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UNITED STATES BANKRUPTCY COURT FOR THE WESTERN DISTRICT OF NORTH CAROLINA
Charlotte Division
IN RE: GARLOCK SEALING TECHNOLOGIES LLC, et al.,
Debtors.1
Case No. 10-31607 Chapter 11 Jointly Administered
NOTICE OF FILING OF AFFIDAVIT OF KATHERINE KINSELLA IN SUPPORT OF
PLAN NOTIFICATION PROGRAM PLEASE TAKE NOTICE that Garlock Sealing Technologies LLC (“Garlock”), Garrison
Litigation Management Group, Ltd. (“Garrison”), and The Anchor Packing Company
(“Anchor”), debtors and debtors-in-possession (the “Debtors”), in the above captioned jointly
administered bankruptcy cases, hereby file the Affidavit of Katherine Kinsella In Support of Plan
Notification Program.
This 18th day of February, 2015.
Respectfully submitted, /s/ Garland S. Cassada Garland S. Cassada N.C. Bar No. 12352 Jonathan C. Krisko N.C. Bar No. 28625 Richard C. Worf, Jr. N.C. Bar No. 37143
ROBINSON BRADSHAW & HINSON, P.A. 101 North Tryon Street, Suite 1900 Charlotte, North Carolina 28246 Telephone: (704) 377-2536 Facsimile: (704) 378-4000
1 The Debtors in these jointly administered cases are Garlock Sealing Technologies LLC, Garrison Litigation Management Group, Ltd. and The Anchor Packing Company.
[email protected] [email protected] [email protected] Special Corporate and Litigation Counsel to the Debtors Garlock Sealing Technologies LLC, Garrison Litigation Management Group, Ltd., and The Anchor Packing Company
UNITED STATES BANKRUPTCY COURT FOR THE WESTERN DISTRICT OF NORTH CAROLINA
Charlotte Division
IN RE: ) ) Case No. 10-31607
GARLOCK SEALING TECHNOLOGIES ) LLC, et al., ) Chapter 11 )
Debtors ) )
AFFIDAVIT OF KATHERINE KINSELLA REGARDING PLAN NOTIFICATION PROGRAM
I, Katherine Kinsella, being duly sworn, hereby declare as follows:
1. I am President of Kinsella Media, LLC (“KM”), an advertising and legal notification
firm in Washington, D.C. specializing in the design and implementation of notification
programs to reach unidentified putative class members primarily in consumer and
antitrust class actions and claimants in bankruptcy and mass tort litigation. My
business address is 2001 Pennsylvania Avenue NW, Suite 300, Washington, D.C.
20006. My telephone number is (202) 686-4111.
2. I submit this affidavit In re Garlock Sealing Technologies, LLC at the request of
Counsel for Debtors to supplement my court testimony of November 17, 2014 and to
describe revisions made to the Notice Program previously filed on June 24, 2014.
3. This affidavit is based upon my personal knowledge and upon information provided by
Debtors’ Counsel, my associates, and staff.
4. KM made revisions to the Notice Program and certain Notice Materials to reflect a.)
changes to the Plan as incorporated in the Debtors’ Second Amended Plan of
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AFFIDAVIT OF KATHERINE KINSELLA 2
Reorganization and Disclosure Statement (“Plan”), b.) changes in media selections that
affected the reach of the Notice Program, c.) the addition of a Notice Program in
Canada, and d.) the inclusion a summary document on the Notice Website to assist
Asbestos Claimants in understanding the Plan and Disclosure Statement. I submit this
affidavit to describe the revised elements of the Notice Program. The revised Notice
Program is attached as Exhibit 1.
Revisions to the Proposed Notice Program
5. As a result of the settlement between the Debtors and the Future Claimants’
Representative, changes were made to the Plan that required incorporation in the text of
the Publication Notice. Those changes included:
a) Increasing the amount of money the Plan proposes to use to pay GST Asbestos
Claimants to $357.5 million, with potential additional funding of $132 million.
b) The addition of an Asbestos Claims Bar Date and information about who must
file a claim and when.
6. With respect to the media originally selected to provide reach of the four target
audiences, adjustments to the Notice Program were necessary due to the following:
a) The newspaper supplement, USA Weekend ceased publication.
b) The circulation and readership of the newspaper supplement, Parade dropped
significantly.
c) Updated delivery estimates from the Spring 2014 GfK MRI study indicated an
additional drop in reaches for the selected media.
7. In order to make up for the decrease in reach levels, the following alterations were
made to the Paid Media Program:
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AFFIDAVIT OF KATHERINE KINSELLA 3
a) A full-page ad in People magazine and a full-page spread (two pages) in
Reader’s Digest were added.
b) Both the television buy and the online buys were increased.
8. The adjustments to the media in the revised Notice Program delivers slightly higher
reaches of the targeted audiences as follows:
a) An estimated 95.5% of Men 65+ will be reached with an average estimated
frequency of 5.1 times. The original reach was an estimated 95.5% with an
estimated 4.2 frequency.
b) An estimated 95.2% of Adults 65+ will be reached with an average estimated
frequency of 5.1 times. The original reach was an estimated 94.9% with an
estimated 4.2 frequency.
c) An estimated 91.8% of Adults 45+ will be reached with an average estimated
frequency of 4.1 times. The original reach was an estimated 90.7% with an
estimated 3.3 frequency.
d) An estimated 90.1% of Adults 35+ will be reached with an average estimated
frequency of 3.9 times. The original reach was an estimated 88.0% with an
estimated 3.1 frequency.
9. Debtors requested that KM develop a program to provide Notice to potential GST
Asbestos Claimants in Canada. Based upon briefings by Debtors’ Counsel and
Garlock employees involved in sales and marketing, it is our understanding the
asbestos-containing products used in Canada were primarily manufactured in Canada,
although some U.S.-produced products were shipped and distributed there. It is our
further understanding that very few claims have been filed from Canada and that the
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AFFIDAVIT OF KATHERINE KINSELLA 4
Debtors maintain that remedies available to Canadian Asbestos Claimants preclude the
filing of claims against them. Although the volume of claims that could be made by
Canadian Asbestos Claimants would likely be minimal, Notice will be provided
consistent with these understandings.
10. The primary target demographic of Asbestos Claimants is Men 65 years of age and
older. However, Canadian television measurement is not available for Men 65+ or
Adults 65+. Therefore, the broader demographic of Men 50 years of age or older
(“Men 50+”) is the primary demographic target, and Adults 50 years of age or older
(“Adults 50+”) is the secondary target.
11. National and cable television and national newspapers in Canada were selected because
of their ability to effectively provide national coverage.
12. The Media Program includes Notice placements in national newspapers (National Post
and The Globe and Mail). To provide a delivery estimate of the newspaper activity,
KM analyzed syndicated data available from the Spring 2014 2-Year Study1 available
from the Print Measurement Bureau (“PMB”). PMB is Canada’s leading data provider
of national measurements for media usage, audience composition, and other relevant
factors pertaining to major media vehicles.
13. The Paid Media Program also includes thirty-second Television Spots in English and
French, which will prominently feature the toll-free number and the website address for
Asbestos Claimants, and will run for two to three weeks across national and cable
networks.
14. The estimated reach of the Canadian Media Program and the estimated frequency of
exposure to the media vehicles are as follows: 1 This study provides measurement of national consumer magazines and national newspapers.
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AFFIDAVIT OF KATHERINE KINSELLA 5
a) An estimated 71.5% of Men 50+ will be reached with an average estimated
frequency of 2.8 times.
b) An estimated 72% of Adults 50+ will be reached with an average estimated
frequency of 2.8 times.
15. KM will also sponsor keywords and phrases with all major search engines in Canada,
including: Google AdWords, Yahoo! Search Marketing, and Bing Microsoft
Advertising. When a user searches for one of the specified search terms or phrases,
sponsored links appear on the results page.
16. Each advertisement will prominently feature a toll-free number and website address
for Asbestos Claimants to obtain more information in the form of the Notice Package.
17. A national press release on PR Newswire’s Canadian circuit will be distributed. The
press release will highlight the toll-free telephone number and the website address for
Asbestos Claimants to obtain complete information.
18. In addition to the above revisions to the Notice Program, an Overview of the
Disclosure Statement and the Plan of Reorganization (“Overview” attached to the
Notice Program as Exhibit H) will be available on the Notice Website. The Overview
summarizes important information in an easy to use question-and-answer format that
will enable Asbestos Claimants to understand their legal rights, voting on the Plan,
and how asbestos claims will be treated.
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AFFIDAVIT OF KATHERINE KINSELLA 6
Conclusion
19. It is my opinion that the revisions to the Notice Program maintain the integrity of the
original Notice Program and provide the best notice practicable under the
circumstances in both the United States and Canada.
I declare under penalty of perjury that the foregoing is true and correct.
__________________________________ February 16, 2015
Katherine Kinsella Date
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EXHIBIT 1
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NOTICE PROGRAM
In re Garlock Sealing Technologies, LLC
Chapter 11 Case Number 10-BK-31607
United States Bankruptcy Court for the Western District of North Carolina
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TABLE OF CONTENTS
PAGE FIRM OVERVIEW 4
CASE BACKGROUND Situation Analysis 5
Manufacturing History & Products 6
NOTICE PROGRAM OVERVIEW
Program Components 7
Direct Notice 8
UNITED STATES ADVERTISING TARGET AUDIENCE
Selection Methodology 10
Demographics 12
Media Usage 14
Geographic Considerations 16
PAID MEDIA PLACEMENTS
Placement Overview 17
Television 18
Newspaper Supplements 20
Consumer Magazines 22
Legal Publications 25
Local Newspapers 26
Publications in U.S. Territories and Possessions 27
Target Audience Print Readership 28
Internet Advertising 29
United States Media Delivery 31
CANADIAN ADVERTISING 32
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EARNED MEDIA PROGRAM 34
KEYWORD SEARCH ADVERTISING 35
OTHER PROGRAM COMPONENTS Notice Website 36
Toll-Free Telephone Support 37
NOTICE DESIGN Publication Notice 38
Internet Banner Ad s 39
EXHIBITS Exhibit A – Publication Notice, Television Script, Banner Ad
Exhibit B – Cover Letter
Exhibit C – List of Trade Unions
Exhibit D – List of Newspaper Supplements
Exhibit E – Cities with Oil Refineries, Steel Mills, and Shipbuilding Sites
(Listed by DMA and top circulating newspaper)
Exhibit F – Advertising.com sample site list
Exhibit G – Yahoo! Network sample site list
Exhibit H – Overview
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FIRM OVERVIEW Kinsella Media, LLC (“KM”) is a nationally recognized legal notice firm located in Washington, D.C. KM specializes in the design and implementation of notice programs that reach unnamed class members in matters such as consumer protection and antitrust and claimants in bankruptcy and mass tort litigation. KM has developed and directed some of the most expansive notice programs ever undertaken in the fields of antitrust, bankruptcy, consumer fraud, mass tort, and product liability. The cases have spanned a broad spectrum of products, including asbestos, breast implants, home siding and roofing, infant formula, pharmaceuticals, polybutylene plumbing, and tobacco. The firm has developed or consulted on over 800 notice programs and has placed over $350 million in paid media. In particular, KM specializes in assisting bankruptcy courts in cases that include mass tort claimants such as individuals with asbestos disease and breast implant claims. Among those cases, are: In re Armstrong World Industries, Inc., No. 00-4471 (Bankr. D. Del.), In re Dow Corning, No. 95-20512 (Bankr. E.D. Mich.), In re Johns-Manville Corp., 68 B.R. 618, 626 (Bankr. S.D.N.Y.), In re Owens Corning, No. 00-03837 (Bankr. D. Del.), and In re W.R. Grace & Co., No. 01-01139 (Bankr. D. Del.). KM develops advertisements, press releases, websites, and other notice materials that inform claimants of their legal rights and obligations in a clear and simple manner. The firm ensures all notice materials are written in plain language. KM also employs industry-recognized tools of media measurement to maximize the reach and frequency of notice among claimants.
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CASE BACKGROUND: SITUATION ANALYSIS
This Notice Program is submitted in connection with Debtors’ Motion for the Entry of an Order Approving Solicitation and Confirmation Procedures and Schedule in In Re Garlock Sealing Technologies, LLC, Chapter 11, Case No. 10-BK-31607 in the United States Bankruptcy Court for the Western District of North Carolina, Charlotte Division. The Notice Program is targeted to Personal Injury Asbestos Claimants (“Asbestos Claimants”) who may have certain claims against Garlock Sealing Technologies, LLC (“Garlock”) and its affiliates, in the United States, its territories, and its commonwealths, and Canada. The purpose of the Notice Program is to outline procedures to provide fair and adequate notice to the Asbestos Claimants. The Program is consistent with notice programs KM designed and implemented in other asbestos bankruptcies and class actions, all of which have received court approval. In developing the Notice Program, KM relied on information provided by the Debtors and their experts, on research previously conducted in other asbestos litigation, and on its experience in executing similar plans.
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CASE BACKGROUND: MANUFACTURING HISTORY & PRODUCTS
Based on information provided by the Debtors for the purpose of developing this Notice Program, the following chronological outline has been constructed regarding the relevant manufacturing history of Garlock. This information is not intended to be the basis for any admission of liability. It is solely to assist in the notification of persons in specific occupational fields and geographic locations about the types of asbestos-containing products produced and distributed by Garlock and the time periods and locations where exposure may have occurred.
The Debtors, Garlock Sealing Technologies, LLC (a North Carolina limited liability company) and The Anchor Packing Company and Garrison Litigation Management Group, Ltd. (North Carolina corporations), are indirect, wholly-owned subsidiaries of EnPro Industries, Inc., a Charlotte-headquartered manufacturer of engineered industrial products.
Garlock’s asbestos litigation principally involves two asbestos-containing sealing products: compressed asbestos sheet gaskets and asbestos packing. Asbestos gaskets were used to seal pipes and equipment in Navy, other marine, refinery, and other industrial applications – involving elevated temperatures and a corrosive environment. Since at least as early as 1907, Garlock has produced and sold encapsulated asbestos-containing gaskets and packing. Garlock discontinued the manufacture of asbestos-containing gaskets in 2000. Its last asbestos-containing gasket sale is believed to have been in early 2001. Garlock believes its last such packing sale was in approximately 1982.
Compressed asbestos gaskets were manufactured in sheets and reached the consumer in one of two forms: (1) sheet gasket material that often came in rolls out of which the purchaser cut gaskets to size and (2) pre-cut gaskets that the purchaser ordered to requested sizes and shapes either directly from Garlock or from a gasket supply company that engaged in custom gasket cutting. Packing is braided yarn that is wrapped around the shafts of valves and other equipment to prevent leaks.
In 1970, the Occupational Safety and Health Administration (“OSHA”) started regulating asbestos exposure in the workplace. In 1973 and 1975, the Environmental Protection Agency and in 1977, the Consumer Product Safety Commission banned various asbestos products. Because of this regulatory activity, new friable asbestos insulation products disappeared from the market by the mid-1970s. Old friable asbestos products remained in the market creating potential exposure well beyond the 1970s.
Although asbestos insulation was banned, the regulatory activity of the 1970s did not restrict the sale and use of asbestos gaskets and packing. Further, OSHA exempted encapsulated products from its labeling requirement. Still, by 1977, Garlock had voluntarily placed the OSHA warning on all its asbestos products. In the 1980s, Garlock developed substitutes for asbestos-containing gaskets and packing. By 1982, Garlock found suitable replacements for asbestos packing in nearly all applications. By 2001, Garlock had found substitutes for most industrial applications of asbestos gaskets and discontinued manufacturing them.
Garlock has been an asbestos defendant for 35 years. Since 1975, plaintiffs’ firms have named Garlock in approximately 835,000 asbestos cases, and Garlock has paid approximately $1.37 billion to plaintiffs. From the late 1980s to 2000, Garlock received 391,237 asbestos claims, or an average of approximately 39,000 new claims each year.
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NOTICE PROGRAM OVERVIEW: PROGRAM COMPONENTS
The Notice Program employs three primary methods to provide notice in the United States and Canada:
➢ DIRECT NOTICE: Mailed notice directly through attorneys to all identifiable Asbestos
Claimants represented by counsel whose names and addresses have been determined by the Debtors (or to claimants directly if not represented by counsel).
➢ PAID MEDIA NOTICE: Broad national and local published notice through the use of national and local paid and earned media.
➢ THIRD-PARTY NOTICE: Notice by direct mail to third-parties who are likely to have
contact with Asbestos Claimants.
The proposed Notice Program takes into consideration information provided by the Debtors as well as research conducted by KM as follows:
• The asbestos-related business and products of Garlock.
• The demographics of Asbestos Claimants – age, gender, occupation, and the like.
• The media vehicles through which Asbestos Claimants typically receive information.
• The likely geographic concentration of Asbestos Claimants based on identifiable areas
where Debtors’ asbestos-containing products were manufactured or used.
• Third-party organizations that may have contact with Asbestos Claimants including occupationally-related trade or professional associations and organizations whose membership may include individuals with asbestos personal injuries.
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NOTICE PROGRAM OVERVIEW: DIRECT NOTICE
DIRECT NOTICE TO CLAIMANTS The Solicitation Package consisting of the Second Amended Plan of Reorganization the Disclosure Statement, and other documents described in the Voting Procedures will be mailed to:
• Counsel of record for all identifiable Asbestos Claimants. (or claimants directly if not represented by counsel); and
• All individuals who call the toll-free telephone number or write and request a copy of the Solicitation Package from the Official Claims Agent.
