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WE ARE UPROOTWe are Uproot – a winery that reimagines wine making to create something fresh, modern, and full of energy. We’re more than wine makers. We’re change makers. We’re experience makers. And yes, some might even say we’re trouble makers.

At Uproot, we’re inspired by a sense of place, not by being rooted in place. We look ahead to what’s possible, not back to what’s been done.

We choose not to get stuck in the monotony of the ordinary.

We believe that opening an extraordinary bottle of wine starts by opening our minds to the extraordinary. The best fruit. The best craftspeople.

The best oak. The best equipment. The best process. The best technology. Everyone working together; turning out a new classic.

We are Greg and Jay. Greg’s the guy who uprooted (see what we did there?) his New York life to get his hands dirty in Napa, re-making wine for a modern sensibility. Jay’s the guy

who dug in with his deep-seeded business experience. We’re renegade wine makers, here to make extraordinary wine from the ground up and share it with everyone we know.

You have been uprooted. So long average, welcome home extraordinary.

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EACH OF THE COLOR BLOCKS REPRESENTS A TASTING NOTE

THE SIZE OF THE BLOCK TELLS YOU THE DOMINANCE OF EACH NOTE

COTTON CANDY

RASPBERRY

CHERRY

GRAHAM CRACKER

CINNAMON

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THE LABELIs that the back or the front? Great question.

What we call the front of our bottle is a fresh look at what a wine label can do. We wanted ours to say a little bit about the flavor profile.

And a lot about Uproot—particularly that we’re not like other wines.

What you see is our signature Flavor Palette, a little taste before you even take a sip. Each of the color blocks represents a tasting note. The size of the block tells

you the dominance of each note. Together, the blocks make up a Flavor Palette that’s unique to each varietal, each vintage. That’s part of what makes each

bottle of Uproot highly collectible—if you can actually resist uncorking it.

Do we have to put our name on the front? We think every label says Uproot, loud and clear.

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PINK LEMONADE

STRAWBERRY

MARASCHINO CHERRY

ROSE PETALS

WATERMELON JOLLY RANCHER

OUR WINES

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PINK LEMONADE

STRAWBERRY

MARASCHINO CHERRY

ROSE PETALS

WATERMELON JOLLY RANCHER

2013 ROSÉSANTA YNEZ VALLEY

$2800

We said we’d only use varietals you can pronounce. But then again, we aren’t that into rules after all—even our own. So we made this dry, fruit-forward rosé from 52% carignane and 48% syrah. “Care-in-yawn” is close enough, but make no mistake, this vibrant rosé is no bore. It’s our favorite way to kick back and savor the afternoon.

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BASIL

MANDARIN ORANGE

PINEAPPLE JUICE

MINT MOJITO

FRESH LEMONADE

2012 SAUVIGNON BLANCNAPA VALLEY

$4200

What a year for this Napa grape. The perfect amount of rain in winter; hot at the end of July to take the fruit from green to golden ripe at just the ideal time. This 2012 has the crisp brightness of a classic sauv blanc with an unexpectedly polished finish. Polished and delicious. The time is definitely ripe for our sophomore release.

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PEACH

PETROL

BUBBLE GUM

GREEN APPLE

PINEAPPLE

2013 GRENACHE BLANCSANTA YNEZ VALLEY

$3400

Grenache Blanc is an unusual varietal choice for Napa. And that’s exactly why we make it. With unexpected notes like bubblegum and petrol (you read that right), there’s no doubt that this one has a deliciously unique point of view. Extremely dry, with the pucker dialed up, it’s the bubblegum notes that really pop out and gobsmack you. If you’re young at heart and always up for venturing away from the status quo, let’s uncork and be friends.

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COTTON CANDY

RASPBERRY

CHERRY

GRAHAM CRACKER

CINNAMON

2013 GRENACHESANTA YNEZ VALLEY

$4600

When we first started doing grenache, it was so uncommon in Napa, the welcome committee was undecided. Then it promptly became our bestseller. Perfectionists that we are, we decided to improve on the uncommon theme. This 2013 has some extra oomph in color and spicy character, with prominent berries and a confectionery sweetness to complement the smokiness. You’ve heard of gateway drugs? This lighter-style red is an excellent gateway red for white lovers. Not that we’re ever swayed by committees, but we’re pretty sure they’ll be busting out the warm welcome for this one.

