbmediagroup.com | @webbmediagroup

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    Every year, Webbmedia Group combs through the SXSWconference lineup and selects speakers, screenings,workshops and panel sessions that we think are the mostrelevant to/ interesting for our clients. Youll find the day,date, time, name of session, location and a reason why we

    think you should attend.

    SXSWi is a massive festival, bringing together brightminds in digital media, technology, journalism, health,film, space, business, gaming and more. (And thats beforethe Music side of the festival launches.) With hundredsof sessions, parties and meetups spread across dozens ofvenues around Austin, it can be difficult to navigate.

    Weve included a short synopsis, key logistical details andthe reason why we think you should attend. WebbmediaGroup will be on-site throughout SXSW interactive.If youd like to meet with us, or if youd like for us tofacilitate introductions to startups or other presenters,please contact our office: 267-342-4300 [email protected]. See you in Austin!

    webbmediagroup.com | @webbmediagroup

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    Getting Around SXSW

    Years ago, SXSW started to outgrow the city of Austin thats made getting around challenging, but not

    impossible. If youre at one of the main hotels aroundthe Convention Center, congratulations! Youre in themiddle of the action and will be able to walk to just abouteverything. If youre staying at one of the outposts, thinkabout transportation before you arrive. You can rent a carand park at one of the hotels (most of the usual publicspaces will be hard to find or taken over by event tents).Theres also a shuttle service that goes from the officialSX hotels to the venues. Shuttle passes are $80 for the

    duration of Interactive, but you should purchase them inadvance on the SXSW site.

    webbmediagroup.com | @webbmediagroup

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    3:30p - 4:30pThe Internet of Cars

    Who:Dave Knox, Heidi Browning, John Ellis, Scott Lange

    Where:Wanderlust

    Why:Youve heard of the Internet of Things...what about theInternet of Cars? This session will be packed, so get there early.You can also register for Priority Seating.

    http://schedule.sxsw.com/2014/events/event_IAP27063

    The Next Steve Jobs May Be From Africa

    Who:Claude Migisha Kalisa, Fred Mweetwa, Gertjan van Stam,Jessica Colaco

    Where:ACC 9ABC

    Why: It isnt often that we get to learn about and see tech

    innovations in Africa -- and yet some of the very best mobilepayment systems are already in use there. During this session,we hope to learn some new perspectives on mobile banking,e-commerce, mobile education and more.

    http://schedule.sxsw.com/2014/events/event_IAP20367

    Taking the Collaborative Economy to Space

    Who:Alex Hall, Anousheh Ansari, Bob Richards, Ruben Nunez

    Where: Omni Downtown Lonestar

    Why:Theres a space race on, and a handful of companies areworking collaboratively to create a new economy. As we start toseriously work on colonizing space, what are lessons learned forentrepreneurs and academics alike?

    http://schedule.sxsw.com/2014/events/event_IAP24530

    What Social Media Analytics Cant Tell You

    Who:Alexandra Samuel, Beth Kanter, Colby Flint,Jeremiah Owyang

    Where: Sheraton Austin Capitol EFGH

    Why: Take it with a grain of salt is often heard with socialmedia analytics and this session tackles those grains headon. These speakers ask and will discuss a key question: whatcan you glean from people who arent your in social media

    audience and the things they arent posting.

    http://schedule.sxsw.com/2014/events/event_IAP22072

    Your Founder Is Your Product Manager

    Who: Alicia Dixon, Jason Shah, Paul Young, Teresa Torres

    Where: Hilton Garden Inn Red River

    Why:This is a terrific group who will share their viewson startup evolution and how to transition the productmanagement role from the Founder to the firstProduct Manager.

    http://schedule.sxsw.com/2014/events/event_IAP18547

    5:00p - 6:00pHow Twitter Humorists Landed Sweet Real World Gigs

    Who: Jenny Johnson, Josh Hara, Matt Silvermanand Megan Amram

    Where: ACC 12AB

    Why: Learn how funny people leveraged social media in orderto land their dream jobs and high praise from Rolling Stone,Time and the Wall Street Journal. Theyll give you inside tipsand ideas for how to use digital media to build a personal brand-- while undoubtedly cracking you up in the process. All thespeakers are terrific, making for a great end-of-day panel.