Individuals with access to the Internet can view copies of the Solicitation Package directly on the Garlock Chapter 11 website, as well as the website provided specifically for Asbestos Claimants (“Notice Website”) to which they are directed by the media notice.
DIRECT NOTICE TO THIRD-PARTIES The Publication Notice (Exhibit A) with a cover letter (Exhibit B) will be sent to the following third-parties requesting cooperation in notifying their retired members:
• The chief executive officers of trade unions whose membership has been identified as having occupational exposure asbestos-containing products will be asked to include information about the Debtors’ Motion for the Entry of an Order Approving Solicitation and Confirmation Procedures and Schedule in their union publications that reach retirees (Exhibit C):
· American Federation of Labor-Congress of Industrial Organizations · Atlantic Independent Union · Glass, Molders, Pottery, Plastics & Allied Workers International Union · Industrial Union of Marine and Shipbuilding Workers of America · International Association of Heat and Frost Insulators and Allied Workers · International Association of Machinists and Aerospace Workers · International Association of Bridge, Structural, Ornamental and Reinforcing Iron
Workers · International Brotherhood of Boilermakers, Iron Ship Builders, Blacksmiths,
Forgers & Helpers · International Brotherhood of Electrical Workers · International Chemical Workers Union · International Longshore and Warehouse Workers Union · International Union of Painters and Allied Trade · International Union of Bricklayers and Allied Craftworkers
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· International Union of Electronic, Electrical, Salaried, Machine and Furniture Workers
· International Union of Operating Engineers · International Union, United Automobile, Aerospace and Agricultural Implement
Workers of America · Laborers’ International Union of North America · Marine Engineers Beneficial Association · Seafarers International Union of North America · Operative Plasterers' and Cement Masons' International Association · Paper, Allied-Industrial, Chemical and Energy Workers International Union · Service Employees International Union · Sheet Metal Workers International Association · Teamsters · United Association: Union of Plumbers, Fitters, Welders, and HVAC Service
Techs · UNITE HERE · United Association of Journeymen and Apprentices of the Plumbing and Pipe
Fitting Industry of the United States and Canada · United Brotherhood of Carpenters and Joiners of America · United Steelworkers · United Union of Roofers, Waterproofers & Allied Workers · Utility Workers Union of America · Workers United
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UNITED STATES ADVERTISING
TARGET AUDIENCE: SELECTION METHODOLOGY
In developing the Notice Program, KM used information provided by the Debtors relating to their manufacture of asbestos-containing products and asbestos claims history. KM was provided with:
• Extensive briefings by counsel to the Debtors regarding the asbestos history of Garlock.
• The “Information Brief of Garlock Sealing Technologies LLC.”
• Information on Garlock’s asbestos-containing products.
• Statistics regarding age and gender of past and current asbestos personal injury claimants.
• Information regarding occupations and industries where Garlock products were used.
• The manufacturing location for Garlock asbestos products. In addition to the above, KM relied on research previously conducted in other asbestos-related cases with respect to the history of asbestos usage in the United States; occupations most likely to have asbestos exposure; types and usage of asbestos products; types of asbestos health injuries; and the like. For the purpose of designing the paid media segment of the Notice Program, KM selected demographics that encompass the characteristics of the target audiences. Media vehicles were then analyzed and selected for their strength and efficiency in reaching the demographic targets. For the purpose of developing profiles of the demographics and media habits of Claimants, KM analyzed syndicated data available from the GfK MRI’s 2014 Doublebase Study1. GfK MRI is the leading U.S. supplier of multimedia audience research. As a nationally accredited research firm, it provides information concerning magazines, television, radio, Internet and other media to leading
1 Since 1979, GfK MRI’s Survey of the American Consumer has conducted detailed polling of a large sample of U.S. adults about the media they see and hear and about the products they use. Participants in the survey are identified by age, occupation, income, education, and by where they live, among other things. They are asked what magazines and newspapers they read, what TV shows and cable channels they watch, and are asked questions about Internet access and radio formats. Survey data indicate the brands and products they use from among 500 categories and 6000 consumer brands. The data from this survey is used by media practitioners industry-wide to characterize media and product users by demographics and to account for and compare the size and make-up of media audiences. The Doublebase Study consists of two years of Survey of the American Consumer data.
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national advertisers and over 450 advertising agencies – including 90 of the top 100 in the U.S. GfK MRI’s nationally-syndicated data is widely used by these companies as the basis for the majority of the media and marketing plans written for advertised brands in the U.S. Specifically, GfK MRI presents a single-source measurement of major media, products, services, and in-depth consumer demographic and lifestyle characteristics. GfK MRI provides data on media usage, audience composition, and other relevant factors pertaining to all major media types as well as the readership of print vehicles. KM analyzed and considered the historical, industrial, demographic, and geographic information cited above to determine the most appropriate target audience(s).
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TARGET AUDIENCES: DEMOGRAPHICS
Since all media is purchased based on demographics, it is important to determine age, gender, and other demographic characteristics in order to design a media-based notice program to adequately reach the Asbestos Claimants.
Historically, men who were occupationally exposed to asbestos over a protracted period of time during the 1930s up until the mid-1970s filed the vast majority of asbestos claims. Latency periods for asbestos-related diseases differ and can extend for decades after exposure. The latency period for asbestosis and lung cancer is a minimum of 15 years with an average of 20 to 25 years. Pleural and peritoneal mesotheliomas have a minimum latency period of 15 years with an average of 30 to 40 years. It is difficult to pinpoint when, or if, an exposure will result in an illness.
A review of claims data with date of birth information indicates that the vast majority of Asbestos Claimants who have claims filed through 2012 are 65 years of age and older.
Age information was included in about 32% of the approximately 696,123 claims. Based on this data, it is estimated that approximately 98.1% percent of the individuals who filed claims currently would be 65 years of age and older as illustrated by the following chart:
CLAIMS 34-49 50-64 65-74 75-84 84-95 96-104 105+ 223,006 0.03% 1.86% 10.68% 25.93% 40.90% 18.37% 2.23%
KM also considered the identifiable time periods that Garlock asbestos-containing products were used in the marketplace and when they were eliminated.
Based on these considerations and the fact that claims are based on occupational exposure to asbestos and asbestos-containing products, the primary target is men aged 65 years of age and older (“Men 65+”) who are blue collar workers in, among other things, industrial and construction-related occupations where high-temperature asbestos insulation and other asbestos-containing products were used.
Although the Notice Program is designed to primarily reach Men 65+, the communications and media vehicles selected will also provide significant reach of a secondary target of Adults 65 years of age and older (“Adults 65+”), a tertiary target of adults 45 years of age and older (“Adults 45+”), and a quaternary target of adults 35 years of age and older (“Adults 35+) in order to ensure comprehensive notice to younger individuals who could potentially be Asbestos Claimants entitled to participate in the bankruptcy proceedings.
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TARGET AUDIENCES While characteristics such as occupation were considered for directional purposes, a broader age and gender target is required for purposes of buying and measuring media. KM examined the demographics of affected claimants and selected the following target audiences:
• Primary Target – Men 65+
• Secondary Target – Adults 65+
• Tertiary Target – Adults 45+
• Quaternary Target – Adults 35+
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TARGET AUDIENCES: MEDIA USAGE
Individuals spend varying amounts of time with different media. Certain demographic groups may be heavy consumers, light consumers, or non-users of a particular medium. For example, GfK MRI data shows that individuals who are less educated are likely to be heavy television viewers and light newspaper readers. Conversely, educated individuals are more likely to be heavy newspaper readers and light television viewers. KM focuses on media types used most often by the target audiences. To examine the media habits of the target audiences, KM compares the target audience’s media usage to that of the average adult 18 years of age and older (“Adult 18+”) in usage quintiles reported by GfK MRI. The study ranks respondents based on their amount of exposure to a medium and divides them into five equal-sized groups (“quintiles”) from heaviest usage (1) to lightest usage (5). The media usage of the target audience in each quintile is expressed as an index. An index of 100 is the average adult’s usage of a particular medium. Therefore, an index above 100 indicates a heavier usage of the medium than the average adult, and an index below 100 indicates a lighter usage of the medium than the average adult. The target audiences’ top two quintiles (heaviest and next heaviest usage) for each type of media are:
MEDIA ADULTS 18+ MEN 65+ ADULTS 65+ ADULTS 45+ ADULTS 35+
Magazine
Quintile 1 100 83 74 93 97 Quintile 2 100 99 98 100 100 Newspaper
Quintile 1 100 221 216 150 127 Quintile 2 100 84 86 99 100 Radio
Quintile 1 100 63 70 93 97 Quintile 2 100 78 69 92 96 Television Quintile 1 100 188 187 135 118 Quintile 2 100 122 127 116 108 Internet Quintile 1 100 37 33 67 78 Quintile 2 100 55 47 79 89
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These data indicate the target audiences’ media consumption habits:
➢ Men 65+ and Adults 65+ are: • Heavy television viewers and newspaper readers, • Slightly less than average magazine readers, and • Light radio and Internet users.
➢ Adults 45+ are: • Average to above-average television viewers and newspaper readers, • Average magazine readers, and • Light radio and Internet users.
➢ Adults 35+ are:
• Average to above-average television viewers and newspaper readers, • Average magazine readers and radio listeners, and • Light Internet users.
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TARGET AUDIENCES: GEOGRAPHIC CONSIDERATIONS
In developing the Notice Program, consideration was given to identifiable areas where Garlock’s asbestos-containing products were manufactured as well as potentially used. Information from the Debtors indicate that:
• The vast majority of Garlock’s asbestos-containing sealing products were designed,
manufactured, and sold by its facilities in Sodus, New York and Palmyra, New York, formerly known as Garlock Mechanical Sealing Division, and now known as Garlock Sealing Technologies.
In addition, consideration was given to identifiable areas where asbestos-containing products were widely used including:
• Oil refineries, steel mills, and shipbuilding sites where asbestos and asbestos-containing products were used during the 1940s through the 1970s.
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PAID MEDIA PLACEMENTS: PLACEMENT OVERVIEW
The core of the Notice Program is paid media, which includes television as the primary notice vehicle, supported by national newspaper supplements, national consumer magazines, asbestos legal publications, online and local newspapers targeted to key areas selected on the geographic criteria previously cited. For the purpose of evaluating the strength and efficiency of the media, the selected media were measured against the demographic targets to establish the reach2 of the media program and the frequency3 of exposure to the media vehicles. The following list provides a brief summary of KM’s recommended media placements. More detailed information about each placement and its applicability to the target audience in this case appears on pages 18-28 of the plan. BROADCAST MEDIA National Network & Cable Television PRINT PUBLICATIONS Newspaper Supplements
§ American Profile § Parade
Consumer Magazines § AARP Bulletin § American Legion § National Geographic § People § Reader’s Digest § VFW
Local Newspapers § 124 Sunday Newspapers § Geneva Finger Lakes Times § Rochester Democrat and Chronicle § Sodus Sun and Record § Times of Wayne County § Wayne Post
U.S. Territories & Possessions § El Nuevo Dia § El Vocero § Pacific Daily News § Primera Hora § Samoa News § St. Croix Avis § St. Johns Trade Winds § Virgin Islands Daily News
Legal Publications § Harris Martin’s Asbestos Report § Mealey’s Asbestos Litigation Report
ONLINE MEDIA Internet Banner Ads
§ Advertising.com Network § Facebook.com § Specific Media § Weather.com § Xaxis § Yahoo! Network
2 Reach is the estimated number of different people exposed to a specific vehicle or combination of vehicles. It can be expressed as a whole number or percentage of the total population. 3 Frequency is the estimated average number of opportunities an audience member has to see the notice.
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PAID MEDIA PLACEMENTS: TELEVISION
Television has the ability to reach a target audience with an immediate and accessible message. The combination of audio and visual message delivery increases the message impact. Viewers can quickly ascertain if the message is important and if so, decide to respond. The Notice Program calls for notice to be aired throughout the day in different programs to reach the highest number of viewers. Television advertisements will be aired across channels and programs targeting Men 65+. A combination of broadcast (ABC, CBS) and cable networks will be used. The television script is attached as Exhibit A. The television buy consists of:
➢ An estimated 269 Target Rating Points (“TRPs”)4 to air over a two to three week time period, generating an estimated 51,216,000 gross impressions5 against Men 65+.
This activity level will generate an estimated:
➢ 117,630,000 gross impressions against Adults 65+
➢ 211,128,200 gross impressions against Adults 45+
➢ 247,813,000 gross impressions against Adults 35+
Cable networks may include all or some of the following depending upon availability at the time media is purchased:
NETWORK SUMMARY
AMC is a cable network which includes programming such as favorite films from every genre and decade as well as original series such as "Mad Men," "Breaking Bad," "The Walking Dead," "The Killing," and "Hell on Wheels."
Bravo is an entertainment cable network with original programming that taps into the network’s “passion groups” of Food, Fashion, Beauty, Design, and Pop Culture.
4 Target Rating Points (TRPs) represent the sum of all the ratings for a specific audience delivered by a given media vehicle in a schedule. A rating is the percentage of households or persons in the target who have been exposed to the media vehicles in the schedule. One GRP equals 1% of a given target population. 5 Gross Impressions are the duplicated sum of audiences to the media vehicle containing the notice.
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Cable News Network (CNN) provides 24-hour coverage of breaking news. Original programming offers a blend of debate and in-depth analysis of current events.
Discovery Network offers a mix of cinematography across genres including, science and technology, exploration, adventure, and history and in-depth, behind-the-scenes glimpses at the people, places and organizations that shape our world.
Fox News Channel (FNC) is a 24-hour general news service covering breaking news as well as political, business, and entertainment news.
FX offers original programming ranging from dramas, miniseries, and comedies to box office movies, syndicated programs, and live sports with UFC and NCAA football.
The Golf Channel offers in-depth coverage of more than 100 tournaments including the PGA Tour, Champions Tour, Nationwide Tour, LPGA, and PGA Tour of Australia.
Headline News focuses on the "must-see, must-share" stories of the day. Drawing upon the network's deep bench of talent, HLN dissects and demystifies the news stories and newsmakers people are talking about.
Military Channel brings real-world stories of heroism, military strategy, technological breakthroughs, and turning points in history. The network takes viewers “behind the lines” to hear the personal stories of servicemen and servicewomen.
MSNBC features a full schedule of live news coverage, political analysis, and award-winning documentary programming. High-profile anchors provide in-depth interviews and analysis of the day’s events.
The Science Channel network is devoted entirely to science, including in-depth coverage of breaking and current science news. The network explores science’s past, present, and future.
The Weather Channel is a national cable TV network that produces continuous, 24-hour national, regional, and local weather-related video programming.
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PAID MEDIA PLACEMENTS: NEWSPAPER SUPPLEMENTS
American Profile and Parade are newspaper supplements that are inserted into weekend or Sunday editions newspapers nationwide. These magazines, printed on newsprint, contain articles written for broad, general appeal and encourage readership through brevity. Issues are typically fewer than 30 pages. For this Notice Program, KM selected newspaper supplements because of their cost-effective reach of the target audiences. American Profile appears in 1,035 papers and Parade appears in 750 papers. There is a small amount of overlap, as some papers carry more than one supplement, so these numbers are not cumulative. Parade reaches every major media market in the country. The selected supplements provide coverage in all 50 states and the District of Columbia. A list of the newspapers into which the selected supplements are inserted is attached as Exhibit D.
KM selected the following newspaper supplement placement:
➢ An M-page ad (5.75” x 9.125”) once in American Profile with an estimated circulation of 6,000,000.
➢ American Profile is published weekly and is a rural-focused newspaper supplement. The magazine provides content on the people, places, and experiences of hometowns across the country.
➢ Men 65+ and Adults 65+ are more likely than the average adult to live in C & D Counties. American Profile is distributed primarily in C & D counties.6
6 A Counties, as defined by A.C. Nielsen Company (“Nielsen”), are all counties belonging to the 25 largest metropolitan areas. These metro areas correspond to the Metropolitan Statistical Area and include the largest cities and consolidated areas in the United States. B Counties, as defined by Nielsen, are all counties not included under A that have either a population greater than 150,000 or are in a metro area with a population greater than 150,000 according to the latest census. C Counties, as defined by Nielsen, are all counties not included under A or B that either have a population greater than 40,000 or are in a metro area with a population greater than 40,000 according to the latest census. D Counties are, essentially, rural counties.
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➢ An M-page ad (6.25” x 9”) once in Parade with an estimated circulation of 22,000,000.
➢ Parade is carried in the Sunday edition of 750 daily newspapers and is the highest circulating magazine in the world. Carrier newspapers serve major urban and suburban markets in the U.S.
➢ 38% of Men 65+ read an average issue of Parade.
➢ Adults 65+ are 56% more likely than the average adult to read an average issue of Parade.
➢ 68% of Parade readers are Adults 45+.
➢ 27% of Adults 35+ read an average issue of Parade.
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PAID MEDIA PLACEMENTS: CONSUMER MAGAZINES
Most adults read one or more magazines during an average month and nearly three out of five adults read or look at a magazine daily. Heavy readers read 16 or more magazines per month. Weekly magazines quickly accumulate readership and provide timely and efficient notice to readers. KM chose the specific consumer magazines listed below because they are among the highest ranking in coverage of the target audiences. KM selected the following consumer magazine placements:
➢ A two-thirds-page ad (5.75” x 10.5625”) one time in AARP Bulletin with an estimated
circulation of 22,000,000.
