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Understanding Our Stakeholders Realities: Practices for Managing Change. 2012 AASHE Conference. Presenters. Dallase Scott Sustainability Program Manager GreenerU Babson College. Kelly Weisinger Sustainability Program Coordinator Emory University. Learning Objectives. - PowerPoint PPT Presentation
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AASHE 2012
Understanding Our Stakeholders Realities:Practices for Managing Change
2012 AASHE Conference
Presenters • Dallase Scott Sustainability Program Manager
GreenerUBabson College
• Kelly Weisinger Sustainability Program Coordinator Emory University
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Learning Objectives• Understand the concepts of First Order Reality and Second
order reality.• Understand how to help frame project and program ideas to
an audience with different value sets.• Understand best practices for how to cultivate relationships
and communicate with key stakeholders on sustainability.
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Starting the Conversation
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How do you have a beneficial conversation with someone who may not agree with you?
What is the best way to get your message across to people with a wide range of
backgrounds and specialties?
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The behaviors we choose depend on two types of realities:
• First Order Reality: • Something we can
measure.
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The behaviors we choose dependon two types of realities:
• Second Order Reality:• How we perceive
and interpret the First Order Reality world around us
ORback scratcher?
book mark?
pirate sword?
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Anot
her E
xam
ple
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What would be your behavior with this perception?
Friends!
Fun
Trendy
Popular
“Shopper’s High”
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What would be your behavior with this perception?
“Whipper snappers these days”
Claustrophobic
Credit Card Debt
Frugal
Bored
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What would be your behavior with this perception?
Photo credit: marissaorton on Flickr via creative commons
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Same Reality, Different Perceptions
Photo credit: marissaorton on Flickr via creative commons AASHE 2012
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Communicating to different value sets
• Three categories of value sets
• Prospectors
• Settlers
• Pioneers(Rose, C., Dade, P., Scott, J., 2005)
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Prospectors
Live in the now, for today, and seek rewards in terms of fashion, status, success, achievement and recognition, and are unconcerned with belonging, security or identity because they have that already.
What do you think about climate change?
“That is not my problem unless it affects my prospects for achievement and success”
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Settlers
Tend to look backwards, to yesterday (which was better) and dislike anything new or different as this threatens identity, belonging, security.
What do you think about climate change?
“That’s not a problem unless it immediately affects my family, my local area, my identity, my traditions”
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Pioneers
Looks forwards, both in time and to new horizons: they like change, discovery, the unknown so long as it is ethically acceptable but are unworried about status because they have already met those needs.
What do you think about climate change?
“It’s a problem”
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Activity: Elevator Pitch
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Directions:
What is the name of your Magazine?
What value group is the magazine advertising to?
Give a 90 second elevator pitch to that value group.
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Prospectors, Settlers, and Pioneers in your elevator
• What happens if your elevator gets stuck and you all have to work together to figure out how to get out?
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Exercise: Character Traits of a Leader
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Challenge: Your Leadership• What is your role in sustainability leadership
on campus?• How should each person feel after meeting
with you? • How should each person NOT feel after
meeting with you?
NESEABE12 – Occupant and Users
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Strategies for effective communication in making change
• Meet them where they are• Make it their idea• Defer to their expertise• Recognize & reward• Be sensitive & flexible
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“To lead people, walk beside them … As for the best leaders, the people do not notice
their existence. The next best, the people honor and praise.
The next, the people fear; and the next, the people hate …
When the best leader’s work is done the people say, ‘We did it ourselves!’”
Lao-Tsu