    http://schedule.sxsw.com/2014/events/event_IAP20465

    A Fearless Approach to Social Change

    Who: Jean Case, Ahmed Shihab-Eldin

    Where:Hilton Salon H

    Why:Jean is a dynamic speaker, and shell talk about herexperience leading social change. Its a good opportunity, also,to learn about unlikely partnerships and creative collaborations

    http://schedule.sxsw.com/2014/events/event_IAP27668

    Friday

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    9:30a - 10:30aBeing Social with Grandma: Social Media for 50+

    Who: Aldea Douglas, Andres Castillo

    Where:Sheraton Austin Capitol ABCD

    Why:If theres a brand thats getting social media right, itsAARP -- and it just so happens their target audience is the50+ population. Theyve created community online with theirmembers and successfully engage across a variety of topicsand events.

    http://schedule.sxsw.com/2014/events/event_IAP21816

    9:30a - 6:30pType Tasting Global Lettering Workshop

    Who: Sarah Hyndman

    Where:AT&T Conference Center Classroom #103

    Why:This should be a fun, experiential workshop that willallow you to get your hands dirty with typography. Usetemplates, customize letters and learn about emerging trendsin typography.

    http://schedule.sxsw.com/2014/events/event_IAP26742

    Breaking the Mold: How to Thrive When Allies Turn

    Who: Jehmu Greene, Joanne Bamberger and Sally Kohn

    Where: ACC 10AB

    Why: All three of the women on this panel have faced a

    tremendous amount of social backlash for challengingviewpoints contrary to their own. Listen to their stories abouthow to be an agent of change while even allies are turningagainst you, and especially as that plays out in digital media.All three are great speakers.

    http://schedule.sxsw.com/2014/events/event_IAP25608

    11:00a - 12:00p

    Live from Space! Talk with Astronauts in Orbit

    Who: John Yembrick

    Where: Omni Downtown Capital Ballroom

    Why:Because how many chances are you really going to get toweb chat with astronauts in space? Plus NASA has done somevery cool things to change the way it gets its message out, andshould have some smart takeaways. Plus, John is aterrific speaker.

    http://schedule.sxsw.com/2014/events/event_IAP25456

    11:15a - 11:30a43 Tongues: Emerging Market Apps for IOS & Android

    Who:Will Sullivan

    Where: Austin Convention Center, Ballroom E

    Why: Expect this to be short but a smart look at designing forand targeting the Other 5 Billion web users living in areaswithout freedom of the press or Internet. Will is brilliant and isan expert in mobile. You wont be disappointed.

    http://schedule.sxsw.com/2014/events/event_IAP26268

    12:30p - 1:30pThe Quantified Artist: Biometric Augmented Reality

    Who: Robert Tuttle

    Where:Hyatt Regency Austin Texas Ballroom 1-4

    Why:This session will showcase an array of multimedia capturedevices, new music productions tools and innovative ways ofusing biometric sensors as instruments. Its a different way ofthinking about our own personal data, and should help youthink more creatively about sensors.

    http://schedule.sxsw.com/2014/events/event_IAP22230

    Media and the Personal Brand

    Who: Bill Simmons, Nate Silver

    Where:ACC Ballroom D

    Why: Bill and Nate will talk about how independent voices are

    shaping our digital media landscape. Theyre both brilliant come with questions.

    Link: http://schedule.sxsw.com/2014/events/event_IAP26993

    The Original Gangsters of Crowdfunding

    Who: Katherine Woo, Katie Bisbee, Kevin Conroy, Paull Young

    Where:Austin Convention Center 9ABC

    Why:This session brings you back to the roots of crowdfundingwith the folks who have been doing it the longest. Learn whythey were successful then and how theyve stayed in the gameas crowdfunding went mainstream.

