Unit 8 Reserch Project

7/23/2019 Unit 8 Reserch Project

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Date: 22 May 2015,

Name. Daniel P.

Business Management.

2013 to 2015.

Regent College.

London.

(ou! "o!# "ill not $e a%%e&ted "it'out a signed %o&y o t'is aut'enti%ation.)

CONTENT

Task One.

*N+RD-C+*N &g. 3

im / $e%ties, Mem / La Restau!ant and B!asse!ie &g. 3Resea!%' P!o&osal &g.

Resea!%', Build 4uestionnai!e &g. 5

Task Two

L 2. ield Resea!%' &g. 6

7y&ot'esis and 8t'i%s &g. 6

Measu!ing Custome!s 9atisa%tion &g. 6

%tion Plan &g. 6

ield o!#, Basi% 4uestionnai!e &g. ;

Lite!atu!e Reie" &g. ;

Data Colle%tion &g. !a&' Pie &g. 12

Re%ommendation &g. 12

utu!e Conside!ations &g. 13

+'e ut%omes and P!og!ession o !ganisation &g. 1

+'e 9umma!y o Resea!%' P!oe%t &g. 15

Con%lusion, C!iti%al Reie" &g. 16

Ree!en%es &g. 16

INTRODUCTION.

+'is study its d!a"s a !esea!%' &!oe%t and set out o!iginal sea!%' !e&o!t o! Mem / La

Restau!ant B!asse!ie. 9u%' as o%us on t"o main a%tiity !etaining %ustome!s and adding ne"

%ustome!s.

+'e !esea!%' &u!&ose is to deelo& ne" !esea!%' #no"ledge and t'is inole to dis%oe! ne"

a%to!s on $e'al o my ne" !esea!%' &!oe%t o! t'e Mem/ La Restau!ant and B!asse!ie.

The Aim and Objective of my Reseach !oject. +'e main *M o &!oe%t is to ente! in t'esu$e%t and to $!ing &ositie %'anges and monito! t'e !esults. +'e attem&t o &!ima!y !esea!%'

&!oe%t is to analyse t'e im&a%t and as&e%t on t'e o!ganisation %ultu!e ('o" o!ganisations

'el& em&loyee motiation), alue, guidan%e also t'e $eneit, on sale &e!o!man%e, eed$a%#

on &!odu%ts, o&e!ational ei%ien%y and its out%omes. +'e o$e%ties: s &!ima!y o$e%ties is

to deine t'e im&o!tant a%to!s as ealuate, ino!mation and inestigate oe!all satisa%tion

leel "it'in Mem / La !estau!ant B!asse!ie o! a good %ustome! satisa%tion &!og!am and

deelo&ment "ill $e essential to ind ne" idea to oe!%ome and im&!oe negaties &oints.

u!t'e!mo!e t'e &u!&ose o t'is &!oe%t is to lea!n t'e %ustome!s satisa%tion, "'e!e t'e

o!ganisation to $e%ome $ette! to"a!d a%'iee goals and &e!o!man%e.


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+'e Ba%# g!ound study o t'e o!ganisation "'i%' * "ill "!ite a$out its im&ly t'e !esea!%'

&!o&osal "'e!e also t'e !esea!%' &!oe%t &!esented in t'is !e&o!t it is Mem / La B!asse!ie

and Restau!ant "'i%' one "as ounded in 2000, 15 yea!s ago. su%%essul o!ganisation o 15

yea!s $usiness, as ty&e on &!oiding to"a!d t'ei! %ustome!s su%' as se!i%es, in%luding ta#e

a"ay o!de!s at 10? dis%ount. ood and $ee!age, $ased on &e!o!ming !es'ly Medite!!anean

e!tility and mi@tu!e as 'alal dis'es and a "ide die!ent ot'e! &ossession o *talian aou!ite

dis'es as &ia, !es' is' and egeta!ian dis'es, alt'oug' !es' sAueees o die!ent !uits,

smoot'ies and %o%#tails. ll t'is a%%om&anied "it' s'o!t enue o %olou!ul 'anging lam&s

and %'andelie!s, as t"i%e un end enoya$le atmos&'e!e "'en a%%om&anied $y intimate o!

g!ou& eents, until &!iate o! s&e%ial o%%asions. ConseAuently &!oiding a le@i$le and

suita$le !eAuest on !ea%'ing t'e %ustome! satisa%tion. n you! ou!ney you %an enoy and

ind easy a%%ess as is situated in *slington, < +'e$e!ton 9t!eet, N1 4, and London.

