Usable Content

Text

-Readability-Scannability

-Legibility

Bilboards & Headlines

• .

Get attention Target the audience Deliver a complete messag (USP / Hot News) Draw us into the body copy (make us click)

Every paragraph (as well as every page as a whole) is an inverted pyramid

Home Page Content

http://www.drugfree.org/

Another Common Format:News and Other Original Content

• Look for model sites for the type of web site you want to build.

QUESTIONS?