Unique Value Creation

Strategic ExcellenceBrand Soul

Sta

keh

old

er C

on

cern

En

gag

e

Unique Engagement

Unique Value

Violence

Peace Health

Disease

Environment

Collapse

Education/Arts

Ignorance

Human Rights

Oppression

Poverty

Wealth

Unique Value Creation• HUMAN RIGHTS/EMPLOYEE RIGHTS:

Women’s, Children’s, Speech, Worship • EDUCATION/ARTS:

Literacy, Graduation, STEM, Arts, etc.

• ENVIRONMENT:Energy, Global Warming, Pollution, Conservation, Water Resource Depletion

• VIOLENCE:War, Domestic, Terrorism, Weapons, etc.

• POVERTY:Capital, Housing, Food, etc.

• HEALTH:Aids, Cancer, Children, Research, Access, Screening, etc.

Environment

Strategic ExcellenceBrand Soul

Sta

keh

old

er C

on

cern

En

gag

e

Unique Engagement

Unique Value

Conservation Renewable Energy

Global Warming

Green Business

Pollution Abatement

Water & Resource Depletion

Education/Arts

Strategic ExcellenceBrand Soul

Sta

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old

er C

on

cern

En

gag

e

Unique Engagement

Unique Value

H.S. Graduation

ScienceTech

EngineeringMath

Early Childhood

Life Skills Arts Ed/ Performance

Literacy

Violence

Strategic ExcellenceBrand Soul

Sta

keh

old

er C

on

cern

En

gag

e

Unique Engagement

Unique Value

Domestic Weapons Proliferation

War/ Terrorism

Media Hate School

Poverty

Strategic ExcellenceBrand Soul

Sta

keh

old

er C

on

cern

En

gag

e

Unique Engagement

Unique Value

Self RelianceEntrepreneurshi

p

Access to Capital

Jobs Creation

Education FoodSustainability

Housing

Health

Strategic ExcellenceBrand Soul

Sta

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old

er C

on

cern

En

gag

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Unique Engagement

Unique Value

Mental Health

Wellness & Prevention

Access to Healthcare

Research for Cures

Affordability Training & Education

Human Rights

Strategic ExcellenceBrand Soul

Sta

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old

er C

on

cern

En

gag

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Unique Engagement

Unique Value

Employee Rights

NEED Equality/Tolerance

NEED NEED Children’s Rights

Integrity: Best Version of Me

1. ______________

2. ______________

3. ______________

Your Talent

Your Virtues

1. ______________

2. ______________

3. ______________

Questions of Legacy

• What is going to

be unique about your life?

• What do you need to over-invest in to make your difference?

• What should you eliminate from your life? (Activities, Expenses, People)

• How do you create value for yourself and others?

URGENT NOT URGENT

Stress

Burnout

Growth

Boredom

N

ot

Imp

ort

an

tIm

po

rta

nt

Physical Energy

• Sleep - Rested, Refreshed

• Diet - Light, Energetic, Never Hungry

• Exercise - Interval, Varied

• Recreation - Enjoyable

• Recovery - Intensity, Relaxation

HEALTHY…

Emotional Energy

• Optimism - Challenge the flow

• Gratitude - Small things

• Enjoyment - Passion

• Intimacy - Focus + Time

Positive Emotions…

Mental Energy

• Learning - Inputs determine outputs.

• Thinking - Plastic brains

• Doing - Intensity/Relaxation

Spiritual Energy

• Having a Purpose

• Unplug, Ask, Listen

• Stay Connected

• Hanging• Same ol, Same ol

Break the 50 Times Barrier

Focused Practice = Performance Breakthrough

• Mentoring, Coaching, Trying, Learning New Best Way

VS.

A

Over Invest + Eliminate Waste

Boogie Board $100M+

Eliminate

Reduce

Raise

Create

SurfBoards $20M

DangerousDifficultExpensive

Fun FactorEase of UseSafetyAutomation

ManufacturingTime & Waste

New OutletsNew “Surf” AreasNew Age Groups

Abundance: Create Unique ValueA

Questions of Legacy

• What is going to be unique about your life?

• How do you create value for yourself and others?

•What should you eliminate from your life? (Activities, Expenses, People)

•What do you need to over-invest in to make your difference?

This is Our StoryThis is Our Story

STATUS QUO----------CRISIS

Coward’s Response

Hero’s Response

Resolution

Crisis

Hero’s Response

Loss & Pain

Crisis

Coward’s Downward

Spiral

Hero’s Upward Spiral

COWARD

HERO