+'e statement o !esea!%' &!oe%t is to ind ne" solutions to !et!iee &ositie deelo&ment

"'i%' 'el&s t'e de%ision ma#ing &!o%ess into &!og!essie state o its a%tiity to"a!d its

%om&etito!s o its ma!#et.

+he interior lamps and dcor, seen as strength of the restaurant.

Brasserie and

Restaurant

& Lazem


4/17

"O # Reseach $o$osa%.

It is essentia% desci$tion and $e$aation in the deve%o$ment of $&s&it of a eseach

endeavo&.

+'e !ganisation is !ee! to Mem / Las Restau!ant B!asse!ie situated in London,

*slington.

s !eason o my %'oi%e in%lude t'e mate!ial !eAuested on my study &!oe%t and $y

%om&a!ing t'e se!i%e &!oided, t'e ood &!oided t'e %ultu!e inolement and to 'el& to

!eeal !e"a!ded %ont!i$ution o its se!i%e and &!odu%t deelo&ment a%tiity.

+'e !esea!%' t'eme is to su&&o!t !esea!%' met'ods %a&tu!ing t'e notion o t'ei! se!i%e

and &!odu%ts &!oided along t'ei! a%tiity.

9&e%ii%ation o t'e ta!get audien%e t'e des%!i&tion it "ill $e %ondu%ted in &e!son

inolement.

+o deelo& a suita$le 9am&le !om t'e a!iety o 9am&ling, t'e sam&le t'at "ould

%ondu%t as it is !ega!ded to taste ood and %ustome! !ea%tion, * 'ae %'osen a %onenient,

not e@&ensie and &u!&osie, "'i%' leads on %ons%iously %'ose to easy &!o%edu!e and

im&a%t di!e%t &eo&le (%ustoms, em&loy) and "'i%' in%!ease t'e &!o$a$ility on inding out

t'e desi!ed most %ommon %'a!a%te!isti%s

+'e 8@&e%ted out%ome !es&ond to t'e Auestions li#e ("'y and 'o") "'e!e 'e!e *

im&lement t'e "'y and "'i%' is t'e a%to!s t'at &eo&le (%ustome!s, em&loyee), 'ae

%'osen t'is o&timal o&tion.

* "ill a&&ly to t'e Met'odology "'i%' %om&!ise t"o main and useul tool on design t'e

&!oe%t o !esea!%' su%' as &!ima!y and se%onda!y !esea!%', "'e!e * my !esea!%' use t'e

&!ima!y !esea!%' su%' as oe!all, inte!ie", a%e to a%e and $y a&&ealing to t'e met'od

on 'andling Auestionnai!e. *n my myt'ology * "ill not !ele%t on se%onda!y !esea!%'

4ualitatie and Auantitatie and se%onda!y !esea!%'

+ime !ame: 000000.

9ta!t ield "o!#: 000000.

Collate !e%o!d data: 000000.

inal !e&o!t: 000000.

Po"e!Point &!esentation.

The Identification of eseach '&estions ae descibed be%ow.

1!."o# often do $ou %isit em & Laz?

!. '"(T )* )T +OR -REERE/ T)E TO COE TO (*?


5/17

0! '")C" /)*" +O /O +O -REER T"E O*T 1please 2ust one

option!? 3!.COL/ +O E4-RE** +OR *EL, /)/ 'E EET +O

E4-ECT(T)ON (* CO-LE. 5RO-, ()L+

6! T"E E(L, /O +O T")N7 )* 5OO/ 8(LE OR ONE+?

9!. ON ( *C(LE O ONE TO )8E, "O' /O +O R(TE OR *ER8)CE? :!. '")C" /O +O EEL T"(T (RE T"E BE*T COR*E RO (LL

ENE* OERE/ TO +O? ;!. '"EN +O *ER8E +OR E(L +O -REER? !.'hat (5E 5RO- (RE +O )N? ==!. 'OL/ +O RECOEN/ em & Laz? =!.'"(T )* +OR 5EN/ER?

