Union's Design Works

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Union’s Design

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The Latest

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Workers United Speak

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Stay InformedStay Informed

Workers UnitedThe banner of this website was designed in 13 different languages to reflect the fact that members of this union have different nationalities, The page was designed in three columns to highlight different issues that happened simultaneously.There are always constant news about the union activities. The center column was dedicated to present them, featuring the latest one.A specific section was designed to add or remove links to specific campaigns.


Unite Here!This website was designed to publish the events and actions of a campaign. The main column was devoted to photographs and videos that were very relevant as a visual testimony of the development of the conflict.In the same manner another column was dedicated to present workers’ testimonials that would load randomly to feature different quotes.


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AIRPORTGROUPAIRPORT REVENUE SOLUTIONS THROUGH POLICY AND DEVELOPMENT

WHO WE ARE OUR WORK TEAM WHERE WE ARE

Unite Here! / Airport GroupBecause of the target audience of this website, it needed to have a corporate appearance. It uses sober colors, but also includes the main colors of the union.The webpage should have simple navigation because the information needed to be precise.


Unite Here! Hotel Workers RisingThis website was designed to inform hotel workers and promote the different activities and campaigns. The main campaign is featured at the top part of the main column. Further down in the page, there are videos, photos, news and other campaigns.The right column presents relevant information both for workers and the general audience.

Promo


How to Apply: Fill out an online application at

http://jobs.unitehere.org/

2007 Two Day Training

February Oakland, CA

9 & 10

March

Philadelphia, PA

2 & 3

April

Detroit, MI

13 &14

April

Phoenix, AZ

20 & 21May

Northern New Jersey

4 & 5

June 18 Summer Internship

through July 20July

Washington DC

27 & 28

Make a difference in the world—become a member of the UNITE HERE Organizing Team! Our union is leading the way so that hundreds of thousands of low-wage workers throughout North America can win the respect they deserve. We are looking for passionate and committed people who want to defend workers’ rights, immigrant rights and living wages.

Make a difference in the world—become a member of the UNITE HERE Organizing Team! Our union is leading the way so that hundreds of thousands of low-wage workers throughout North America can win the respect they deserve. We are looking for passionate and committed people who want to defend workers’ rights, immigrant rights and living wages.

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Unite Here!Campaign to organize new members. Three posters were designed together with a set of flyers on different languages, featuring each a different worker that belonged to a specific sector of the union with a background of workers marching. A special business card that folds in half was designed for organizers, so they could hand out with dates of events and if needed write additional information.

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idiomas que ayudan:Creole haitiano y creole de Cabo

Verde; mandarín, punjabi, vietnamita y portugués.

¿Cómo solicitar? Llene una solicitud en:

http://jobs.unitehere.org/Para más informes: Brandon King [email protected]

¡Marca la diferencia en este mundo:hazte miembro del equipo de organizadoresde UNITE HERE! Nuestra organizaciónsindical está encabezando el camino paraque, por todas partes de Norteamérica,cientos de miles de trabajadores consueldos bajos puedan ganar el respeto quese merecen. Buscamos gente apasionaday comprometida que quiera defender losderechos de los trabajadores, los derechos delos inmigrantes, y los salarios dignos.

www.unitehere.org

Poster

Business card Flyer


Unite Here! / INMEXThis entity within the union was created to compete with private firms and the design was targeted to a more corporate audience. It needed to have a completely separate and individual identity.The color conveys a serious and yet vibrant impression to attract customers, giving them a sense of confidence.

202 661 3678 [email protected]

INMEX: MEETINGS WITH A MISSION We believe that when you spend your dollars with responsible corporations, they’re more likely to continue doing the right thing.

Founded in 2006 with the support of the hotel workers’ union (UNITE HERE), INMEX is a non-profit corporation that provides comprehensive meeting planning resources for your organization.

But unlike traditional third-party meeting planners, we ensure you’re spending your dollars with socially responsible hotel corporations.

We work closely with media, environmental, human rights, philanthropic, labor and community organizations so your event dollars go to sustainable hotel corporations that

respect the communities, the workers and the environment in which they operate.

“INMEX helps plan our conventions

and puts us in hotels that are good

corporate citizens. !ey’re professional

meeting planners that have saved us

time and money. But the best part about

working with INMEX is that they give an

organization like ours peace of mind that’s

impossible to quantify.”

