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 Unseen is Unsold: Assessing Visual Equity with Commercial Eye-Tracking Data Pierre Chandon INSEAD J. Wesley Hutchinson University of Pennsylvania Scott H. Young Perception Research Services, Inc. Versio n: “unsee n is unsold 24-07- 02.doc” Under review at Marketing Science July 24, 2002 Pierre Chandon is Assistant Professor of Marketing at INSEAD, Boulevard de Constance, 77300 Fontainebleau, France, Tel: +33 (0)1 60 72 49 87, Fax: +33 (0)1 60 74 61 84, email: [email protected]. J. Wesley Hutchinson is St ephen J. Heyman Professor and Professor of Marketing at The Wharton School, University of Pennsylvania, 1457 Steinberg Hall- Dietrich Hall, Philadelphia, PA 19104-6371, Tel: (215) 898 6450, email: jwhutch@ wharton.upenn.edu. Scott H. Young is V ice President, Perception Research Services, Inc. One executive Drive, Fort Lee NJ 07024, Tel: (201) 346 1600, email: syoung@prsres earch.com.

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