Goal

Redesign Unique Sound’s website to:

• Create a unique way to for composers to showcase their music portfolio online

• Allow composers to easily tag their music and upload a portfolio

• Allow users to easily find music and hire composers

Overview

My Role

Within a team of 2 UX designers, I spearheaded:

• Research

• Information architecture

• Ideation

• Wireframes

Key Deliverables

• Research Findings

• Sitemap

• User flows

• Wireframes

Research Activities

Stakeholder Interviews In-person Interviews with Unique Sound founders

Product Research Research into product, market, key value proposition

Competitive & Comparative Analysis Research & analysis of competitor websites

Information Architecture Analysis Comprehensive analysis of music categorization informed information architecture

Information Architecture Analysis

Competitive Analysis

Music Track DesignProblem

Not all music tracks have corresponding imagery. If all tracks use the same imagery, the user will have difficulty finding specific tracks visually.

Research Findings • Users primarily search for tracks based on a

particular type of emotion or mood

• Users secondarily search for tracks based on genre, instrument, vocals and tempo

Design Solutions

• Use custom emojis to represent the user’s primary search categories visually

• Design individual tracks using these emojis to represents the track’s mood, genre, instrument, vocals and tempo

WireframesLow-Fi Landing Page Hi-Fi Landing Page