—Nolan Treadway, Logistics Director, Netroots Nation

“Our organization expects a very high

level of professional meeting planning

services for our annual convention.

But for our members, it is also important

that we’re partnering with responsible

corporate actors. In the end, we decided

to go with INMEX — not only because

they o"er high quality event planning

solutions, but also because they assure

that our dollars are going

to good corporations.”

—John Stephens, Executive Director,

American Studies Association

Book with INMEX and live

your values through the

dollars you spend.

M E E T I N G S W I T H A M I S S I O N

RFP PREPARATIONWe prepare custom made RFPs tailored to your organization’s individual needs. INMEX has also developed standard RFP templates, so that suppliers understand the importance your group places on corporate and social responsibility. At INMEX, we strive to ensure you have a seamless event, but also ensure you’re patronizing companies that respect your organization’s values.

SITE SELECTIONINMEX has built and maintains an extensive database on all existing hotels and new properties in the development pipeline. INMEX also compiles detailed information about desti-nation cities and other suppliers, so that you know which locations and corporations share your values well before you book your event.

LOGISTICS, AV & IT MANAGEMENTINMEX’ staff brings over 25 years of prior experi-ence in hotel and resort management, which allows for an insider’s understanding of the mechanics of a meeting. We work with national and local contractors for audio/visual services, exhibit set-ups, translation services, and much, much more.

EVENT PROMOTION & SPONSORSHIPSINMEX’ real value lies in its relationships. INMEX clients are groups that are committed to using socially responsible corporate partners for their meetings and conventions. In the course of working with our clients, we have developed intimate, principal-to-principal relationships with the largest academic, advocacy, religious, non-profit, philanthropic and labor associations in the US.

SITE VISIT PREPARATION & LOGISTICSAt INMEX, we know that you never really know what a destination has to offer until you’ve seen it first hand, which is where our close relation-ships with CVBs and national hotel chains can help your group. INMEX can assist with air reservations and can manage all other logistics for your group’s all-important site visit.

CONTRACT NEGOTIATIONINMEX negotiates the best available rates and concessions for your group. We ensure that the final contract protects your group as well as the hotel from the unexpected, such as labor disputes and natural disasters. We are also keenly focused on matching concessions with your group’s individual values when we negotiate contracts.

HOUSING SERVICESINMEX is able to provide and manage all aspects of housing and registration for your event. From on-line booking tools through integrated invitation and attendee registration, INMEX’ housing support is another example of how our services can save your group time to focus on what is important: the meeting itself.

CONFERENCE & EVENT MANAGEMENTINMEX staff has over 25 years of hotel and on-site management experience, so event logistics are like second nature for us.Whether your group needs help simplifying room block management, or needs assis-tance with set-up, or could use some advice on flow issues, INMEX can help with all of your event’s logistics.

SPEAKER FACILITATIONINMEX, in conjunction with the Hotel Worker’s Union (UNITE HERE), have recently hosted events where numerous speakers — which include Actor Danny Glover and NAACP Chairman Julian Bond — have participated. Many more speakers from nationwide orga-nizations are available to your group through INMEX’ substantial and unique relationships.

SOCIALLY RESPONSIBLE EVENT PLANNING

AIR RESERVATIONS AND OTHER LOGISTICS

25 YEARS COMBINED IN HOTEL MANAGEMENT

EXPERIENCE

INMEX:

a professional, non-profit

meeting planner offering

a full range of services

for our clients

Interior


Workers United

In March !""#, we joined together to form Workers United, a new union a$liated with SEIU – together we are ! million members strong! Our vision is to be a strong, ag-gressive and growing union driven by an informed and empowered membership.%

We value:

Good jobs that can support families

Contract negotiations before the contract expires

Members elected to participate in negotiations and member elected shop stewards

Leadership by our members

Local control of our union

Join us, a better union ready to win better contracts for airport workers.