➢ AARP Bulletin is published 10 times a year, and contains news and feature coverage of items of interest to Americans 50+.
➢ Men 65+ are three times more likely than the average adult to be AARP Bulletin readers.
➢ 41% of Adults 65+ read an average issue of AARP Bulletin.
➢ 94% of AARP Bulletin readers are Adults 45+.
➢ 97% of AARP Bulletin readers are Adults 35+.
➢ A full-page black & white ad (7” x 10”) one time in American Legion with an estimated
circulation of 2,232,287.
➢ American Legion is published monthly and focuses on world events and national news analysis. It features articles on retirement, travel and leisure activities.
➢ American Legion is the highest-ranking publication in composition of Men 65+.
➢ Adults 65+ are 3 times more likely than the average adult to be American Legion readers.
➢ 84% of American Legion readers are Adults 45+.
➢ 95% of American Legion readers are Adults 35+.
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➢ A full-page ad (5.75” x 9”) one time in National Geographic with an estimated circulation of 3,250,000.
➢ National Geographic is published monthly and covers people and places internationally. Readers spend an average of 56 minutes with each issue.
➢ Men 65+ are 23% more likely than the average adult to be National Geographic readers.
➢ 18% of National Geographic readers are Adults 65+.
➢ 54% of National Geographic readers are Adults 45+.
➢ 70% of National Geographic readers are Adults 35+.
➢ A full-page ad (7” x 10”) one time in People with an estimated circulation of 3,425,000.
➢ People is a weekly publication covering contemporary personalities in entertainment, politics, business, and other current events.
➢ 8% of Men 65+ read an average issue of People.
➢ 12% of Adults 65+ read an average issue of People.
➢ 49% of People readers are Adults 45+.
➢ 67% of People readers are Adults 35+.
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➢ A full-page spread black & white ad (9.375” x 6.75”) one time in Reader’s Digest with an
estimated circulation of 3,000,000.
➢ Reader’s Digest is compendium published 10 times a year of selected excerpts from other publications as well as original pieces.
➢ Men 65+ are 30% more likely than the average adult to be Reader’s Digest readers.
➢ Adults 65+ are 62% more likely than the average adult to be Reader’s Digest readers.
➢ 71% of Reader’s Digest readers are Adults 45+.
➢ 84% of Reader’s Digest readers are Adults 35+.
➢ A full-page black & white ad (7.25” x 9.75”) one time in VFW with an estimated circulation of
1,214,977.
➢ VFW is published 10 times a year and covers veteran’s rights, foreign affairs, volunteerism, and remembrance of military service abroad.
➢ VFW is the second highest-ranking publication in composition of Men 65+.
➢ Adults 65+ are 2.5 times more likely than the average adult to be VFW readers.
➢ Adults 45+ are 60% more likely than the average adult to be VFW readers.
➢ 90% of VFW readers are Adults 35+.
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PAID MEDIA PLACEMENTS: LEGAL PUBLICATIONS
The Publication Notice will be placed in the following legal publications:
➢ A full-page ad (8.5" x 11") one time in Harris Martin’s Asbestos Report.
➢ Harris Martin’s Asbestos Report is a source for more complete asbestos-related litigation news.
➢ A full-page ad (6.25" x 9.25”) one time in Mealey's Litigation Report: Asbestos.
➢ Mealey's Litigation Report: Asbestos is a twice-monthly report on litigation stemming from asbestos exposure.
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PAID MEDIA PLACEMENTS: LOCAL NEWSPAPERS
KM selected local newspapers for targeted notice to individuals who a) live or may have lived surrounding the manufacturing location of Garlock asbestos product, and b) worked in oil refineries, steel mills, and shipbuilding sites where asbestos-containing products were used during the 1940s through the 1970s. A Summary Notice as a quarter-page ad will be directed to these potential Claimants. These areas are likely to have potential Asbestos Claimants who may have been exposed to asbestos-containing products. The newspaper notice is included in the plan to provide additional opportunities for Asbestos Claimants to see the notice in geographic areas where it is known that significant asbestos products were manufactured or installed or significant asbestos exposure is alleged to have occurred. Although Americans are fairly mobile, blue-collar workers are less mobile than younger professional workers, and it is likely that many blue-collar workers, after retirement, could still reside in areas where they previously worked. KM selected the following local newspaper placements:
• A one-sixth-page ad will be placed in the Sunday edition of the top circulating newspaper in each of the 124 DMAs identified in Exhibit E.
• A quarter-page ad will be placed in the following newspapers which provide coverage within Sodus and Palmyra, NY:
o Geneva Finger Lakes Times (Sunday) o Rochester Democrat and Chronicle (Sunday) o Sodus Sun and Record o Times of Wayne County o Wayne Post
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PAID MEDIA PLACEMENTS: PUBLICATIONS IN U.S. TERRITORIES & POSSESSIONS
To provide notice in U.S. territories and possessions, KM selected newspaper advertising. The Publication Notice will be translated, when necessary, and appropriately sized for placement in the following newspapers in U.S. territories and possessions:
U.S. TERRITORY/POSSESSION NEWSPAPER CIRCULATION
American Samoa Samoa News 4,000 Guam Pacific Daily News 30,000 Puerto Rico El Nuevo Dia 250,000 Puerto Rico El Vocero 140,000 Puerto Rico Primera Hora 140,869 St. Croix (United States Virgin Islands) St. Croix Avis 14,000 St. John (United States Virgin Islands) St. John Trade Winds 2,400 St. Thomas (United States Virgin Islands) Virgin Islands Daily News 13,000
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PAID MEDIA PLACEMENTS: TARGET AUDIENCE PRINT READERSHIP
Readership includes both primary readers and pass-along readers. Primary readers purchase a publication or are members of a household where the publication was purchased. Pass-along readers are those who read the publication outside the home, in places such as a doctor’s office. The table below indicates the estimated number of readers in each of the target audiences of an average issue of the magazine or national newspaper:
GfK MRI does not measure publications in the U.S. territories and possessions. Therefore, their contribution to the overall reach of the media is not calculated. Their inclusion in the Notice Program is still recommended, however, given the Asbestos Claimants here.
PUBLICATION INSERTIONS MEN 65+ ADULTS 65+ ADULTS 45+ ADULTS 35+
American Profile 1 1,278,000 4,608,000 12,168,000 17,551,000
Parade 1 6,267,000 14,437,000 35,157,000 41,483,000
AARP Bulletin 1 8,316,000 16,632,000 27,503,000 28,451,000
American Legion 1 1,218,000 1,729,000 2,925,000 3,103,000
National Geographic 1 3,108,000 5,745,000 16,825,000 22,218,000
People 1 1,427,000 5,264,000 20,779,000 28,385,000
Reader’s Digest 1 2,301,000 6,457,000 15,830,000 18,555,000
VFW 1 892,000 1,254,000 2,239,000 2,476,000
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PAID MEDIA PLACEMENTS: INTERNET ADVERTISING
GfK MRI provides data on Internet usage by asking survey respondents about their online usage during the 30 days prior to the survey. Although not heavy users of the Internet, according to GfK MRI, 53.7% of Men 65+, 51.5% of Adults 65+, 70.7% of Adults 45+, and 75.7% of Adults 35+ used the Internet over a 30-day period. Accordingly, KM included Internet advertising in the Notice Program in order to provide Asbestos Claimants, particularly those in the younger age range, with additional national notice opportunities beyond the broad-reaching print program. Internet advertising delivers an immediate message and allows the viewer of an advertisement to instantly click to a website for further information.
WEBSITE ADVERTISING KM will place ads on broad-reaching advertising networks whose partner websites are likely to be visited by our target audiences. In addition, KM also selected a website whose visitors are highly comprised of the target audiences. (Delivery of Internet impressions to specific sites and categories within sites are subject to availability at the time KM purchases the media.) The banner advertisement is attached as Exhibit A. An estimated 222,114,000 impressions will be placed on the following properties:
➢ Advertising.com Network is a division of AOL Networks. Through its 40 owned and operated
AOL properties as well as partner sites and networks, Advertising.com provides massive reach with over 596 million global unique visitors. A list of properties and websites in the Advertising.com network is attached as Exhibit F.
➢ Facebook.com is a free, global social networking website that helps people communicate with friends, family, and coworkers.
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➢ Specific Media is an online media company consisting of premium sites that cover topics such as news, entertainment, and sports and recreation and enables advertisers to target audiences through advanced proprietary technologies across a premium network.
➢ Weather.com is a weather site that features current conditions and forecasts for over 98,000 locations worldwide, along with local and regional radars. Weather.com is consistently rated in the top 5 for news, entertainment, and information web sites by Media Metrix.
➢ Xaxis is a network that represents over 5,000 websites.
➢ Yahoo! is a leading Internet brand and a global online network of integrated services providing users with entertainment and other quality content. A list of properties and websites in the Yahoo branded advertising network is attached as Exhibit G.
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PAID MEDIA PLACEMENTS: UNITED STATES MEDIA DELIVERY
The paid media portion of the Notice Program provides Asbestos Claimants with multiple exposure opportunities to media vehicles carrying the Notice and delivers the following estimated reach and frequency measurements7 using the 2014 Spring GfK MRI Study and December 2014 comScore study:8
➢ An estimated 95.5% of Men 65+ will be reached with an average estimated frequency of 5.1 times. An estimated 18,013,000 Men 65+ will have an opportunity to see the Notice.
➢ An estimated 95.2% of Adults 65+ will be reached with an average estimated frequency of 5.1 times. An estimated 40,578,000 Adults 65+ will have an opportunity to see the Notice.
➢ An estimated 91.8% of Adults 45+ will be reached with an average estimated frequency of 4.1 times. An estimated 114,711,000 Adults 45+ will have an opportunity to see the Notice.
➢ An estimated 90.1% of Adults 35+ will be reached with an average estimated frequency of 3.9 times. An estimated 148,741,000 Adults 35+ will have an opportunity to see the Notice.
8 GfK Spring Study is based on GfK MRI’s national Survey of the American Consumer, conducted since 1979, which surveys people 18 years of age and older in the contiguous 48 states. GfK MRI conducts more than 26,000 personal interviews with consumers in two waves (Fall and Spring) annually, each lasting six months and consisting of 13,000 interviews. Produced annually, the Spring Study consists of one full year of data drawn from two spring waves of survey respondents. Data is then combined with comScore, a source of Internet audience measurement for advertising agencies, publishers, marketers and financial analysts. ComScore measures Internet usage and other activity through monitoring software installed on the computers of a panel of approximately 2,000,000 people. Active in 170 countries, ComScore tracks more than three million unique websites to produce an unduplicated net reach of the designated audience.
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CANADIAN ADVERTISING Based upon briefings by Debtors’ Counsel and Garlock employees involved in sales and marketing, it is our understanding the asbestos-containing products used in Canada were primarily manufactured in Canada, although some U.S.-produced products were shipped and distributed there. It is our further understanding that very few claims have been filed in the United States by Canadian claimants and that the Debtors maintain that remedies available to Canadian Asbestos Claimants preclude the filing of claims against the Debtors in Canada. Although the volume of claims that could be made by Canadian Asbestos Claimants would likely be minimal, Notice will be provided consistent with these understandings
SELECTION METHODOLOGY To develop a profile of the demographics of potential Canadian Asbestos Claimants, KM analyzed syndicated data available from the Spring 2014 2-Year Study9 available from the Print Measurement Bureau (“PMB”). PMB is Canada’s leading data provider of national measurements for media usage, audience composition and other relevant factors pertaining to major media vehicles. PMB presents a single-source measurement of over 119 publications, consumer exposure to media, and consumer usage of over 2,500 products, services and brands, in-depth consumer demographic and lifestyle characteristics as well as specific readership of print vehicles. As previously discussed, Men 65+ is the target audience. However, Canadian television is not measured for Men 65+ or Adults 65+. Therefore, the broader demographic of Men 50 years of age or older (“Men 50+”) is the primary demographic target and Adults 50 years of age or older (“Adults 50+”) is the secondary target.
The Canadian program includes television and newspapers.
TELEVISION The Notice Program calls for Notice to be aired throughout the day in different programs to reach the highest number of viewers. Television advertisements will be aired across channels and programs targeting Men 50+. A combination of broadcast (CBC, CTV, Global, SRC) and cable networks will be used. KM selected:
9 This study provides measurement of national consumer magazines and national newspapers.
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➢ An estimated 195 TRPs to air over a three week time period, generating an estimated 12,319,200 gross impressions against Men 50+.
The selected media will generate an estimated 25,750,400 gross impressions against Adults 50+.
NEWSPAPERS
To provide supplemental national coverage, newspaper advertising will include ads in two national newspapers. The ads placed in the following newspapers will be equivalent in size to a standard quarter-page ad and will be placed on the highest circulation day.
KM selected the following national newspaper placements:
➢ A quarter-page ad (5.32” x 10.71”) one time in the National Post with an estimated circulation of 155,856.
➢ A quarter-page ad (4.86” x 10”) one time in The Globe and Mail with an estimated circulation of 380,971.
CANADIAN MEDIA DELIVERY The Paid Media Program as outlined above will deliver the following estimated reach and frequency:
➢ An estimated 71.5% of Men 50+ will be reached with an average estimated frequency of 2.8 times.
➢ An estimated 72% of Adults 50+ will be reached with an average estimated frequency of 2.8 times.
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EARNED MEDIA PROGRAM
Earned media provides additional notice to Asbestos Claimants, amplifying the paid media program. Earned media, as opposed to paid media, occurs by disseminating a message about the Notice Program to the media without a guarantee that it will appear. KM and associated media firms under its direction will distribute the message to media outlets (newspapers, websites, and television and radio stations) to spark press interest and generate coverage. MULTIMEDIA NEWS RELEASE KM will distribute a U.S. national multimedia news release (MNR) blending text, audio, video, photos, related documents, and social media tools into an interactive web platform making the message visually appealing to increase engagement with the story across both traditional and social channels.
The MNR includes the following:
• Distribution to over 5,700 media points, more than 5,400 websites, databases and online services, and journalist-only portal.
• The television spot will be included to add a visual element to the press release making the story more appealing. Multimedia elements (e.g., audio, video, graphics) have shown to increase engagement with content by 77%.10
• A post to PR Newswire’s Social Post Twitter Network reaching over 40,000 followers.
• Built-in social media sharing functionality makes the content easily shared online.
CANADIAN PRESS RELEASE KM will distribute a national press release on PR Newswire’s Canadian circuit. The press release will highlight the toll-free telephone number and Notice Website address so that Asbestos Claimants can obtain complete information.
10 Source: PR Newswire/MultiVu.
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KEYWORD SEARCH ADVERTISING Search engines are among the most frequently used sites on the Internet. In order to help search engine users locate the informational website about this case – both those specifically looking for it and those looking for related topics – KM will purchase sponsored links to appear when searchers enter certain terms.
Keyword search advertising will run in the U.S. and Canada throughout the entire notice and voting period. Keyword search ads will appear on Bing, Google, and Yahoo! search engines. KM will contract with Google AdWords to place Google ads, and with Microsoft Ad Center to place Bing and Yahoo! ads. A list of keywords is below.
Asbestos bankruptcy Asbestos gaskets Asbestos gasket material Asbestos gasket sheet Asbestos gaskets claims Asbestos compression packing Asbestos expansion joint packing Asbestos packing claims Compressed asbestos gaskets Garlock asbestos bankruptcy Garlock asbestos gaskets Garlock bankruptcy Garlock gaskets Garlock gaskets asbestos claim Garlock asbestos packing Anchor asbestos bankruptcy Anchor bankruptcy Anchor asbestos packing
After KM contracts with the search engines for sponsored links of the selected keywords/phrases, a user entering an applicable keyword/phrase will see an ad either in the section above non-sponsored results or in the right-hand column under the Sponsored Sites/Results section.
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OTHER PROGRAM COMPONENTS: NOTICE WEBSITE
An informational, interactive website is a critical component of the Notice Program. A website is a persistent source of information instantly accessible by millions. In this case, the site will capitalize on the Internet’s ability to distribute information and provide access to customer service.
In addition to the Chapter 11 website, a specific website designed exclusively for Asbestos Claimants will be established. In addition to the Solicitation Package, an Overview of the Disclosure Statement and the Plan of Reorganization (“Overview” attached as Exhibit H) will be available on the Notice Website. The Overview summarizes important information in an an easy to use question-and-answer format that will enable Asbestos Claimants to understand their legal rights, voting on the Plan, and how asbestos claims will be treated. The Notice Website will have a link to the Chapter 11 website. The Internet banner advertising and keyword search ads will help direct Asbestos Claimants to the Notice Website.
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In re Garlock Sealing Technologies, LLC
© 2014 KINSELLA MEDIA, LLC
37
OTHER PROGRAM COMPONENTS: TOLL-FREE TELEPHONE SUPPORT
All advertising will direct the reader/viewer to call a toll-free telephone number in order to receive the Disclosure Statement and Approve Balloting and Voting Procedures Solicitation Package and obtain information and instructions regarding filing proofs of claim. In addition to the toll-free number, the print advertising will provide the address of the Claims Agent and the Notice Website address as alternative contact mechanisms.
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In re Garlock Sealing Technologies, LLC
© 2014 KINSELLA MEDIA, LLC
38
NOTICE DESIGN: PUBLICATION NOTICE
The Publication Notice is written in plain language and is designed to alert Asbestos Claimants to the litigation by using a bold headline. This headline will enable Asbestos Claimants to quickly determine if they are potentially affected by the litigation. The content of the Summary Notice clearly stipulates types of claimants and claims using subheads, product descriptions, and simple language to avoid any confusion. Each advertisement will prominently feature a toll-free number and the Notice Website address for Asbestos Claimants to obtain more information in the form of the Notice Package.