"O (. In the )ie%d *ok

+'e sele%tion on o!mulating die!ent met'odology o t'e !esea!%' and &ointing out e" o

t'em not $eo!e to outline t'e s&e%ii%ation o t"o im&o!tant met'odology o! %olle%ting and

analysing data li#e one it is P!ima!y !esea!%' and se%onda!y !esea!%' !elating to t'e !esea!%'

&!o&osal.

N+89 used and a&&lied to"a!d inding out t'e &!ima!y !esea!%'es. +'e &u!&ose o t'is

su!ey is to esta$lis' a $ette! unde!standing o t'e lo%al $usiness o&inions o! its %ustome!s

satisa%tion and se!i%e &!oided and to dis%oe! t'e deg!ee o su&&o!t and assess t'e

ino!mation o "'et'e! o! not need inte!ention to maintain &!og!essie &!og!ess on t'isa%tiity. not'e! "ay on %olle%ting data is %ondu%ted $y (o$se!ing), o$se!ation o! inte!ie"

($y as#ing a Auestion and !e%eie t'e !es&onse). Mo!eoe! t'e Restau!ant deal "it' its

%ustome!s, inte!ene t'!oug'out t'e %'ain o %ommuni%ation and %'annels o net"o!# ia

tele&'one, "'e!e many times o%%u! o! $oo#ing o die!ent ty&e o annie!sa!ies, eents,

li#eE amilia!, %ollegial, &a!tne!s'i& o! die!ent ty&e o g!ou&s, %om&anies, $usiness

o!ganisations su%' as lun%' o! dinne! meeting ("'e!e is ente!tained s&ee%' o t'ei! mem$e!s

into sim&ly enoying t'ei! e@&e%ted goal, a%'ieement o! sim&le many ot'e!s die!ent

%on%e!ns). u!t'e!mo!e $y !ese!ing a ta$les o! die!ent o%%asions sies o! ust sim&le

%alling o! ta#e a"ay ood (meal) o!de! on t'is #ind o &!o%edu!e it is o$iously !ise anot'e!

"ay o! %olle%ting and analysing t'e &!o%ess li#e data.

n Continuous satisa%tion on t!a%#ing is oten &a!t o a management a%'ieed u!t'e! ne"

!esea!%' &!oe%ts and initiatie to assu!e Auality is at 'ig' !eAuested leels oe! time, and %an

inole &ost &u!%'ase ealuations o! a su%%ession o &e!iodi% satisa%tion su!eys %ondu%ted

on a !egula! $asis t'e Auestionnai!e su%' as (mont'ly, Aua!te!ly o! daily $asis). +'e

satisa%tion eed$a%# is o$tained !om t'e indiidual %ustome! at t'e time o &!odu%t o!

se!i%e delie!y (o! s'o!tly ate!"a!ds). 9atisa%tion t!a%#ing su!eys a!e $e'aiou!s as

inte!ie"ing and a&&!oa%'ing t'e &eo&le on a%e to a%e %on%e&t $y as#ing to %om&lete t'e

Auestionnai!e.


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+y eas&in- atisfaction C&stomesatisa%tion is t'e most %ommon o all ma!#eting

su!eys and is &a!t o t'e F$ig t'!eeF !esea!%' t'at in%lude ma!#et segmentation and %on%e&t

testing. Custome! satisa%tion 'as $een deined as t'e state o mind t'at %ustome!s 'ae a$out

a %om&any and its &!odu%tsse!i%es "'en t'ei! e@&e%tations 'ae $een met o! e@%eeded oe!.

+'e $asi% idea o 'y&ot'esis is t'e &'iloso&'y o %'oi%e and dedu%tie a&&!oa%' issue. *t'e!e is somet'ing t'at %an $e su&&o!ted o! t'at is not &!eFdete!mined out%omes su%' as t!ue

o! alse "it' limited eiden%e o! u!t'e! inte!&!etation. Mo!eoe! t'e assum&tion o! some

su&&osition onto $eing a&&!oed o! disa&&!oed it is t'e !esult "'i%' 'ae a say on mo!e t'an

t'ousand "o!ds. +'e !esea!%' &!oe%t * 'ae %ondu%t is &a!t o dedu%tie (t'e %ondu%t to t'e

gene!al to mo!e s&e%ii% a&&!oa%') and indu%tie ($e%ause * 'ae %ondu%t !om s&e%ii% to

mo!e gene!al %on%lusion) analysis &!o%ess, "'e!e 'e!e * 'ae a&&lied on dedu%tie a&&!oa%'.

