United Stationers & Q-Power 2009 Office

Product Marketing Opportunities

Consumer Pricing Levels

2009 – 3 Levels in Printed Tools – Level 1

• Aggressive - 22-25% target dealer margin• Only available in select flyers

– Level 2 • Moderately aggressive – 26-30% target dealer margin• Flyers and Catalogs

– Level 3 • Least aggressive - 28-32% target dealer margin• Flyers and Catalogs

Level 3

Slightly higher

prices than 2008

Level 3

Slightly higher

prices than 2008

General Line Catalog

Single General Line– Consistent approach – Alpha Flow

• Furniture first• Alpha defined as Reference

GL Flow

Furniture Section– All items line listed– No special order SKU’s

GL Versions

Annual (January) List price Lined-Out List Price Highlighted (Basic

Office Catalog) Government

Semi-annual (January & July)

Consumer Priced Level 2 – Customizable FIS

Consumer Priced Level 3– Customizable FIS

GL SummaryGL SummaryConsistent Versions & TimingFurniture section enhancementVisual enhancements

Basic Office Catalog

~2,500-3,000 items 100% UPS-able

product – Drop Ship tool

Emphasis on United Brands

Semi-annual Versions

– Lined Out List – Level 2 -Customizable FIS

– Level 3 -Customizable FIS

– Custom (Jumptech)

NewNew

Green Catalog

Approx. 2,700 products Annual -April Version

– Lined Out List

Four cover options “How-to-be Green” information

and supplier green stories included Post-consumer/total recycled content included for most

products Recycled Paper & Soy-based

Inks

Universal Flyer…is now… The United The United Brands FlyerBrands Flyer

16 pages of Universal, Innovera, Alera and Winsoft/Jaguar items

Fresh Design Quarterly Level 1 Level 2 Level 3 4 page custom priced

version available

Expanded!Expanded!

New design not reflected

in brochure

United Brands – Supporting Tools

Universal Universal Sample KitsSample Kits

Innovera Innovera

Brand KitBrand Kit

Alera Alera Marketing Marketing

KitKit

SmartDeals

Two versions…Tech and For The Office– 6 page gate fold– Monthly– Offer driven marketing…

• Instant Rebates• Mail-in Rebates• Premium item giveaways

Vertical Market Tools

SFYS Catalog ~8,000 School Products 400 pages Annual - January Level 3 List Price

SFYS Flyer 24 pages Q2 and Q4 Level 3

Stuff For Your School

Welcome Back To School Flyer

80 pages July Level 3

Mid-Market Furniture Catalog

Annual - January Over 6,000 SKU’s

including more than 2,000 Special Order SKU’s

Truncated SKU’s Lined Out List Level 3 On-line furniture catalog

mirrors catalog offering

NewNew

Furniture Tools

Solutions Flyer Upscale tool focusing on

complete furnishing solutions– Quarterly– Level 2 & 3

Values Flyer Targeted at

transactional purchases– Quarterly– Level 2 & 3