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In re Garlock Sealing Technologies, LLC
© 2014 KINSELLA MEDIA, LLC
39
NOTICE DESIGN: INTERNET BANNER ADS
KM will design Internet banner advertisements to Asbestos Claimants to the litigation by using a bold headline. The headline will enable Asbestos Claimants to quickly determine if they may be affected by the litigation.
➢ When users click on the banner advertisement, they will be connected to the Notice Website that contains complete information about their legal rights.
➢ KM will use flash banner advertisements.
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EXHIBIT A
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There is a bankruptcy involving claims about exposure to asbestos-containing gasket and packing products. Garlock Sealing Technologies LLC, The Anchor Packing Company, and Garrison Litigation Management Group, Ltd. (“Debtors”) have filed a plan of reorganization to restructure their business and pay claims.
The products (with names like Garlock, Blue-Gard, Gylon, and Flexseal) were used in places where steam, hot liquid or acids moved through pipes, including industrial and maritime settings.
Who is Affected by the Garlock Bankruptcy?Your rights may be affected if you:
• Worked with or around Garlock asbestos-containing gaskets or packing, or any other asbestos-containing product for which Debtors are responsible, or
• Have a claim now or in the future against the Debtors for asbestos-related disease caused by any person’s exposure to asbestos-containing products.
Even if you have not yet been diagnosed with any disease or experienced any symptoms, your rights may be affected. The Court has appointed a Future Claimants’ Representative (“FCR”) to represent the rights of these future claimants. Future claimants do not need to file a claim at this time.
What Does the Plan Provide?The Plan is the result of a settlement agreement between the FCR, the Debtors, and the Debtors’ parent company. The Plan proposes to use $357.5 million to pay, in full, all pending and future asbestos claims against Garlock and Garrison. If necessary, up to $132 million in additional funding will be provided. If the Plan is approved, you will no longer be able to file claims directly against the Debtors or affiliated companies. If you have claims only against Anchor, you are not expected
If You Worked Around Gaskets orPacking Containing Asbestos
The Garlock Bankruptcy May Affect Your Rights.
Certain Personal Injury Claims Must be Filed by Month 00, 2015
to recover anything, as that company has no assets and will be dissolved.
Who Must File a Personal Injury Claim?You must file a claim by Month, 00, 2015, if you:
• Have a claim against Garlock or Garrison based on an asbestos-related injury diagnosed on or before August 1, 2014,
• Have not settled with the Debtors, and• Filed a lawsuit against any other defendant or a
claim against any asbestos trust as of August 1, 2014.
If you do not file a claim, you may lose your right to bring your claim in the future. Individuals diagnosed with disease after August 1, 2014 do not have to file a claim at this time, but may be able to vote or object to the Plan.
Who Can Vote on or Object to the Plan?All identifiable asbestos claimants or their attorneys will receive the “Solicitation Package”. This includes the Plan, Voting Ballot, and other information. If you have not filed a claim yet, you can vote on the Plan by providing certified information about your claim, or making a motion to vote as described in the Solicitation Package available online or by calling the toll-free number.
You will need to vote on the Plan by 5pm ET on Month 00, 2015. The FCR will support and vote to accept the Plan on behalf of the future claimants. You may also object to the Plan and the adequacy of the FCR’s representation of future claimants by Month 00, 2015.
When will the Court Decide on the Plan? A hearing to consider confirmation of the Plan will begin at 10:00 a.m. ET on Month 00, 2015, at the US Bankruptcy Court, Western District of North Carolina, 401 West Trade Street, Charlotte, NC 28202.
For Information: www.GarlockNotice.com 1-844-GarlockNotice.com
Legal NoticeCase 10-31607 Doc 4387-1 Filed 02/18/15 Entered 02/18/15 16:18:06 Desc Affidavit of Katherine Kinsella Regarding Plan Notification Program Page 48 of 96
Garlock Settlement: 30-Second Television Script Visual treatment has yet to be determined including the exact words seen on screen.
Attention! Did you or anyone in your household work around asbestos-containing
gaskets and packing?
The Garlock bankruptcy may affect your rights
even if you do not presently have an asbestos-related disease.
Garlock’s products were used in industrial and
maritime settings, anywhere steam, hot liquid
or acid moved in pipes.
Certain personal injury claims must be filed by
Month, Date Year. You may have a right to
vote on Garlock’s plan to reorganize and pay claims.
Call 1-844-Garlock or go to GarlockNotice.com
Garlock Asbestos-Related Bankruptcy
Asbestos-containing gaskets and packing
Your Rights May be Affected
Garlock Asbestos-Related Bankruptcy
Used In: (these will fade on) • Shipbuilding • Maritime/naval vessels • Chemical processing • Oil Refineries • Pulp and paper • Power generation • Construction
Certain Personal Injury Claims Must be Filed
by Month, Date, Year
1-844-Garlock www.GarlockNotice.com
PAID FOR BY THE [Insert name] BY ORDER OF THE U.S. BANKRUPTCY
COURT FOR THE WESTERN DISTRICT OF NORTH CAROLINA
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Garlock -‐ Banner Ad -‐ Draft
NOTE: This is not intended to be a visual representation of how the final banner ad will appear. It is primarily to show the messaging and elements that need to be included on the banner ad. Words and visuals will load at different times and the visual treatment will be determined later.
• The Call-‐For-‐Action -‐ for more information -‐ will appear in the last frame. • The website address and toll-‐free number will be included.
Frame 1: Initial text Frame 2: Industries
Frame 3: The final headline appears. Frame 4: The call-‐for-‐action slides in.
For More Information:
1-844-Garlock
www.GarlockNotice.com
Did You Or Anyone In Your Household Work With or
Around Asbestos-Containing Gaskets or Packing?
Shipbuilding Maritime/naval vessels Chemical processing Oil refineries Pulp and paper Power generation Construction
The Garlock Bankruptcy May Affect Your Rights
Certain Personal Injury Claims Must be Filed by Month, Day Year
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EXHIBIT B
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[Date] Dear :
As you may be aware, a bankruptcy case involving Garlock Sealing Technologies LLC
has been filed in federal court. Garlock and its related Debtors manufactured asbestos-
containing gaskets and packing used extensively in industries where hot liquid was
moved through pipes. We are requesting your assistance in notifying current or former
members who may have been exposed to Garlock’s asbestos-containing products in
industrial workplaces such as oil refineries, steel mills, and shipbuilding sites.
Your union has been identified as having current or former members who may be affected
by this case. It is important that all members are notified of the bankruptcy proceedings
and we would be grateful for your assistance in notifying them. Enclosed you will find a
short one-page notice, which provides additional information about the proceedings.
Please use this information in your union’s journal, magazine, newsletter, or any other
communication vehicles that reach your members.
You can also obtain further information and materials by visiting
www.GarlockNotice.com or calling 1-844-Garlock. We will be in touch with you by
telephone to answer any questions.
Sincerely, Official Claims Agent
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EXHIBIT C
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TRADE UNIONS WHOSE MEMBERSHIP IS MOST LIKELY TO HAVE BEEN
EXPOSED TO ASBESTOS PRODUCTS
Page 1 of 6
American Federation of Labor-Congress of Industrial Organizations (AFL_CIO)
• Membership: 11,615,000 • Local Affiliates: 51 AFL-CIO-chartered state federations and more than 500
chartered central labor councils • Works to help people who want to join together in unions so they can bargain
collectively with their employers for better working conditions and the best way to get a good job done.
Atlantic Independent Union
• Membership: 240 • Local Affiliates: 1 • Refinery and chemical plant workers, truck drivers, maintenance workers and
janitors. Glass, Molders, Pottery, Plastics & Allied Workers International Union
• Membership: 28,000 • Local Affiliates: 250 • The broad scope of industries (glass, molders, plastics, pottery, cast metals,
fiberglass, defense, fine china, glass and plastic containers, insulation and sanitary-ware industries as well as workers in government, healthcare and a variety of other industries).
International Association of Heat and Frost Insulators and Allied Workers
• Membership: 30,000 • Local Affiliates: 101 • Represents craftsmen in a series of construction trades; work as insulators,
extensively with Asbestos. Removal and proper disposal of any type of asbestos abatement and lead abatement can include acoustic ceilings, furnace insulations, HVAC ducts, piping, sprayed-on fire proofing, and sound insulation, floor and ceiling tiles.
The International Association of Bridge, Structural, Ornamental and Reinforcing Iron Workers
• Membership: 120,000 • Local Affiliates: 235 • Includes construction workers who work with marquees, canopies, stage
equipment, bridge and overpass railings.
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Page 2 of 6
International Association of Machinists and Aerospace Workers
• Membership: 576,900 • Local Affiliates: 1,196 • Includes machinists and aerospace workers to railroad builders and woodworkers.
International Brotherhood of Boilermakers, Iron Ship Builders, Blacksmiths, Forgers & Helpers (Includes: United Cement, Lime, Gypsum and Allied International Union)
• Membership: 60,000 • Local Affiliates: 331 • Construct boilers in buildings and on ships.
International Brotherhood of Electrical Workers
• Membership: 660,600 • Local Affiliates: 926 • Conduct all types of electrical work, including installation and utility work.
International Chemical Workers Union
• Represents workers in chemical plants, utilities, warehouses, food services, mines, food processing, and pharmaceuticals.
International Longshore and Warehouse Workers Union (ILWU)
• Membership: 42,000 • Local Affiliates: 60 • The origins of the ILWU lie in the longshore industry of the Pacific Coast – the
work of loading and unloading ships’ cargoes. International Union of Painters and Allied Trades
• Membership: 160,000 • Local Affiliates: Over 400 • Commercial and residential painters. Produce paint, carpet and linoleum
products. International Union of Bricklayers and Allied Craftworkers (Includes: United Brick and Clay Workers of America)
• Membership: 77,800 • Local Affiliates: 150 • Work as bricklayers on construction sites.
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Page 3 of 6
International Union of Electronic, Electrical, Salaried, Machine and Furniture Workers (Division of Communication Workers of America)
• Members: 45,000 • Affiliates: 350 • Manufacturing and industrial workers in a wide range of industries including
automotive, aerospace, furniture, and appliances. The International Union of Operating Engineers
• Membership: 380,750 • Local Affiliates: 148 • Represents operating engineers, who work as heavy equipment operators,
mechanics, and surveyors in the construction industry, and stationary engineers, who work in operations and maintenance in building and industrial complexes, and in the service industries. Also represents nurses and other health industry workers as well as significant numbers of public employees engaged in a wide variety of occupations.
International Union, United Automobile, Aerospace and Agricultural Implement Workers of America
• Membership: 390,000 active members and more than 600,000 retired members • Local Affiliates: 750 • UAW represented workplaces ranging from multinational corporations, small
manufacturers and state and local governments to colleges and universities, hospitals and private non-profit organizations.
Industrial Union od Marine and Shipbuilding Workers of America (Part of the International Association of Machinists and Aerospace Workers)
• Membership: 8,000 • National District: 1 • Merged with the "International Association of Machinists" in 1988. Members
work in the shipbuilding industry.
Laborers' International Union of North America (Formerly: International Hod Carriers, Building and Common Laborers Union of America and Journeyman Stonecutters Association of North America)
• Membership: 571,000 • Local Affiliates: 400 • Work in a wide variety of occupations including nuclear waste cleanup, mail
handling and tunnel construction. A majority of their members work as laborers on construction sites.
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Page 4 of 6
Marine Engineers Beneficial Association
• Membership: 24,000 • Local Affiliates: 5 • Maritime trade union representing a large and diverse mix of engineers and deck
officers, experienced and skilled in all types of commercial shipping. Operative Plasterers' and Cement Masons' International Association of the United States and Canada
• Membership: 38,500 • Local Affiliates: 100 • Work as cement masons, dry-wall workers and in plastering and cement masonry.
Paper, Allied-Industrial, Chemical and Energy Workers International Union (Merged with United Steel Workers of America)
• Membership: 245,000 • Local Affiliates: 1,500 • Represents people who refine oil in the United States and make chemicals,
nuclear materials, pharmaceuticals, automobile and truck parts, appliances, small engines, motorcycles, boxes, tissues, toys, cement, corn sugar and many other products.
Seafarers International Union of North America (Includes National Maritime Union of America)
• Membership: 31,600 • Local Affiliates: 12 • Represents professional merchant mariners sailing aboard U.S.-flag vessels in the
deep sea. Includes work aboard a wide variety of vessels, including commercial containerships and tankers, military support ships, tugboats and barges, passenger ships, gaming vessels and many more.
Service Employees International Union (Includes: International Brotherhood of Fireman, Oilers and Powerhouse Maintenance)
• Membership: 1,876,800 • Local Affiliates: 150 • Represents workers in the healthcare, property services, and public services
sectors. Includes a wide variety of occupations including janitors, nurses, bus drivers, police personnel, and education workers.
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Page 5 of 6
Sheet Metal Workers' International Association
• Membership: 106,000 • Local Affiliates: 203 • Install sheet metal products on job sites including air ducts, heating-ventilation-air
conditioning work and solar panels. Teamsters
• Membership: 1,258,000 • Local Affiliates: 1,900 • Represents freight drivers and warehouse workers along with workers in other
occupation, both professional and non-professional, private sector and public sector.
United Association: Union of Plumbers, Fitters, Welders, and HVAC Service Techs (UA)
• Membership: 370,000 • Local Affiliates: 300 • Represents plumbers, pipefitters, sprinkler fitters, service technicians and welders
in local unions across North America and Australia. United Rubber, Cork, Linoleum & Plastic Workers of America (URW) (Part of United Steelworkers of America)
• Membership: 98,000 • Local Affiliates: 360 • Represents rubber workers: vehicle tires, plastics, synthetic resins, rubber &
plastic commercial and consumer products.
UNITE HERE (Formerly the Union of Needletrades, Industrial and Textile Employees (UNITE))
• Membership: 251,000 • Local Affiliates: 81 • Includes workers who sew and ship clothing and other textile products.
United Association of Journeymen and Apprentices of the Plumbing and Pipe Fitting Industry of the United States and Canada
• Membership: 300,000 • Local Affiliates: 441 • Represents members in the plumbing, pipefitting, refrigeration, and fire sprinkler
industry.
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Page 6 of 6
United Brotherhood of Carpenters and Joiners of America (Includes: International Union of Wood, Wire and Metal Lathers and Tile, Marble, Terazzo, Finishers, Shopworkers and Granite Cutters International Union)
• Membership: 415,800 • Local Affiliates: 938 • Members work as residential and commercial carpenters.
United Steelworkers
• Members: 614,000 • Affiliates: 1800 (U.S., Canada, Caribbean) • Represents members in a number of industries, including steelworkers.
United Union of Roofers, Waterproofers & Allied Workers (Formerly: United Slate, Tile and Composition Roofers, Damp and Waterproof Workers Association)
• Membership: 22,000 • Local Affiliates: 94 • Represents members who apply all types of roofing and waterproofing systems.
Utility Workers Union of America
• Membership: 50,000 • Local Affiliates: 228 • Includes workers employed in and around energy, electric, gas, steam, water,
telecommunications, generation, services, and related industries and organizations.
Workers United (United Textile Workers of America became part of Workers United)
• Membership: 291,600 • Local Affiliates: 582 • Includes workers in the textile industry.