8t'i%al issue is &a!t o t'e list o att!i$utes, %oe!ing a undamental inolement o &eo&le

and !elations'i&, u!t'e!mo!e %oe! t!eat o !es&e%t ta%t and di&loma%y su%' as im&o!tant &a!to management !esea!%' and &!a%ti%al ie" o &oint needs good s#ills on 'andling one to one

inte!ie", o! a eed$a%# $y t'e mem$e!s o t'e o&e!ational and o!ganisational leel o! a

li#ely !ele%tion on its data o! an ital su%%essul !esea!%' &!oe%t. u!t'e!mo!e an im&o!tant

#ey %om&eten%e issue o et'i%al is t'e !elations'i& $uild in t'e o!ganisation.

8t'i%al s#ills &e!suasion 'el& to gain &eo&les ino!mation on data $y $uilding an o&en "ay on

%ondu%ting a su%%essul !esea!%' &!oe%t.

%tion Planning im&ly a&&!oa%'es to t'e a%tiity "'i%' is %onne%ted "it' t'e %'anges "'i%'

need and o! "'i%' s'ould ta#e a mao! inte!ention. +'e te!m a%tion im&ly !%annin-t'e

time "'i%' * "ill 'andle t'e Auestionnai!e, $se!ing 'o" "as %om&leted integ!ally o!

&a!tially. u!t'e!mo!e t'e a%tion &lan in%lude t'e time s%'edule &lanning o! 'andling t'e

Auestionnai!e o! !ele%ting on Auestions.+'e !ational o sele%tion on adan%ing #no"ledge on

&!omoting !ational tools into &!omoting &!og!essie stages o &!og!ess.

Reseach o&tcomes.

By !ationalising t'e &!ima!y sou!%e t'at * o&ted to deelo& su%' as data %om&!ise a !o" o

Auestions o%us as %om&onent o 12 Auestions at num$e! and ea%' Auestion 'as a su$ Auestion"'i%' lead into multi&le Auestions and it is a$!oad indi%ato! on its di!e%tion. +'is

un%tionality %an in%lude t'e deelo&ment o and &!esentation o e@&e!iments. +'ese $uilding

$lo%#s !eAui!e a %lea! identii%ation as set o !esea!%' o$e%ties o! t'e Auestionnai!e and t'e

"'ole e@&e!iment.

The /&estionnaie it is in n&mbe of #00 e1am$%e 2com$i%ed by #00 c&stomes of

diffeent a-es, by com$isin- #( '&estions and each '&estion contain fom two 2( to

ei-ht 24 s&b '&estions.

1) "o# often do $ou %isit em & Laz?

! '"(T )* )T +OR -REERE/ T)E TO COE TO (*?


7/17

0! '")C" /)*" +O /O +O -REER T"E O*T 1please 2ust one option!?

3!.COL/ +O E4-RE** +OR *EL, /)/ 'E EET +O E4-ECT(T)ON (*CO-LE. 5RO-, ()L+

6! T"E E(L, /O +O T")N7 )* 5OO/ 8(LE OR ONE+?

9!. ON ( *C(LE O ONE TO )8E, "O' /O +O R(TE OR *ER8)CE?

:!. '")C" /O +O EEL T"(T (RE T"E BE*T COR*E RO (LL ENE*

OERE/ TO +O?

;!. '"EN +O *ER8E +OR E(L +O -REER?

=>!.'hat (5E 5RO- (RE +O )N?

==!. 'OL/ +O RECOEN/ em & Laz?

=!.'"(T )* +OR 5EN/ER?

"iteat&e eview !esea!%' &!oe%t inoles !esea!%' into t'e ee%t on sales o its $!ea#ast

list, s&e%ials o t'e days, set menu o t"o o! t'!ee %ou!ses and ala %a!t menu +'e Restau!ant

&!a%ti%e in%luding die!ent s&e%ial oe!s on &!oiding !ee die!ent o&tions, dis%ount

&!o%edu!es !elated to !e%ent ente!tainment deelo&ment du!ing t'e "ee#end and so o!t'. My

!esea!%' &!oe%t esta$lis' %o!!elation "'i%' %an easy attem&t to Auantiy o it &!oided, t'at

"ould $e a e!y inte!esting &!og!essie &!o%ess on die!ent signii%ant inding, oe!ing its

alue to $ot' ty&es &!odu%ts and se!i%es. * mention a good Auality du!ing my !eie" o data"'en &!ima!y data a!e di!e%tly !eleant to t'e o$e%tie.

