UNICREDIT PROFILE – CEE RETAIL

CEE Identity & Communications

Milan, September 2014

UNICREDIT HAS ACHIEVED EXCELLENT RESULTS …

2

Reorganization ofservice model

(segmentation)introduction ofnew incentive

systems

Integration of 7 Italianbanks, centralization ofIT and back office, start

of internationalacquisitions

Continued expansioninto international

markets with HVB andBA-CA, strengtheningof domestic markets

with Capitalia

Asset ManagementAsset Management

1993 1998 2001 2005 2007 2014

Strategic Plan2013-2018

Strategic PlanStrategic PlanCentral and Eastern Europe (CEE)Central and Eastern Europe (CEE)

PioneerPioneer

ONE4CONE4CCapitaliaCapitalia

2010-2013

HVB,BA-CAHVB,BA-CA

Selective GrowthConsolidationTurnaroundOrganizationalSimplification

Privatization Federal Group S31Balance Sheet de-risking and capitalstrengthening

Restoring of asolid liquidity profile

Reducingcomplexity andcosts

UniCredit is arock solid

commercialEuropean Bank

Efficiency gains: cost/income ratio reduced by more than 18 pp from 1994 to 2013

Business relaunch

Increase in profitability

Focus on risk culture

Investment in growingbusiness

Increasing of multichannelcapabilities

1 This project led to the creation of three banks in Italy specializing in different customer segments: UniCredit Banca for the retail business,UniCredit Corporate Banking for the corporate business, and UniCredit Private Banking for the private banking business

3

… AND TODAY IS A LEADING EUROPEAN BANKING GROUP

Employees: more than 149,0001

Branches: 8,7722

Banking operations

in 17 countries

International network spanning:

~ 50 countries

Global player in asset management:

€ 185,5 bn in managed assets3

Market leader in Central endEastern Europe leveraging on theregion's structural strengths

1 Data as at June 30, 2014. FTE “Full Time Equivalent”= number of employees counted for the rate of presence.Figures include all employees of subsidiaries consolidated proportionately, such as Koç Financial Service Group employees.2 Data as at June 30, 2014. Figures include all branches of Koç Financial Services Group calculated at 100%.3 Data as at June 30, 2014.

4

•Including unidentified holdings, treasury shares and cashes1 Source: UniCredit analysis on Sodali data – All data based on ordinary shares as at 31 March 2014.2 Data as at June 30, 2014. FTE “Full Time Equivalent”= number of employees counted for the rate of presence. Figures include employees of Koç Financial Group calculated at100%.3 Data as at June 30, 2014.

UNICREDIT HAS AN INTERNATIONAL PROFILEWITH A STRONG EUROPEAN IDENTITY …

UniCredit Shareholder Structure1 (%) UniCredit Employees by Country 2(%)

Poland

UniCredit Branches by Region3 (%)

CEEItaly33%34%

13%Austria

Germany

1%

6% 13%

Austria

Germany

Others

1 0 3 1Poland

11

Italy4 6

CEE 29

Retail Miscellaneousand Unidentified

Investors*

InstitutionalShareholders

24,3%

48,3%

27,4%

Others

StableShareholders

5

1 Data as at June 30, 2014. These figures refer to Condensed Income Statement.2 CIB: Corporate & Investment Banking Division which includes the former divisions Corporate Banking and MIB

…AND WITH WELL-BALANCED REVENUES

By Business Lines (%) By Region (%)

Consolidated Total Revenues1

66

1 Source: Eurostat, UniCredit Research.Nominal GDP per capita as at December 31, 2013 (EU27=100).

2 Market Share in terms of Total Customers Loans as at December 31, 2013

THE GROUP CAN LEVERAGE ON ITS STRATEGIC POSITIONINGNOT ONLY IN ONE OF EUROPE’S WEALTHIEST AREAS …

GDP per capita1

14%

2.5%

12.6%

Germany

Austria

Italy

Market share2

126.2

141.9

103.4 No. 2

No. 1

7

Poland10.6% market share1,000 branches

#2

Baltics

Leasing

Russia1.5% market share107 branches

#9

Azerbaijan2% market share16 branches

#12

Ukraine3.5% market share350 branches

#6

Bulgaria14.7% market share203 branches #1

Turkey9.2% market share968 branches

#5

Czech Republic9% market share106 branches

#4

Slovakia6.7% market share78 branches

#5

Hungary6.4% market share85 branches

#6

Slovenia6.4% market share39 branches

#5

Croatia26.9% market share146 branches

#1

Bosnia and Herzegovina21.1% market share130 branches

#1

Romania7.6% market share185 branches

#4

Serbia8.8% market share74 branches

#3

Rep. Office inFYR Macedonia

andMontenegro

Ranking and market shares in Total Assets as of March 31, 2014 (except for Bosnia and Herzegovina, Hungary and Romania – as of Dec.31, 2013);Number of branches - as of June 30, 2014

Source: UniCredit

… BUT ALSO IN CEE

88

UNICREDIT CAN RELY ON A STRONG COMPETITIVE ADVANTAGE COMINGFROM ITS BUSINESS MODEL FOCUS ON CUSTOMER PROXIMITY

Higher responsibility of the Countries/ local Banks, through increased autonomy anddecision levers, in order to guarantee increased proximity to the client and fasterdecision processes - direct management of marketing activities and of certainbusinesses

Customerproximity

Globalfunctions

specialization

Holdingglobal

coordination

Maintaining the so-called “global” Divisions / functions [Corporate InvestmentBanking (CIB)/ Global Banking Services (GBS)] which allow the Group to maintainand increase a competitive advantage in terms of costs and competencies, whileenvisaging the refocusing of CIB Division on selected customers with a strongdemand for “Investment Banking” products

Confirmation of the steering, coordination and control role of the HoldingCompany, in particular through a focus on internal control topics, a supervision ofGroup key processes and a global coordination of some functions (Planning, Finance& Administration, Risk Management and Legal & Compliance

UNICREDIT MAINTAINS ITS LEADERSHIP POSITION IN CEE

9

Countries ofpresence (3)

Total Assets (1)

EUR bnNumber ofBranches

116 1,299 3,927 19

6

11

9

4

15

19

15

1,434

1,268

771

2,518

1,861

3,010

3,148

Data as ofFY2013

CEE, % share inGroup revenues

n.m.