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EXHIBIT D
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Research
32 million circulation
State 2014
Households
Parade
Circulation
Parade HH
% CovCity Newspaper Name
Newspaper
Circulation
Alabama 1,915,168 388,255 20%
Alexander City The Outlook 4,000
Anniston The Anniston Star 17,033
Athens The Athens News Courier 5,353
Birmingham The Birmingham News 154,439
Cullman The Cullman Times 8,370
Gadsden The Gadsden Times 14,836
Huntsville The Huntsville Times 54,695
Mobile Press-Register 88,966
Selma The Selma Times-Journal 5,016
Talladega The Daily Home 6,867
Tuscaloosa The Tuscaloosa News 28,680
Alaska 244,515 62,254 25%
Anchorage Anchorage Daily News 41,631
Fairbanks Fairbanks Daily News-Miner 12,179
Juneau Juneau Empire 3,749
Kenai Peninsula Clarion 4,695
Arizona 2,482,549 290,347 12%
Cottonwood Verde Independent & The Bugle 3,293
Flagstaff Arizona Daily Sun 9,356
Kingman The Kingman Daily Miner 6,381
Lake Havasu Today's News-Herald 8,946
Mesa/Scottsdale East Valley Tribune 120,013
Prescott The Daily Courier 22,207
Sun City News-Sun 5,397
Tucson The Arizona Daily Star 102,781
Yuma The Sun 11,973
Arkansas 1,167,625 239,409 21%
Arkadelphia Daily Siftings Herald 1,506
Blytheville Blytheville Courier News 2,290
Conway Log Cabin Democrat 6,996
El Dorado Sunday News 12,044
Fayetteville Northwest Arkansas Democrat Gazette 57,539
Helena The Daily World 1,783
Hope Hope Star 1,279
Little Rock Arkansas Democrat-Gazette 154,640
Stuttgart Stuttgart Daily Leader 1,332
California 13,003,522 3,993,636 31%
Bakersfield The Bakersfield Californian 42,393
El Centro Imperial Valley Press 7,805
Fairfield Daily Republic 18,096
Fresno The Fresno Bee 149,926
Hanford The Sentinel 7,129
La Fin De Semana Los Angeles Times 1,613,954
Lompoc Lompoc Record 2,946
Marysville Appeal-Democrat 12,328
Merced Merced Sun-Star 26,597
Modesto The Modesto Bee 89,588
Napa Register 11,030
Parade CirculationFebruary 2014
Page 1 of 13
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State 2014
Households
Parade
Circulation
Parade HH
% CovCity Newspaper Name
Newspaper
Circulation
Palmdale Antelope Valley Press 18,638
Porterville Recorder 5,667
Redding Record Searchlight 21,112
Ridgecrest Daily Independent 4,472
Riverside The Press Enterprise 116,849
Sacramento The Sacramento Bee 288,289
San Diego Tmc The San Diego Union-Tribune 499,918
San Francisco San Francisco Chronicle 385,116
San Luis Obispo The Tribune 39,973
Santa Ana The Orange County Register 356,726
Santa Barbara Santa Barbara News-Press 57,173
Santa Maria Santa Maria Times 16,413
Santa Rosa The Press Democrat 53,504
Sonora The Union Democrat 9,598
Stockton The Record 48,271
Ventura Ventura County Star 63,110
Victorville Daily Press 22,824
Yreka Siskiyou Daily News 4,191
Colorado 2,088,786 694,650 33%
Boulder Sunday Camera 22,373
Canon City Canon City Daily Record 3,872
Colorado Springs The Gazette 96,519
Denver The Denver Post 470,981
Grand Junction The Daily Sentinel 24,457
Longmont Times-Call 14,563
Loveland Reporter-Herald 17,737
Montrose Montrose Daily Press 4,723
Pueblo The Pueblo Chieftain 37,362
Trinidad The Chronicle-News 2,063
Connecticut 1,382,023 313,544 23%
Bridgeport Connecticut Post 54,541
Danbury The News-Times 21,176
Greenwich Time 7,582
Manchester Journal Inquirer 31,165
Meriden Record-Journal 16,155
Middletown The Middletown Press 2,532
New Britain Herald Press 8,460
New Haven New Haven Register 65,612
New London The Day 26,127
Norwich Bulletin 16,304
Stamford The Advocate 15,067
Torrington The Register Citizen 3,806
Waterbury Republican 45,017
Delaware 353,889 15,460 4%
Dover State News Sunday 15,460
Florida 7,745,844 2,371,973 31%
Bradenton Bradenton Herald 49,735
Cape Coral Cape Coral Daily Breeze 37,421
Daytona Beach News-Journal 76,013
Ft Walton Beach Northwest Florida Daily News 25,346
Gainesville The Gainesville Sun 44,545
Jacksonville Jacksonville Times-Union 419,917
Lake City Lake City Reporter 8,059
Lakeland The Ledger 51,713
Live Oak Live Oak Suwannee Democrat 4,337
Miami The Miami Herald 298,264
Miami/El El Nuevo Herald 63,179
Naples/Bonita Daily News 47,085
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State 2014
Households
Parade
Circulation
Parade HH
% CovCity Newspaper Name
Newspaper
Circulation
Ocala Star-Banner 44,191
Orlando El Sentinel El Sentinel 125,756
Orlando Select Go Shopping, Orlando 111,000
Panama City The News Herald 21,603
Panama City/Weeklies Washington County News 23,772
Sarasota Herald-Tribune 88,158
St Augustine St. Augustine Record 15,327
St Petersburg Tampa Bay Times 349,874
Stuart Treasure Coast News 69,513
Tampa The Tampa Tribune 200,153
The Villages Daily Sun 40,702
West Palm Beach The Palm Beach Post 156,310
Georgia 3,734,149 1,108,536 30%
Americus Americus Times-Recorder 2,758
Athens Athens Banner-Herald 17,157
Atlanta TMC The Atlanta Journal-Constitution 662,292
Augusta The Augusta Chronicle 177,974
Columbus Columbus Ledger-Enquirer 48,205
Cordele Cordele Dispatch 3,157
Hinesville Liberty County Coastal Courier 5,176
Macon The Telegraph 72,175
Milledgeville The Milledgeville Union-Recorder 7,018
Moultrie The Moultrie Observer 4,520
Richmond Hill Bryan County News 2,426
Rome Rome News-Tribune 13,171
Savannah Savannah Morning News 58,792
Statesboro Statesboro Herald 7,059
Thomasville Thomasville Times-Enterprise 7,244
Tifton The Tifton Gazette 5,697
Valdosta The Valdosta Daily Times 13,715
Hawaii 473,753 17,547 4%
Wailuku The Maui News 17,547
Idaho 598,426 187,503 31%
Boise Idaho Statesman 77,624
Idaho Falls Post Register 23,275
Lewiston/Clarkson Lewiston Morning Tribune 23,759
Nampa/Caldwell Idaho Press-Tribune 25,208
Pocatello Idaho State Journal 16,556
Rexburg Standard Journal 4,008
Twin Falls The Times-News 17,073
Illinois 4,886,207 1,826,071 37%
Alton The Telegraph 18,153
Belleville Belleville News-Democrat 72,296
Bloomington The Pantagraph 35,886
Canton The Daily Ledger 3,272
Carbondale The Southern Illinoisan 27,826
Carmi Carmi Times 2,404
Champaign/Urbana The News-Gazette 39,366
Chicago Chicago Tribune 1,235,043
Decatur Herald & Review 39,666
Edwardsville Edwardsville Intelligencer 3,310
Effingham Effingham Daily News 9,267
Eldorado Daily Journal 500
Freeport The Journal Standard 7,809
Galesburg The Register-Mail 8,772
Harrisburg Daily Register 2,125
Jacksonville Jacksonville Journal-Courier 9,628
Kankakee Daily Journal 22,089
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State 2014
Households
Parade
Circulation
Parade HH
% CovCity Newspaper Name
Newspaper
Circulation
Kewanee Star Courier 3,438
Macomb The Macomb Journal 2,898
Moline Dispatch/Rock Island Argus 33,770
Monmouth Daily Review Atlas 1,419
Mount Vernon Mt. Vernon Register-News 5,593
Olney Daily Mail 2,653
Ottawa The Times 14,168
Pekin Pekin Daily Times 5,492
Peoria Journal Star 77,920
Pontiac Daily Leader 2,500
Quincy Quincy Herald-Whig 18,805
Rockford Register Star & Yes 66,036
Springfield The State Journal-Register 53,967
Indiana 2,537,312 475,762 19%
Anderson The Herald Bulletin 18,388
Batesville The Batesville Herald Tribune 2,275
Bloomington/Bedford The Herald Times 31,622
Columbus The Republic 17,107
Evansville Evansville Courier & Press 59,531
Fort Wayne The Journal Gazette 81,818
Franklin Daily Journal 12,999
Goshen The Goshen News 9,070
Greenfield Daily Reporter 8,109
Greensburg Greensburg News 3,750
Kokomo Kokomo Tribune 19,491
Lebanon The Lebanon Reporter 4,329
Logansport Pharos-Tribune 8,746
Mooresville/Decatur Reporter-Times 2,895
Munster/Lake Co/Valp Times Of Northwest Indiana 84,826
New Albany The Evening News & The Tribune 10,133
Rushville Rushville Republican 2,413
Seymour The Tribune 5,805
South Bend South Bend Tribune 71,186
Terre Haute Tribune-Star 21,269
Iowa 1,242,902 282,819 23%
Ames The Tribune 9,199
Boone Boone News-Republican 1,937
Cedar Rapids The Gazette 53,608
Clinton Clinton Herald 9,450
Davenport Quad-City Times 50,924
Dubuque Telegraph-Herald 28,509
Fort Dodge The Messenger 14,137
Knoxville Knoxville Journal Express 1,917
Marshalltown Times-Republican 7,399
Mason City Globe-Gazette 16,082
Muscatine Muscatine Journal 4,982
Oskaloosa Oskaloosa Herald 2,368
Ottumwa The Ottumwa Courier 9,860
Sioux City Sioux City Journal 32,260
Waterloo The Courier 40,187
Kansas 1,135,193 244,277 22%
Dodge City Dodge City Globe 3,137
El Dorado El Dorado Times 3,275
Garden City The Garden City Telegram 5,800
Great Bend Great Bend Tribune 5,245
Hays The Hays Daily News 8,882
Hutchinson Hutchinson News 24,614
Manhattan The Manhattan Mercury 8,021
McPherson McPherson Sentinel 2,505
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State 2014
Households
Parade
Circulation
Parade HH
% CovCity Newspaper Name
Newspaper
Circulation
Newton Kansan 4,200
Ottawa The Ottawa Herald 3,613
Pittsburg Morning Sun 5,094
Pratt The Pratt Tribune 1,550
Salina Salina Journal 22,197
Topeka Topeka Capital-Journal 34,670
Wellington Wellington News 1,600
Wichita The Wichita Eagle 109,874
Kentucky 1,751,048 209,493 12%
Ashland The Independent 13,510
Bowling Green Daily News 21,709
Corbin Corbin Times-Tribune 4,985
Danville The Kentucky Advocate 7,174
Elizabethtown The News Enterprise 17,467
Glasgow The Glasgow Daily Times 6,680
Henderson The Gleaner 8,284
Lexington Herald-Leader 106,102
London The London Sentinel-Echo 7,131
Maysville The Ledger Independent 5,909
Somerset Commonwealth Journal 7,463
Winchester The Winchester Sun 3,079
Louisiana 1,785,268 307,556 17%
Bastrop Bastrop Daily Enterprise 2,294
Baton Rouge The Advocate 100,046
Crowley The Crowley Post-Signal 3,800
Deridder Beauregard Daily News 1,797
Eunice Meridional 10,232
Franklin The Banner Tribune 2,146
Houma The Courier 14,273
Lake Charles American Press 29,737
Leesville The Leesville Daily Leader 1,407
Morgan City The Daily Review 4,733
New Orleans The Times-Picayune 130,881
Ruston The Ruston Daily Leader 5,000
Sulphur Southwest Daily News 1,210
Maine 561,966 111,904 20%
Augusta Kennebeck Journal 9,836
Lewiston Sun Journal 25,229
Portland Maine Sunday Telegram 64,569
Waterville Morning Sentinel 12,270
Maryland 2,220,788 538,053 24%
Baltimore The Sun 427,405
Cumberland Cumberland Times-News 22,445
Easton Star-Democrat 15,027
Elkton Cecil Whig 13,455
Frederick News-Post 31,243
Hagerstown The Herald-Mail Newspapers 28,478
Massachusetts 2,612,980 609,066 23%
Boston Boston Sunday Globe 382,493
Hyannis/Cape Cod Sunday Cape Cod Times 43,186
New Bedford Sunday Standard-Times 29,722
Springfield Republican 92,535
Worcester Sunday Telegram 61,130
Michigan 3,899,329 1,002,959 26%
Adrian The Daily Telegram 12,977
Ann Arbor Annarbor.Com 29,464
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State 2014
Households
Parade
Circulation
Parade HH
% CovCity Newspaper Name
Newspaper
Circulation
Bad Axe Huron Daily Tribune 4,838
Bay City The Bay City Times 27,362
Cadillac News 7,374
Cheboygan Tribune 4,239
Coldwater Reporter 3,839
Dearborn Press & Guide 11,011
Flint The Flint Journal 56,844
Gaylord Gaylord Herald-Times 4,422
Grand Rapids TMC The Grand Rapids Press 296,797
Hillsdale Daily News 4,125
Holland Sentinel 17,318
Ionia Sentinel-Standard 1,662
Jackson Citizen Patriot 23,225
Kalamazoo Kalamazoo Gazette 45,914
Lapeer The County Press 10,670
Marquette The Mining Journal 13,163
Midland The Midland Daily News 12,773
Monroe The Monroe Sunday News 18,419
Mount Clemens The Macomb Daily 55,661
Mount Pleasant Morning Sun 8,098
Muskegon The Muskegon Chronicle 29,766
Petoskey Petoskey News-Review 7,994
Pontiac The Oakland Press 65,318
Royal Oak The Daily Tribune 5,002
Saginaw The Saginaw News 30,786
Sault Ste. Marie The Evening News 5,012
Shelby Township Advisor & Source Newspapers 114,974
Southgate The News-Herald 43,122
Sturgis Journal 4,781
Traverse City Record-Eagle 26,009
Minnesota 2,147,611 1,001,947 47%
Albert Lea Albert Lea Tribune 4,845
Austin Austin Daily Herald 3,740
Bemidji The Bemidji Pioneer 7,637
Brainerd Brainerd Dispatch 14,527
Crookston Crookston Daily Times 1,149
Duluth Duluth News-Tribune 39,195
Faribault Faribault Daily News 5,241
Grand Rapids Grand Rapids Herald-Review 6,634
Hibbing The Hibbing Daily Tribune 5,654
Mankato The Free Press 18,473
Minneapolis Star Tribune 546,458
New Ulm The Journal 6,929
Northfield Northfield News 6,816
Owatonna Owatonna People's Press 5,879
Red Wing Red Wing Republican Eagle 5,245
Rochester Post-Bulletin 34,669
St Paul Pioneer Press 250,092
Virginia Virginia Mesabi Daily News 8,098
Waseca Waseca County News 2,205
Willmar West Central Tribune 12,504
Winona Winona Daily News 9,218
Worthington Daily Globe 6,739
Mississippi 1,131,471 146,246 13%
Biloxi/Gulfport Sun Herald 40,497
Brookhaven The Daily Leader 5,500
Clarksdale The Clarksdale Press Register 1,800
Columbus The Commercial Dispatch 12,711
Greenville Delta Democrat Times 7,526
Greenwood The Greenwood Commonwealth 5,930
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State 2014
Households
Parade
Circulation
Parade HH
% CovCity Newspaper Name
Newspaper
Circulation
Laurel Chronicle Chronicle 7,579
Mccomb Enterprise-Journal 8,525
Meridian The Meridian Star 9,750
Picayune Picayune Item 4,271
Tupelo Northeast Mississippi Daily Journal 32,354
Vicksburg The Vicksburg Post 9,803
Missouri 2,404,079 915,226 38%
Boonville Boonville Daily News 1,268
Camdenton Lake Sun Leader 3,176
Cape Girardeau Southeast Missourian 13,754
Carthage The Carthage Press 1,589
Chillicothe Constitution-Tribune 2,770
Columbia Missourian 4,050
Dexter The Daily Statesman 2,946
Fulton The Fulton Sun 3,613
Hannibal Courier-Post 4,304
Jefferson City News Tribune 19,246
Joplin The Joplin Globe 23,915
Kansas City The Kansas City Star 298,462
Kennett The Daily Dunklin Democrat 2,334
Kirksville Kirksville Daily Express 3,174
Macon Macon Chronicle Herald 10,706
Maryville Daily Forum 1,676
Mexico The Mexico Ledger 3,659
Moberly Monitor Index/Democrat 3,213
Neosho Neosho Daily News 2,039
Nevada Weekend Herald-Tribune 4,200
Park Hills Daily Journal 5,587
Poplar Bluff Daily American Republic 9,186
Rolla Rolla Daily News 3,243
Sedalia Democrat 7,091
Sikeston Standard Democrat 4,876
St Joseph St. Joseph News-Press 26,618
St Louis St. Louis Post-Dispatch 238,400
St Louis Suburban St. Louis Suburban Journal Sunday 209,317
Waynesville Daily Guide 814
Montana 425,077 116,987 28%
Billings Billings Gazette 38,418
Bozeman Bozeman Daily Chronicle 14,763
Butte Montana Standard 10,443
Helena Helena Independent Record 11,812
Kalispell Daily Inter Lake 15,350
Missoula Missoulian 26,201
Nebraska 742,572 258,007 35%
Beatrice Sun 4,523
Columbus Telegram 7,293
Grand Island The Grand Island Independent 18,482
Lincoln Journal Star 58,281