The eseachdesign as $eing mentioned a$oe is a ty&e o !esea!%' met'odology as

deelo&ment o &!ima!y sou!%es used to &e!o!m t'e Auality as %ono!man%e !eAui!ement o

&!a%ti%e %olle%ted t'!o" t'e design o Auestionnai!e and its eed$a%#, "'e!e %olle%ting !om

its ans"e! t'e !esult Auestionnai!e !elay a o!m su%' as note o &!ima!y sou!%es.

Measuring satisfaction and building a strong satisfactionsur%e$ re?uiresat least a @asic Ano#ledge of the satisfaction measurement literature, com@ined#ith Ano#ledge and eperiences #ith the compan$s customers and outsiders.

'e #ill Drst introduce the theoretical and methodological underpinnings ofsatisfaction research @$ Drst deDning the concept of customer satisfaction andho# satisfaction is used in highlighting the @usiness concept.

L 3 / .1(re com@ined, ) ha%e seen no reason to not sa%e space!.

+'is !e&o!t a%e and %ontain a %onne%ted lin# "'at * 'ae stated a$oe is meaningul o! t'is !esea!%'

&!oe%t o! Mem / Las Restau!ant B!asse!ie.

Post Pu!%'ase 8aluations !ele%t t'e satisa%tion o t'e indiidual %ustome! at t'e time o &!odu%t o!

se!i%e delie!y (o! s'o!tly ate!"a!ds). +'is ty&e o satisa%tion su!ey is ty&i%ally used as &a!t o a

CRM (Custome! Relations'i& Management 9ystem) and o%uses on se%u!ing a long te!m

relationship #ith the OR5(N)*(T)ON and )N/)8)/(L C*TOER.


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9atisa%tion su!eys a!e deelo&ed to &!oide an unde!standing o %ustome!sG e@&e%tations

and satisa%tion. 9atisa%tion su!eys ty&i%ally !eAui!e multi&le Auestions t'at add!ess

satisa%tion "it' die!ent dimensions o t'e &!odu%t o! se!i%e %on%e&t. Mo!eoe! o! t'is *

int!odu%e a Auestionnai!e "it' inte!ie" and its eed$a%#. Customising is a $e'aiou! "'i%'

!eAui!e as !esult o t'e "o!d satisa%tion measu!ement in%ludes measu!es o oe!all

satisa%tion, satisa%tion "it' indiidual &!odu%t and se!i%e att!i$utes, and satisa%tion "it'

t'e $eneits !e%o!ded as a !esult o &u!%'ase t'e &!odu%ts.

Pe!iodi% 9atisa%tion 4uestionnai!e 9u!ey &!oide an o%%asional sna&s'ot o %ustome!

e@&e!ien%es and e@&e%tation a!e %ondu%ted on s&e%ii% $e'aiou! o manage!ial leel 'el&ed

$y t'e o&e!ational a%tiity leel on %ustomiing t'e $asi% &!in%i&le o Mem / La Restau!ant

a%tiity.

Data %olle%tion !om a%tual %ustome! is li#ely to $e mo!e alidate in t'e eyes o manage!ial

leel. ne on 'and !eAui!e t'e a%t on doing &!o&e!ly ma#ing !ig't use o t'e met'ods o t'e

system and its data. ne t'e ot'e! 'and it is a sele%ted met'od !om many die!ent o&tions

"'i%' %om&!ise t'e met'odology o !esea!%' t'e %olle%tion o data is inestigated on t'is

!e&o!t $y a Auestionnai!e and a%e to a%e "it' t'e %ustome!, alt'oug' on its measu!e o time,

e" Auestiona$le inte!ie", * 'ae used t'e inte!&!etation o !esea!%' a!ia$le su%' as gende!,

taste as ood alt'oug' some a!ia$les a!e %ont!olled in%!eases o t'e !elia$ility and alidity o

t'e &!oe%t e@&e!iment.