Shawnta WilsonDisplay Cook, Red Rocks Bar & BBQ (DNC) Denver, CO

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Workers United- Putting Workers First

Workers United members fan across the US and Canada and

work in the laundry, food service, hospitality, gaming, apparel,

textiles, manufacturing and distribution industries. An a!li-

ate of the two million member strong SEIU, Workers United

members are winning at work.Workers United members value:

Job security and protecting workers from layo"s

Reliable resources for negotiating and winning

strong contracts E"ective grievance handling and ensuring

supervisors treat members fairly

Putting union dues to work for members

Empowering members with education and

informationPassing President Obama’s worker-friendly agenda

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For more information www.workersunitedunion.org

workersunited

AN SEIU AFFILIATE

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workers united

Workers UnitedThe image used as the cover of the brochure was designed as part of the corporate identity of the union. It presents workers from different nationalities that come together. The union’s name is written in 13 different languages and the logo appears in the center of a collage of orange rectangles.A similar cover was used for the different brochures needed by each sector of the union, to give a sense of unity and belonging to the workers.

Norma Milligan

Flat work feeder,

Seacrest Linens

Brooklyn, NY.

Laundry, Drycleaning & Allied Workers

Joint Board.

It is not about just us, it is not

for this generation, it is for

the future generation. We as

laundry workers have been on

the back burner for too long. I

know how important our union

is and I am ready to do what it

takes to make change real for

workers.

Denise Graham

Front Desk,

Doubletree Hotel,

Pittsburgh, PA

Local !"

Working with SEIU will help

protect the gains we’ve made

with the Joint Board. We are

happy with the partnership

we’ve built in Pittsburgh.

Our Joint Board leadership

helped us negotiate a great

contract. I want to work

with SEIU to keep our

union moving forward.

Virgil NelsonDistribution, Fingerhut Corp,

Pres. Local #"$ St. Cloud, MN

We’re glad to be in a new union

that puts the members !rst!

WHY they formed Workers United Los trabajadores van primero Les travailleurs d’abord

www.workersunitedunion.org

Yohanna BrodaBartender, Delaware NorthFort Lauderdale, FLWe need to be involved when our contract is bargained. I have made the choice to stand with hundreds of my co-workers across the country and join Workers United. It’s time we have a union that we can be proud of.

Workers United members shareMartin RubioLaundry washer, Medico Pro!essional Linen Western States Regional Joint Board For us the union is the e"orts of the members that get involved, not the conditions inside the o#ces of the locals; we are the real owners of the locals.

Putting Workers First Los trabajadores van primero

For more information Interior pages

Interior pages of the brochure for the airport sector

Photo: David Bacon

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Unite Here! Service Workers RisingThis sector of the union worked with a variety of workers from different areas. To better communicate with them, and to generate a greater interest from the reader, an ad campaign was designed using photos and testimonials from workers, in a way that would have a more personal appearance.


workersunited

AN SEIU AFFILIATE

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workersunited

AN SEIU AFFILIATERochester Regional Joint Board

Serving up workers’ rights in the Capital D

istr

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Local

THE Hotel

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Workers Union

AFFILIATED WITH SEIU

workers united

PhiladelphiaJoint Board

All of us and the Philadelphia Joint Board

are ready to vote

The School District says an election should be held

The Pennsylvania Labor Relations Board is prepared

to hold the vote

Local 634 Unite Here: does not want an election anytime soon and is doing

everything it can to stall and delay our right to vote

for change.

Philadelphia Joint Board–Workers United, a! liated with SEIU

Tell local !"# Unite Here:

On August !rd, the Pennsylvania Labor Relations Board Representation Coordinator held a conference call to review election issues. On that call we learned:

STOP DELAYING OUR VOTE!

STOP DELAYING OUR NEGOTIATIONS!

workersunited

AN SEIU AFFILIATE

$20.00

$18.00

$16.00

$14.00

$12.00

$10.00

$8.00

$6.00

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SEIU Local 1201 UNITE HERELocal 634

Vote to join the Philadelphia Joint Board, Workers United, an SEIU A!liate.

$19.57/ hour

$11.00/ hour

We Deserve More!

Workers UnitedDiverse promotional pieces created for Workers United. The design of all pieces creates a sense of belonging to Workers United and establish the identity of the union.The identity design for Joint Boards and Locals resembles and is consistent with the union’s primary identity.

T-shirt Design ButtonIdentity for Joint Boards and Locals

Postcard Postcard

workersunited

AN SEIU AFFILIATE

www.workersunitedunion.org

Name LastnameTitle

Cell Phone (!"#) $%& – '()*[email protected]

#! West !%th Street, #rd Floor New York, NY !**!!