    Link: http://schedule.sxsw.com/2014/events/event_IAP23751

    Saturday

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    3:30p - 6:00pAlways be Testing: Detecting Novelty in A/B Tests

    Who: Amelia Showalter

    Where:AT&T Conference Center Classroom 102

    Why:The former director of digital analytics from PresidentObamas re-election campaign is going to show how they testedemail, web and ad campaigns, and how they used those lessonsto learn and adapt quickly. The workshop is a smart choice foranyone involved with digital content, audience engagementor email newsletters. Ameila is a spectacular speaker and awonderful mentor.

    Link: http://schedule.sxsw.com/2014/events/event_IAP25757

    5:00p - 6:00pFearlessly Funny: The Women Changing Digital humor

    Who:Issa Rae, Jane Pratt, Kristina Wong, Mandy Stadtmiller

    Where:Austin Convention Center, Room 18ABC

    Why:This panel, convened by xoJane.coms editor in chief,promises to be sassy, funny and honest. Bring smart questionsto the Q&A and expect to spend some time laughing.

    Link: http://schedule.sxsw.com/2014/events/event_IAP20635

    #TheSXSWRules - Making SXSW Work For You

    Who: Cathryn Posey, Sophia Wong

    Where:Courtyard Marriott Brazos

    Why: This is a good session for folks new to SX (though wethink it should have been on the Friday schedule). Cathryn andSophia are wonderful guides.

    http://schedule.sxsw.com/2014/events/event_IAP23350

    Saturday contd

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    11a - 12pA Cloud of Ones Own

    Who: Dave Sanford, Jeff Kramer

    Where: Sheraton Austin Capitol View North

    Why: Youve undoubtedly heard a lot about the cloud, butthis session promises to delve into the special needs andopportunities presented by emerging personal clouds. Thisshould be an active discussion session rather than a traditionalPowerPoint presentation, which means its a fantasticopportunity to get expert answers to all your questions.

    http://schedule.sxsw.com/2014/events/event_IAP23258

    Running the Show: TVs New Queen of Comedy

    Who: Adam Pally, Anne Fulenwider, Ike Bairnholtzand Mindy Kaling

    Where:ACC Ballroom D

    Why:The Mindy Project castmates will talk about how theshow has evolved and about the emerging new crop of femaleshowrunners. Its a big room, but this is a combined Interactiveand Film session and its sure to be packed. Get there early andplan to wait in line.

    http://schedule.sxsw.com/2014/events/event_IAP27482

    Everyones a Curator - Do Museums Still Matter?

    Who:Jennifer Yin, Kathryn Jaller, Sarah Bailey Hogarty, WillaKoerner

    Where: Omni Downtown Longhorn

    Why:These days, everyones a curator. (Including us!) Learnabout how technology can be leveraged to curate, and whatthe future holds for museums. If you see the parallels betweenonline storytelling and art curation, this should be fascinating.This is a fantastic opportunity to ask Willa about how theSFMOMA has continued to attract an audience and cultivateits community while its shut down for renovations. There arelessons here for anyone hoping to build a relationship withtheir audiences.

    http://schedule.sxsw.com/2014/events/event_IAP20388

    Building the Bridge to Equality with Allies

    Who:Adria Richards, Hudson Taylor

    Where:Austin Convention Center Room 5ABC

    Why: Adria Richards turned heads, ignited the web and evenreceived death threats last year after she named and shamedattendees who made her feel uncomfortable at a tech event.Now shes changing the conversation, offering to give folkstools to be come a better ally in their community, school orworkplace.

    http://schedule.sxsw.com/2014/events/event_IAP24240

    12:30p - 1:30pOne Does Not Simply Walk into Mordor

    Who: Nilofer Merchant, Rachel Sklar

    Where:Sheraton Austin Capitol ABCD

    Why: The who you know game is rigged -- and these speakersknow it. This session is a smart choice for anyone who is tryingto get a foot in the door, but has stopped in the past becausethey felt like they didnt go to the right school or know thesecret handshake. Nilofer and Rachel are dynamic, insightfulspeakers and mentors.