Data nalysis its $!ea# do"n t'e %olle%ted data "'i%' !elay on su&&o!ting t'e met'od used.

lt'oug' is an inte!&!etation in te%'niAues as %on%e&t "'i%' indu%e in %olle%tion o good data

analysis 'as on mao! a%tiity o%us on %olle%ting t'e data !om time to time !om %ustome!s

an !om t'e !etaile!s as em$ed immediate a&&!oa%' o t'e manua%tu!e! on intending on

aoiding any &ossi$le ailu!e. +'e ta!get on %olle%ting data em&'asise t'e im&o!tan%e oAuality and Auantity %onside!ed in t'is !esea!%' &!oe%t and t'e a&&!o&!iateness and suita$ility

o t'e de%ision o analysis te%'niAues used du!ing t'e !esea!%' &!oe%t.

s !om a$oe s&e%ii%ation on !esea!%' &!o&osal it easy to $e d!a"n t'at * a&&eal and used

Aualitatie analysis o data in my !esea!%' &!oe%t and mu%' mo!e less Auantitatie !an#ing

met'od.

Reseach o&tcomes.*n my !e&o!t !esea!%' "o!# * "ill not use any se%onda!y data o!

ino!mation and instead * 'ae a&&lied on %olle%ting ino!mations a$out data using &!ima!y

sou!%es met'odology "'i%' gies me a st!engt' o a%'ieement o! t'e intended !esea!%'

su%' as out%omes.Conside!ing alue out%ome is a alid ision to"a!d %ustome! satisa%tion"'i%' measu!es "ill ta& t'e %ustome!s lietime o! &!odu%t and se!i%e &!oided on t'is

e@&e!ien%e.


9/17

+a$le $elo" in%lude %om&a!ison alue o money o! &!odu%ts and se!i%es &!oided $yHMem / La Restau!ant and B!asse!ie.


10/17

n t'e Auestionnai!e $elo" * "ill ma!# in $lue t'e 'ig'est &e!%entage o out%omes

"'i%' %ame along "it' t'e %al%ulation o t'e !esults. dditional 'ig'e! &a!t on design

o t'e Auestionnai!e %oe!s t'e sale &!odu%t &!odu%tion a%Aui!ed t'!o" its &otentials

%ustome!s and its $usiness eni!onment. em & Laz, uestionnaire Restaurant and Brasserie.

-LE(*E (N*'ER T"E OLLO')N5 E*T)ON* B+ *ELECT)N5 ONE O T"E FO*T*)T(BLE TO +OG RO E(C" E*T)ON.

=!. "O' OTEN /O +O 8)*)T em & Laz? Mem & Laz

QUESTIONNAIE est!

E%er$ da$. 3 to 6 da$s per #eeA.O%er one #eeA.

to 0 da$s per #eeA. ore than 6 to irsttime.


11/17

!. '"(T )* )T +OR -REERE/ T)E TO COE TO (*?

(fter = noon. Lunch time. /iner time.E%ening time.

0!. '")C" /)*" +O /O +O -REER T"E O*T 1please 2ust one option!?

iedHgrill 1halal! Dsh pasta%egetarian mi mezze

3!.COL/ +O E4-RE** +OR *EL, /)/ 'E EET +O E4-ECT(T)ON (*

CO-LE. 5RO-, ()L+ T")* E8EN)N5? +es No)f other

6!. T"E E(L, /O +O T")N7 )* 5OO/ 8(LE OR ONE+?

8er$ happ$. "app$. Neutral. nhapp$.8er$ unhapp$.

9!. ON ( *C(LE O ONE TO )8E, "O' /O +O R(TE OR *ER8)CE?

-oor uite good 5ood 8er$ goodEcellent

:!. '")C" /O +O EEL T"(T (RE T"E BE*T COR*E RO (LL ENE*

OERE/ TO +O?

*et menu course *et menu 0 course *pecial (lacarte -art$ menu

;!. -LE(*E EEL REE (N/ E4-RE*E +OR*EL, )N T"E (RE( O

ENTERT()NENT /)/ 'E EET +OR E4-ECT(T)ON? +es No)f other

;!.'"EN +O *ER8E +OR E(L +O -REERE. 'ater. ruit 2uice. 'ine.Beer. CocAtail

and $ounger. = to 6. 9 to06. 09 to 06. 09

to 36. 39 to 66. 66 to 96. 99 or older.


12/17

==!. 'OL/ +O RECOEN/ em & Laz? +es.-ro@a@l$. No.