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Identity


Unite Here!Unite Here! was the first union in the US to endorse senator Obama when running for president. It was essential to present the union’s identity to the fullest, while campaigning for the candidate.The campaign revolved around an illustration of Obama blended with a high contrast photo of Unite Here! workers. The illustration was created instead of using a photograph, to highlight the pose and to give it a more striking and unconventional effect.


workersunited

AN SEIU AFFILIATE

trabajadoresunidos

UNA FILIAL DEL SEIU SEIU

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Workers UnitedThe image of this union was designed having in mind three main aspects: solidity, multiculturalism and optimism. The logo is based on a square to give it strength and stability. People from many nationalities belong to this union and so it was designed to fit the name in 13 different languages. It was of high importance to give the union a positive look, thus the use of orange as part of the image.

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AN SEIU AFFILIATE

trabajadores unidostravailleurs unis

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workers united

Logo used as a template for the different locals and joint boards.Logo designed in thirteen different languages

Illustration created as part of the union’s corporate identity.


HILTONCINTAS

COALITION OF INJUREDCINTAS WORKERS

Logotype Design1. Sleep with the Right PeopleHotel workers campaign to support the LGBT movement.2. Coalition of Injured Cintas Workers Campaign against the laundry services corporation, Cintas.3. Cintas Stains HiltonCampaign against the laundry services corporation, Cintas.

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AIRPORTGROUP

Unite Here!Logos created for two different sections of the union. Both needed to incorporate the main logo, but still have their own identity.

Publications


Annual Report Fall 2006Annual Report Fall 2006

Public Review Board Report 11Policy on Fee Objections 12Labor Management Reporting 13

UNITEHERE!275 Seventh Ave. NY, NY 10001 Indice

Here Please

Breaking Down Barriersfor Immigrants

Hotel Workers Are Rising!

Breaking Down Barriersfor Immigrants

Hotel Workers Are Rising!

Inside Genentech's Cafeterias:Guckenheimer Food Workers WantRespect -- and a Union

Inside Genentech's Cafeterias:Guckenheimer Food Workers WantRespect -- and a Union

INDUSTRIES UNITE HERE

14 AUTOMNE 2006

Coudre, expédier et vendre :

TJMaxx. Levi Strauss. LizClaiborne. BrooksBrothers. La plupartd’entre nous connais-sent ces marques etpeut-être même un oudeux vêtements por-tant ces étiquettessont-ils accrochés dansnotre penderie. Ladivision Fabrication,vente au détail et dis-tribution de UNITEHERE représente plusde 100 000 adhérentsqui travaillent dans laconfection de vête-ments et le textile, lafabrication de piècesautomobiles et autressecteurs de fabricationlégère, des centres dedistribution et desmagasins de vente audétail. De plus, notresyndicat recrute desmilliers de nouveauxemployés dans cesecteur.

Vente au détailUNITE HERE représente des milliers d’employés du commerce de

détail travaillant pour des sociétés telles que Brooks Brothers, Barneys NewYork, Jos A Bank et Duane Reade.

Au cours de l’année écoulée, notre syndicat a recruté des employés demagasins Barney’s New York dans tout le pays, notamment à Washington,Houston, au Texas et Troy, dans le Michigan. Nos membres travaillent dansneuf magasins de cette société de prêt-à-porter haut de gamme, et notam-ment dans le magasin phare de la marque, situé à New York.

Plus de 1000 membres de UNITE HERE travaillant pour Duane Reade,la chaîne de magasins basée à New York, ont négocié un nouveau contratcette année. UNITE HERE continue à recruter dans les magasins DuaneReade à mesure qu'ils ouvrent leurs portes.

Plusieurs centaines d’employés de magasins Brooks Brothers dans larégion de New York ont obtenu un nouveau contrat cette année, couvrantdes hausses de salaire, des taux de commission sur les ventes, une couver-ture maladie et des contributions au fonds de retraite de la société. UNITEHERE représente les employés et les fabricants de vêtements dans plusd'une dizaine de magasins Brooks Brothers à travers le pays.

DistributionUNITE HERE représente plus de

30 000 employés dans des centres dedistribution et des entrepôts de tousles Etats-Unis et du Canada, dansdes sociétés telles que TJ Maxx, LizClaiborne et Levi Strauss.

Plus de 200 employés du centrede distribution d’une des plusimportantes entreprises de prêt-à-porter américaines – Jones ApparelGroup – ont récemment choisi derejoindre UNITE HERE à El Paso,au Texas.