Norfolk Norfolk Daily News 13,571
Omaha Sunday World-Herald 152,947
York York News Times 2,910
Nevada 1,042,755 167,099 16%
Elko Elko Daily Free Press 5,347
Las Vegas Las Vegas Review-Journal 161,752
New Hampshire 525,493 81,801 16%
Keene Sentinel 9,295
Manchester New Hampshire News 53,972
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State 2014
Households
Parade
Circulation
Parade HH
% CovCity Newspaper Name
Newspaper
Circulation
Portsmouth Seacoast Sunday 18,534
New Jersey 3,258,468 811,900 25%
Atlantic City The Press Of Atlantic City 59,213
Bergen The Record & Herald News 151,546
Flemington Hunterdon Observer 41,444
Hackensack Suburban Trends 6,912
Jersey City The Jersey Journal 16,305
Newark The Star-Ledger 420,851
Newton New Jersey Herald 16,175
Trenton The Times 33,920
Trenton (Trentonian) Trentonian 15,663
Willingboro Burlington County Times 27,272
Woodbury South Jersey Sunday 22,599
New Mexico 812,916 138,480 17%
Albuquerque Journal 96,352
Clovis Clovis News Journal 5,831
Hobbs News-Sun 6,665
Portales Portales News-Tribune 1,547
Roswell Daily Record 9,338
Santa Fe The Santa Fe New Mexican 18,747
New York 7,461,940 1,174,296 16%
Albany Times Union 111,865
Auburn The Citizen 8,316
Batavia The Daily News 9,907
Buffalo The Buffalo News 210,737
Canandaigua Messenger Post 8,380
Catskill Daily Mail 2,283
Corning The Sunday Leader 7,898
Geneva Finger Lakes Times 14,588
Glens Falls Post-Star 27,539
Gloversville The Leader-Herald 9,896
Herkimer Herkime Telegram 1,807
Hornell The Spectator 7,323
Hudson Register-Star 3,940
Kingston Freeman 15,403
Little Falls The Evening Times 1,011
Malone The Malone Telegram 4,702
Middletown Times Herald-Record Sunday 58,526
New York New York Post 239,265
Ogdensburg Advance-News 6,780
Oneida The Oneida Daily Dispatch 5,039
Oneonta The Daily Star 11,459
Plattsburgh Press-Republican 16,686
Saratoga Springs Saratogian 6,552
Staten Island Staten Island Advance 93,091
Syracuse The Post-Standard 220,550
Troy Record 7,732
Utica Observer-Dispatch 38,123
Watertown Daily Times 22,665
Wellsville Wellsville Daily Reporter 2,233
North Carolina 3,895,331 848,003 22%
Albemarle Albemarle Stanley News & Press 7,520
Burlington Times-News 20,391
Chapel Hill The Chapel Hill News 17,033
Charlotte The Charlotte Observer 176,116
Durham The Durham News 59,021
Elizabeth City The Daily Advance 8,692
Fayetteville The Fayetteville Observer 56,267
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State 2014
Households
Parade
Circulation
Parade HH
% CovCity Newspaper Name
Newspaper
Circulation
Gastonia Gaston Gazette 21,493
Goldsboro Goldsboro News-Argus 15,968
Greensboro The News & Record 90,558
Greenville The Daily Reflector 17,942
Hendersonville Times-News 12,242
Jacksonville News 14,610
Kinston Free Press 8,875
New Bern Sun-Journal 13,937
Raleigh The News & Observer 160,197
Rocky Mount Rocky Mount Telegram 11,976
Shelby The Star 9,004
Southern Pines The Pilot 13,192
Tarboro The Tarboro Daily Southerner 2,045
Washington Washington Daily News 5,754
Wilmington Star-News 40,525
Winston-Salem Winston-Salem Journal 64,645
North Dakota 304,154 127,255 42%
Bismarck Tribune 26,146
Devils Lake Devils Lake Daily Journal 2,761
Dickinson The Dickinson Press 6,292
Fargo The Forum 46,051
Grand Forks Grand Forks Herald 25,470
Jamestown The Jamestown Sun 5,058
Minot Minot Daily News 15,477
Ohio 4,629,009 1,320,633 29%
Ashland Ashland Times-Gazette 11,100
Ashtabula Astabula Star Beacon 13,366
Athens Messenger 10,400
Cambridge The Sunday Jeffersonian 10,514
Canton The Repository 58,926
Cincinnati Cincinnati Valassis 200,000
Circleville Herald 5,865
Cleveland The Plain Dealer 294,850
Cleveland Tmc Pd Wrap-Up 60,500
Dayton Dayton Daily News 239,374
Defiance The Crescent-News 16,128
East Liverpool Sunday Review 5,977
Elyria The Chronicle-Telegram 21,689
Findlay The Courier 17,156
Fostoria Review-Times 2,525
Hamilton Journal News 16,916
Ironton Ironton Tribune 7,153
Lima The Lima News 30,724
Logan News 3,395
Lorain Morning Journal 19,935
Middletown The Middletown Journal 13,534
New Philadelphia The Times Reporter 16,412
Salem Salem News 4,384
Springfield Springfield News-Sun 22,982
Toledo The Blade 107,248
Waverly The News Watchman 2,325
Willoughby Lake County News-Herald 33,711
Wooster The Daily Record 20,094
Youngstown The Vindicator 53,450
Oklahoma 1,503,804 544,838 36%
Ardmore Daily Ardmorite 8,231
Claremore Claremore Daily Progress 4,855
McAlester McAlester News-Capitol 5,955
Miami Miami News-Record 4,450
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State 2014
Households
Parade
Circulation
Parade HH
% CovCity Newspaper Name
Newspaper
Circulation
Muskogee Muskogee Phoenix 10,964
Oklahoma City The Oklahoman 389,851
Pryor The Pryor Daily Times 3,400
Tahlequah Tahlequah Daily Press 4,100
Tulsa Tulsa World 109,538
Woodward Woodward News 3,494
Oregon 1,571,247 512,640 33%
Albany Albany Democrat-Herald & Corvallis Gazette Times 21,404
Bend The Bulletin 28,125
Coos Bay The World 8,137
Eugene The Register-Guard 67,450
Klamath Falls Herald And News 13,345
Medford Mail Tribune 31,820
Ontario Argus Observer 6,301
Pendleton East Oregonian 8,055
Portland The Oregonian 328,003
Pennsylvania 5,073,111 1,977,463 39%
Allentown The Morning Call 137,191
Beaver Beaver County Times 29,631
Carlisle The Sentinel 12,799
Doylestown The Intelligencer 33,684
Du Bois Tri-County Sunday 13,994
Easton The Express-Times 45,663
Erie Erie Times-News 60,733
Gettysburg Gettysburg Times 8,883
Harrisburg Patriot-News 105,492
Hazelton Hazleton Standard-Speaker 20,021
Honesdale The Wayne Independent 2,717
Johnstown The Tribune-Democrat 32,178
Lancaster Lancaster New Era Intelligencer Journal Sunday News 95,914
Levittown/Bristol Bucks County Courier Times 44,037
New Castle New Castle News 13,820
Norristown Times Herald 16,685
Oil City/Franklin The Derrick/The News-Herald 19,822
Philadelphia The Philadelphia Inquirer 596,779
Pittsburgh Pittsburgh Post-Gazette 223,869
Pottstown Mercury 17,604
Pottsville Pottsville Republican Herald 22,044
Primos Delaware County Daily Times 24,923
Reading Reading Eagle 74,645
Sayre Morning Times 4,544
Scranton Scranton Times-Tribune 68,147
Shamokin The Shamokin-Pottsville News-Item 7,571
Sharon The Herald 16,118
State College St College Centre Daily Times 28,471
Stroudsburg Pocono Record 16,695
Sunbury The Daily Item 22,137
Towanda Towanda Sunday Review 8,237
Uniontown Herald-Standard 20,289
Washington Washington Observer Reporter 29,501
Waynesboro The Record Herald 6,858
West Chester Daily Local News 16,674
Wilkes Barre The Times Leader 52,372
Williamsport Williamsport Sun-Gazette 26,721
Rhode Island 414,121 224,897 54%
Providence The Providence Journal 224,897
South Carolina 1,874,990 456,432 24%
Anderson Anderson Independent-Mail 26,524
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State 2014
Households
Parade
Circulation
Parade HH
% CovCity Newspaper Name
Newspaper
Circulation
Charleston The Post And Courier 100,935
Columbia The State 116,311
Greenville Greenville Journal 39,708
Greenwood The Index-Journal 11,621
Hilton Head Island The Island Packet 24,495
Myrtle Beach The Sun News 57,402
Orangeburg The Times & Democrat 10,118
Rock Hill The Herald 20,548
Spartanburg Herald-Journal 36,064
Sumter The Item 12,706
South Dakota 338,335 66,382 20%
Aberdeen American News 12,837
Belle Fourche Butte County Post 1,637
Huron Plainsman 4,836
Mitchell The Daily Republic 10,631
Rapid City Rapid City Journal 25,760
Watertown Watertown Public Opinion 10,681
Tennessee 2,566,341 399,413 16%
Chattanooga Chattanooga Times Free Press 83,416
Crossville Crossville Chronicle 7,404
Dyersburg The State Gazette 4,243
Johnson City Johnson City Press 25,434
Knoxville Knoxville News Sentinel 104,479
Memphis The Commercial Appeal 117,879
Morristown Citizen Tribune 22,661
Murfreesboro The Murfreesboro Post 12,000
Oak Ridge Oak Ridge 4,147
Shelbyville Shelbyville Times-Gazette 6,750
Tullahoma The Sunday News 11,000
Texas 9,468,844 2,528,856 27%
Abilene Abilene Reporter-News 24,632
Amarillo Amarillo Globe-News 72,576
Athens Athens Daily Review 3,697
Austin Austin American-Statesman 180,081
Beaumont The Beaumont Enterprise 52,339
Brownsville Brownsville Herald 26,775
Brownwood Brownwood Bulletin 4,728
Corpus Christi Corpus Christi Caller-Times 47,839
Corsicana Corsicana Daily Sun 3,746
Dallas/Briefing The Dallas Morning News 644,233
Denton Denton Record-Chronicle 11,248
El Paso El Diario De El Paso 11,660
Fort Worth Star-Telegram 286,636
Gainesville Gainesville Daily Register 4,653
Greenville Greenville Herald Banner 5,239
Harlingen Valley Morning Star 25,776
Houston The Leader 35,000
Houston Community Houston Community 465,628
Huntsville The Huntsville Item 4,370
Jacksonville Jacksonville Daily Progress 2,365
Kerrville Kerrville Daily Times 8,986
Killeen Killeen Daily Herald 16,551
Lubbock Lubbock Avalanche-Journal 97,837
McAllen Monitor 39,838
Midland Reporter-Telegram 15,987
Mineral Wells The Mineral Wells Index 2,475
Odessa Odessa American 13,527
Palestine Palestine Herald-Press 4,831
Paris The Paris News 7,705
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State 2014
Households
Parade
Circulation
Parade HH
% CovCity Newspaper Name
Newspaper
Circulation
Plainview Plainview Daily Herald 3,427
San Angelo Standard-Times 19,442
San Antonio San Antonio Express-News 210,501
Stephenville Stephenville Empire-Tribune 3,366
Temple Temple Daily Telegram 17,517
Texarkana Gazette 24,534
Tyler Tyler Courier-Times-Telegraph 23,683
Victoria Victoria Advocate 25,535
Waco Waco Tribune-Herald 33,556
Waxahachie The Waxahachie Daily Light 3,292
Weslaco Mid Valley Town Crier 22,000
Wichita Falls Times Record News 21,045
Utah 928,725 234,023 25%
Logan The Herald Journal 13,667
Provo Daily Herald 26,830
Salt Lake City The Salt Lake Tribune-Deseret News 193,526
Vermont 259,031 18,296 7%
Rutland/Barre The Times Argus 18,296
Virginia 3,173,340 529,174 17%
Martinsville Martinsville Bulletin 15,131
Newport News/Hampton Daily Press 79,245
Norfolk The Virginian-Pilot 195,926
Petersburg The Petersburg Progress-Index 11,847
Richmond Richmond Times-Dispatch 144,958
Roanoke The Roanoke Times 82,067
Washington 2,737,011 816,489 30%
Bellingham The Bellingham Herald 18,877
Bremerton Kitsap Sun 20,372
Ellensburg Daily Record 5,360
Longview The Daily News 16,901
Mount Vernon Skagit Valley Herald 14,702
Olympia The Olympian 22,222
Pasco/Tri Cities Tri-City Herald 39,008
Seattle The Seattle Times 365,777
Spokane The Spokesman-Review 76,226
Tacoma The News Tribune 131,097
Vancouver The Columbian 48,289
Walla Walla Walla Walla Union-Bulletin 11,897
Wenatchee The Wenatchee World 17,121
Yakima Herald-Republic 28,640
Washington DC 292,398 794,400 272%
Washington The Washington Post 794,400
West Virginia 767,960 209,168 27%
Beckley The Register-Herald 19,799
Bluefield Bluefield Daily Telegraph 15,214
Charleston Gazette-Mail 58,050
Clarksburg Clarksburg Exponent-Telegram 17,388
Fairmont Times West Virginian 8,869
Keyser Mineral Daily News Tribune 2,487
Martinsburg The Journal 14,693
Morgantown The Dominion Post 19,815
Parkersburg The Parkersburg News And Sentinel 24,384
Princeton Princeton Times 1,379
Wheeling Sunday News-Register 27,090
Wisconsin 2,323,814 239,492 10%
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State 2014
Households
Parade
Circulation
Parade HH
% CovCity Newspaper Name
Newspaper
Circulation
Baraboo Baraboo News Republic 3,406
Beaver Dam Daily Citizen 9,171
Chippewa Falls Chippewa Valley Newspapers 7,404
Eau Claire Leader-Telegram 25,876
Kenosha Kenosha News 23,840
La Crosse La Crosse Tribune 31,546
Madison Wisconsin State Journal 102,055
Portage Daily Register 3,863
Racine The Journal Times 24,887
Rhinelander The Daily News 2,724
Shawano Shawano Leader 4,720
Wyoming 237,889 49,090 21%
Casper Casper Star-Tribune 20,196
Cheyenne Wyoming Tribune-Eagle 14,635
Laramie Boomerang 3,924
Rawlins Rawlins Daily Times 2,856
Rock Springs Daily Rocket-Miner 7,479
Total U.S. 120,135,079 32,000,007 21%
Source: Parade 2/23/2014 Circulation based on AAM, CAC, VAC, & Newspaper publisher statements & estimates, 9/30/2013; Households based in Nielsen 2014
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American Profile - Partner List 2014
Imprint ID Publication Print Run County Type City State Zip DMAAP Brownwood Bulletin 7,500 D Brownwood TX 76804 Abilene-Sweetwater, TXAP The Fayette Tribune 2,000 D Oak Hill WV 25901 Albany-Schenectady-Troy, NYAP White Lake Beacon 4,000 B Whitehall MI 49461 Albany-Schenectady-Troy, NY
AP
The Livingston Enterprise/Big Timber Pioneer 4,659 D Livingston MT 59047 Albany-Schenectady-Troy, NY
AP The Daily Star-Journal 5,304 D Warrensburg MO 64093 Albany-Schenectady-Troy, NYAP The Hillsdale Daily News 6,500 D Hillsdale MI 49242 Albany-Schenectady-Troy, NYAP Polk County Enterprise 8,322 D Livingston TX 77351 Albany-Schenectady-Troy, NYAP North Adams Transcript 8,627 C North Adams MA 01247 Albany-Schenectady-Troy, NYAP The Monterey County Herald 20,150 C Monterey CA 93940 Albany-Schenectady-Troy, NYAP Salinas Valley Weekly 35,000 C Monterey CA 93940 Albany-Schenectady-Troy, NYAP Nashville News 3,000 D Nashville AR 71852 Albany, GA
APDallas County News/NE Dallas County Record 3,000 B Adel IA 50003 Albany, GA
AP The Nashville Graphic 3,482 C Nashville NC 27856 Albany, GAAP Las Vegas Optic 5,074 D Las Vegas NM 87701 Albuquerque-Santa Fe, NMAP Hobbs News Sun 10,656 D Hobbs NM 88240 Albuquerque-Santa Fe, NMAP The Gallup Independent 22,000 D Gallup NM 87301 Albuquerque-Santa Fe, NM
APValencia County News-Bulletin 23,000 D Belen NM 87002-2619 Albuquerque-Santa Fe, NM
AP The Albuquerque Journal 91,000 B Albuquerque NM 87109 Albuquerque-Santa Fe, NMAP The Dalhart Texan 1,700 D Dalhart TX 79022 Amarillo, TXAP Hereford Brand 2,400 D Hereford TX 79045 Amarillo, TXAP Guymon Daily Herald 2,537 D Guymon OK 73942 Amarillo, TXAP The Pampa News 3,100 D Pampa TX 79066 Amarillo, TXAP Borger News-Herald 3,500 D Borger TX 79008 Amarillo, TX
AP
Clovis News Journal, Portales News Tribune/ Quay County Sun 12,000 D Clovis NM 88101 Amarillo, TX
AP The Banner Press 3,200 D Marble Hill MO 63764-8316 Atlanta, GAAP The Thomaston Times 4,000 D Thomaston GA 30286 Atlanta, GAAP Dawson Community News 4,000 D Dawsonville GA 30534 Atlanta, GAAP The Eatonton Messenger 4,905 D Eatonton GA 31024-1019 Atlanta, GAAP The South Reporter 5,200 D Holly Springs MS 38635 Atlanta, GAAP Athens Daily Review 5,200 A Athens TX 75751-0032 Atlanta, GA
APRockmart Journal and Cedartown Std 5,553 D Rockmart GA 30153 Atlanta, GA