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DARK CHOCOLATE

RASPBERRY

CUBAN CIGAR

CHERRY

BLACKBERRY

2011 CABERNETNAPA VALLEY

$7800

Can you make a standout cab amongst the gazillion others in Napa? In a challenging year where the weather said we’d be crazy (or foolish) to try? If you’re Uproot, you say yes to that challenge. And then you make the red wine your friends have been bugging you to make. This is classic cabernet, but with a chocolate-covered cherry on top.

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GIFT SETS

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TCHO + UPROOTTCHO, a Silicon Valley chocolate startup, is obsessed with the following: chocolate, flavor and innovation. Fusing flavor and innovation together, TCHO aims to craft the very best chocolate—from bean to bar—with the belief that extraordinary is reimagining what it means to taste chocolate. To TCHO, savoring chocolate is more than enjoying a single flavor, but is a journey reaching into one’s intellect and emotions, as well as their senses.

Uproot and TCHO are on parallel missions, both working to breathe fresh life—and bold flavor— into timeworn industries.

707.948.6105DRINKUPROOT.COM 707.948.6105

TCHO-A-DAY 30Just what the doctor ordered: your daily dose of delicious dark chocolate. Each package contains a total of 30 signature PureNotes™ bars:

• PureNotes™ Dark “Chocolatey”• PureNotes™ Dark “Fruity” (Organic & Fair Trade)• PureNotes™ Dark “Nutty” (Organic & Fair Trade)• PureNotes™ Dark “Bright” (Organic)

WINE PAIRING KITPairing kit contains everything you need to host an instant party for 4:

• 24 Flavor - specific squares of Craft Chocolates: A combination of PureNotes™ Dark and SeriousMilk™

• 1 Host Pairing Guide by Dina Cheney • 4 Pairing Scorecards: A personal pairing how-

to for each guest

TCHO-A-DAY RED $6500

TCHO-A-Day 30 2013 Grenache

TCHO-A-DAY WHITE $9500

TCHO-A-Day 30 2012 Sauvignon Blanc 2013 Grenache Blanc

WINE & CHOCOLATE KIT $22500

TCHO Wine Pairing Kit 2012 Sauvignon Blanc 2013 Grenache Blanc 2011 Cabernet Sauvignon 2013 Grenache

FOR THE SWEET TOOTH IN YOUR LIFE

SHIPPING & GIFT PACKAGING INCLUDED

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FIELD TRIP JERKY + UPROOTMatt, Scott and Tom were having a hard time finding protein rich snacks that weren’t processed and filled with chemicals. On a trip to Vermont, they happened upon a locally made natural beef jerky and were blown away by the flavor and the fresh ingredients. Unsatisfied with their daily grind and passionate about career moves, the trio started making their own natural beef jerky and took to the streets signing up grocery stores throughout Manhattan. Fast forward two years and they’re a national success.

Uproot knows a little something about changing careers to pursue passions. And even the newbie wine drinker knows meat pairs well with red wine. You get it: meat—›jerky—›changing the rules—›Uproot.

707.948.6105DRINKUPROOT.COM 707.948.6105

ORIGINAL NO.3 GLUTEN FREEA trusted standby that is perfect for any occasion. Original NO.3 is what Field Trip Jerky is all about —a culmination of hickory smoke with a black pepper and brown sugar marinade. (2.2oz)

HONEY SPICE NO.11 GLUTEN FREEThis will definitely get your taste buds rocking. Its honey sweet start is in perfect harmony with its cayenne pepper finish. The lean cuts marinate for hours in a smoky, yet spicy, cayenne pepper and garlic honey marinade. (2.2oz)

CRACKED PEPPER NO.7 GLUTEN FREE TURKEY JERKYSink your teeth into some good old-fashioned rations. The Cracked Pepper Turkey Jerky has a marinade of black pepper, brown sugar and apple. This savory jerky delivers the best of this classic protein-packed snack with none of the artificial ingredients that other brands use. (2.15oz)

CARNIVORE’S DELIGHT $9500

1 pack of FTJ Original NO.3 GF 1 pack of FTJ Honey Spice NO.11 GF 1 pack of FTJ Cracked Pepper NO.7 GF Turkey Jerky 2011 Cabernet Sauvignon

FOR THE BOLD SNACKER

SHIPPING & GIFT PACKAGING INCLUDED

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s k i l l e t

SKILLET + UPROOTThe chef at Skillet Street Food, a Seattle-based food truck pioneer, created innovative lunch menus based on American-inspired food prepared with classic technique and seasonal ingredients, then served them out of a vintage Airstream trailer. The lone food truck has since grown into three full-blown restaurants, a catering company and a condiment powerhouse.