« Ce syndicat, UNITE HERE, estune véritable bénédiction ! » déclareEmma Alvarez, membre du comité.« Jamais je n’avais vu une directionchanger d'attitude aussi vite, maisdepuis que nous avons entamé lesnégociations, ils nous respectent.Cela prouve simplement ce quel'ont peut réussir en s'unissant. »

Jones Apparel Group emploieplus de 13 500 personnes à travers lemonde et a enregistré l’an dernier 5milliards de dollars de ventes. Cettesociété vend des vêtements et deschaussures sous des marques tellesque Jones New York, Nine West,Anne Klein et Easy Spirit. Elle pos-sède également la chaîne de maga-sins de luxe Barneys New York, oùUNITE HERE représente près de1000 employés des magasins et descentres de distribution.

En octobre, UNITE HERE a con-clu une promesse de contrat avec legéant allemand de la mode HugoBoss, offrant un nouveau contrat àprès de quatre-vingt dix employésdans un centre de distribution de larégion de Savannah, en Georgie. Ilstravaillaient sans contrat depuisavril. Les employés ont lutté pourobtenir une augmentation décenteau cours de la première année d’unnouveau contrat et pour bénéficierd’un plan de retraite financé par

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FabricationLe ministère américain de la Défense con-

sacre plus de 2 millions de dollars par an àl’achat d’uniformes et autres équipements et élé-ments textiles destinés aux soldats américains.La loi fédérale impose que ces vêtements soientfabriqués aux Etats-Unis. 5000 employés deUNITE HERE environ fabriquent différentestenues de combat et uniformes, tenues renfor-cées et gilets pare-balles, ainsi que des para-chutes dans des sociétés telles que AmericanApparel, Point Blank et Tama Manufacturing.

Ces employés bénéficient de salaires, d’uneassurance maladie et d’un plan de retraite dansle cadre de leur contrat syndical, mais il resteplus de 15 000 employés non syndiqués dans cesecteur qui travaillent souvent dans des condi-tions très difficiles.

Les employés d’une de ces sociétés, AmericanPower Source, située à Columbus, dans le Mis-sissippi, ont un salaire à peine supérieur ausalaire minimum, ne disposent pas d'un plan deretraite, ne peuvent pas se permettre de payerune assurance maladie, et doivent souvent s’ap-

INDUSTRIES UNITE HERE

UNITEHERE! 15

leur employeur. Le soutien des membres de UNITE HERE à travers le pays a étédéterminant pour obtenir ce contrat, car ils ont distribué des tracts dans les maga-sins Hugo Boss et envoyé des lettres au P-D.G. de la société.

UNITE HERE représente plus de cinq cents employés de Hugo Boss dans le cen-tre de distribution de Savannah et dans un centre de fabrication et de distributionde Cleveland, dans l’Ohio. Les employés de Hugo Boss à Cleveland ont défenduleurs collègues de Savannah qui n’avaient pas encore de contrat, prouvant que la so-lidarité n’est pas un vain mot. « Nous travaillons tous pour la même compagnie etnous méritons d’avoir les mêmes avantages », a déclaré Elba Rosario, employée dansune fabrique de pantalons.

syndicalisation et élévation du niveau

Les actions menées dansles magasins Hugo Boss « Jamais je n’avais vu

une direction changerd'attitude aussi vite, mais

depuis que nous avonsentamé les négociations,ils nous respectent. Cela

prouve simplement ce quel'ont peut réussir en

s'unissant. »Emma Alvarez,

membre du comité.

puyer sur les programmes d’assistance du gou-vernement. « Je travaille comme fournisseurpour le gouvernement. Je devrais être en mesurede vivre et de faire vivre mes enfants par moi-même, sans recourir à l'assistance du gouverne-ment », déclare Sheila Thomas, employéed'American Power Source.

En mars 2006, UNITE HERE a publié unrapport intitulé « Conduct Unbecoming »(Con-duite inappropriée). Sweatshops and theU.S.Military Uniform Industry » (Les ateliers demisère et l’industrie des uniformes de l’arméeaméricaine), qui documentait les conditions detravail déplorables en vigueur dans de nom-breuses sociétés de sous-traitants non syn-diquées telles que American Power Source. Cerapport fait appel au ministère de la Défensepour qu’il prenne ses responsabilités en matièrede conditions de travail dans ce secteur. !