=!.'"(T )* +OR 5EN/ER?

emale Male Thank

yo&.

+'e 4uestionnai!e !om a$oe em&'asie t'e Auestions "'i%' a!e !ega!ding to a%tiity

deelo&ed $y t'e Mem / La t'e ente!tainment on%e &e! "ee# and o %ou!se t'e %om&osition

o its slig'tly %om&le@ and !i%' menus. u!t'e!mo!e $eing an inte!&!etation o &ositie

attitudes "'i%' des%!i$e and lead to %ustome! satisa%tion. dditional * %onside! t'at my

!esea!%' is not 'ig'ly s&e%ii% $ut is a$!oad indi%ato! on its di!e%tion, mo!eoe! t'e o$e%tie

o !esea!%' is testa$le on its %la!ity on gat'e!ing t'e %olle%tion o data e@&e%ted as usually, in

tu!n, lead to %ustome! loyalty and &!odu%t $eing !eAuested on 'ig' s%ale.+'e !esult on %olle%ting useul ino!matie data lead to ado&t a "ide! e@&osu!e on inding

alidity and !elia$ility as a&&!oa%' o! t'e sele%ted &lato!m &!oe%t, des%!i$ing t'e eolution

o t'e !esults a%'iee


13/17

"asta# $%# %

'inner Time# ((# )

Mem & Laz Mi*ed+ ,rill-.alal/# ()# )

'o 0e meet 1our e*2ectation ?# )3# 45

,ood 6alue for mone1?# 37# 44

Ser6ice# )%# 45

Set Menu# %(# 3

ENTETAINMENT AQUISITION # %5# )

EN' O8 9EE:# )%# 45

;( to ;$# %)# 3

9OUL'


14/17

de&a!tments and so o!t'. utu!e %onside!ations su%' as t'e im&lementation as u!t'e!mo!e

!esea!%' &!oe%t, i my !e%ommendation a&&ly o! mo!e t'an one yea! t'e em&loyee

&a!ti%i&ation and manage!ial mem$e!s a%!oss its &!odu%ts and se!i%es a%%om&lis' &ositie

indings !om t'is !esea!%' &!oe%t t'an is li#ely to $e su%%essul "it' t'e %ondition to $e used

its a%tiity as &!oe%t &e!iodi% and u&dated t'e le@i$ility to oe!%ome any mino! &!o$lem t'at

a!ise.

)&t&e consideationsis a %onsensus t'at ma#e use o must maintain o%us on "o!#.

Rele%tion !om !eie"ing t'e !esea!%' deelo&ed t'at ("'at is mu%' sometimes it is easy

$!ea# do"n) $ut slig'tly !eAui!ement o mao! stage and mo!e %a!eless !om t'e &a!t o

manage!ial leel is 'el&ul on maintaining o! in%!easing t'e alue ado&ted on t'is !esea!%'

&!oe%t. not'e! alid &oint is t'e manage!ial mem$e!s to %a!!y out die!ent and simila!

a%tiities $y maintaining t'e lo" o a%tiity as %ontinuous &!o%ess on a%'ieing %ustome!

att!a%tion and in%!easing t'ei! satisa%tion.

The fomat of a$$o$iate media and o&tcomes of the eseach.


15/17


16/17


17/17

Conc%&sion

dditionally, t'e o$e%tie t'at st!engt'ens t'e o!ganisation mission on a%'ieing its

o$e%ties and goals into $eing a$le to &!o%eed t'e &!o%ess on ma#ing ee!y 'uman $een

'a&&y $y se!ing a tasty meal into a go!geous eni!onment as mi@tu!e o &leasu!e and

satisa%tion.

Citica% Review

7o"ee! o! ==? su%%essul !esea!%' &!oe%t

ny ty&e o %'anges on t'e %ustome! $e'aiou!s s'ould %'ange t'e &oli%y o t'e !esea!%'

&!oe%t.

+est (and %oni!m) t'e data $y %ondu%ting u!t'e! !esea!%', on a !egula! $asis.

R5)5R5NC5InlineJ, 9mit', 9%ott M, and >e!ald 9 l$aum. Gn *nt!odu%tion to Ma!#et Resea!%'G.

Cloudfront.qualtrics.com. No &g. 2010. e$. 1= May 2015.

Documents

Unit 8 Reserch Project