URRINJA STRATEGI USINESS PLAN - .expanded sponsorship, fundraising and partnerships, and by looking

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BURRINJA

STRATEGIC BUSINESS PLAN

2016 - 2020

Dandenong Ranges Community Cultural Centre Inc.

BURRINJA

351 Glenfern Road Upwey

Victoria 3158

T: 03 9754 8723

F: 03 9754 8523

E: manager@burrinja.org.au // events@burrinja.org.au

W: www.burrinja.org.au

www.burrinja.org.au

Burrinja Strategic Business Plan

2

Contents Business Details ................................................................................................................................................................... 3 Purpose ............................................................................................................................................................................... 3

Vision Statement ............................................................................................................................................................. 3 Mission Statement .......................................................................................................................................................... 3 Aims ................................................................................................................................................................................ 3 Purposes .......................................................................................................................................................................... 4 Strategic Goals ................................................................................................................................................................ 4

Executive Summary ............................................................................................................................................................. 5 Goals and KPIs .................................................................................................................................................................... 6 Strategies ............................................................................................................................................................................ 8

Goals & Strategies Matrix ........................................................................................................................................... 8 Program plan ..................................................................................................................................................................... 12

Artistic Program Statement ...................................................................................................................................... 12 Program Overview .................................................................................................................................................... 13 Measuring Outcomes ................................................................................................................................................ 13

Context .............................................................................................................................................................................. 14 Internal Situation ...................................................................................................................................................... 14 Situation Analysis ...................................................................................................................................................... 15 Services, facilities and activities: ............................................................................................................................... 15 Business Performance: .............................................................................................................................................. 16 Making a Difference creative communities ........................................................................................................... 17 Measuring community impact .................................................................................................................................. 18 History of Burrinja ..................................................................................................................................................... 19

SWOT Analysis ............................................................................................................................................................... 20 Strengths, Weaknesses, Opportunities, Threats ....................................................................................................... 20 OPPORTUNITIES External ....................................................................................................................................... 21 THREATS External ................................................................................................................................................... 21

External Situation .......................................................................................................................................................... 22 Cultural Situation ...................................................................................................................................................... 22 Community Situation ................................................................................................................................................ 22 Stakeholders.............................................................................................................................................................. 23

Markets ............................................................................................................................................................................. 25 The Burrinja Experience ............................................................................................................................................ 25

Marketing plan .................................................................................................................................................................. 26 Current Market ......................................................................................................................................................... 26 Strategic Marketing Direction ................................................................................................................................... 26 Competitors .............................................................................................................................................................. 27 Sector audience marketing context ....................................................................................................................... 27

Marketing goals / strategies ......................................................................................................................................... 28 Financial overview and plan .............................................................................................................................................. 29

Recent financial trends ............................................................................................................................................. 29 Future financial priorities .......................................................................................................................................... 29 Financial Forecast: Budgets 2016-20 ........................................................................................................................ 30

Key business risks .............................................................................................................................................................. 31 Risk Likelihood Descriptors ....................................................................................................................................... 34

Management ..................................................................................................................................................................... 35 Organisational Structure ........................................................................................................................................... 35 Role of the Board and Governance ........................................................................................................................... 36 2015-16 Board ........................................................................................................................................................... 36 Succession Plan ......................................................................................................................................................... 37

Appendix 1 ........................................................................................................................................................................ 38 Goals & KPIs: Explanatory Notes ................................................................................................................................... 38

Traditional Custodians ...................................................................................................................................................... 39 Acknowledgments ............................................................................................................................................................. 39

file:///D:/My%20Documents/Ross%20Files/Planning_strategies/