20 FALL 2006

“ I moved to the US from China to build a better life for myfamily. I like my job at Guckenheimer and I work hard to keepthe customers satisfied. But the managers here don’t reward usfor our experience and dedication. I’m standing up for respecton the job. That’s why I want the union.”

“Yo emigré de China a los EE.UU. para construir una vidamejor para mi familia. Me gusta mi trabajo en Guckenheimer ytrabajo duramente para mantener satisfechos a los clientes.Pero aquí los gerentes no nos compensan por nuestra experien-cia y dedicación.Yo estoy defendiendo que haya respeto en eltrabajo. Por eso quiero que haya organización sindical."

“ I’ve cleaned as many as 26 rooms in 10 hours,and I have to bend over to change sheets, scrubtoilets and bathtubs. I take pride in the work that Ido. I want a union at my hotel so that managementgives us the respect that we deserve.”

“Yo he limpiado hasta 26 cuartos en 10 horas,teniéndome que agachar para cambiar sábanas ytallar inodoros y tinas. Estoy orgullosa del trabajoque hago. Quiero una organización sindical en mihotel para que la gerencia nos dé el respeto quenos merecemos.”

Why We Want a Union

Laundry & FS / Lavanderías y servicios de alimentaciónRi Hua Zhang, Porter for Guckenheimer Food Services, South San Francisco, CA

Portero de Guckenheimer Food Services, San Francisco del Sur, Cal.

Hotels / HotelesTracy Smith, Housekeeper, Crowne Plaza Hotel, Rochester, NY

Recamarera, Crowne Plaza Hotel, Rochester, N.Y.

UNITE HERE is organizing workers across North America. Here’s why some are fighting for a union.

UNITEHERE! 21

“I make uniforms for the US military, and I feelpride knowing that our service men and womenwear the clothes that my co-workers and I make.Working for a government contractor, I should beable to take care of myself and my children andnot need government assistance. That is why Iwant a union.”

“Yo fabrico uniformes para el ejército esta-dounidense, y siento orgullo de saber que nues-tros hombres y mujeres en el servicio militar usanla ropa que hacemos mis compañeros y yo. Traba-jando para un contratista del gobierno, yo deberíatener la posibilidad de mantenerme a mí y a mishijos sin necesitar asistencia del gobierno. Por esoes que quiero un sindicato.”

Por qué queremos un sindicato

“Dynamite Distribution fired me without causebecause I believe that the company found out that Iwas a union supporter. We’re not allowed to speakour first language (Tagalog) at work and are forcedto speak English. We’re fighting for better wages,benefits, and for dignity in our working lives.”

“Dynamite Distribution me despidió injustificada-mente porque creo que la compañía descubrió queyo estaba apoyando a la organización sindical. Notenemos permitido hablar nuestro idioma natal(tagalo) en el trabajo, y nos obligan a hablar inglés.Estamos luchando por mejores sueldos, planes deprestaciones, y por dignidad en nuestra vida laboral.”

Apparel / Ropa Edbert Abad Certeza, Dynamite Distribution, Montreal, Quebec

Dynamite Distribution, Montreal, Quebec.

UNITE HERE está organizando sindicalmente a los trabajadores por todas partes de Norteamérica.Aquí, algunos de ellos explican por qué luchan por tener una organización sindical.

Manufacturing / FabricaciónSherita Thomas, American Power Source worker, Columbus, MS

Obrera de American Power Source, Columbus, Miss.

Interior pages

Interior pages

Unite Here!Magazine designed in English, Spanish and French.Sections of the magazines were specified by color on background, titles and headers.Special spread in two languages portraying workers quotes.


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Unite Here!Redesign of UniteHere!’s Magazine. This issue highlights the involvement of members in Obama’s campaign and celebrates his election.Since members rallied for the candidate wearing buttons, a special cover was designed and illustrated where Obama is presented rallying for members.


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E l ! de enero de "##$, UNITE HERE se convirtió en el primer sindicato inter-nacional que dio su respaldo o% cial a Barack Obama para presidente. UNITE HERE vio en Obama a un candidato que entendía las luchas del ciudadano común estadounidense y que era capaz de transformar a nuestra nación. Con

ese respaldo o% cial, los integrantes de UNITE HERE intervinieron en la historia y se em-barcaron en una de las más ambiciosas y exitosas campañas políticas que nuestra organiza-ción haya emprendido jamás.