    http://schedule.sxsw.com/2014/events/event_IAP25750

    Injecting Computation Everywhere

    Who:Stephen Wolfram

    Where:ACC Exhibit Hall 5

    Why: We always find Wolframs talks to be insightful, funny andinspiring. Hell no doubt talk about Wolfram Alpha, but hellmost likely also show how computational search and data canbe used in lots of new ways. Get there early, as his session isusually standing room only and a line forms outside well beforethe session starts.

    http://schedule.sxsw.com/2014/events/event_IAP27295

    Hacking Princess Culture: Girls, Games, & Science

    Who:Jennifer Oxley, Lindsey Shepard, Sara DeWitt

    Where:Long Center Dell Hall

    Why: With so much focus on how professional women can leanin and crack the glass ceiling, this session starts earlier andlooks at changing the future for women by starting with girls. Ifyou saw GoldieBloxs Super Bowl commercial and got excited,this is a good pick for you.

    http://schedule.sxsw.com/2014/events/event_IAP21933

    Accurate, Fair & Safe

    Who: Eric Carvin, Jennifer Preston

    Where: Austin Convention Center Room 18ABCD

    Why: Both Eric and Jennifer have stellar reputations and have

    spoken extensively on social media reporting. Now theyrepairing up to examine the role of citizen journalists and theresponsibilities newsrooms have to these sources.

    http://schedule.sxsw.com/2014/events/event_IAP22078

    Sunday

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    3:30p - 4:30pGlassholes: The Cultural Dissonance of Technology

    Who: Elise Hu, Patrick Miller, Perry Fair, Timothy Jordan

    Where: Sheraton Austin Capitol EFGH

    Why: From the first time you saw a guy talking to himself witha Bluetooth earpiece and thought, who does this guy thinkhe is? to the next time you see someone wandering aroundwearing Google Glass, youve definitely had the feeling thispanel wants to examine: that wearable and ever-present techmight turn us all into narcissistic voyeurs. Also, Elise is brilliant-- even if shes telling you that you might become a glasshole.

    http://schedule.sxsw.com/2014/events/event_IAP22509

    What: Mission 31 - How Exploration Enhances Advocacy

    Who: Fabien CousteauWhere: ACC 9ABC

    Why: You may recognize his last name -- Fabien hails from along line of ocean explorers, having grown up on the decksof his famous grandfathers ships. Fabien will soon head deepinto the ocean to live for 31 days in order to conduct scienceexperiments around climate change. Hes a really great speaker.http://schedule.sxsw.com/2014/events/event_IAP27384

    4:00p - 5:00pI Measure Every Single Thing My Kid Does

    Who:Amy Webb (Webbmedia Group and Spark Camp)

    Where:ACC Ballroom F

    Why: Last year, Amy explained how she used data and analyticsto hack online dating and meet her husband. This year, shesback to explain her data-driven approach to parenting. Evenif youre not a parent yourself, youll learn how to apply thetechniques of Big Data to everyday life, your startups andmore. Immediately following her talk, Amy will be at the SXSWbookstore signing copies of her book Data, A Love Story: HowI Cracked The Online Dating Code To Meet My Match (nowout in paperback).

    http://schedule.sxsw.com/2014/events/event_IAP20068

    5:00p - 6:00p

    Printing Chocolate - Food on DemandWho: Daniel Heron, Levi Lalla

    Where: Omni Downtown Capital Ballroom

    Why:We always recommend trying to take in a few panels thatare well outside of your usual professional focus, to help yougain perspective and see fresh ideas. Whether or not youre afoodie, this session will help you think about 3D printing innew and unexpected ways. When was the last time you watchedsomeone print food?!

    http://schedule.sxsw.com/2014/events/event_IAP22759

    Sunday contd

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    9:30a - 10:30aIf Content Is King, Who Is Sheriff?