At Uproot, we relish (pun intended!) the opportunity to introduce customers to all things innovative, unique and deliciously versatile.

SPREAD THE LOVE $7500

Skillet Sampler 2012 Sauvignon Blanc

SPREAD MORE LOVE $11000

Skillet Sampler 2013 Grenache Blanc 2013 Grenache

SKILLET SAMPLERPacked in a signature Skillet gift box, you will find a 4 ounce jar of: Original Bacon Spread, Fennel Black Pepper Bacon Spread, Thai Coconut Pumpkin Ketchup, Chipotle Pumpkin Ketchup, and Apple Vinegar Brown Sugar Pumpkin Ketchup.

FOR THE GRACIOUS HOST

DRINKUPROOT.COM 707.948.6105 SHIPPING & GIFT PACKAGING INCLUDED

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CORKCICLE + UPROOTCorkcicle’s inventor, Ben, loves wine and hated that there wasn’t a more streamlined answer to bulky wine buckets. He started tinkering in his garage building prototypes until he found a viable solution. He then brought on his marketing expert buddy, Stephen, to streamline the design, and his sales expert buddy, Eric, to make it rain Corkcicles in the retail world. Together, they built a brand that represents true American ingenuity and captures the essence of the entrepreneurial spirit; proving that great ideas still matter and that with hard work and great partners, anything’s possible.

There are few truly useful wine tools outside of the good old-fashioned corkscrew. Uproot values that Corkcicle provides worthwhile —essential even—wine solutions.

VINNEBAGOVinnebago keeps your beverages perfectly chilled (25 hours) or piping hot (12 hours) while on the go. Seriously. With three walls of proprietary insulation, Vinnebago is simply the best-performing insulated bottle...ever. Holds 750mL, also known as an entire bottle of wine.

VINE-TO-GO $6500

Vinnebago 2013 Grenache Blanc

FOR THE BEAR GRYLLS IN YOUR LIFE

DRINKUPROOT.COM 707.948.6105 SHIPPING & GIFT PACKAGING INCLUDED

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THE UPROOT WINE CLUB

The Uproot Wine Club makes it easy to enjoy and share Uproot all year round without having to remember to hit submit. Limited to 100 customers per year, our wine club

brings dedicated Uproot enthusiasts one step closer to the vineyard.

707.948.6105

SIP SAVOR INDULGEBOTTLES PER SHIPMENT 3 6 12

SHIPMENTS PER YEAR 4 4 4

CLUB MEMBER DISCOUNT 10% OFF 15% OFF 20% OFF

BONUS UPROOT REWARD DOLLARS $25 $50 $100

COMPLIMENTARY TASTINGS

INVITATIONS TO MEMBER EVENTS

UPROOT PAIRING GUIDES

CLUB WELCOME GIFT

CUSTOMIZABLE SHIPMENTS

HAND ETCHED MAGNUM — —

BOTTLES TO GIFT 1 2 3

SHIPPING INCLUDED ON ALL ORDERS

ANNUAL BOTTLES* 14 28 57

QUARTERLY PRICE $135 $265 $535 AVERAGING $38 PER BOTTLE INCLUDING SHIPPING

Bonus Uproot Reward Dollars Buy stuff and earn stuff, that’s how rewards usually work. As a wine club member, you get extra annual bonus reward dollars, because we love your enthusiasm. Use your reward dollars just like cold hard cash at drinkuproot.com.

Customizable Shipments Maybe you like some wines better than others, we get that. Let us know and we’ll make sure you only get the stuff you love.

Bottles to Gift Each year, send a bottle (or 2 or 3) to someone who deserves it. Consider these a bonus, in addition to the bottles already included in your membership. Maybe you’re the deserving somebody, it’s up to you. *Bottle count includes reward dollar earnings and bottles to gift. Magnums are considered two bottles.

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HOW TO ORDERWINES, GIFT SETS & eGIFT CARDS

STEP 1

Go to drinkuproot.com and browse

STEP 2

Select items and add to cart*

STEP 3

Checkout

STEP 4

Pat yourself on the back

*if shipping outside the following states CA, CO, CT, DC, FL, GA, IL, MA, NJ, NV, NY, TX, VA, WA please contact us directly at 707.948.6105 to place your order.

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CHEERS

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©2014 UPROOT WINES, ST. HELENA, CA 707.948.6105

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