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Desde entonces, Barack Oba-ma ha marchado en nuestras líneas de huelga, se ha sentado de nuestro lado en la mesa de numerosas negociaciones de contratos, y ha votado con-sistentemente del lado de los trabajadores. Así pues, cuando Obama anunció que se estaba postulando para presidente, con orgullo lo respaldamos. Sin embargo, una larga y difícil campaña de elecciones pri-

marias nos dio !"# días para ayudar a mandarlo a la Casa Blanca. El trabajo de nuestra organización sindical durante esos !"# días es una inspiración.

UN SINDICATO, TRES ESTRATEGIAS, UNA VICTORIA

En coordinación con nues-tros aliados de la federación de sindicatos Change to Win, cientos de a$ liados a UNITE HERE se inscribieron para ge-nerar las victorias del Parti-do Demócrata en los % esta-dos más competidos: Nevada, Wisconsin, Virginia, Carolina del Norte, Ohio, Pennsylvania e Indiana. Y, de entre estos es-tados, UNITE HERE encabe-zó las campañas de Change to Win en Nevada, Wisconsin y Virginia.

Nuestro programa político incluía una meta sin preceden-tes. Necesitábamos reclutar al menos a &'' agremiados de

159 DÍAS PARA HACER HISTORIA:Barack Obama y UNITE HERE

P ara cuando Barack Obama anunció su candidatura a la presidencia, este joven senador de Illinois y UNITE HERE eran ya buenos amigos. Mientras fungió como senador estatal de Illinois, Barack había trabaja-do estrechamente con nosotros para hacer progresar las políticas a favor

de los trabajadores. Cuando Barack decidió postularse para el Senado Federal de E.U., hizo un llamamiento a UNITE HERE para que lo apoyara. Y aunque su triunfo se veía lejano, nosotros lo apoyamos de corazón porque sabíamos que él iba a ser una voz para los trabajadores en Washington.

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Barack Obama con los miembros de UNITE HERE, luego de su discurso ante la Convención de UNITE HERE en 2004.

La activista Gloria Craven, de la Región Sur de UNITE HERE, habla ante la Convención Nacional Demócrata.

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RGINIAIda Randle,

Load Builder, Asco Industrial Laundry, Local 5030 Memphis, TN

Volunteering on the UNITE HERE Obama campaign has been one of the greatest experiences of my life. It was so satisfying seeing the differ-ence we were making in people’s lives, especially among the very old and the very young. We visited neighborhoods where no one had ever come to regis-ter voters. We worked so hard to edu-cate people on the impact voting would have on their communities. At fi rst they did not trust us, but over time, we won their trust and were welcomed in the neighborhoods with open arms. They were so grateful for registration and education efforts. Each day just made you feel great about the change we were helping to bring to our country.

Working on this campaign taught me the value of perseverance—the benefi t of going that extra mile. I now know that every goal is within our reach when we come together as we did to elect Barack Obama.

at least !"" members from all over the country to devote eight weeks to the campaign. # e program would be gruel-ing. It would require everything that the volunteer had to give, and then some. As political volunteers, members had to take a leave from work and, in the cases of Wisconsin and Virginia, travel far from home to form an army for change in Virginia, Nevada and Wisconsin. Not surprisingly, members lined up to an-swer the call and within short order, !!$ members signed up to make history.

VIRGINIA – REGISTER, EDUCATE AND TURNOUT

# e story of Virginia is one of

enfranchisement—bringing the vote to

those who felt le% be-hind. Our Virginia team felt steeped in history, as their state had ignited the Freedom Rides of the &'("s which chal-lenged the institutional racism that per-sisted in the South despite recent civil rights victories. “Coming to Virginia as a UNITE HERE political organizer gave me the opportunity to help complete the un) nished work started over forty years ago.” Ken Williams, Bell Captain and Head Steward, Double Tree Hotel, Chi-cago - Local &, Chicago, Illinois.

When it comes to presidential elec-tions, Virginia had voted Republican

since &'(*. How could we reverse this trend? Register new voters and educate them on exercising their voting rights. So on September $th, (* volunteers and UNITE HERE sta+ members arrived in Virginia ready to work throughout the state. With voter registration and educa-tion as our focus, UNITE HERE volun-teers acted as community organizers, talking with the general public about the changes voting could bring to their neighborhoods.# e volunteers faced and overcame

many challenges. “When we ) rst arrived in the neighborhoods, people did not trust us, but we did not give up. We con-tinued to visit the same neighborhoods and talk to the same people and eventu-ally communities grew to trust and wel-come us as ‘the people in the red shirts’ who had come to help them vote.” Tony Evans, Bartender and Shop Steward, Golden Gate Field, Local ,-$" Oakland, California.