    Who:Gail Marie, Kristina Eastham, Mike Schmidth,Robert Hernandez

    Where: Austin Convention Center, Room 12AB

    Why: More content doesnt always mean better, especiallyonline. Who is the gatekeeper for digital content; who helpsreaders decide what to trust?; and who sets the ethicalstandards? Robert is a great speaker with a deep backgroundin journalism.

    http://schedule.sxsw.com/2014/events/event_IAP22833

    What: Multiplatform Strategies for Making Good Happen

    Who: Caitlin Burns, Lina Srivastava, Liz Nord and MorraAarons-Mele

    Where: Driskill Hotel Ballroom

    Why:This panel has a wealth of experience in politicalorganizing, documentary filmmaking, education andstorytelling. Youll learn how to use technology for social good.

    http://schedule.sxsw.com/2014/events/event_IAP19803

    11a - 12pWhat: Its Not Rocket Science: UX for Niche Communities

    Who: Joseph Medwid, Kevin McMillin

    Where:Four Seasons Ballrom

    Why: Were always excited to hear from NASA, but thissession in particular will talk about the particular needs of userexperience design for very specific purposes. What is yoursystem is only for five users? What if you dont really need toscale your experience? There should me many lessons learnedthat can be applied across industries.

    http://schedule.sxsw.com/2014/events/event_IAP17123

    What: How Elizabeth Warren Built Her Grassroots Army

    Who:Amanda Coulombe, Lauren Miller, Mike Firestone, MindyMyers - Elizabeth Warrens team

    Where:ACC Room 10AB

    Why: In 2012, Elizabeth Warrens team launched and ran one ofthe more successful digital campaigns in Senate history. Herteam will discuss what they did, what they learned and what allof that means for the 2014 political season. This will be a greatsession -- especially if youre not involved in politics.

    http://schedule.sxsw.com/2014/events/event_IAP23462

    3:30p - 4:30pWhat: A Conversation With Glenn Greenwald

    Who: Glenn Greenwald, Micah Sifry

    Where:ACC Exhibit Hall 5

    Why:This should be a dynamic conversation betweenGreenwald, whos changing the way we think about privacy andjournalism, and Micah Sifry, who has long been at the forefrontof democracy and technology. Theyre both terrific speakers bring lots of questions. Itll probably be very crowded, so getthere early.

    http://schedule.sxsw.com/2014/events/event_IAP27593

    What: Platforms vs. Publishers: A Big New Theory

    Who:Zach Seward

    Where:Driskill Hotel Maximillian

    Why: Zach Seward posits that a big decision for media brandsis where they choose to settle on a spectrum between publisherand platform. It might feel a little meta, but should be a gooddiscussion for anyone who wants people to read, share and payfor their content. Zach is brilliant and generous -- even if thistopic itself isnt of interest, go to hear Zachs perspective, whichwill undoubtedly broaden yours.

    http://schedule.sxsw.com/2014/events/event_IAP17944

    5:00p - 6:00pWhat: Do Algorithms Dream of Viral Content?

    Who:David Carr, Eli PariserWhere:Austin Convention Center Ballroom D

    Why:Where Old Media meets New: a New York Times mediareporter/columnist and the CEO of Upworthy talk viralityof content and the role of algorithms. This should be a greatdiscussion.

    http://schedule.sxsw.com/2014/events/event_IAP27896

    Tuesday11am - 12pmFuture Foods - New Cuisine for a New Age

    Who:Glenn Zorpette, Pablos Holman

    Where:Radisson Town Lake

    Why: The future of food is upon us, whether were printing it,growing it in a lab or processing it in unexpected ways. Whatare these new technologies? How will they work -- and how willthey impact society?

    http://schedule.sxsw.com/2014/events/event_IAP20607

    Monday

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    Webbmedia Group

    Webbmedia Group (http://www.webbmediagroup.com)is a digital strategy agency that focuses on near-term

    emerging technology trends. We prepare our clients forfuture business disruption using research, ideation anda vast knowledge of whats about to change in the digitalecosystem. Webbmedia Group works with Fortune 500and Global 1000 companies as well as large nonprofits,universities and government agencies based all over theworld. Twitter: @webbmediagroup

    Flickr photo credits: Jim Nix, Charles Henry, Michal Stone, and Blue Hour Admiral.

    bb di | @ bb di