AP Douglas County Sentinel 6,000 A Douglasville GA 30133 Atlanta, GAAP The Daily Tribune News 6,600 A Cartersville GA 30120 Atlanta, GAAP The Barrow County News 6,800 A Winder GA 30680-2295 Atlanta, GAAP Calhoun Times 7,021 D Calhoun GA 30703 Atlanta, GAAP The News Courier 7,300 B Athens AL 35611 Atlanta, GA
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American Profile - Partner List 2014
AP Griffin Daily News 8,500 A Griffin GA 30224 Atlanta, GAAP Roswell Daily Record 10,940 D Roswell NM 88201 Atlanta, GAAP Daily Mountain Eagle 11,044 C Jasper AL 35501 Atlanta, GAAP Forysth County News 12,500 A Cumming GA 30040-2405 Atlanta, GAAP Northeast Texas Publishing 14,000 D Atlanta TX 75551 Atlanta, GAAP Athens Banner Herald 22,000 C Athens GA 30601 Atlanta, GAAP The Perkins Journal 3,451 C Perkins OK 74059 Augusta, GA
APPalo Verde Valley Times(/Quartszite Times) 4,060 A Blythe CA 92225 Augusta, GA
AP The Wayne County News 5,000 D Waynesboro TN 38485 Augusta, GAAP The Wakulla News 6,000 D Crawfordville FL 32327 Augusta, GAAP The People-Sentinel 6,000 D Barnwell SC 29812 Augusta, GAAP The Record Herald 9,642 C Waynesboro PA 17268 Augusta, GA
AP ACM Ohio, LLC 31,000 D Jackson OH 45640 Augusta, GAAP San Marcos Daily Record 3,400 B San Marcos TX 78667 Austin, TX
APAustin Community Newspapers 61,000 B Round Rock TX 78664 Austin, TX
AP Daily Midway Driller 3,045 B Taft CA 92368 Bakersfield, CAAP The Aberdeen Times 900 D Aberdeen ID 83210 Baltimore, MDAP The Fulton Leader 1,800 D Fulton KY 42041 Baltimore, MDAP The Times Record 2,200 D Denton MD 21629-1036 Baltimore, MDAP The Preston Citizen 2,288 D Preston ID 83263 Baltimore, MDAP The White Hall Journal 2,350 C White Hall AR 71612 Baltimore, MDAP Clarksville Times 3,248 D Clarksville TX 75426-3936 Baltimore, MDAP The Bay Times 3,600 A Stevensville MD 21666 Baltimore, MD
APChester County Independent 3,800 C Henderson TN 38340 Baltimore, MD
AP The Fulton Sun 4,770 D Fulton MO 65251 Baltimore, MDAP Henderson Daily News 6,219 D Henderson TX 75653 Baltimore, MDAP Kent County News 6,400 D Chestertown MD 21620-1517 Baltimore, MDAP The Daily Dispatch 8,000 D Henderson NC 27536 Baltimore, MDAP Cecil Whig 10,000 A Elkton MD 21921 Baltimore, MDAP BHG Inc. Newspapers 10,389 D Garrison ND 58540 Baltimore, MDAP American News 13,500 D Aberdeen SD 57402 Baltimore, MDAP Denton Record-Chronicle 14,280 A Denton TX 76202 Baltimore, MDAP Ahwatukee Foothills News 28,280 A Phoenix AZ 85044 Baltimore, MDAP The Capital 30,845 A Annapolis MD 21401 Baltimore, MDAP The Kingman Daily Miner 8,525 B Kingman AZ 86401 Bangor, MEAP The Vidorian 1,200 B Vidor TX 77670 Beaumont-Port Arthur, TXAP Port Arthur News 13,500 B Port Arthur TX 77640 Beaumont-Port Arthur, TXAP Carbon County News 2,288 D Red Lodge MT 59068 Billings, MTAP Miles City Star 3,408 D Miles City MT 59301 Billings, MTAP The Cody Enterprise 6,089 D Cody WY 82414 Billings, MTAP The Daily Reporter 2,500 D Spencer IA 51301 Binghamton, NY
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American Profile - Partner List 2014
AP Sun - Telegraph 2,740 D Sidney NE 69162 Binghamton, NYAP Star Valley Independent 3,184 D Afton WY 83110 Binghamton, NYAP The Williamson Herald 5,000 B Franklin TN 37064 Binghamton, NYAP The Oxford Eagle 5,582 D Oxford MS 38655 Binghamton, NYAP The Post Searchlight 7,650 D Bainbridge GA 30525 Binghamton, NYAP The Franklin Press 8,600 D Franklin NC 28734 Binghamton, NYAP Johnson City Press 31,300 B Johnson City TN 37605 Binghamton, NYAP Cherokee County Herald 2,437 D Centre AL 35960 Birmingham, ALAP St. Clair News-Aegis 3,200 B Pell City AL 35125 Birmingham, ALAP North Jefferson News 3,482 B Gardendale AL 35071-0849 Birmingham, ALAP The Cullman Times 11,000 C Cullman AL 35055 Birmingham, ALAP Independent Enterprise 1,700 D Payette ID 83661 Boise, ID
APWayne-Wilson News Leader 1,000 C Fremont NC 27830 Boston, MA-Manchester, NH
APThe Quincy Valley Post-Register 2,040 C Quincy WA 98848 Boston, MA-Manchester, NH
AP Delta News Citizen 2,200 D Malden MO 63863 Boston, MA-Manchester, NHAP Mt.Vernon Democrat 2,489 D Rockport IN 47460 Boston, MA-Manchester, NHAP Journal Advocate 2,900 D Sterling CO 80751 Boston, MA-Manchester, NH
APSpencer County Journal Democrat 3,015 D Rockport IN 47460 Boston, MA-Manchester, NH
AP Marion Daily Republican 3,045 C Marion IL 62959 Boston, MA-Manchester, NHAP Deerfield Valley News 3,045 D West Dover VT 05356 Boston, MA-Manchester, NHAP The News-Gazette 3,146 D Winchester IN 47394 Boston, MA-Manchester, NHAP Daily Iowegian 3,146 D Centerville IA 52544 Boston, MA-Manchester, NH
APGrant County Herald Independent 3,400 D Lancaster WI 53813 Boston, MA-Manchester, NH
AP Yell County Record 3,552 D Danville AR 72833 Boston, MA-Manchester, NHAP Braxton Democrat-Central 3,552 D Sutton WV 26601-1399 Boston, MA-Manchester, NH
AP Jacksonville Daily Progress 3,800 D Jacksonville TX 75766 Boston, MA-Manchester, NHAP Ritchie Gazette 3,857 D Harrisville WV 26362-0215 Boston, MA-Manchester, NHAP The Falmouth Outlook 4,060 B Falmouth KY 41040 Boston, MA-Manchester, NHAP The Daily Dispatch 4,080 C Douglas AZ 85607 Boston, MA-Manchester, NHAP Georgetown News Graphic 4,200 B Georgetown KY 40324 Boston, MA-Manchester, NHAP The Vernon Daily Record 4,669 D Vernon TX 76384 Boston, MA-Manchester, NHAP Rockport Pilot 4,975 D Rockport TX 78381 Boston, MA-Manchester, NHAP Newton Daily News 5,100 D Newton IA 50208 Boston, MA-Manchester, NHAP Douglas Budget 5,500 D Douglas WY 82633 Boston, MA-Manchester, NHAP The Daily Ledger 5,582 D Canton IL 61520 Boston, MA-Manchester, NHAP The McDowell New 5,600 D Marion NC 28752 Boston, MA-Manchester, NHAP The Winchester Sun 5,800 B Winchester KY 40392 Boston, MA-Manchester, NHAP The Journal News 5,900 D Hillsboro IL 62049 Boston, MA-Manchester, NHAP Gadsden County Times 6,000 C Quincy FL 32351 Boston, MA-Manchester, NHAP The Daily Press 6,000 D Ashland WI 54806 Boston, MA-Manchester, NH
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American Profile - Partner List 2014
AP The Sampson Independent 7,000 D Clinton NC 28328 Boston, MA-Manchester, NHAP The Courier 7,003 D Lincoln IL 62656 Boston, MA-Manchester, NHAP Fremont Tribune 7,200 D Fremont NE 68025 Boston, MA-Manchester, NHAP Laconia Citizen 7,500 D Laconia NH 03246 Boston, MA-Manchester, NHAP Bedford Bulletin 7,500 D Bedford VA 24523 Boston, MA-Manchester, NH
AP Times Publishing Company 8,050 C Watertown WI 53094 Boston, MA-Manchester, NHAP Bennington Banner 8,119 D Bennington VT 05201 Boston, MA-Manchester, NHAP The Advocate Messenger 9,000 D Danville KY 40422 Boston, MA-Manchester, NHAP Bedford Gazette 9,421 D Bedford PA 15522 Boston, MA-Manchester, NH
APRichmond County Daily Journal 9,751 D Rockingham NC 28379 Boston, MA-Manchester, NH
AP Brattleboro Reformer 10,656 D Brattleboro VT 05301 Boston, MA-Manchester, NHAP The Bedford Times Mail 11,300 D Bedford IN 47421 Boston, MA-Manchester, NHAP Clinton Herald 11,900 D Clinton IA 52733 Boston, MA-Manchester, NHAP New Jersey Herald 13,000 A Newton NJ 07860 Boston, MA-Manchester, NHAP The Lancaster News 13,930 D Lancaster SC 29720-2174 Boston, MA-Manchester, NHAP Ashland Times-Gazette 14,209 D Ashland OH 44805 Boston, MA-Manchester, NH
AP Jacksonville Journal Courier 14,925 D Jacksonville IL 62651 Boston, MA-Manchester, NHAP The Recorder 15,422 C Greenfield MA 01301 Boston, MA-Manchester, NHAP The Telegraph 15,900 A Hudson NH 03051 Boston, MA-Manchester, NHAP The Sentinel 16,847 B Carlisle PA 17013 Boston, MA-Manchester, NH
AP
Feather River Bulletin/Chester Progressive/Indian Valley Record/Lassen County Times/Portola Reporter/Westwood Pinepress 19,588 D Quincy CA 95971 Boston, MA-Manchester, NH
AP The Daily News 20,646 C Jacksonville NC 28541 Boston, MA-Manchester, NHAP Journal-World 21,000 C Lawrence KS 66044 Boston, MA-Manchester, NHAP Sauk Valley Newspaper 21,730 D Sterling IL 61081 Boston, MA-Manchester, NHAP The Telegraph 22,200 A Alton IL 62002 Boston, MA-Manchester, NHAP Watertown Daily Times 23,800 C Watertown NY 13601 Boston, MA-Manchester, NHAP Carroll County Times 24,000 A Westminster MD 21158 Boston, MA-Manchester, NH
APXenia - Greene County Division 33,750 B Georgetown OH 45121 Boston, MA-Manchester, NH
AP The Florida Times-Union 140,000 B Jacksonville FL 32202 Boston, MA-Manchester, NHAP Missourian-News 1,100 D Portageville MO 63873 Buffalo, NYAP Clermont Sun 1,542 B Batavia OH 45103 Buffalo, NYAP The Kane Republican 2,040 D Kane PA 16735 Buffalo, NYAP Fentress Courier 5,074 D Jamestown TN 38556 Buffalo, NYAP Grand Island Independent 20,000 D Grand Island NE 68801 Buffalo, NYAP Niagara Gazette Sunday 28,500 B Niagara Falls NY 14302-0549 Buffalo, NY
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EXHIBIT E
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CITIES WITH SHIPYARD, STEEL, AND REFINERYFACILITIES FROM 1940 TO 1970
(LISTED BY DMA)
DMA Highest Circulating Sunday NewspaperAbilene-Sweetwater, TX Abilene ReporterAlbany-Schenectady-Troy, NY Albany Times UnionAlbuquerque-Santa Fe, NM Albuquerque JournalAlexandria, LA Alexandria Town TalkAmarillo, TX Amarillo Globe-NewsLake Charles, LA American PressAnchorage, AK Anchorage Daily NewsAnniston, AL Anniston StarPhoenix, AZ Arizona RepublicLittle Rock-Pine Bluff, AR Arkansas Democrat-GazetteAtlanta, GA Atlanta Journal-ConstitutionBakersfield, CA Bakersfield CalifornianBaltimore, MD Baltimore SunBaton Rouge, LA Baton Rouge AdvocateBeaumont-Port Arthur, TX Beaumont EnterpriseBillings-Hardin, MT Billings GazetteBirmingham, AL Birmingham NewsMinot-Bismarck-Dickinson, ND Bismarck TribuneBoston, MA Boston GlobeBuffalo, NY Buffalo NewsCasper-Riverton, WY Casper Star-TribuneChampaign-Springfield-Decatur, IL Champaign News-GazetteCharleston-Huntington, WV Charleston Gazette, Daily Main, Sun GazetteCharleston, SC Charleston Post and CourierCheyenne-Scottsbluff-Sterling, WY Cheyenne Wyoming Tribune-EagleChicago, IL Chicago TribuneCincinnati, OH Cincinnati EnquirerBinghamton, NY CNY NewspaperCorpus Christi, TX Corpus Christi Caller-TimesDenver, CO Denver Post
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CITIES WITH SHIPYARD, STEEL, AND REFINERYFACILITIES FROM 1940 TO 1970
(LISTED BY DMA)
DMA Highest Circulating Sunday NewspaperDuluth, MN-Superior, WI Duluth News TribuneEl Paso, TX El Paso TimesErie, PA Erie Times-NewsEvansville, IN Evansville Courier & PressGreat Falls, MT Great Falls TribuneGreen Bay, WI Green Bay Press-GazetteBiloxi-Gulfport-Pascagoula, MS Gulfport Sun-HeraldHattiesburg-Laurel, MS Hattiesburg AmericanHonolulu, HI Honolulu Star-AdvertiserNew Orleans, LA Houma CourierHouston, TX Houston ChronicleHarrisburg-Lancaster-Lebanon-York, PA Intelligencer JournalTri-Cities, TN Kingsport Times NewsKnoxville, TN Knoxville News-SentinelPortland-Poland Spring, ME Lewiston Sun JournalLincoln-Hastings-Kearney, NE Lincoln Journal StarLos Angeles, CA Los Angeles TimesLubbock, TX Lubbock Avalanche-JournalSan Francisco-Oakland-San Jose, CA Mercury NewsOdessa-Midland, TX Midland Reporter-TelegramMilwaukee, WI Milwaukee Journal SentinelMissoula, MT MissoulianMonroe-El Dorado, LA Monroe News-StarLansing, MI Morning StarNew York, NY New York Daily NewsGreensboro-High Point-Winston-Salem, NC News & RecordNorfolk-Portsmouth-Newport News-Hampton, VA Norfolk Virginian-PilotOklahoma City, OK OklahomanOmaha, NE Omaha World-HeraldPortland-Auburn, OR OregonianPanama City, FL Panama City News-HeraldParkersburg, WV Parkersburg News and Sentinel
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CITIES WITH SHIPYARD, STEEL, AND REFINERYFACILITIES FROM 1940 TO 1970
(LISTED BY DMA)
DMA Highest Circulating Sunday NewspaperPeoria, IL-Bloomington, IN Peoria Journal StarPhiladelphia, PA Philadelphia Inquirer/Daily NewsPittsburgh, PA Pittsburgh Post GazetteMobile, AL-Pensacola, FL Press-RegisterProvidence, RI Providence JournalDavenport-R. Island-Moline, IL Quad City TimesQuincy-Hannibal-Keokuk, IL Quincy Herald-WhigRapid City, SD Rapid City JournalReno, NV Reno Gazette JournalRichmond-Petersburg, VA Richmond Times DispatchRoanoke-Lynchburg, VA Roanoke TimesRockford, IL Rockford Register StarSacramento-Stockton, CA Sacramento BeeSalt Lake City, UT Salt Lake Tribune/Deseret NewsSan Antonio, TX San Antonio Express-NewsSan Diego, CA San Diego Union TribuneSan Francisco-Oakland-San Jose, CA* San Francisco Chronicle*Santa Barbara-Santa Maria-San Luis Obispo, CA San Luis Obispo TribuneSavannah, GA Savannah Morning NewsSeattle-Tacoma, WA Seattle TimesSherman-Ada, OK Sherman Herald DemocratShreveport, LA-Texarkana, TX Shreveport TimesSouthbend-Elkhart, IN Southbend TribuneSpokane, WA Spokane Spokesman ReviewSt. Louis, MO St Louis Post DispatchMinneapolis-St. Paul, MN Star TribuneTallahassee-Thomasville, FL Tallahassee DemocratMiami-Ft. Lauderdale, FL Tampa Bay TimesTampa-St. Petersburg, FL Tampa Bay TimesTerre Haute, IN Terre Haute Tribune-StarJackson, MS The Clarion-LedgerColumbus, OH The Columbus Dispatch
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CITIES WITH SHIPYARD, STEEL, AND REFINERYFACILITIES FROM 1940 TO 1970
(LISTED BY DMA)
DMA Highest Circulating Sunday NewspaperMemphis, TN The Commercial AppealLouisville, KY The Courier-JournalLafayette, LA The Daily AdvertiserGrand Junction-Montrose, CO The Daily SentinelDallas-Ft. Worth, TX The Dallas Morning NewsFlint-Bay City-Saginaw, MI The Flint JournalJacksonville, FL The Florida Times-UnionFargo-Valley City, MN The ForumFresno-Visalia, CA The Fresno BeeGrand Rapids-Kalamazoo-Battle Creek, MI The Grand Rapids PressHartford-New Haven, CT The Hartford CourantIndianapolis, IN The Indianapolis StarJoplin-Pittsburgh, KS The Joplin GlobeFt. Wayne, IN The Journal Gazette News-SentinelKansas City, KS The Kansas City StarLima, OH The Lima NewsHarlingen-Weslaco-Brownsville-McAllen, TX The MonitorDetroit, MI The Oakland PressCleveland, OH The Plain Dealer (Cleveland)Nashville, TN The TennesseanToledo, OH Toldeo BladeTraverse City-Cadillac, MI Traverse City Record-EagleTulsa, OK Tulsa WorldTwin Falls, OK Twin Falls Times-NewsTyler-Longview, TX Tyler Morning TelegraphWaco-Temple-Bryan, TX Waco Tribune-HeraldWheeling-Steubenville, WV Wheeling News Intelligencer/RecordWichita-Hutchinson, KS Wichita EagleWichita Falls-Lawton, OK Wichita Falls Times Record NewsWilmington, NC Wilmington Star NewsYoungstown, OH Youngstown Vindicator* Newspaper included due to high claims filing rate in San Francisco.
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EXHIBIT F
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Advertising.com’s display network is a leading third party ad network providing inventory from over 6,000 relevant and content-rich websites, including over 70 of comScore’s Top 100 ad supported sites.
