Kristina VorndranVictoria ValleauVarfolomey TeterinBen ThayerHunter WaddellZachary Shockley

Tear Sheet 2: Under Armour

Quick History1995: Plank comes up with the idea for Under Armour while playing football at the University of Maryland.1996: Plank uses $20k of his personal savings and $40k of credit card debt to launch the company. At the end of the year, he has sales totaling $17,000.1997: Plank sells $100,000 worth of product to twelve NFL football teams.1998: Under Armour is asked to create uniforms for Any Given Sunday.2000: UA takes off with National advertising campaigns.2002: The company becomes carried in 2,500 retail stores.2015: Under Armour makes $1.83 billion in retail sales.

Mission Statem

ent“Make all athletes better through passion, design, and the relentless pursuit of innovation”

Key People

Kevin A. PlankFounder, CEO, Chairman of the Board

Kerry D. ChandlerChief Human Resources

OfficerBrad Dickerson

COO, CAO

Key Competitors

NIKE, Inc.Columbia Sportswear CompanyAdidas AGPumaVF CorporationLululemon Athletica

Key Products / Services● Men’s, women’s, and children’s athletic

clothing● Sneakers, cleats, and sandals● Apps, UA Band

● Products offer unique stitching to regulate temperature and support

● Stephen Curry’s basketball shoe, The Curry One, grew sales in that category by 754%

● “Charged by Belief 4:13” tagline● Plank says he wants to build a $1 billion

basketball brand around Curry

Key Financials• Ranks #62 as one of FORTUNE’s Fastest-

Growing Companies (Aug. 2015)• FORTUNE 1000 companies• #87 of America’s Best Employers• #9 of World’s 100 Most Innovative Companies• Fourth Quarter net revenue increased by 31%

in 2015• 2015 full year net revenue increased by 28%• $3.96 billion net revenue in 2015

• Company prior outlook for 2015: $3.91 billion

• $3.08 billion net revenue 2014

* Market Watch

Key Financials• 10,700 employed (May 2015)

• Compare to 1,400 employees in 2007• Market Cap (total market value): $17.3 billion• Consistently outperforms S&P 500• About 80% of Under Armour’s net income

derives from Performance Apparel • $4.95 billion projected revenue for 2016 (~25%

increase)

Wounded Warrior Project• Founded in 2003• The WWP mission is to honor and empower those who

incurred a physical or mental injury, illness, or wound, on or after Sept. 11, 2001.

• WWP helps veterans and their families not only survive, but thrive in life post-injury.

• Offer a 10% discount to active duty Service Members, Veterans & First Responders.

• In 2014, over 80% of total expenditures went to provide services and programs for Wounded Warriors and their families.

• However...

SWOT Analysis

STRENGTHS

-Growth-Niche product lines-Sponsorships & Marketing agreements-Loyal customers-Trendy advertising

WEAKNESSES

-Lack of International sales-Small presence in footwear market-Heavy Investment spending

OPPORTUNITIES

-Direct to consumer distribution-International sales-Sponsorships in new sports-Footwear market-Women and children

THREATS

-Other sportswear brands -Vulnerability to recession-Potential for bad endorsements

Fun Facts• Kevin Plank was thrown out of private high school• Plank went to University of Maryland and became the football team captain• Plank’s first job:

• Owned a flower business• Parked cars• Sold t-shirts & bracelets at rock concerts

• Founded UA based on a football experience• Wanted to develop a cloth that would take perspiration away from skin, rather than

soaking up sweat• Company started in Plank’s grandmother’s basement• “Heart” - original name• “Under Armour” name was thought of by Plank’s brother• Tech company

• $710 million spent on acquiring apps including MyFitnessPal, • 15,000 + retail locations worldwide

• 8+ major international locations • UK• France• Germany• Japan

• 2030 - analysts believe UA will become the 3rd largest sports apparel company in world

BibliographyBaer, Drake. (19 Feb. 2015). Here’s How Under Armour Grew Into a $15 Billion Athletic-Apparel Empire. Business Insider. Retrieved 15 Feb. 2016, from http://www.businessinsider.com/history-of-under-armour-2015-2

Executive Team. (n.d.) Under Armour. Retrieved 15 Feb. 2016, from http://www.underarmour.jobs/executive-team/#toggle-id-3

O’Reilly, Lara. (19 Nov. 2015). 15 Surprising Facts About Under Armour. Business Insider. Retrieved 15 Feb. 2016, from http://www.businessinsider.com/15-facts-about-under-armour-history-name-2015-11

Roberts, D., Kasudia, A. (5 June 2015). This Chart Shows How Far Adidas has Fallen in Footwear. Fortune. Retrieved 15 Feb. 2016, from http://fortune.com/2015/06/05/adidas-footwear-fall/

Symington, Steve. (23 May 2013). Better Buy: Nike Stock or Under Armour? The Motley Fool. Retrieved 15 Feb. 2016, from http://www.fool.com/investing/general/2013/05/23/better-buy-nike-stock-or-under-armour.aspx

The World’s Most Innovative Companies. (n.d.). Forbes. Retrieved 15 Feb. 2016, from http://www.forbes.com/innovative-companies/list/#tab:rank

Under Armour Fact Sheet. (n.d.). Under Armour. Retrieved 15 Feb. 2016, from http://files.shareholder.com/downloads/UARM/0x0x342680/1B32409A-4163-40F5-9225-0FBF11FD9198/factsheet.pdf

Under Armour, Inc. (2016). Market Watch. Retrieved 15 Feb. 2016, from http://www.marketwatch.com/investing/stock/ua/financials

Under Armour, Inc. Company Information. (n.d.) Hoovers. Retrieved 15 Feb. 2016, from http://www.hoovers.com/company-information/cs/company-profile.Under_Armour_Inc.234e2f7749e33791.html

Under Armour Reports Fourth Quarter Net Revenues Growth Of 31% And Full Year Net Revenues Growth Of 28%. (28 Jan. 2016). Under Armour, INC. Retrieved 15 Feb. 2016, from http://www.uabiz.com/releasedetail.cfm?ReleaseID=952146

# 9 Under Armour. (n.d.). Forbes. Retrieved 15 Feb. 2016, from http://www.forbes.com/companies/under-armour/

Bibliography (cont.)