11

30

17

56

83

29

SOURCE: UniCredit CEE Strategic Analysis

35OTP

ISP 38

KBC 56

SocGen 76

Erste 79

RBI 81

UniCredit 142

(5)

Note: (1) 100% of total assets for controlled companies (stake > 50%) and pro rata for non- controlled companies (stake < 50%), except for OTP; (2) After tax and before minorities;(3) Including direct and indirect presence in the 25 CEE countries, excluding representative offices; (4) Results of RBI exclude group corporate, markets and corporate center segments;

(5) Including Albania as of FY2012.

(4)

216

-199

763

692

872

892

1,945

Net Profit (2)

EUR mn

10

CEE RETAIL - THE FOOTPRINT

CEE RETAIL

Over 24,500Employees4

~ € 28 bnLoans to Retailcustomers2

~ € 24 bnDeposits from Retail

customers2

(0.4%; 1.4%)

Russia

(Market shareDeposits; Market

share Loans)1

UniCredit CEE bank Ukraine 3

(2.8%; 7.4%)

(24.8%; 24.3%)

Croatia

Bulgaria5

(11.4%; 14,4%)(3.4%; 5.9%)

Serbia

(23.7%; 25.3%)

Bosnia andHerzegovina

(3.3%; 9%)

Slovenia

(4.6%; 4.4%)

Hungary

(3%; 5.1%)Slovakia

(3.7%; 3.6%)

Czech. Rep.

(8%;10.2%)

TurkeyRomania5

(3.8%; 5.7%)

1 Source: UC CEE Strategic Analysis, June 2014. Market share data include loans to and deposits from households and non-profit institutions servicing households. Romania andBulgaria including UCFIN. Turkey “pro quota”.2 Data as of June 2014 at constant FX Budget ’14 Rate. Turkey “pro quota”. 3Ukraine refers to Ukrsotsbank and UC Ukraine4 Total FTEs as of June 2014, Turkey 100%.5 Loans and Deposit volumes refer to Mass, Affluent and Small Business client segment.

11

348

Source: Segment Reports June 2014. Where revenues of AFF and SB are not available (equal to 0) are conventionally attributed to MM.Notes: **TK pro-quota, revenues in other client category related to Credit Card business have been allocated to MM . *CZ,SK,SI other clients are allocated also to MM: As of 01.01.2014 banks merged in UCCzech Republic and Slovakia.

7

28

43

9

8

41

49

34

38

73

72

Bosnia NBB

Bosnia UCI

Ukraine

Serbia

Slovenia*

Romania

Bulgaria

Hungary

Turkey**

Croatia

Czk & Skk*

Russia 109

0

6

1

3

1

4

21

13

31

47

23

12

1

4

20

4

5

24

34

21

30

20

33

151

38

70

69

82

8

64

16

13

103

255

148

154

+ + =MM AFF SB Total

Total 511 161 1.020

Revenues Year-to-Date June 2014, EUR mln at constant budget rates

CEE RETAIL - REVENUES BREAKDOWN BY COUNTRY AND SUBSEGMENT

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CEE RETAIL - THE STRATEGY

CUSTOMERS: Customer at the centre of our activity is primary key for business sustainability.

Leveraging on new trends in Retail business, UniCredit reshapes the service model going in the direction of an

efficient and professional "industrialized" and "standardized" business model.

Simplicity, transparency and time to market delivery to gain leadership in servicing targeted client segments.

Development of non traditional offers to increase customers engagement and satisfaction

CHANNELS AND CRM: Technological innovations to better identify target client groups and needs in order to

define appropriate strategy to supply solutions in terms of products, services, pricing and communication.

Set of initiatives that represent the starting point to turn UniCredit multichannel network into a sustainable

ecosystem in the new distribution mix. Sales and communication solutions to:

enlarge bank proximity,

provide full range of contact and service delivery opportunities to present and prospective customers,

Re-define branch coverage and business model.

Improve banks efficiency and effectiveness, leveraging on CRM platform, to enable the development of high

value propositions and the achievement of market share growth targets.

Deposit growth to deepen the customer relationship and to support balanced financing to business.

Simplicity and Innovation in building sustainable business with our present and prospective customers.

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CEE DIVISION - CONTACTS

CEE RETAIL

CEE Retail Head – Mauro Maschio

UniCredit Bank Austria AGJulius Tandler-Platz, 31090 ViennaAustriaTel. +43(0)5 05 05 53302/+43(0)5 05 05 53545

CEE PRIVATE BANKING

CEE CIB Head – Jan Tronicek

UniCredit Bank Austria AGRenngasse, 31090 ViennaAustriaTel. +43(0)5 05 05 51253

CEE CIB

CEE CIB Head – Gianfranco Bisagni

UniCredit Bank Austria AGSchottengasse 6-81010 WienAustriaTel. +43(0)5 05 05 51733/+43(0)5 05 05 51701