Advertising.com internal data. © 2013 Advertising.com. Advertising.com is a trademark of AOL Inc. and may not be used without written permission. June 2013
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Cooking.comCyberRentals.comDailyFinance.comDictionary.comDilbert.comEarthlink.netEconomicTimes.comElle.comEngadget.comEssence.comEW.comExaminer.comExcite.comGameDaily.comGamesRadar.comGannett SitesGifts.comGorilla NationHallmark.comHearst.comHomeAway.comHomes.comHopStop.comHuffPost BlackVoicesHuffPost ComicsHuffPost EntertainmentHuffPost FoodHuffPost KidsHuffPost LatinoHuffPost LocalHuffPost MusicHuffPost Small BusinessHuffPost SportsHuffPost TVIDGTechNetwork.com
Joystiq.comKayak.comKSTP.comLasVegasSun.comLegacy.comLendingTree.comLifeScript.comLycos.comMapQuest.comMatch.comMensFitness.comMenuism.comMinyanville.comMLB.comMoviefone.comMovoto.comMusic.commyDaily.comNationalGeographic.comNetscape.comNYPost.comOnlineRadioStations.comOverstock.comParentDish.comPeople.comPhilly.comPoemHunter.comPowerball.comRadarOnline.comReadersDigest.comRealEstate.comRhapsody.comSalemNews.comSalon.comSeed.com
Shape.comShopLocal.comSHOUTcast.comSlashfood.comSnagajob.comSonyPictures.comSouthernLiving.comSpinner.comSportsFanLive.comStyleList.comTechCrunch.comThomsonReuters.comTime.comTinBu.comTownHall.comTravelocity.comTrue.comTUAW.comTVGuide.comUgo.comVacationRentals.comVerizon.comWalletPop.comWashingtonTimes.comWeatherBug.comWhitePages.comWinamp.comWWE.comZimbio.comZwinky.com
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EXHIBIT G
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EXHIBIT H
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1
Garlock Bankruptcy Overview of the Disclosure Statement and the Plan of
Reorganization There is a Chapter 11 bankruptcy case involving Garlock Sealing Technologies (“GST”) about the production of asbestos-containing gaskets and packing products used to prevent leaks in pipes and valves. In addition to GST, the Garrison Litigation Management Group, Ltd. (“Garrison”), and The Anchor Packing Company (“Anchor”) are also involved in the bankruptcy. Collectively, the three companies are known as the “Debtors.” They filed for bankruptcy as a result of asbestos-related claims against them.
• If you have an asbestos-related personal injury claim against the Debtors (or certain other kinds of claims), you may have an opportunity to vote on a plan that governs how claims will be funded and paid. This is called the Plan of Reorganization (the “Plan”).
• If approved, the Plan will pay unresolved asbestos-related claims against GST or
Garrison from a Settlement Facility with $327.5 million and Litigation Fund with up to $162 million. It will also prohibit the filing of asbestos-related claims against GST or Garrison, and affiliated companies.
• GST Asbestos Claimants who have not yet been diagnosed with any disease or
experienced any symptoms are represented in the bankruptcy proceeding by the Court-appointed Future Claimants’ Representative (“FCR”), and will be treated like any other GST Asbestos Claimants.
• Certain GST Asbestos Claimants must file their personal injury claim by
Month Date, Year (see Questions 6 & 11).
WHAT THIS OVERVIEW CONTAINS GENERAL INFORMATION……………………………………………………………X 1. What is this Bankruptcy Case about? 2. What is a Disclosure Statement? 3. What is Chapter 11? THE PLAN……………………………………………………………………………….X 4. What is the purpose of the Plan? 5. How was the Plan developed? 6. How will each Class be treated under the Plan? 7. How does the Plan affect Asbestos Claimants? 8. How are Asbestos Claims funded under the Plan? 9. What is the Claims process?
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10. What is my remedy if my Claim is denied or I disagree with the amount of my payment? 11. How and when will payment amounts be calculated? 12. Is there a date by which Asbestos Claimants must file a Claim? THE VOTING PROCESS………………………………………………………………X 13. Who can vote? 14. How will the voting process work? 15. What happens if I send more than one vote for the same Claim or I don’t file a ballot on time? 16. What if I don’t like the Plan, can I object to it? THE CONFIRMATION HEARING……………………………………………………X 17. When and where will the Bankruptcy Court decide whether to approve the Plan?
GENERAL INFORMATION 1. What is this Bankruptcy Case about? GST is a manufacturing company that made gaskets and packing. GST’s asbestos litigation has principally involved two asbestos-containing sealing products: compressed asbestos sheet gaskets and asbestos packing. Anchor was a sealing products distributor, and subsidiary of GST that sold fluid sealing materials, including gaskets and packing. The products were used in places where steam, hot liquid, or acids moved through pipes, including in shipbuilding, oil refinery, chemical, paper and pulp, semi-conductor, power, and construction industries as well as in maritime/naval vessels. In 1994, Anchor stopped operations and GST transferred its equity interest (ownership interest) to Garrison. Garrison manages the defense and resolution of asbestos claims against GST and Anchor. Some of the gasket and packing products GST manufactured before 2001 contained asbestos bound in rubber or other encapsulating material. Although the Debtors deny that the asbestos in these products was a health hazard, for decades GST has received thousands of claims from individuals who claim asbestos-related disease caused in part by GST’s products. Given the number of pending claims, the Debtors have decided to resolve their responsibility for asbestos claims in a Chapter 11 bankruptcy. 2. What is a Disclosure Statement? You received this Disclosure Statement because it is a summary of information about the case. It contains more detailed information about GST’s history and significant events that have occurred and are expected to occur during this Chapter 11 bankruptcy. It also provides more detail about the Plan, what happens if the Plan is confirmed, and how claims will be resolved and payments will be made. In addition, this Disclosure
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Statement discusses the confirmation process and the voting procedures that holders of claims and equity interests must follow for their votes to be counted. 3. What is Chapter 11? Chapter 11 of the Bankruptcy Code permits a debtor (bankruptcy filer) to either reorganize or sell (liquidate) its business for the benefit of its creditors, interest holders, claimants, and other parties involved. The main objectives of Chapter 11 are to: 1) propose a plan of reorganization (to manage debt) or liquidation (selling off assets to pay debt), 2) have eligible claimants (claim holders) or investors vote to accept or reject the plan, and, 3) after the court approves the plan, carry out the plan.
THE PLAN 4. What is the purpose of the Plan? The primary purpose of the Plan is to resolve and pay asbestos-personal injury claims, non-asbestos claims, and equity interests. Under the Plan, a $327.5 million Settlement Facility will be established to pay current and future GST Asbestos Claims. A $30 million Litigation Fund, with backup funding of up to $132 million available over forty years, also will be established to cover the costs of resolving GST Asbestos Claims that are litigated rather than settled. As part of the Plan, GST and Garrison will be reorganized and continue in business. If approved, the Plan will pay asbestos-related claims against GST or Garrison from a Settlement Facility with $327.5 million and Litigation Fund with up to $162 million. GST, Garrison, and Coltec (the Debtors’ parent company) will fund the Settlement Facility and Litigation Fund. In exchange, the Court will enter an “injunction” (a ban) permanently prohibiting the filing of asbestos-related claims against GST, Garrison, and affiliated companies. The Plan classifies all affected people and entities by types of claims and interests (“Classes”). There are twelve Classes of claims and interests under the Plan. Some Classes will receive compensation while others will not. 5. How was the Plan developed? The Plan is the product of months of extensive negotiations between the Debtors and the Future Claimants’ Representative or FCR. The FCR is an independent lawyer who was appointed by the Bankruptcy Court to represent the interests of Future GST Asbestos Claimants. Future GST Asbestos Claimants are individuals who may have been exposed to Garlock products in the past but are not yet ill with an asbestos disease. The FCR engaged experienced legal counsel, financial advisors, and asbestos claims experts to represent and advise him in these cases. The Plan was formulated by the Debtors and the FCR in consultation with their respective counsel and experts.
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The Plan provides for significant improvements for asbestos claimants as compared to an earlier plan of reorganization proposed by the Debtors that was not supported by the FCR. The claims payment procedures under the Plan are designed to pay valid current and future GST Asbestos Claimants fairly over time from increased funding provided by the Debtors following their negotiations with the FCR. 6. How will each Class be treated under the Plan? The chart below summarizes the Classes and how they are treated under the Plan. More detail is available in the Disclosure Statement. Classes 3, 4, 5, and 6 relate to GST Asbestos Claimants.
Class Vote on
Plan?
Estimated Amount of Claims Allowed
Class 1 – Priority Claims No $70,000 Class 2 – Secured Claims No $250,000 Class 3 – Settled GST Asbestos Claims Yes $3.1 - $16.4 million Class 4 – Current GST Asbestos Claims Yes TBD Class 5 – Future GST Asbestos Claims Yes TBD Class 6 – Pre-Petition Judgment GST Asbestos Claims Yes $0 - $3 million Class 7 – General Unsecured Claims Yes $3.75 million Class 8 – Anchor Claims No TBD Class 9 – Intercompany Claims No TBD Class 10 – GST Equity Interests Yes N/A Class 11 – Garrison Equity Interests Yes N/A Class 12 - Anchor Equity Interests No N/A
7. How does the Plan affect Asbestos Claimants? There are four principal Classes of asbestos-related claims:
• Settled GST Asbestos Claims (Class 3) • Current GST Asbestos Claims (Class 4) • Future GST Asbestos Claims (Class 5), and • Pre-Petition Judgment GST Asbestos Claims (Class 6).
In addition, some asbestos-personal injury claims are also in the Anchor Claims (Class 8). Settled GST Asbestos Claims – Class 3 September 30, 2014 was the “bar date" (or deadline) for filing claims with supporting documentation (proofs of claim) for Settled GST Asbestos Claims. Payment of allowed claims will take place on the date the Plan becomes effective or as soon thereafter as they are allowed.
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• Allowed Settled GST Asbestos Claims are claims that are determined to be valid. These Claims will be paid in full.
• Settled GST Asbestos Claims that are invalid, and therefore disallowed, may be submitted: - To the Settlement Facility for evaluation and settlement, or - For claims allowance proceedings if the Litigation Option is selected as outlined below.
Current and Future GST Asbestos Claims – Classes 4 and 5 Current and Future GST Asbestos Claimants can choose one of two options:
(1) Settlement Option - Qualifying claimants will receive settlement offers based on predetermined, objective valuation criteria. (2) Litigation Option - Claimants may bring their claims in court under the Case Management Order (“CMO”) and, if successful, be paid in full.
GST Asbestos Claimants who choose the Settlement Option will be compensated by the Settlement Facility established by the Plan. Claims will be evaluated with individual compensation determined based on an agreed upon set of guidelines called the Claims Resolution Procedures (“CRP”). The CRP are provided in the Plan. Future GST Asbestos Claimants, those who have not yet been diagnosed with any disease or experienced any symptoms, are represented by the Court-appointed Future Claimants’ Representative, and will be treated like any other GST Asbestos Claimants. Pre-Petition Judgment GST Asbestos Claims - Class 6 Pre-Petition Judgment GST Asbestos Claimants filed their Claims prior to the bankruptcy filing and received judgments (rulings) that are currently on appeal either by GST or the claimant. These claimants can choose one of the following options:
• Settlement Option – Receive settlement payments based on predetermined, objective criteria.
• Litigation Option – Continue the pending appeals of their judgments in court and, if successful, be paid in full. Or, if the judgment is reversed on appeal and returned for a new trial, litigate their claims under the CMO.
Any Pre-Petition Judgment GST Asbestos Claimant who chooses the Settlement Option will be treated like any other GST Asbestos Claimant. Anchor Claims – Class 8 Anchor will assume responsibility for Anchor Claims, but Anchor has no property and will be dissolved and liquidated and no claims will be paid.
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Overview of Asbestos-related Classes and Options
Class Options Handled by Class 4 – Current Class 5 – Future Class 6 – Pre-Petition Judgment
Settlement Expedited Review – up to $200,000
Individual Review – up to $2.5 million or
Settlement Facility $327.5 million
Litigation Court – approved procedures
Litigation Fund
Class 3 – Settled
Allowed Claims - Paid in full
Reorganized GST
Disallowed Claims - Choose Settlement or Litigation Option
Settlement Facility or Litigation Fund
Class 8 – Anchor Claims No options N/A Claimants who choose the Litigation Option will be able to reverse that choice and select the Settlement Option at any time. However, the settlement offers under the CRP, will be reduced by the defense costs incurred by Reorganized Garrison during the litigation phase. 8. How are Asbestos Claims funded under the Plan? The Settlement Facility will be funded as follows:
Settlement Facility Contribution GST and Garrison $297,500,000 Parent Settlement $30,000,000 Total Amount: $327,500,000
In addition, Garlock and Garrison will contribute $30 million to the Litigation Fund after the Plan is approved to fund the costs of defending and paying asbestos claims under the Litigation Option. If the initial contribution to the Litigation Fund is depleted faster than projected, additional funding of up to $132 million will be available over forty years.
The Debtors have reserved the right to object to the allowance of any claim that elects the Litigation Option.
The Reorganized Debtors will pay allowed Settled GST Asbestos Claims (Class 3) from funds independent of the Settlement Facility.
9. What is the claims process?
Settlement Option GST Asbestos Claimants must file a Claim Form with the Settlement Facility following the terms of the CRP with all necessary supporting documentation. Claimants will have the option of choosing Expedited Review or Individual Review.
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• Expedited Review requires submission of less information than Individual
Review and for most claimants will result in higher settlement offers. • Individual Review requires submission of more information but could produce
higher payments for certain claimants. All claimants who choose the Settlement Option will have a $250 filing fee, which will be refunded if the claim is paid. Litigation Option GST Asbestos Claimants must file a Proof of Claim Form with the Bankruptcy Court. Or, if the Claimant already filed a Proof of Claim in response to the Asbestos Claims Bar Date, the Claimant must file a Notice of Election of Litigation Option. Reorganized Garrison will object to the claim and the litigation process will proceed under the CMO. Litigation Option Claimants can only file a claim against the Litigation Fund. Claims cannot be filed against Reorganized GST or the Settlement Facility. 10. What is my remedy if my claim is denied or I disagree with the amount of my payment? Any GST Asbestos Claimant who elects the Settlement Option and does not receive a settlement offer under the CRP or is dissatisfied with such offer may cancel such election and elect the Litigation Option. 11. How and when will payment amounts be calculated? If the Bankruptcy Court approves the Plan, payment amounts will be calculated by the Settlement Facility using the guidelines and processes outlined in the CRP. Claimants who elect the Litigation Option will have their claims allowed or disallowed under the CMO. To assist GST Asbestos Claimants in deciding whether to elect the Settlement Option or Litigation Option, the Settlement Facility’s website shall include a calculator tool. GST Asbestos Claimants may use the tool to estimate and compare the payment amounts offered under the Expedited Review and Individual Review. That calculator is available at www.xxxxx.com and can be used now to estimate your likely settlement offer under the CRP if the Plan is approved. 12. Is there a date by which GST Asbestos Claimants must file a Claim? The Bankruptcy Court has set Month Day, Year as the Asbestos Claims Bar Date for any GST Asbestos Claimant who:
• Has a claim against Garlock or Garrison based on an asbestos-related injury diagnosed on or before August 1, 2014,
• Has not settled with the Debtors, and
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• Filed a lawsuit against any other defendant or a claim against any asbestos trust as of August 1, 2014.
Claimants with Class 6 Pre-Petition Judgment GST Asbestos Claims must also file their claims by the Bar Date. GST Asbestos Claimants diagnosed with disease after August 1, 2014 do not have to file a claim at this time, but can vote on the Plan. These GST Asbestos Claimants must file a claim by 4:00 p.m. on Month, Day Year. If you do not file a Claim, you may lose your right to bring your claim in the future.
THE VOTING PROCESS 13. Who can vote? The Debtors believe that all Classes of claims are “unimpaired.” This means that all Classes of claims are assumed to approve the Plan because the holders of the claims, if allowed, will be paid in full under the Plan, CRP, and CMO. However, certain Classes may receive a ballot to vote in case the Court determines that their claims may be impaired (not paid in full) or that their votes are necessary to confirm the Plan. The Confirmation Procedures Order available at www.xxxxx.com provides more information on voting rights. 14. How will the voting process work? To be counted, your signed ballot indicating your acceptance or rejection of the Plan must be received by XXXX, the appointed voting agent, no later than Month 00, Year. Ballots should be sent by mail or overnight delivery to: XXXX Address City, ST 00000 The Confirmation Procedures Order available at www.xxxxx.com provides more information on the voting process. 15. What happens if I send more than one vote for the same claim or I don’t file a ballot on time? If you send more than one vote for the same claim, the last ballot received will be the vote that is counted. Any ballot not filed on time will not be counted. 16. What if I don’t like the Plan, can I object to it?
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If you object to the Plan, you must file your objection by mail or courier on or before Month Day, Year. Your objection must be filed on time and follow the guidelines in the attached Disclosure Statement on page X or it may not be considered by the bankruptcy court. The Disclosure Statement has more details on how to object to the Plan.
THE CONFIRMATION HEARING
17. When and where will the Bankruptcy Court decide whether to approve the Plan? The Bankruptcy Court will hold a confirmation hearing at XX:XX x.m. eastern time on Month Day, Year at the United States Bankruptcy Court, Room XXX, 401 West Trade Street, Charlotte, NC. The Honorable J. Craig Whitley, United States Bankruptcy Judge, will oversee the hearing. The Court may adjourn the hearing from time to time without notice except for an announcement of the adjourned date at the hearing or any adjournment of the hearing.
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