2

Click here to load reader

Undergraduate programmes Syllabusimm-gsm.s3.amazonaws.com/docs/Syllabi/new/Retail_Marketing.pdf · Retail Marketing Module Code: RM001 Credits: 20 IMM GSM: Year Level: 2/3 NQF Level:

Embed Size (px)

Citation preview

Page 1: Undergraduate programmes Syllabusimm-gsm.s3.amazonaws.com/docs/Syllabi/new/Retail_Marketing.pdf · Retail Marketing Module Code: RM001 Credits: 20 IMM GSM: Year Level: 2/3 NQF Level:

Undergraduate programmes

Syllabus

Page 2: Undergraduate programmes Syllabusimm-gsm.s3.amazonaws.com/docs/Syllabi/new/Retail_Marketing.pdf · Retail Marketing Module Code: RM001 Credits: 20 IMM GSM: Year Level: 2/3 NQF Level:

Retail Marketing Module Code: RM001 Credits: 20 IMM GSM: Year Level: 2/3 NQF Level: 7 Nature: Elective Status: Undergraduate Module Specific Outcome/s A detailed knowledge of the world of retailing, types of retailers, multichannel retailing, and customer buying behaviour. Understand and apply the essential concepts, and principles of retailing strategy. Understand aspects of merchandising management and apply evidence-based and theory-driven arguments to this field of study. Understand the critical factor involved in store management, layout and develop the capacity for store operation and delivering customer service. Description of Units

Unit Description Learning Outcomes

1 Introduction to the retail environment

Explain and analyse the retailer’s macro-environment. Discuss the various types of retailing. Discuss the variables in the market environment. Differentiate between the variables existing in the internal environment.

2 Retailing strategy and implementation

Critically understand and apply retail marketing and financial strategy concepts, principles, theories, procedures, operations and techniques. Understand the issues of retail site locations and the central methods in determining retail sites. Discuss the issues and challenges of human resource management within the retail environment. Understand the concepts of retrieval, critical analysis and presentation when dealing with information systems, supply chain management and customer relationship management.

3 Merchandise management Discuss the management of merchandise assortments and merchandise planning systems. Apply the essential procedures and techniques of merchandise buying and retail pricing structures. Understand and apply the retail communication mix in various contexts. Explain the determining factors of retail location. Identify price-setting considerations for retailers . Develop customer service standards.

4 Store management Have a detailed knowledge and critical understanding of store management. Discuss and apply the required procedures and methods of store layout, design and visual merchandising. Discuss the importance of customer service levels.