Six days a week, our Virginia volun-teers visited neighborhoods previously excluded from the political process, in part, because our door-to-door regis-tration drive was the ) rst of its kind in many Virginian neighborhoods. Volun-teers regularly met and registered ) rst-time voters in their -"s and '"s.

In total, our Virginia team knocked on (",""" doors and registered over $,""" new voters. On election-day, ,!$

“We went door to door educating people about the importance of voting.

Over and over again, we told people that communities that vote—use

their political voice—receive more attention from elected politicians. ”Bill Horne, Quality Assurance, United Converting Company, Mid-Atlantic Joint Board Local 131A, Union Town, Pennsylvania.

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Clester Nelson,Bellman, Bally’s Hotel & Casino, Local 226 Las Vegas, NV

My grandfather was a slave, and yet he told me, when I was grow-ing up, that during my life time, we would elect a Black President. When I met Senator Barack Obama, I knew that my grandfather was right. But I also knew that it was going to take all of our dedication and energy to send him to the White House in 2008. When my union opened the volunteer political organizer Obama program, I signed up right away. I was surprised to fi nd out how many young people seemed not to care about voting, even for Obama. But over the course of two months, we got them fi red up and ready to go. And seeing these young men arrive at the polls on November 4th was truly satisfying – to know that we had made a difference and had ignit-ed a new generation of voters. I look forward to volunteering again.

Nevada

UNITE HERE members volunteered in three regions to get out the vote, producing a dramatic increase in voter turnout and an Obama win with !"# of the vote.

In addition, our Danville team played an instrumental role in the Democratic victory of the hotly con-tested Congressional race in Virginia’s !th District –helping Tom Perriello un-seat a $%-year Republican incumbent by &%! votes.

NEVADA – MEMBER TO MEMBER CAMPAIGN

In Nevada, UNITE HERE’s Obama campaign ef-

forts jumped into high gear during the primary

season, when Local ''( members ac-tively campaigned for Obama during the caucus and registered new vot-ers throughout '))& and '))*. Dur-ing the general election, Team Nevada had *) full-time member volunteers on the streets and ") member volunteers at worksites, talking to union mem-

bers and their families about bringing change to Washington.

To win in Nevada, our UNITE HERE team developed a three-prong approach: ($) help naturalize immi-grant union members and register them before the '))* general election (') persuade the $$),))) Change To Win union members in Nevada to sup-port Obama, and (") encourage early voting to maximize voter turnout.

Our Nevada volunteers worked six days a week during most of the cam-paign and every day during the two week early voting period—talking with members about the issues, recruiting them to volunteer and encouraging them to vote early. Our political orga-nizers faced apathy and fatigue among voters overwhelmed by the wake of massive foreclosures and economic hardship.

“Las Vegas has been ground zero for our country’s economic meltdown—so many people are struggling just to keep their homes. Obama showed a sincere concern and commitment to revers-ing this trend. Our job was to convince members and their families to en-gage in the political process in the face of their personal + nancial crises—to channel their personal frustration into political activism for change.” Rosa Gamboa, Housekeeper, Mandalay Bay Casino, Local ''( Las Vegas, Nevada.

During the campaign, Obama visited Nevada ') times and attended numer-ous UNITE HERE events, including sitting with us during contract negotia-tions and making house visits to mem-bers facing foreclosures. Obama’s con-nection with UNITE HERE facilitated

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Obama addresses UNITE HERE Local 226 in Las Vegas.

our volunteers’ dialogue with undecid-ed voters.

By election-day, our Nevada volun-teers had knocked on $,),))) doors.

Unite Here!Photos of members campaigning for Obama were used throughout the magazine to accentuate the cheerful spirit of the victory, and to recognize the effort of the members in the events.The headers, page numbering and typography were redesigned to modernize the publication. Cartoons were used to present the information in a more informal and entertaining way and to invite younger members to read it.The content was divided by a description of the campaign on each state and an illustration was used as a marker of each section.The magazine was designed in two different languages.

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